Programme Project Report (PPR)

of
Master of Business Administration (MBA)

ICDEOL, H.P. University, Shimla-5

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 PROGRAMME PROJECT REPORT OF MBA
i) Programme Mission and Objectives
ICDEOL HPU, since its inception has been striving hard to serve the students who are otherwise
deprived of higher education. It has become a lighthouse of learning for persons of all ages and
genders, particularly to such persons who, for different reasons, cannot avail the higher course of
studies as regular full time students. It aims to promote the holistic development through academic
excellence, employability, acquisition of analytical skills and higher research. Keeping this mission
and objective in mind ICDEOL has introduced MBAprogram under open and distance learning mode
of education with a view to provide greater opportunities of access to higher education. The motive is
to develop managerial skills among the rural as well as urban people. This course has been designed
for all willing, qualified and working people who could not pursue the education in regular mode.

ii) Relevance of the Program with HEI’s Mission and Goals

The relevance of thisprogram under ODL mode of education is to develop entrepreneurship skills in
the hard situation of the present days. The ICDEOL, Himachal Pradesh University has developed an
innovative programme of Masters of Business Administration (MBA). The university has
introducedthis programme under open and distance learning (ODL) mode of education with a view to
provide greater opportunities of access to higher education. MBA is a management programme with a
special focus on the role and importance of management in modern businesses. Students learn the
inside out of the modern business world, and are groomed to become highly creative and focused
management professionals.

iii) Nature of Prospective Target group of Learners

This MBA program aims for aspirant professional and economically backward students including
students of rural background who could not study in regular mode. Students who are graduatesbut
could not find an opportunity to go for postgraduate studies in regular mode of education due to the
limitation of seats; we offer them the best of opportunity by offering this MBA program at
postgraduate level. In addition, students who have already started working after graduation can opt
for this MBA program in order to increase their qualification, thereby improving their job prospects.

iv) Appropriateness of Programme to be conducted in Open and Distance Learning and /or online
mode to acquire specific skills and competence
1) Develop manpower with specialized knowledge to cater the demand of business in
manufacturing and service sectors.
2) To cater to the demand of local industries and organizations in the different specialized
areas.
3) To develop skilled manpower for economic progress.

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v) Instructional Design
(a) Curriculum Design: Master of Business Administration (M.B.A)
The Master of Business Administration (MBA) is two-year programme divided into 4 Semesters. The list
of courses offered during these Semesters is as follows:
Course Code Title of the Course Course Type End Term Internal Total
Exam Assessment Marks
1st Semester
101 Management Process & Core Course 60 40 100
Organizational Behaviour
102 Management Science-I Core Course 60 40 100
103 Managerial Economics Core Course 60 40 100
104 Business Environment Core Course 60 40 100
105 Indian Ethos & Values Core Course 60 40 100
106 Accounting for Managers Core Course 60 40 100
2nd Semester
201 Organizational Effectiveness, Core Course 60 40 100
Change and Organizational
Development
202 Management Science-II Core Course 60 40 100
203 Human Resource Management Core Course 60 40 100
204 Financial Management Core Course 60 40 100
205 Marketing Management Core Course 60 40 100
206 Operations Management Core Course 60 40 100
207 Research Methodology Core Course 60 40 100
208 Viva-Voce based on 1st& 2nd Core Course 100
Semester
3rd Semester
301 Strategic Analysis Core Course 60 40 100
302 Management Information System Core Course 60 40 100
303 On-The-Job-Training Report Core Course 100
FM-01 Indian Financial System Elective 60 40 100
FM--07 Advanced Financial Management Elective 60 40 100
MM-01 Marketing Research Elective 60 40 100
MM-03 Strategic Marketing Elective 60 40 100
HRM-01 Industrial Relations Elective 60 40 100
HRM-06 Labour Legislation: An Overview Elective 60 40 100
4th Semester
401 Strategic Management Core Course 60 40 100
Security Analysis & investment Elective 60 40 100
FM-02 Management
Project Planning, Analysis & Elective 60 40 100
FM-10 management
MM-02 Advertising Management Elective 60 40 100
MM-04 Rural marketing Elective 60 40 100
HRM-02 Advanced Industrial Psychology Elective 60 40 100
HRM-05 Human Resource Development Elective 60 40 100
404 Project Report Core Course 100
405 Viva-Voce Core Course 100

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(b) Detailed Syllabus:
MBA 1st SEMESTER
101: MANAGEMENT PROCESS AND ORGANISATIONAL BEHAVIOUR

