Team Project Example 3

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창조적 사고의 기술

- 화장 지워주는 기계 ‘도화지’에 대하여 -

담당 교수님 서동백교수님

학과 경영정보학과

팀 TEAM 9

학번/이름 201******* *예*

학번/이름 201******* *소*


0. What products will be made? - Reasons for product selection

1) A machine for folding laundry

Gwichanism (Gwichanism-Lazism), an Internet neologism, is a term that adds the adjective "
Being Lazy" to the English word "ism." It means being lazy or troublesome in everything. When
the level of annoyance becomes worse, people stop outside contact, stay at home, and
concentrate on the Internet and television. The origin of the word "Gwichanism" has become
popular as it was used in the Internet cartoon "Snow cat." The cartoon is a series of online comics
by illustrator Kwon Yoon-joo. This cartoon vividly depicts the life of out of work and received
great sympathy from young out of work. The character of the cat "Snowcat" lives by watching TV
and doing nothing without a decent job. And a cat lies on the floor and thinks only to stay still.
This is an attitude or a way of thinking that hates annoying things, It's an expression of my mind
that I don't like this or that and I don't know what to do. There's nothing I really want to do or
want to do, just spend time. In other words, life is a nuisance for no particular reason. Gwichanism
means a kind of psychological impotence. It can be found in teenagers who live passively in
accordance with the academy schedule after school. And Young people in their 20s who leave
college amid fear of unemployment, people who are in their 30s neglecting trivial things because
of a lack of time in their busy daily lives.

These days, products for Gwichanism are popular. There are a wide variety of Gwichanism
products on the market, beyond imagination. The shampoo that sprays powder on hair to keep it
soft, chewing toothbrushes that can be brushed without water and toothpaste, and cleaning
paper that can be used as a substitute for duster are immeasurable. Waterless products such as
detergent that wash sneakers without water and car wash without water are also popular.
Waterless products, which are targeted by Gwichanism, are said to be growing by more than 30 to
50 percent every year due to their high convenience and high functional satisfaction. Also, the
food industry is gradually becoming involved in Gwichanism. There is a series of simple products
for Gwichanism that don't even want to lift a finger. The basic home convenience of delivering the
food you ordered to your house is the home. Some fruit cups can be eaten without food waste,
and cans can be enjoyed without cooking or side dishes. And IT products have emerged that will
ease the agony of Gwichanism. There are self-driving chairs for people waiting in line, and robots
that cook for people. The world is gradually changing around Gwichanism.

So we decided to make a product for Gwichanism. It's a machine for folding laundry. I think
it's the most laborious laundry in the house. Nowadays, washing and drying are done by washing
machines and dryers. However, it is still up to a person to clean up the laundry and put it in the
closet. Some people might be storing their laundry in a ball because it is annoying. Or some
people may use the laundry without folding it. It's a nuisance to fold and tidy up the laundry.
Wouldn't it be nice to have a machine to folding laundry? However, after searching, there was
already a machine that can "folding laundry." The first is 'Landroids,' a smart closet for folding
laundry. "Laundry," which means washing, and "Android," which means artificial, means "smart
closet." At first glance, it looks just like a regular wardrobe, but inside the closet is equipped with
state-of-the-art technology. All you have to do is put the laundry in the bottom of the closet.
Once the treadmill recognizes the type and size of laundry, it categorizes the laundry by type and
"knows" all the way up to the closet. Second is a robot that can do the laundry, 'Foldemate.' A
Foldmate is a machine that is faithful to its original role as a "cleaner." Here's how to use it. Put
the laundry on the rack at the top of the product and choose only what kind of laundry it is. Then,
it automatically recognizes size and thickness and lights them up. We decided to make another
product because there was already a machine to folding the laundry.

[Picture 1] smart wardrobe called "Landid" and the laundry robot "Foldmate."

2) Ear cleaner

Most people think yellow and rusty earwax is a waste of our bodies that needs to be
removed periodically. The prevailing perception is that earwax is dirty. If your ears are not clean,
you are likely to be misunderstood as a lazy or unwashed person. Because of this, many people
forcibly touch the inside of their ears to remove the cerumen. Another reason is that some people
like to pick their ears because the sound and feel of selling them give someone psychological
stability and satisfaction. In fact, the sound and video that digs the ears give pleasure to the visual
and auditory areas, which provide a sense of psychological stability and satisfaction. The media
industry calls this ASMR, and it is also recognized on YouTube as a lively content. There are also
people who routinely pick earwax after playing in the water or taking a shower. However, skin
impregnated should be avoided with cotton swabs or regular earplugs because the skin is thin in
tissue, and the blood circulation is slow, which can cause injury and inflammation. Deep eardrums
can cause injury to the eardrums and, in severe cases, more than permanent hearing. Earwax is
said to be in need of proper ear cleaning because sweat glands in the ear, secretions in the ion
line, and skin cells can be tangled with dust, and in severe cases, it can block out excesses and
cause difficult hearing or pain. So I decided to make a machine that can sell my ears safely.
However, ear cleaner for people and ear cleaner for dogs are already on the market. So I decided
to make another product.

