1 Communication
1 Communication
Contents
• What is Communication
• Process of Communication
• Types of Communication
• Levels of Communication
• Communication Barriers
• Tools of Effective Communication
If you had only 24 hours to live,
what would you do?
If a classmate asked you for the
answer to a question during an
exam while the teacher was not
looking, what would you do?
If someone's underwear was
showing, would you tell them?
If the whole world were listening,
what would you say?
If you bumped your car into
another car, but nobody saw you
do it, would you leave your name
and address?
We spend every day engaging in different
types of communication—we talk to
ourselves, with another person, with small
groups, and at some point, even with the
public.
● Communication is a crucial activity to be more
successful. In our social lives, we build and
maintain relationships through communication.
● The difference in our communication skills can
determine the success and failure of our
relationships with other people.
● Even in the academic and professional or business
world, people prefer dealing with people who have
excellent communication skills.
“In study after study, communication skills emerge
as one of the most important, if not the most
important quality that employers require of
graduates. Possessing good communication
skills is often seen by employers as an indicator
of potential success (Harvey, 1999).”
Communication is
a process of exchanging information,
ideas, thoughts, feelings,
emotions through speech, signals,
writing, behavior.
Types of Communication
People communicate with each other in a
number of ways that depend upon the
message and its context in which it is being
sent.
1. Verbal Communication
2. Non-Verbal Communication
Verbal Communication
▪ It refers to the form of communication in which
message is transmitted verbally.
▪ Communication is done by word of mouth and a piece
of writing.
▪ In verbal communication remember the acronym
“KISS” (keep it short and simple).
Verbal Communication
is divided into:
● Oral Communication
● Written Communication
Oral Communication
❑ Advantages
1. It brings quick feedback.
2. In a face-to-face conversation, by
reading facial expression and body
language one can guess whether
he/she should trust what’s being
said or not.
Oral Communication
❑ Disadvantages
1. It requires attentiveness and
great receptivity on part of the
receivers/audience.
Written Communication
● In written communication, written signs or symbols are
used to communicate.
● It is communication within
formal or informal groups or
teams.
● It is group interaction that results
in decision making, problem
solving and discussion within
an organization.
Example/s
● It involves a speaker
who seeks to
inform, persuade or
motivate an
audience.
One-to-group Communication
● A television commercial. A
magazine article.
● Hearing a song on the radio.
● Books, Newspapers, Billboards.
● Emotional communication
barriers are the negative
feelings we acquire about
certain people, places and
situations. Whether caused by
bad experiences or the
influence of others, they evoke
emotions such as fear and
mistrust that prevent effective
interaction.
4. Cultural barriers
● Cultural communication barriers
arise if you do not
understand the group’s
required behaviour patterns,
which increases the risk of
doing something its members
frown upon.
5. Language barriers
● Language causes
communication barriers if you
use words that other people are
unfamiliar with.
● Gender barriers to communication 6. Gender barriers
often arise when someone has an
oversimplified or stereotypical
idea of how a gender behaves.