OBJECTIVES
The purpose of this course is help the students to understand management functions, to familiarize
themselves with the practice of management, to develop an understanding of behavioural process of the
organizations as a whole, and to cultivate an insight into the individual behaviour at work place.
UNIT-I
Meaning, Nature and Scope of Management; Emergence of Management Thought – Classical, Neo-
Classical and Modern Theories; Roles, Skills and Responsibilities of Managers; Universality of
Management Principles; Functions of Management; Comparative Management – Japanese, American and
Indian.
UNIT-II
Planning and Decision Making – Process, Premises, Types of Plans; Decision – Making – Process, Types
of Decisions, Creativity in Decision Making, Techniques; Control – Process and Techniques.
UNIT-III
Organizations – Meaning, Principles, Types of Organizations; Organizational Behaviour – Meaning and
Scope; Models of OB; Contributing Disciplines to OB: Emerging Challenges for OB: Organizations as
Social Systems.
UNIT-IV
Foundations of Individual Behaviour; Individual Differences; Basic u
nderstanding of Attitudes, perception, Personality, and Learning; Work Motivation – Theories and
Applications; communication – Process, Forms, Barriers and Effectiveness.
UNIT-V
Group Dynamics – Overview of Groups, Types, Stages, Group Decision – making; Interpersonal
Relationship; Inter – group Dynamics – Interactions, Influencing Factors; Leadership Concept, Theories,
and Effectiveness.
Recommended Books
1. Robbins,Stephen P.,Judge, T.,Vohra, N,.Organizational Behaviour; Pearson Publication.
2. Koontz, H. and Welrich, H; Essentials of Management, Mc Graw Hill
3. Luthans, F. Organizational Behaviour, McGraw Hill.
4. Robbins, Stephen P, Management, Englewood Cliffs, Prentice Hall Inc.
5. Gregory Moorhead and Ricky W Griffin; Organizational Behaviour – Managing People and
Organizations, Jaico Pub. Ouse, Bombay
6. Stoner, J. et. Al. Management, New Delhi, Prentice Hall of India.
7. Prasad, LM; Organizational Behaviour; Sultan Chand & Sons, New Delhi.
102: Management Science – I
Objectives: The objective of the course is to make the students familiar with some basic statistical
techniques. The main focus however is in the application of these tools and techniques in
business decision.
UNIT I
Introduction, Definition of Statistics, Process of Statistical Investigation, Frequency Distribution and their
Analysis – Measures of Central Tendency, Measures of Dispersion.
UNIT II
Correlation Analysis, Introduction to Multiple and Partial Correlation, Regression Analysis: Estimation
using Regression Lines. Probability theory and Probability Distributions – Binomial, Poisson and Normal
Distributions.
UNIT III
Estimation – Point Estimation and Interval estimation.
Hypothesis Testing – One sample test, Two Sample Test, T-Test, F-Test, And Analysis of Variance.

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 UNIT IV
Non-Parametric Tests, Advantages of Non-Parametric Test, Chi-Square Test, The Sign Test, Rank Sum
Test, The Kruskal-Wallis Test, Spearman’s Rank Correlation Test.

UNIT V
Time Series – Variations in Time Series Trend Analysis, Methods of Measuring Trend Cyclical
Variations, Seasonal Variations.
Recommended Books:

1. M P Gupta & S P Gupta, “Business Statistics”. Sultan Chand & Sons.

2. Richard I Levin & David S. Rubin, “Statistics for Management”. Pearson.
3. S P Gupta, “Statistical Methods”. Sultan Chand & Sons.
103 MANAGERIAL ECONOMICS
OBJECTIVE OF THE COURSE:
The objective of this course is to make the students conversant with such basic concepts and tools of
economic analysis, which have an important bearing on managerial decision-making, which would enable the
students to understand the economic forces governing industry and business.
UNIT-I
ECONOMIC BACKGROUND TO MANAGEMENT
Economics as discipline, the economic problem, the circular flow of economic activities, functions of an
economic system. The business firm and its objectives.
UNIT-II
MANAGERIAL ECONOMICS:
Nature & Scope of Managerial Economics, Five Fundamental Concepts in decision making: Incrementalism,
Marginalism, The Equimarginal Principle, The Time Perspective, The Discounting Principle, The
Opportunity Cost.
UNIT-III

DEMAND ANALYSIS
Types & Determinants of Demand, Law of Demand, The Elasticity of Demand, Types of Elasticity of
Demand, Demand Forecasting; Approaches to Forecasting, Forecasting Methods.
UNIT-IV
PRODUCTION & COST ANALYSIS:
Cost concept, nature, types and managerial uses of cost, Determinants of Costs, Production function, Break-
even analysis.
UNIT-V
PRICE ANALYSIS:
Pricing, Methods & Strategies of Pricing, Price Discrimination, Psychological Aspects of Pricing. Price
determination in Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly.
Recommended Books: -
1. D.C. Hauge: Managerial Economics, Analysis for Business Decisions.
2. H. Craig Petersen & W. Cris Lewis: Managerial Economics.
3. M. Adhikari : Managerial Economics.
4. L. Robbins:- An Essay on the Nature and Significance of economic Science.
5. Christopher:- Savagte and John R. Small: Introduction to Managerial Economics.
6. Leftwich Price System and Resources Allocation.
7. W.W. Haynes` V. L. Mote and S. Paul: Managerial Economics, Analysis and Cases.
104 BUSINESS ENVIRONMENT.
OBJECTIVE OF THE COURSE:
To develop an understanding among students about the different aspects of environment in which
business operates.