[사진2] 시중에 판매 중인 이어 클리너

3) A make-up cleansing machine

How many cosmetics do women use? The "Beauty Trend Report 2018" has been released to
the public regarding the purchase and use of cosmetics by women aged 20 to 49 in Korea.
According to the "Beauty Trend Report 2018" report, Korean women use an average of five skin
care products. In the morning, one cleansing foam was washed away, and in the evening, two
or more products such as cleansing oil or foam appeared to be thoroughly washed. On average,
3.2 base products are used after finishing basic care. On average, 3.6 color makeup products
were used. Special attention was paid to lip and eyebrow makeup products. People in their 20s
use 4.5 products on average and use them more than other age groups. Most Korean women
were taking care of their skin by using mask packs at home. As many as 73.3 percent of the
respondents said they use mask packs to take care of their skin. The average number of
cosmetic products that Korean women put on their faces is 13, which is more than that of any
other country in the world. Using too much cosmetics means that it is important to remove
makeup. It is because it is the main culprit of skin problems to neglect cleansing because you
are tired.
[Table 1] Current Status of Korean Women's Use of Cosmetics

A survey on 540 Korean women aged 20 to 34 was conducted at "Point," a brand of


cleansing cosmetics brand for lifestyle companies, in which women are removed in three groups:
female college students, single workers, and housewives with children. According to the survey,
55.6 percent of them fell asleep without removing their makeup more than once a month. Among
them, 37.2 percent sleep without removing makeup more than once a week, and 7.2 percent of
women do not wear makeup more than six times a week. By age, women aged 30 to 34 are more
likely to fall asleep without removing makeup from a group of housewives.

[Table 2] Survey on the Cleansing of Life-Beauty Company


In a survey on the degree of annoyance to cleansing, 58.9 percent felt the cleansing process
while spending a lot of time and effort on makeup. 92.8 percent also said they feel the urge to
simply remove makeup more than once a week. In particular, 36.1 percent of women feel the urge
to remove makeup simply every day, which is too cumbersome for most women, so they wanted
to finish the cleansing process simply. The reason why cleansing is the most annoying is when
people feel tired from working overtime, having dinner or drinking, and when they need to do
cleansing with strong makeup several times. "If we don't remove makeup, we can block pores
from makeup residue or dust, which can cause skin troubles, and cause dark circles, especially by
causing pigment in the eyes of eyeliner or mascara." It is more important to remove makeup than
to do for healthy skin.

[Table 3] Survey on the annoyance of cleansing for the life-beauty company

In [Yumi's Cells], the main character entered his head and depicted how the cells responsible
for various emotions and desires came to his mind. Among them, the scene in which a lullaby cell
tries to put the baby to sleep right after working late or drinking alcohol, and a washout cell that
will not sleep before washing, drew the support and support of female readers. When I return
home late at night, I take my tired body and worry every night whether I should remove my
make-up or just sleep. It's too much trouble to wash your face and sleep by removing makeup
and using lip and eye remover, cleansing water, cleansing oil, and cleansing foam. Also, people
often wake up when they sleep with their makeup removed. However, I don't remove makeup, and
I just feel uncomfortable about my skin the next day. Accordingly, cleansing has recently evolved.
If cleansing method used to remove makeup used to be cream, oil, and foam, it is now
diversifying into gel and tissue types. More people use tools such as sponges and sponges.
Cleaning products are also available to help anyone who finds it difficult to clean by reducing the
cleansing process quickly and easily. However, there is no machine to remove makeup if you lie
down with your eyes closed for people who are not bothered to do simple cleansing. "Most
women are worried about skin problems when they sleep without removing makeup, but they
simply want to finish the cleansing process because they think it's too much trouble to clean up,"
the study said. When I want to sleep because I'm tired, but I don't want to get rid of my makeup,
I decided to make a machine to remove makeup for people who don't wear makeup and worry
about their skin.

1. Product Introduction

It is a makeup remover machine that can experience a simple yet powerful cleansing effect
instead of a cumbersome and complicated process for people who have fallen into cleansing
ceramics. The product's name is "도화지" abbreviating "도와줘 화장 지우기(Help me remove
makeup.)" There are two versions of "도화지" – a daily make-up dedicated to wiping out daily
make-up that is common in everyday life and a special make-up dedicated to erasing special
make-up that is different from ordinary make-up. Because general and special make-up are
different ways to remove them, we decided to make them into two versions. A detailed
description of this can be found in the introduction of each product. Both daily makeup products
and special makeup products are commonly used to remove makeup. In addition, it measures skin
type and provides appropriate skin care, massage, and even skin care. All this is possible at once.

