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Business Intelligence - includes a wide range understanding of analytics, and healthy

of applications, practices, and technologies Data Mining – is a BI analytics tool used to appreciation of their data, tools, and
for the extraction, transformation, explore large amounts of data for hidden techniques to deliver real
integration, visualization, analysis, improvements in deci- sion making is
interpretation, and presentation of data to called a _____________.
support improved decision making. a. data steward
The goal of business intelligence (BI) and b. database administrator
analytics is to support improved decision c. data scientist
making. d. database manager
3. Which of the following is not an
Benefits Achieved from BI and Analytics essential component for a highly
1. Detect fraud effective BI program?
2. Improve forecasting a. Creative data scientists
3. Increase sales b. Strong data management program
patterns to predict future trends and
4. Optimize operations c. Strong management commitment to
behaviors for use in decision making.
5. Reduce costs data-driven decision making
d. The most current and powerful BI
Cross-Industry Process for Data Mining
Data Scientists – are individuals who combine and analytics tools and software
(CRISP-DM) – a six-phase structured
strong business acumen, a deep 4. Most data scientists have computer
approach for the planning and execution of a
understanding of analytics, and a healthy programming skills and are familiar
data mining project.
appreciation of the limitations of their data, with languages and tools used to
tools, and techniques to deliver real process big data, such as:
Key Performance Indicator (KPI) – a metric
improvements in decision making. a. Hadoop, Hive, R
that tracks progress in executing chosen
b. Python, R, and Assembly
strategies to attain organizational objectives
Spreadsheets - used to create reports and c. Visual Basic, Java, and Cobol
and goals and consists of a direction,
graphs based on the data. End users can d. PL/1, Hadoop, PHP
measure, target, and time frame.
employ tools such as the Excel Scenario
Manager to perform “what-if” analysis to 5. ____________ is a BI analytics tool that
Dashboard – a presentation of a set of KPIs
evaluate various alternatives. involves the interactive examination of high-
about the state of a process at a specific point
in time. level summary data in increasing detail to
Data Visualization - the presentation of data gain insight.
in a pictorial or graphical format. a. OLAP
Self-Service Analytics - training, techniques,
and processes that empower end users to
Word Cloud – a visual depiction of a set of
work independently to access data from b. Drill-down analysis
words that have been grouped together
approved sources to perform their own
because of the frequency of their occurrence.
analysis using an endorsed set of tools.
c. Linear regression
Conversion Funnel – a graphical
representation that summarizes the steps a d. Dashboard
consumer takes in making the decision to buy 1. Which of the following statements is not
your product and become a customer. true?
a. The data used in BI is often pulled from 6. A(n) Key Performance Indicator is a
Online Analytical Processing (OLAP) - a multiple sources—both internal and external measure that tracks progress in
method to analyze multidimensional data to the organization. executing chosen strategies to attain
from many different perspectives, enabling organizational objectives and goals.
users to identify issues and opportunities as 7. Self-service analytics encourages
b. Users may access the data and BI
well as perform trend analysis. nontechnical end users to make
applications via the Web or through
decisions based on facts and analyses
organizational intra- nets and extranets—
Data Cube - collection of data that contains rather than intuition. True or False?
often using mobile devices, such as
numeric facts called measures, which are 8. __________ is a BI analytics tool used to
smartphones and tablets.
categorized by dimensions, such as time and explore large amounts of data for hidden
geography. patterns to predict future trends and
c. The data used in BI applications can come behaviors for use in decision making.
from data warehouses, data marts, and data
Drill-Down Analysis - involves the interactive
lakes.
examination of high-level summary data in a. Linear regression
increasing detail to gain insight into certain
elements-sort of like slowly peeling off the d. BI is strictly the realm of data scientists;
b. Data mining
layers of an onion. end users and business managers should be
c. OLAP
discouraged from using these tools and
d. Data visualization
Simple Linear Regression – a mathematical techniques.
procedure to predict the value of a dependent
variable based on a single independent 9. A(n) Conversion Funnel is a graphical
2. An individual who combines strong
variable and the linear relationship between representation that summarizes the steps a
business acumen, a deep
the two.
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consumer takes in making the decision to buy Enterprise Search Software - software that predictions, and suggestions similar to the
your product and become a customer. matches a user’s query to many sources of way a human expert would.
information in an attempt to identify the most
Knowledge Management (KM) - a range of important content and the most reliable and Explanation Facility : component of an expert
practices concerned with increasing relevant source. system that allows a user or decision maker
awareness, fostering learning, speeding to understand how the expert system arrived
collaboration and innovation, and exchanging Electronic Discovery (E-Discovery) – any at certain conclusions or results.
insights. process which electronic data is sought,
located, secured, and searched with the intent Knowledge Acquisition Facility: part of the