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 UNIT-I
System Approach to Management, Open Systems Approach, Strategic Planning, Ned for Environmental
Scanning, Different Aspects of Business Environment.
History of Indian Business, Medieval and Modern Era, Contemporary Business Scene in India.
UNIT-II
State and Markets, Changing Government – Business Relationship, Liberalization and Globalization.
Changes in Company, Anti-Trust Foreign Investment and Labour Laws.
UNIT-III
Economic Policy, Industrial, Fiscal and Monetary Policies, Business Support Systems and Financial
Structure of Indian Economy.
Social Change in India, Urbanization, Middle Class Revoluti9on, Caste and Communal Tensions, Indian
Psyche Gender and Social Inequalities, Indian Cultural Ethos and Global Culture, Westernization and
Sanskritisation.
UNIT-IV
Business and Politics in India, Centre-State Relationships and other Constitutional Problems related to
Business, Fundamental Rights and Directive Principl es.
Technological Environment, Patenting Laws-National and International R. & D. Scene, Technology
Transfer from Lab. To Industry and Internationally. Information Technology Environment.
UNIT-V
Multinational Corporations, Public Sector and Privatization, Attracting Foreign Investment, MNC’s and
Nation States, WTO. Future outlook for society, Polity and Economy Business in 21st Century, ecology
and Sustainable Development.
Recommended Books: -
1. Francis Cherunilam “Business Environment” by, Himalaya Publishing.
2. Prof. Pramod Sharma “Business Environment” Ravitanaya Publications, New Delhi
3. Paliwan “Business Environment” PHI Learning Pvt. Ltd.
4. K Awasthapa “Essential of Business Environment”, Himalaya Publication.
105 INDIAN ETHOS AND VALUES
OBJECTIVE OF THE COURSE
The purpose of this course is to familiarize the students with the Indian work ethos, values and styles of
management. Further the students will be helped to develop their inner and outer capability to face the
challenges with equanimity.
UNIT-I
Concept of Ethics, Relation between Ethics and Business Management, Importance of Ethics in Business,
Ethics in Management.
UNIT-II
Concept of Values; Types of Values; Values for Managers; Human Values in Management; Relevance of
Values in Modern Management; Leadership and Human Values; Inter-personal Relations and Human
Values; Stress Management and Human Values; Team Building and Values.
UNIT-III
Indian Insights into TQM; Work Ethos; Indian Culture and Spirituality –Lessons for Management.
UNIT-IV
Techniques for improving inner capacity –Meditation, Yoga, Silent Sitting and Singing. Spirituality and
work.
UNIT-V
Dominant Indian Values and Organizational Effectiveness; Need for Values in Global Change. Indian
Perspective: Teaching Ethics in Management Schools.
Recommended Books:
1. Chakrborty, S. K. Foundations of Managerial Work –Contributions from Indian Thought,
Himalayan Publishing House, New Delhi.