[Picture 3] Daily Makeup removing Picture and Special Makeup removing Picture

2. Cleaning machine for daily make-up

1) To remove daily makeup

Generally, lip and eye make-up, which are tinted make-up when you remove makeup, are erased
with a cleanser for lip & eye because it leaves a pearl or a color. Soak the lip and eye remover in
cotton, keep it in your eyes and mouth, wait until the makeup product melts, and wipe it out
gently. At this time, be careful because your eyes and lips have thin skin, which causes wrinkles or
irritates you easily. Next, wash your face with cleansing oil, cleansing water, and cleansing tissue.
When removing makeup, make sure to wipe off makeup with cleansing oil, water, and tissue first,
as the remaining makeup residue must be cleaned at least after the second wash. For dry skin,
cleansing water or tissue is recommended. Next, wash the face with a cleansing foam. Make
enough foam with a cleansing foam, rub it gently in the skin, and remove makeup. Finish with
water wash after carefully rolling. Rub toner, which is the first step after washing the face, on a
cotton pad to wipe off makeup residue that has not been cleaned. Even daily makeup requires
this complicated cleansing process.

1) Introduction of daily makeup products

The daily make-up only cleansing machine consists of four components: the main body of the
product (mask and remote control) and the wearing frame, the charging cable, and the instruction
manual. The machine can be used after charging it like a cell phone. Also, basic products such as
cleansing products and skin and lotion must be filled in directly. The method of using a cleansing
machine is very simple. First, wear a precharged mask. Then turn on the power and use the
remote control to adjust the intensity. After running the machine, take a rest. From makeup
remove to massage to skin care, 10 minutes is enough.

[Picture 4] Daily make-up cleansing machine

[Picture 5] Cleaning Machine Components for Daily Makeup


[Picture 6] How to use a cleansing machine for daily makeup

2) Introduction to daily make-up technology

① cleansing and massage

The first function of daily makeup products is cleansing and massage functions. To enable
cleansing and massage, the "3-second vibration toothbrush" principle is introduced in the
cleansing brush, which is designed to enclose all teeth. Unico Smart Brush, which is a three-
second vibration toothbrush, is an idea product that allows you to finish brushing with just three
seconds of your mouth. The method of use of this product is to place a dedicated toothpaste in
the dispenser at the main handle. Then tap the power supply part twice and wait for 3 seconds.
Now, rinse your mouth and brush all. This product cleans all teeth at once because the brush is a
mouthpiece designed to enclose all teeth. In addition, toothpaste is injected into the mouth of
the toothbrush rather than over the top of the toothbrush. This saves time by spreading
toothpaste to your toothbrush.

[Picture 7] Cleansing brushes and unico Smart toothbrushes


Just like Unico's smart toothbrush, cleansing products spread out evenly from brushes when
cleansing products are added to its own inlet. The cleansing brush then moves 10,000 times a
second with its face up and down. As the pores move, they shake the skin surface and pores to
wash away impurities and pores on the surface. If cleansing products are applied to a dedicated
input, cleansing products will spread evenly. Then, the cleansing brush moves 10,000 times per
second from the left side of the face to the right side of the face to clean up the dull impurities
and pores. The brush is designed to cover all parts of the face, so even the skin of the crooked
parts, such as the nose and chin, is meticulously and clean. It also cleans up fine dust and
improves the effectiveness of functional cosmetics such as essence and serum. Also, exfoliating
and massage effects improve the texture of the skin and brighten the skin. Cleansing brushes
remove makeup so it is cleaner and more precise than hand-cleaning.

[Picture8] Cleaning Machine Cleaning & Massage Function for Daily Makeup

Like this, the mask contains several small brushes so that the brush covers all the skin. The mask
was made of standardized face sizes, but it was made possible to resize because different people
had different facial shapes.

② Skin Type Measurement Functions

To measure skin type, a skin type measuring device was introduced that allows high magnification
and high quality skin imaging through special lenses made by applying optical sensor technology.
After recording skin condition through special lenses, it is possible to measure and diagnose skin
condition, pores, and oils through an app. Methods for measuring skin types are as follows. First,
fit the mounting clips to the type of smartphone. Then, fit the lens to the position of the
smartphone camera. Fit in position so that the flash part of the smartphone is completely covered.
Lightly apply contact lenses to the skin and take a picture.

[Picture 9] How to use the skin type measurement function for daily make-up

The skin measurement service measures five types of skin data including pores, moisture, elasticity,
blemishes, and sensitivities to quantify my skin's condition. I can tell what my skin type is and
where I need to take care of it. In addition, the average skin condition value of the same age and
my skin age can be re-constructed to better understand the condition of my skin. Special lenses
can be fitted to a smartphone for convenient use and continuous self-management. Because it
recommends products suitable for the skin, it can reduce various trial and error that can be
experienced during the process of purchasing cosmetics.

