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Grant Winning Business Plan Template 1

The business plan outlines XYZ company, which produces a healthy product specially formulated for its target market. It addresses problems in the industry and how the company's product provides a better solution. The plan discusses the company's products, pricing, profitability, target customers in the growing global market, and marketing strategy. It performs a SWOT analysis and requests funding to purchase equipment and materials to scale up operations over the next two years, hiring more employees and expanding to more states and countries to increase sales and revenue.

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OLUKUNLE OLANREWAJU
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428 views5 pages

Grant Winning Business Plan Template 1

The business plan outlines XYZ company, which produces a healthy product specially formulated for its target market. It addresses problems in the industry and how the company's product provides a better solution. The plan discusses the company's products, pricing, profitability, target customers in the growing global market, and marketing strategy. It performs a SWOT analysis and requests funding to purchase equipment and materials to scale up operations over the next two years, hiring more employees and expanding to more states and countries to increase sales and revenue.

Uploaded by

OLUKUNLE OLANREWAJU
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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GRANT BUSINESS PLAN TEMPLATE

YOUR BUSINESS/COMPANY NAME


HER

NAME of CEO/ Founder:


CEO/ Founder’s email:
DATE: October,2022
PROBLEM & SOLUTION
About Your Business
Here you share your story. Share why you started your business.

Hence the birth of XYZ, an innovative …….company with its primary product called …….. a
healthy…………., specially formulated for ……….. and …….. with great concern for the
……… Bearing in mind the increasing number of ………. across the globe, ……… caused by
………………….leading to ……….(your target market using products not ideal for their
…………. With our knowledge and expertise we are able to provide the most efficient, effective
and environmentally friendly……………for every ……………, which is in line with the SDG 3
& 8.
BUSINESS PROCESS
Features & Functionalities
Here you itemize or list out the features, and functionalities of your products/ services

Pricing
The average price of our product or service is N,5000/$6
Profitability
In the last 1 year, we have sold about …. units of our products, generated N5,000,000/$6700.
Cost of operations or total expenses at 50% which include raw materials, logistics,
labour/salaries, rent utilities and partner-distributors at 10%commission, our company retains
40% profit margin on each product sold while we earn 50% from direct retail sales via our
website, social media channels and store.

MARKET OPPORTUNITY
Target Audience/Customers
The global …….. market size was USD34.09billion in 2020 and is projected to reach USD10
billion by 2030, We plan to attract 0.1% of this market in Africa. Our target customers are
families, working class mothers between ages 25- 45 living in urban cities who earns a
minimum of N500,000 monthly income, and whose …………… is their top priority.
Marketing & Sales- Your Marketing Plan
We run a B2B and B2C model, where we sell to direct users and distributors or vendors. Our
goal is to leverage already established individuals like Influencers whose followers and fans fall
within our targets both online and offline.
Run engaging and captivating sponsored adverts via social media and our website to promote our
brand and create awareness with market activation programs.
We will make it our duty to always reach out to our customers through calls, and chats on social
media, and offer sales training and special discount promotions on our products. We also intend
to leverage technology-enabled distribution to deliver our products swiftly to customers.

BUSINESS ANALYSIS
SWOT Analysis (Strengths, Weaknesses, Opportunities, & Threats)
Strength: Excellent customer service, access to suppliers, first mover advantage
Weakness: Lack of funding to scale up
Opportunity: Increasing demand
Threat: Inflation, government policy, and competition (copycats)
Mitigant: Raise funding through grants and also trademark our brand to assure our customers of
its authenticity.

YOUR NEEDS
Resource Requirements
To scale up our business, we need about 1.5million naira /$2000 to do the following:
NEEDS ESTIMATED PRICE
Equipment N1,000,000/$1500
Packaging materials N100,000/$200
Raw materials N300,000/$600
Working capital N100,000/200
TOTAL N1,500,000/$2000

Our Team
CEO’s name here -Creative Director (BSC Engineering ) - is an energetic, hardworking and
ambitious woman with a great passion for innovation. He/She is responsible for product
research, ………. and ……….
Other team member’s name Production Manager (BSc, Pharmacology) - an ambitious and
very insightful lady with a focus on quality control. She does
……………………………………………………………………………………
Other team member’s name Supply Head of finance (Msc. Marketing and sales) -has excellent
communication skills, enabling her to effectively communicate the benefits of our products with
excellent service to all. She Handles sales, marketing, and distribution of our product.

OUR PLANS
Business Forecasting and Planning ( Tractions, Projections)
Our business is registered as ……………….with our primary product as ………….. . Although
we are still in our early stage in business, we’ve been in existence since 2 years now. We have
over 100 distribution partners in 5 States and have sold about 756 units of our product via our
website and partners. We also got our primary product NAFDAC CERTIFIED in April 2022.
Additionally, we started production in our own facility, which is located in the heart of Lagos or
Abuja or Ibadan or Enugu or Kano. We have created 10 direct jobs and over 30 indirect job
opportunities and also empowered over 40 women in our distribution channel.
As part of Corporate Social Responsibility, we reached out to orphans by providing them with
…………………….., …………………..
Our business is actively in line with SDGs 3 good health and wellbeing, 8- decent work and
economic growth

What are the next steps for your business?


In the next 2 years our plans are as follows:
2023 Q1 2023 Q3 2024 Q2

- Secure partnership with -Expand to xyz number of -Staff training, measurement


………. for our product states in Nigeria or & evaluation
distribution ……………..

-Develop marketing strategies to


-Raise funding to purchase -Employ 2-4 people to join increase our sales
needed equipment our team to meet the
increasing demands
-Additional increase revenue by
50%
-Generate a minimum of 8
million naira revenue
2023 Q2 2024 Q1 2024 Q3
- Additional increase revenue by -Develop strategies to get our
40-50% products into other African
Additional increase sales and
revenue by 30-50%
countries

-Measurement and evaluation

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