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 2. Chakraborty, S. K. Managerial Effectiveness and Quality of Work Life – Indian Insights, Tata Mc
Graw Hill Publishing Company, New Delhi.
3. Chakraborty, S. K. Management by Values –Towards Cultural Congruence, Oxford University
Press, New Delhi.
4. Ananta K. Giri values, Ethics and Business; Rawat Publications, Jaipur.
5. Education in Values –A Source Book; NCERT, New Delhi.
6. Sri Aurobindo: The Messages of the Gita.
7. Kaushal S.L. –Business Ethics, Deep and Deep Publications, New Delhi.
106 ACCOUNTING FOR MANAGERS
OBJECTIVE OF THE COURSE
To develop knowledge and understanding of the underlying principles and concepts relating to financial
accounting and Management accounting, so as to prepare financial statements of the organizations and
using these statements for managerial decision making.
UNIT-I
Accounting and its functions, Concepts and Conventions in Accounting, Accounting Cycle, Rules of
Double Entry System, Journal, Ledger and Trial balance, Subsidiary Books – Meaning, Purpose and
Types. Types of Cash Books (Single, Double, Three Column and Petty Cash Book).
UNIT-II
Preparation of Final Accounts (including manufacturing account) relating to Sole Proprietor with
adjustments. Elementary Introduction of Final Accounts of a company.
UNIT-III
Depreciation - Concepts, Methods of Recording Depreciation in Account Books, Methods of Calculating
Depreciation. For Numerical - Straight Line Method and Written Down Value Method.
UNIT-IV
Fund Flow Statement – Need, Meaning, Significance, Limitation, Preparation of Fund Flow Statement.
UNIT-V
Marginal Costing – Meaning, Application of Marginal Costing in Decision Making. Ratio Analysis –
Liquidity ratios, Solvency ratios, Profitability Ratios and Turnover Ratios.
Recommended Books
1. Financial Accounting for Management (An Analytical Perspective) by Ambrish Gupta, Pearson.
2. Business accounting for Managers (Text & Cases) by Mohd. Arif Pasha, Vrinda Publications.
3. Accounting for Management by M.N. Arora, Himalaya Publishing House.
4. Financial Accounting for Managers by T. P. Ghosh, Taxmann.
5. Accounting for Management by Dhanesh Kumar Khatri, Mc Graw Hill Education.
MBA 2nd SEMESTER
201 -ORGANISATIONAL EFFECTIVENESS, CHANGE AND ORGANISATIONAL
DEVELOPMENT
OBJECTIVE OF THE COURSE
The objective of this course is to understand the dynamics of changes, both inter and intra to the
organization, effecting the functioning of organization and develop sensitivity to improve the
effectiveness.
UNIT – I
Management of Change:- Organization culture, socialization process, dimension of change, change
process, change agent-skills and relationship with client, implementation of organizational change-
strategies for change.
UNIT – II
Organizational effectiveness, concepts, approaches and its determinants, organizational diagnosis –
Methods, collection of data and identification of problems.
UNIT – III
Organizational development: - Definition, objectives, characteristics, models of OD, action research,
stages of programmer, underlying assumptions and values.

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 UNIT – IV
OD Interventions – I: - Meaning, types of interventions; sensitivity training, life and career planning,
role analysis technique, organizational mirroring, transactional analysis, third party peacemaking,
counseling, learning styles and development.
UNIT – V
OD Interventions – II: MBO, managerial grid, team building, likert systems – four, confrontation
meeting, process consultation, survey feedback, Institutional building.
Recommended Books
1. Beckhard R. Organistion in Development : Strategies and Models, Addision-Wesley:Reading
2. Bennis, W.G. Organization Development: Its nature, Origins and Prospects, Addison Wesley:
Reading.
3. Dalton, G.Lawrence, P.& Griener, Organization Change and Development. Irwon Dorsey:
Homewood.
4. Shein, E., Bennis W. ,Beckhard, R.(eds.) Organization Development, Wesley : Reading
5. Kuriloff, A.H. Organization Development for Survival, American Management Association Inc.:
New York.
6. French, Wendell L. & Cecil H.Bell, Organization Development, Prentice Hall of India: New
Delhi.
7. Singh, J.P. Organist ion Development: Concepts and Strategies. Indian Institute of Management:
Ahmedabad.
8. Somnath Chattopadhyay and Udai Pareek, Managing Organizational Change, Oxford & IBH, New
Delhi.
202 Management Science – II
Objectives: The objectives of this Course are to introduce the participants of MBA programme to the
Quantitative School of management. This is a general course not a specialized one. The
important tools, techniques and methods of Quantitative will be discussed with their
business application. The mathematical rigor of the course will be comparatively low.
UNIT I
Executive problems, Scope for Quantification. Translating Business Problems into Mathematics, Concept
of Limits, Graphical and tabular representation – Concept of a Function, Role of Functional Analysis in
Business, Inequalities and their representation on Graphs. Concept of Interrelation – Continuous
functions.
UNIT II
History, Development of Operations research. Characteristics of Operation Research, Systems thinking
and O.R. Methods of operation Research Model Formulation and Types of Model. Prototype Problems of
operation Research.
UNIT III
Linear Programming – Concept, Importance, assumptions and application, Problem Formulation ,
Graphical Method , Simplex Methods (Solving maximization problem with less than equal to
constraints).Concept of Primal and Dual in Linear Programming
UNIT IV
Transportation problem-Importance, Assumptions and its practical applications, NWCM, LCM , VAM,
Optimum solution for Transportation- MODI , Assignment problem- managerial applications , Solving
maximization and minimization problem
UNIT V
Competitive Strategies – Theory of Games, Application, Assumption and limitation of game theory,
Duopoly Two Person Zero Sum game, Pure and Mixed Strategies, Criteria of Choosing strategies and
simple numerical problems based on these.
Recommended Books:
1. Quantitative Techniques in Management by N. D. Vohra, Tata McGraw-Hill Education.
2. Operations Research by S.D. Sharma, Kedar Nath Ram Nath & Co.