[Picture10] Using a cleansing machine skin type measuring device for daily makeup
③ Skin Care & Skin Clinic Functions

For skin care functions, it introduced technologies such as 60 seconds of Morning Mask
Pack and Nano Mist. It also introduced the technology of LED skin care masks for skin clinic
functions. The three techniques allow skin care and skin clinics to be performed simultaneously.
The 60-second Morning Mask Pack was developed based on Korean researchers' technical skills
and know-how, It is a pullout mask pack used in the morning. In the morning, it quickly takes
care of the skin that gets excited and becomes dull like product name. It can also increase the
grip and persistence of the wake-up. 60 seconds Morning Mask Pack" contains pumpkin extract,
natural momentol, and alantoin. Therefore, it soothes the swelling, pore shrinkage, and skin to
keep sensitive skin fresh. Not only was 60 seconds morning mask pack, but it was developed with
4 concepts such as water pack, swelling removal pack for swollen face, and pore shrink pack for
lowering skin temperature. Allantoin and natural mantol make the balance of broken oil and herbs
look good and cool, as well as make the lavender oil and herbal extract stay moisturized and
moisturized. Nanomist is injected with precision about 170,000 times per second when it is placed
in a mini-water tank. Because it supplies moisture through nano-spray, it can fill the skin with
moisture from all corners.

[Picture 11] Cleaning Machine Skin Care & Skin Clinic for Daily Makeup
The ingredients of the 60-second sleeping mask pack were produced through the nanomist.
When the button is pressed, pumpkin extract, natural cement, and aluminum are sprayed through
a brush. By spraying mist on the brush to massage, the brush effectively relieves swelling,
soothing pores, and soothing the skin. Common spray mists make a layer of moisture only on the
surface of the skin because the particles are thick. However, nano mist of fine particles supplies
moisture to the depths of the skin. In addition, it relieves swelling, reduces pores, and soothes
skin. As shown in the figure, mist is sprayed evenly through brushes to provide moisture.

[Picture 12] Using the cleansing machine skin care function for daily makeup

이것은 부기를 완화하고 모공을 줄이며 피부를 진정시키는데 도움이 된다.

The following is a skin clinic function. LED skin masks are products that use phototherapy to treat
damaged skin by converting electrical energy into light energy and absorbing light into the skin
to promote biochemical reactions to the skin. Different effects can be seen depending on the
wavelength of light. The red light with a wavelength of 620mm to 750mm produces collagen,
helps to activate skin, and manages skin brightly and smoothly. Orange Light, with its wavelength
of 590mm to 620mm, helps to moisturize and improve the dull, elastic skin. Blue lights, which
have a wavelength of 479-498mm, help improve pores and minimize skin problems. It is more
economical and efficient with the skin because it can be used whenever and at a lower price.
After cleansing and skincare, turn on the power and take a rest for 20 minutes.

[Picture13] Skin Clinic for Daily Makeup machine

4) Q&A on cleansing machines dedicated to daily makeup

① How will you charge and sterilize the brushes?

- Smart toothbrush Unico should store finished toothbrush on a separate stand. During
storage, the power unit is charged and the mouse unit is subjected to UV sterilization.

- As such, cleansing machines should be stored in separate stands after use. It is charged
during storage and the brush is UV sterilized. The brush is also made of anti-bacterial
silicon material, which is highly resistant and, most of all, allows for additional
antibacterial treatment through UV lamps in the storage box.

- Cleanliness is important because it is used to remove skin makeup. So you have to


wash the brush every day. However, since it is difficult to clean several brushes by
themselves, it is possible to treat them through UV lamps.
[Picture 14] How to charge/disuse Unico's
smart toothbrush

② How much can I use if I charge it once?

- It is expected that 5 times of charging time


will be available if 2 hours of charging time are
spent. However, it is easy to use because it can
be charged just by putting it in a storage box.

③ How does the cleansing product come


out of the brush?

- Unico Smart toothbrushes should be injected


into the exclusive inlet instead of squeezing toothpaste onto the toothbrush head.
Toothpaste spreads evenly over the toothbrush head through the toothbrush head at the
entrance.

- Cleansing products from cleansing


machines should also be injected
with cleansing products through
brushes at the dedicated inlet.

[Picture 15] How do toothpaste come out

of a toothbrush?

④ How do you charge cleansing products or skin care products?

- Unico Smart toothbrushes should be placed in a dedicated inlet. As such, cleansing


machines will also use a method to charge cleansing products and skin care products
directly into their dedicated inputs..
[Picture 16] How to charge Unico Smart toothbrush products

Wh
at is
the
fun
ctio
n of
the
remote control?

- Power button, cleansing strength control button, cleansing time button, green light
when charging is completed, and red light when charging is required.

- Strength of cleansing can be adjusted from stage 1 to 5, and duration of cleansing can

be adjusted from 10 to 30 minutes.