Explicit Knowledge – knowledge that is of using it as evidence in a civil or criminal expert system that provides a convenient and
documented, stored, and codified-such as legal case. efficient means of capturing and storing all
standard procedures, product formulas, the components of the knowledge base.
customers contact lists, market research Artificial Intelligence – the ability to mimic or
results, and patents. duplicate the functions of the human brain. Knowledge User: the person or group who
uses and benefits from the expert system.
Tacit Knowledge – the know-how that IBM Watson is being used to develop
someone has developed as a result of treatment options for cancer patients based Knowledge Engineer: a person who has
personal experience; it involves tangible on the DNA of their disease. training or experience in the design,
factors such as beliefs, perspectives, and a development, implementation, and
value system. Artificial Intelligence Systems – it includes maintenance of an expert system.
the people, procedures, hardware, software,
Shadowing - a process used to capture tacit data, and knowledge needed to develop User Interface - the main purpose of this to
knowledge that involves a novice observing computer systems and machines that can make an expert system easier for users and
an expert executing her job to learn how she simulate human intelligence processes, decision makes to develop and use.
performs. including learning (the acquisition of
information and rules for using the Domain Expert : the person or group with the
Joint Problem Solving - a process to capture information), reasoning (using rules to reach expertise or knowledge the expert system is
tacit knowledge where the novice and the conclusions), and self-correction (using the trying to capture (domain). In most cases,
expert work side by side to solve a problem outcome from one scenario to improve its this domain expert is a group of human
so that the expert’s approach is slowly performance on future scenarios). experts.
revealed to the observant novice.
Intelligent Behavior - the ability to learn from Robotics: a branch of engineering that
Community of Practice (CoP) – A group experiences and apply knowledge acquired involves development and manufacture of
whose members share a common set of goals from those experiences; to handle complex mechanical or computer devices that can
and interest and regularly engage in sharing situations; to solve problems when important perform tasks that require a high degree of
and learning as they strive to meet those information and to react quickly and correctly precision or are tedious or hazardous for
goals. to a new situation; to understand visual human beings, such as painting cars or
images, process and manipulate symbols, and making make precision welds.
Organizational Network Analysis (ONA) – a be creative and imaginative, and to use
technique used for documenting and heuristics. Vision Systems: the hardware and software
measuring flows of information among that permit computers to capture, store, and
individuals, work-groups, organizations, Perceptive System – a system that manipulate visual images.
computers, Web sites, and other information approximates the way a person sees, hears,
sources. and feels objects. Natural Language Processing: an aspect of
artificial intelligence that involves technology
Meta Data – data that describes other data. Expert System – a system that consists of that allows computers to understand, analyze,
hardware and software that stores knowledge manipulate and generate “natural” languages
Web 2.0 – a term describing changes in and makes inferences, enabling a novice to such as English.
technology and web site design to enhance perform at the level of an expert.
information sharing, collaboration, and Learning System: a combination of software
functionality on the Web. Knowledge Base - stores all relevant and hardware that allows a computer to
information, data, rules, cases, and change how it functions or how it reacts to
Business Rule Management System (BRMS) – relationships that an expert system uses. situations based on feedback it receives.
a software used to define, execute, monitor,
and maintain the decision logic that is used Rule: a conditional statement that links Genetic Algorithm: an approach to solving
by the operational systems and processes conditions to actions or outcomes. problems based on the theory of evolution;
that run the organization. uses the concept of survival of the fittest as a
If-then Statement: a rule that suggest certain problem-solving strategy.
Enterprise Search – the application of search conclusions.
technology to find information within an Intelligent Agent: programs and a knowledge
organization Inference Engine: part of the expert system base used to perform a specific task for a
that seeks information and relationships from person, a process, or another program; also
the knowledge base and provides answers, called intelligent robot or bot.
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Multimedia: content that uses more than one

form of communication-such as text, graphics,
video, animation, audio, and other media.

Virtual Reality System: a system that enables

one or more users to move and react in a
computer-simulated environment.

Assistive Technology System: an assistive,

adaptive, or rehabilitative device designed to
help people with disabilities perform tasks
that they were formerly unable to accomplish
or had great difficulty accomplishing.

Game Theory: a mathematical theory for

developing strategies that maximize gains
and minimize losses while adhering to a given
set of rules and constraints.

Informatics: the combination of information

technology with traditional disciplines, such
as medicine or science, while considering the
impact on individuals, organizations, and
society.