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 3. Operations Research by Vasant Lakshman Mote, T. Madhavan, Wiley.

203 HUMAN RESOURCE MANAGEMENT

OBJECTIVE OF THE COURSE
The objective of this course is to make the students conversant with Human Resource Management
practices and role of Human Resource Management in the changing environment. To understand the
essence of roles and functions that Human Resource Manager performs in an organization. To
comprehend that in present business scenario human resource management has acquired a strategic
role in the functioning of any business organization at national and international level.
UNIT - I HUMAN RESOURCE MANAGEMENT
Human Resource Management- Introduction & Importance, Functions of HRM, Genesis and Growth
of HRM Challenges & Environmental Influences on HRM. Various approaches to HRM, Human
Resource Planning- Definition, Importance, HRP Process, Approaches to HRP
UNIT-II EMPLOYMENT & DEVELOPMENT
Job Analysis, Recruitment- Concept and Sources, Selection- Process and Methods, Interview- Types
and Importance , Induction- Concept & Approaches, Training, Methods of Training, Evaluating
Training Effectiveness, Executive Development, Performance Appraisal – Concept , Importance and
Methods
UNIT-III COMPENSATION MANAGEMENT
Job Evaluation, Wages & Salary Administration, Wage Determination Process, Factors Affecting
Wage & Salary, Wage Differentials, Incentive Plans, and Fringe Benefits. Executive Compensation
UNIT-IV MAINTENANCE AND DISCIPLINING THE EMPLOYEES
Quality of Work Life, Health & Safety Measures, Social Security & Welfare Practices in India.
Grievance Handling and Grievance Procedure, Managing Discipline, Disciplinary Action, Employee
Separation & Retention Techniques.
UNIT-V INTERNATIONAL HUMAN RESOURCE MANAGEMENT
International Human Resource Management – Concept & Importance, Expatriate- Definition &Roles,
Domestic Vs. International Human Resource Management, Selection Approaches in IHRM,
Repatriation- Concept, Importance and Process
Recommended Books
1. Dessler, Garry, “Human Resource Management”. Pearson Publication.
2. Robert, Mathis & Jackson, Jack,“Human Resource Management”. Cengage Publication.
3. Beardwell & Thompson, “Human Resource Management: A Contemporary
Approach” 8/E. Pearson Publication.
4. Davis,K, “Human Relations at Work”. McGraw-Hill.
5. Subba Rao, P, “Human Resource Management”. Himalayan Publishing House.
6. Aswathappa, K, “Human Resource Management”. Tata McGraw-Hill Education
4. Operations Research - An Introduction by Hamdy A. Taha, Pearson.
204 FINANCIAL MANAGEMENT

OBJECTIVE OF THE COURSE

In today’s dynamic world financial decisions play an important role in managerial decision making. So
managers need to understand, analyse and interpret financial data and financial issues. This course will
help students in understanding the concepts and principles of finance so that they can make quick and
informed financial decisions.
UNIT – I
Introduction, meaning and definition of financial management, functions of financial manager,
objective of the firm.
UNIT – II

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Capital Budgeting - Definition and concept of capital budgeting, importance of capital budgeting
methods of appraisal – Pay back, average rate of return, IRR and NPW methods, Comparison of IRR
and NPV.
Cost of capital - importance, definition and concept, measurement of cost of capital of a specific source
and overall cost of capital.
UNIT – III
Operating and financial leverage, EBIT – IPS analysis, combined leverage.
Capital structure theories - NI and NOI approach, M.M. Approach, Traditional Approach, capital
structure designing, stability in dividends, factors influencing capital structure.
UNIT – IV
Dividend decisions - Relevance and irrelevance of dividend decision, Walter model, Gordon models.
Dividend Policy in Practice - Dividend payout ratio, stability in dividends, legal contractual and internal
constraints: Owners consideration and capital market considerations, types of dividends. Stock
dividends.
UNIT – V
Working Capital Management – Meaning and scope of working capital management, Factors effecting
requirements of working capital.
Recommended Books:
1. Financial Management by Rajiv Srivastava and Anil Misra, Oxford University Press.
2. Financial Management by I.M. Pandey, Vikas Publishing.
3. Fundamentals of Financial Management by James C. Van Horne, Prentice Hall.
4. Financial Management: Theory and Practice by Eugene F. Brigham, AbeBooks.
5. Financial Management: Theory and Practice by Prasanna Chandra, Tata Mc Graw Hill.
205 MARKETING MANAGEMENT
OBJECTIVE OF THE COURSE
The objective of this course is to help the participants to understand the conceptual framework of
marketing management. It also intends to expose the participants to the various decisions the
marketing managers in India are required to take under various environmental conditions.
COURSE CONTENTS: -
UNIT – I
Nature and scope of marketing. Corporate orientations towards the marketplace. The marketing
environment and environment scanning. Marketing Information System and Marketing Research.
UNIT – II
Understanding Consumer and Industrial Markets, Market Segmentation, Targeting and Positioning.
UNIT – III
Product decisions – product mix, product life cycle, and new product development, branding and
packaging decisions. Pricing methods and strategies.
UNIT – IV
Promotion decisions – promotion mix, advertising, sales promotion, publicity and personal selling.
Channel management – selection, cooperation and conflict management, vertical marketing –
implementation and systems.
UNIT – V
Organizing and implementing marketing in the organization. Evaluation and control of marketing
efforts. New issues in marketing – Globalization, Consumerism, Green marketing, Legal issues.
Recommended Books:-
1. Enis, B.M. Marketing Classics: A Selection of Influential Articles. New York, McGraw Hill.
2. Kotler, Philip and Armstrong, G. Principles of Marketing. New Delhi, Prentice Hall of India.
3. Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control.
New Delhi, Prentice Hall of India.
4. Ramaswamy, V S and Namakumari, S. Marketing Management: Planning, Control. New
Delhi, Prentice Hall of India.