[Picture 17] Unico Smart toothbrush remote control

⑥ What features do apps have?

- The main function of an app is to see the skin results measured when using a skin
measuring device.
- In addition to the skin measurement function, there is also the appropriate product
recommendation function.


How
do
you

remove makeup for your weak skin eyes and lips?

- Eye and lips will be removed through a remover dedicated to lip and eye.

- Also, brush that removes eye makeup and lip makeup will use soft brush that is more
stable and takes into account strength than other brush.

- Eye and lip make-up should be applied only after enough remover is applied.

- The eye make-up will sweep down like a comb in the direction of the eyelashes and
keep them out of the eye.

⑧ Which brush will you use for each person with different skin types?

- Brush is available in five categories: dry and very sensitive skin, dry skin, sensitive
skin, exfoliating and poreing.

- Nor is it good to have a lot of vibrations. If the cleansing is done too well, it can
irritate the skin, and if it is soft enough, it can prevent cleansing. We will use brushes that
properly consider how good cleansing is, how stable it is to the skin, and how strong it
will be.

5) Analysis of Daily Make-Up Product

[Picture 18] SWOT Analysis of Daily Make-up Prouct


① STRENGTH
- Daily make-up products are about the size of a mask pack. Therefore, it is easy to carry because
it does not have a large volume. The strength of the storage is that it doesn't take up much space

inside the house.

- Daily makeup products have the ability to measure the skin, which gives you an indication of
your skin condition.

- It also has a function to control skin, not just remove makeup, but also to measure skin

condition and get care accordingly.

- Usually, removing makeup takes a long time, on average, 15 minutes, after many cleansing
procedures. However, the strength of the machine is that it can remove makeup quickly because it

removes makeup in up to 10 minutes.


- As mentioned above, removing makeup requires complex cleansing processes. However, this

machine is the biggest strength because it does not have to do complicated procedures on its
own.

② WEAKNESS

- Regular addition of cleansing solutions within daily make-up products can be a weakness for

those who buy this machine because of their a nuisance.


- As mentioned above, having to wash the brush regularly can also be a disadvantage for those

who buy the machine because of the cumbersome.


- Also, make-up people use this machine almost once a day, and there is a weakness that they

should keep charging. (2 hours of charge, 5 times of use)

③ OPPORTUNITY
- The biggest opportunity is that the machine for removing makeup has not yet been invented. It's

not developed yet, so you can get a lot of attention, and you can earn more money because
you don't have a competitor.

- One of the opportunities is that people need a machine to remove makeup. When do you
search for machines that erase makeup on sites like Google or Naver, there are many messages

saying, 'When will the machines that erase makeup be invented?' It's expected to make a big
profit because there are many people who want to wear makeup even if it's a little expensive
these days, such as LED masks, which are expensive but profitable.

- It's also a great opportunity for people today to want to spend their time on high efficiency. I
think DOHWAJI, a machine that removes makeup for people who don't think they're going to

spend their time in a complicated cleansing process, will be attractive. This is because it is
effective to remove makeup quickly.
④ THREAT
- One of the threats is the difficulty of securing partners in early markets. For example, you should

have a partner who will make the cleansing product compatible with the machine necessary to

remove makeup. However, because it was invented for the first time, it is expected that it will take
a long time to gain trust due to lack of confidence in success.

- Better technology and product development from other vendors are also big threats. Recently,

products and technologies have been developed that can be easily removed. And I think it's also

a threat because it's very likely that similar products from other companies will be developed
when we open the market for wear-and-washout machines.

Conclusion of SWOT Analysis

A SWOT analysis of the 'DASHWAJI' machine showed that its strengths and opportunities were enough to

appeal to customers who were lazy to remove their make-up. Regular addition of the weak solution or
cleaning of the brush should be done with as little effort as possible. The disadvantage of continuing to

charge will be to overcome the weakness by applying the technology if the technology is developed such
that it can be automatically charged in a space without a charger in the future, as announced by other
team. In order to overcome the threat, it is also necessary to provide suppliers with a belief that they will

succeed by appealing the machine's appeal, and to establish trust and secure suppliers through continuous

communication. If other companies develop better technologies and products, we need to find ways to

maximize the benefits of DOHWAJI alone and increase our competitiveness.


6) Analysis of DOHWAJI machine that removes daily makeup

① COST

cost (Unit : won)

Mask machine price 605,190 won

annual income (JOB KOREA AVERAGE)

a chemical researcher: 37,000,000 * 2 people * 2 years =


148,000,000
Technical/development a mechanical engineer: 27,500,000 * 2 people * 2 years =
costs 110,000,000

258,000,000 won
Designer Employment
32,920,000 * 1 people * 1 years = 32,920,000 won
Costs

App Developer
33,750,000 * 1 people * 2 years = 67,500,000 won
Employment Costs

SUM 359,070,190 won

This is a summary of the cost of making DOHWAJI products. The initial price was set at between 700,000

won and 800,000 won, including the cost of making 'DOHWAJI' and referring the average price of LED
mask machines and marketing. We believe that if makeup-clearing machines become generalized, the price

will be lowered to 500,000 won to 600,000 won.

②Customer Base
- Customers expect that most people who wear make-up will be either people who are lazy to

remove their makeup or people who want to clean it quickly and want to remove it thoroughly.

③Profitability
- Profitability is expected to be high. The machine has many functions, such as removing makeup,

measuring skin condition, and skin care in a short time, and it is expected that there will be a lot

of demand as these functions are not too expensive. LG's Israel LED mask, for example, costs

about 650,000 won, is in high demand because it has good functionality despite its high price.
Therefore, 'DOHWAJI' with highly functional features will be profitable.

④ Convenience
- This product is very convenient. The product that remove makeup is made to help you with a

nuisance is called "Dohwaji." They concluded that it is very convenient because machines do
complicated cleansing process instead.

⑤ Continuity

- We expect high sustainability. There's obviously something that needs to be improved early on. If
we don't fix the improvements, we'll definitely lose sustainability. But we expect high sustainability
because we're going to be able to immediately feedback on what needs to be improved, and
we're going to be able to come up with measures and develop new ones.
⑥ Economical
- The economics are moderate. As I mentioned earlier, it's not cheap, but it's moderately
economical because the high functionalities are in the machine.

The analysis of profitability, convenience, economy and sustainability found good results, except for
moderate economic efficiency. Therefore, it can be expected that the development of Daily makeup

product 'DOHWAJI' will have good results for both customers and developers.

3. DOHWAJI machine to remove special makeup

1) DESCRIPTION OF DOHWAJI machine that removes special makeup

[Picture 19] Description of DOHWAJI

a towel barQKECLAEO
Face propQ

The above picture shows DESCRIPTION of DOHWAJI, a special makeup remove machine. The picture on

the left is a picture of the skin condition being measured. When using the machine, face to face with a gray
prop. The horizontal bar on the right side of the machine is designed to hang a towel. The picture on the

right is when you remove the special makeup. When removing special makeup, a mask is designed to

come down from the top and remove special makeup.

2) PRODUCT COMPONENT OF DOHWAJI

[Picture 20] Component of DOHWAJI

The special makeup remove machine consists of 1. Machine Body, 2. Adapter, 3. Manual, 4. Aditional

Chemistry Solution. This machine allows you to receive the product in the same composition as the above
picture. An additional chemical solution is initially provided, and when the chemical solution is depleted, it

must be purchased and filled.

3) PRODUCT USAGE ORDER of DOHWAJI

[Picture 21] Usage order of DOHWAJI


The order of use of the product is as follows: First, put your face into the machine. Then select the function
with the remote control. Then remove the special makeup in up to 20 minutes. I'll explain in detail what's in

the function.

4) PRODUCT FUNCTION of DOHWAJI

[Picture 22] Function of DOHWAJI

There are two main functions of the 'DOHWAJI'. The first is the ability to remove special makeup, and the
second is the skin care. You can use only one function or both at once. I'm going to briefly explain the
functions and try to give a little thought to the technologies that are in the back. First, when you remove
the first special makeup, you first need to take a skin measurement to analyze the components that need
to be removed. Based on the data you analyze, you create a 3D printer with solutions that can erase the
special branch and spray them on your face. When the special makeup is melted, remove the cleansing
water thoroughly with a brush. This special makeup cleansing is done. Second, skin care. Skin care
measures skin condition without makeup and produces a skin care solution that matches the skin condition.
Spray the skin care solution to your face to absorb it. And skin care step ends when skin care is treated
with infrared light according to skin type.

5) PRODUCT FUNCTION of DOHWAJI

① REMOVE MAKEUP
[Picture 23] Remove Make up measurement

1-1. Measurement of special makeup components

First, to find out what the special makeup consists of, measure the composition of the special
makeup by using a technology using light and laser.

* Technology using light and laser has not been developed yet. It is assumed that technology

using light and laser was developed in the future. [It is one of the things that needs to be

improved

[Picture 24] cleansing solution cord

1-2. Print out the fluid code for removing special makeup

A technique that uses light and laser to find out what special makeup consists of. Find a
cleansing solution code that can dissolve these ingredients and print them out.
* Four chemical researchers will be employed to identify these solution components and
generate code.
* This chemical solution code development is planned for two years. When this machine is built,
it is assumed that the technology has been developed.

[Picture 25] Create Cleansing solution


1-3. Create cleansing solution with cleansing solution code

Using the cleansing solution code derived from the component analysis, create a cleansing

solution. The current LANCOME creates CUSTOM MADE FOUNDATION right there. The
"DOHWAJI" uses this technique to make a special makeup solution by mixing chemical

solutions with code.