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 5. Ramaswamy, V.S. and Namakumari, S. Marketing Management: Planning, Control. New
Delhi, MacMillan.
6. Stanton, William,J. Fundamentals of Marketing,. New York, McGraw Hill.
7. Neelamegham, S. Marketing In India : Cases and Readings. New Delhi, Vikas.
206 OPERATIONS MANAGEMENT
OBJECTIVE OF THE COURSE
This Course is oriented towards the exposition to the various operational problems in the area of
Production. The Stress in the Course is on various techniques available for discharging the
responsibilities as operations manager.
UNIT – I
The Operations Management System, Responsibilities of operations personnel, Basic Manufacturing
Process – Continuous Intermittent and Repetitive flows of processing. The Production Control System
for intermittent and continuous floor processes.
UNIT – II
Inventory Control – Costs associated with inventory control systems, Economic Order Quantity.
Purchasing function, Source selection, Vendor rating, Value analysis.
UNIT – III
Work Study, Method study and motivation study. Plant Layout concepts. Developing the process
layout and the product layout. Facility location planning.
UNIT – IV
Project Scheduling PERT / CPM Method – Network analysis, earliest and latest time analysis. Gantt
Charts.
UNIT – V
Acceptance Sampling by Attributes – Single Sample, double sample and multiple sample plans with
sated risk. Control Charts for variables – averages and ranges. Control charts for defectives – fraction
defective and numbers defective.
Recommended Books
1. Operations Management by Jay Heizer, Barry Render, Jagadeesh Rajashekhar, Pearson.
2. Modern Production/Operations Management by Elwood S. Buffa and Rakesh K. Sarin, John
Wiley and Sons.
3. Operations Management by William J. Stevenson, McGraw Hill Education.
4. Production and Operations Management by S.N. Chary, Tata McGrawHill.
207 RESEARCH METHODOLOGY
OBJECTIVE OF THE COURSE
To equip the students with the basic understanding of the research methodology and to provide an
insight into the modern analytical tools and techniques for the purpose of management decision
making.
Unit I
Introduction: Meaning of research; Objectives of Research, Types of Research; Research process.
Business Research Definition, Meaning of Research Methodology, Scientific Methods. Problem
Formulation.
Unit II
Research Design: Features of Good Research Design. Different Research Design, Experimental,
Exploratory and Descriptive. Sampling Design: Steps in Sampling Design. Types of Sample Designs
– Profitability and Non-Profitability Sampling, Sampling Bias and Errors.

Unit III
Data Collection: Primary vs Secondary data. Questionnaire Design, Guidelines for Constructing
Questionnaire. Case Study Method. Attitude Measurement and Scaling Techniques.
Unit IV

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 Analysis of Data: Use of Computer Software in Data Analysis – ANOVA, Regression Analysis, Factor
Analysis, Discriminant Analysis.
Unit V
Report Writing and Presentation: Graphs, Charts, Diagrams of Presentations. Layout of Research
Report, Types of Reports, Precautions for writing Report.

Recommended Books:
1. Zikmund William, “ Business research Methodology,” Thomson.
2. Paneer Selvam R, “Research Methodology,” PHI.
3. Copper & Schinder, “Business Research Methodology,” THM.
4. Murthy S. N & Bhojanna. U, “Business Research Methodology,” Excel Books.
5. Bhattacharya Deepak Kumar, “Research Methodology,” Excel Books.
6. Kothari CR, “Research Methodology,” Vishwa Prakshan.