※ How do we supply a chemical solution to the 'DOHWAJI' machine? ※

[Picture 26] Supply a chemical solution1,2

Currently, there is a custom skin care product called '에어지락미' from a company called '뉴스킨'. This
product can be made into a skin care solution by selecting the right solution for your skin type and putting
it into your product for skin care. This technique was used to provide a small container of chemical solution
to the DOHWAJI machine whenever it ran out. To simplify the supply of these chemical solutions, it is
designed to simply insert a small container of the chemical solution in the back of the DOHWAJI machine,
as shown in the figure.

They will also work with common brands such


as OLIVE YOUNG, LLABLA and LOHBS to make
their purchases easy.

[Picture 27] Purchases easy

[Picture 28] Spray cleansing solution


to face

1-4. Spray cleansing solution to face

We're going to apply special process vibrating technology that makes the mist of '엘리카 나노

미스트' ultrafine particles so that it can quickly absorb pores to base layer cells. The technology

will be applied to a 'DOHWAJI' machine so that cleansing solutions can be sprayed into ultra-
fine particles to melt special makeup quickly.

[Picture 29] clean face with a brush

1-5. Clean your face thoroughly with a brush

If the special makeup is almost melted due to chemical solutions (which are expected to take
30 seconds), wash the face thoroughly with cleansing water coming out of many brushes on
the mask. Then, the makeup erase function will be finished.
* Reason why water is not needed: Water is not needed because it is washed with cleansing
water
Instead, it is assumed that cleansing water is more advanced in the future, even if you clean
your face with only cleansing water.

② SKIN CARE
[Picture 30] Output skin cord

2-1. To output skin code by measuring skin condition

Once your face has been cleaned, skin care can be performed by measuring skin condition
with light technology, such as measuring special makeup ingredients. Measure skin condition

and output solution code.

You can check your skin condition through the app.

* We will discuss the app in detail later.

[Picture 31] Creating a skin care solution

2-2. Creating a skin care solution using skin code

As I mentioned earlier, we use the technology from Lancome's CUSTOM MADE FOUNDATION
to create a skin care solution that fits your skin type.
[Picture 32] Spray Skin Care Soultion

2-3. Spray Skin Care Solution

The special process technologies from Elica Nanomist, which we discussed earlier, are used to
make skin care solutions into ultra-fine particles, enabling rapid absorption of pores to base
layer cells.
* The holes where cleansing solutions come from and the holes where skin care solutions come
from are different.

[Picture 33] Infrared rays to skin clinic

2-4. Use infrared rays to skin clinic

The last one is the skin clinic using infrared light. This is the same for machines that daily make
up machine. As the picture illustrates, red light has features such as improvement of wrinkles
and elasticity, blue light improves pore and skin tone, orange color improves skin tone and
improves complexion. 'DOHWAJI' machine sets the light that matches your skin condition. Or
you can turn it into the light you want. (You can switch to a remote control) So, skin care is over.
Two functions can be selected from the remote control or from the button on the machine.
* Time to function (expecting) Clear special makeup: 15 minutes Skin Care: 1.5 minute
Infrared clinic: 9 minutes
6) APPLICATION of DOHWAJI

[Picture 34] Application

① Provides your own cleansing & skin care solution code

You can check the cleansing and skin care code of your skin directly through the app.

② Skin Condition Measurement Results

You can check your skin measurement results. You can see detailed skin measurements such as
whether your skin is dry or oily, and how much oil there is.

③ Skin Care Method

Using the results of skin measurements, we recommend effective care methods and products that
can be managed for each type. Effective care methods will be inserted through knowledge and
research that are currently known, and products will be recommended through big data analysis.

* The application will be connected via Bluetooth to the 'DOHWAJI'.


* The application is planned to be created within 2 years by hiring 2 developers

* The cost of developing an app is described in detail in the analysis section.


7) SWOT analysis of special makeup machine

[Picture 35] SWOT analysis of special make-up machine

① STRENGTH

- It usually takes a long time to remove special makeup because it is hard to remove because it is
hard to remove with gelatin. However, if you use a "DOHWAJI" machine that removes special
makeup, you don't need to remove thick makeup by yourself because it melts special makeup
with special chemicals. Also, it is much more time-saving than not using a machine because it is
melting, not removing it. (It doesn't take long.))
- A machine that removes special makeup, such as a Daily makeup product, can measure skin
penetration. It provides skin care as well as cleansing with data that has been measured on skin.
Skin care is also effective in skin care because it makes the solution to the skin at that time.
- It is also a great advantage to have data and to have a machine (which has the function of a 3D
printer) customized for the type. Because skin conditions can't always be the same, then providing
proper cleansing & skin care solutions is much more beneficial to skin condition.
- The skin care also provides a skin clinic, which can be used to manage the skin using light, such
as the current LED mask.

② WEAKNESS

- There is a disadvantage that the chemicals that make up the cleansing & skin care solution
must be replaced whenever they fall. There is also a disadvantage that the price may be borne
because it requires a replacement solution.
- The volume of the machine is so large that it must be placed in one location.

- The price is not cheap.


③ OPPORTUNITY

- No makeup remove machine has yet been put on the market. Therefore, because it is an early

market, it can receive a lot of attention and make a lot of money.

- Because special makeup or bridal makeup is widely used in various fields these days, the need
for machines to remove special makeup may increase. Especially in the case of the movie industry,

it can be an opportunity because it reduces work in the busy field and removes special makeup

quickly.

④ THREAT (It's like daily make-up.)

- One of the threats is the difficulty of securing partners in early markets. For example, you should

have a partner who will make the cleansing products necessary to remove makeup compatible

with the machine. However, because it was invented for the first time, it is expected that it will
take a long time to gain trust due to lack of confidence in success.

- Better technology and product development from other vendors are also big threats. Recently,

products and technologies have been developed that can be easily removed. And I think it's also

a threat because it's very likely that similar products from other companies will be developed
when we open the market for wear-and-washout machines.

- Demand may be low because the use of special makeup is limited.

SWOT Analysis Results

It is now a trend to work efficiently in fast and busy situations. What is needed in the situation is a special
make-up machine, a DOHWAJI. The biggest advantage is that the special makeup, which takes a long time

to remove, can be removed in just 15 minutes and thus be used effectively. However, limited areas of
wearing special makeup have the biggest drawback of low demand. To overcome this shortcoming, it is
necessary to develop techniques that extend the function of skin care to produce as much effect as skin
care. Also, I think we should increase our competitiveness by adding function of daily make up product so

that we can remove ordinary makeup when necessary.


8) Analysis of 'DOHWAJI' of a machine that removes special makeup

① COST

cost (Unit : won)

3D machine price 1,888,950 won

Annual income(JOB KOREA AVERAGE)


A chemical researcher : 37,000,000 * 4 people * 2 years =
296,000,000
Technical/Development A mechanical engineer : 27,500,000 * 4 people * 2 years =
costs 220,000,000

516,000,000 won

Designer Employment
32,920,000 * 2 people * 1 years = 65,840,000 won
Costs

App Developer
33,750,000 * 2 people * 2 years = 135,000,000 won
Employment Costs

Sum 718,728,950 won

② Customer Base

The customer base is expected to be the place where special makeup such as the movie industry

and makeup shop is used mainly because of their special characteristics such as price and
makeup.

③ Profitability

Currently, special makeup or bridal makeup is used in a variety of fields, but it is unclear how big
the special makeup will be because it is still in the development stage. I think profitability is
ambiguous because I think it is difficult to estimate profitability in a market that is still unclear
when the profitability depends on the development of the special makeup sector.

④ Convenience

Convenience is high because it is built on the premise of convenience when developing this
machine. I think it is most convenient to remove special makeup that is difficult to remove using

chemical solutions. Also, I think convenience is high because it doesn't take long.
⑤ Continuity
Persistence is expected to be low. As mentioned earlier, the sustainability of the special makeup
sector is not likely to be high, as there are not many people who do it now.

⑥ Economical
Economicality is in the middle of a machine that removes makeup. It is very convenient because it

has many functions, but its price is very expensive, so it is possible to assume that its economy is

in the middle.

Analysis of 'DOHWAJI', a machine that removes special makeup, showed that all parts of it were analyzed

low, such as profitability, economy, and sustainability. Given the results of the analysis, it was concluded that

the possibility of developing a "DOHWAJI," a machine that removes special makeup, is low.
4. Improvements / Additions

1) Special makeup component analysis technology using light and laser is needed.
- Methods for measuring skin condition through light have already been developed. Therefore, I think

technology that analyzes special makeup components using light and laser can be developed quickly if

previous technology is applied.

2) Development of a technology that analyzes the code that can erase special make-up and manufactures
- We will develop a technology for manufacturing cleansing by analyzing the method and code of

generating code through employment by chemical researchers and technology development researchers.

3) Braille and voice recognition devices for the disabled should also be added.

(Design Thinking, Universal Design)

4) How to make charging faster and easier

- In the near future, if the topic "charging without a charging line" is developed, the technology will be

added to the "DOHWAJI" for easy charging.

5) Reducing the time it takes to dissolve special makeup with a chemical solution

6) Development of cleansing water

- Currently, washing your face with cleansing water without water can sometimes cause irritation. But in
the future, cleansing water will also be developed so that we can clean it up without water.

5. Conclusion

Since the technologies needed for machines are not fictitious but the ones that have come up with by
applying existing technologies, We think that a DOHWAJI machine can be realized in the near future.

* If only one of them can be developed, we will choose daily makeup products that have better analysis
results.

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