MBA 3rdSEMESTER

301 STRATEGIC ANALYSIS

OBJECTIVE OF THE COURSE
This course is designed to provide an insight into the modern analytical and descriptive tools and
techniques to analyze the environmental situation from the business to design effective strategies.

UNIT -I STRATEGY FRAMEWORK:

Introduction to strategy, Strategic Planning Process, Strategic decision making,
Business definition, Goal setting, Policy formulation, Mission and Objectives.
UNIT - II ANALYSING RESOURCES, CAPABILITES AND COMPETENCIES:
Strategy and Structure, Value chain analysis, Benchmarking, Balanced Score
Card, Competitive Advantage and Core Competence.
UNIT -III EXTERNAL ANALYSIS:
Environmental Analysis, Environmental Forecasting, Industry and Competitor
Analysis.
UNIT -IV STRATEGIC ALTERNATIVE:
Grand Strategies, Diversification and Integration, Merger, Turnaround,
Divestment, Liquidation and Combination Strategies.
UNIT -V STRATEGIC CHOICE:
Process, Corporate Portfolio Analysis, Product Market Matrix, Competitive
Strategies, SWOT Analysis, TOWS Matrix.
Recommended Books: -
1. Hamel E. Prahalad C.K. , Competing for the future, Harward Business Schol Press: Boston, MA.
2. H. Igor Ansoff , Corporate Strategy, Tata McGraw Hill,
3. Simul C. Carto & J. Paul Peter , Strategic Management- A Focus on Process, McGraw Hill
International Edition.
4. C. Appa Rao, B. Parvathiswara Rao and K. Srivaramakrishna, Strategic Management and
Business Policy, Excel Books, Delhi.
5. George Luffman, Edward Lea, Staurt Sanderson ad Brian Kenny , Strategic Management, Black
Well, USA.
6. Thomas L. Wheetan, J. David Hunger and Krish Rangarajan, Strategic Management & Business
Policy, Pearson Education, Delhi.
7. Ahzar Kazmi, Business Policy and Strategic Management, Tata McGraw Hill, New Delhi.
8. Lawrence R. Jauch, Gupta Rajeev, William F.Glueck, Business Policy & Strategic Management,
Frank Bros. & Co., Delhi.
302 MANAGEMENT INFORMATION SYSTEM

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Objective: - This course is aimed at to acquaint the students with applications of Information Systems in
business world, development life cycle of MIS, its development tools and decision-making.
UNIT – I
Introduction to MIS: Emergence of MIS; What is MIS, MIS Sub-Systems; Role of Computers in MIS;
Computer and Management Functions; Computer-based system (e.g. Financial Accounting, Inventory
Control Personnel and marketing).
UNIT – II
Decision Making & MIS: Decision making; Types of Decisions; Decision-Making Process; Decision
Support System(DSS); Components & Functions of DSS; Types of DSS; Group Decision Support
Systems(GDSS),Management opportunities, challenges and solutions.
E Commerce: Definition, History of E-commerce, Types of E-commerce, Advantages & Disadvantages.
UNIT – III
Development of MIS system: System Definition, Characteristics and elements of system, Role of
system analyst, Need for MIS Planning: objectives, process and techniques of MIS Planning.
Approaches of System development: Top down, bottom up approach, System Development Life Cycle
(SDLC), Prototyping, Rapid Application Development, End User Development; Implementation and
post Implementation issues for MIS.

UNIT – IV
Enterprise Systems: Enterprise Resources Planning (ERP): Features, selection criteria, merits, issues and
challenges in Implementation. Enterprise application and business process integration: Enterprise
systems, Supply chain Management systems, customer relationship management system, enterprise
integration trends. Databases and Data Warehouses: Traditional vs. Database approach; Database
Management System, Types of DBMS, Advantages and disadvantages of DBMS, Overview of Data
Warehousing.
UNIT – V
Cloud Computing: Introduction and its use. Socio-legal aspects of computerization: Social dimension
of Computerization; Computer Viruses; Computer Crimes; Legal Dimensions of Computerization, Ethical
responsibilities of Business Professionals.
Recommended Books: -
1. Management Information Systems, Laudon and Laudon, 7th Edition, Pearson Education Asia
2. Management Information Systems, Jawadekar, Tata McGraw Hill
3. Management Information Systems, Davis and Olson, Tata McGraw Hill
4. Analysis and Design of Information Systems, Rajaraman, Prentice Hall
5. Decision Support Systems and Intelligent Systems, Turban and Aronson, Pearson Education Asia
6. Alexis, Leon (2nd Edition, 2011). Enterprise Resource Planning, Tata McGraw Hill.
7. LuvaiMotiwalla (2009). Enterprise Systems for Management, First edition, Pearson Education.
FM-01 INDIAN FINANCIAL SYSTEM
Objective: The objective of this course is to provide in indepth insight to the students to the Structure.
Organizations and working of the financial system in India.
UNIT – I
Structure of Financial system in India. Role of Financial System in Capital formulation and Economic
Growth.
UNIT – II
Regulatory bodies in the Financial System.
Reserve Bank of India: - Organizations, Management and objectives of RBI, General Functions, Credit
creation and Credit Control Functions. Monitory and Fiscal Policy. Securities and Exchange Board of
India: - Management of SEBI, Powers and Functions of SEBI. Regulation, Guidelines and Schemes
issued by SEBI. Regulation of Security market. Insurance Regulatory and Development Authority: -
Mission statement of IRDA. Duties, Powers and Functions of IRDA. Operations of IRDA.

13
 UNIT – III
Financial Markets.
Money Market: - Structure of Indian Money market, Functions of Money Market, Instruments of Money
Market. Capital Market: - Structure of Indian Capital market, Functions of Capital market, Types of
Capital market, Reforms in Capital market. Foreign Exchange Market: - Introduction, Evolution of
Foreign Exchange Market in India. Structure of Foreign Exchange Market, Exchange Rate Management,
Foreign Exchange Management Act. 1999.
UNIT – IV
Financial Services: - Concept, natures and scope of Financial Services. Stock Exchange Operations: -
Players in the Stock market, Trading in Stock Exchanges, Regulation on Trading, E-Trading and DEMAT
Services, Benefits of Scripless Trading and Statement. Mutual Funds:- Introduction, Evaluation of
Mutual Funds, Types of Mutual Funds, Advantages of Investing in Mutual Funds, Regulation and
Supervision of Mutual Funds. Debt Securitization, Venture Capital and Credit Rating.
UNIT – V
Financial Institutions
Commercial Banks: - Meaning, Functions Management and Investment Policies of Commercial Banks,
Recent trends in the Activities of Commercial Banks, Reforms in Banking Sector.
Development Banks: - Meaning, Concept and Role of Development banking in Industrial Financing in
India. Insurance Organizations: - Objectives and Role of Insurance Organizations, Investment Practices
of Insurance Organizations, Reforms in Insurance Sector.

Recommended Books: -
1. Khan M Y, “Indian Financial System,” Vikas.
2. Bhole M K , “Financial Markets and Institutions,” Tata McGrew Hill .
3. Srivastava R, M, “Management of Indian Financial Institutions”.
4. Reserve Bank of India various Bulletins.

FM-07 ADVANCED FINANCIAL MANAGEMENT

Objective: The objective of this course is to study the major decision-making areas of finance such as
capital budgeting techniques under uncertainty, working capital management, cash management and
receivables management. The fundamental aim of this course is to learn financial management skills,
which are applied in progressively more complex and realistic situations.
UNIT I
Capital Budgeting - Capital budgeting under risk and uncertainty, Measures of Risk, Sensitivity
Analysis, Scenario Analysis, Standard Deviation and Co-efficient of Variation, Financial Break Even
Analysis, Decision Tree.
UNIT II
Working Capital Management - Needs of Working Capital, Determinants of WorkingCapital,
Approaches to Working Capital Management, Financing of Working Capital. Computation of Working
Capital requirements.
Cash Management - Cash Management and its Models.
UNIT III
Inventory Management - Objectives of Inventory Management, Inventory ManagementTechniques,
Fixation of Inventory level.
Credit Management - Terms of Payment, Credit Policy Variables, Credit Evaluation, Credit Granting
Decisions, Control of Accounts Receivables, Credit Management in India.
UNIT IV

Merger/ Amalgamation- Acquisitions and Takeovers, Takeover Code, Legaland Procedure able aspects
of Merger Decisions.

14
 UNIT V
Corporate Financial Models- Introduction, Corporate Valuation, and Adjusted Book value Approach,
Stocks and Debt Approach, Direct Comparison Approach and Discounted Cash Flow Approach.
Recommended Books
1. Prasanna Chandra "Financial Management Theories and Practice," Tata McGraw-Hill, New Delhi
2. I M Pandey "Financial Management," Vikas Publication, New Delhi.
3. James C. Van Home "Financial Management and Policy".
4. Ezra Soloman and Pringle, "Introduction to Financial Management".
5. John J. Hampton, "Financial Decision Making".
6. Sheeba Kapil, "Financial Management", Pearson.
7. M Y Khan, " Financial Management: Text and Problems," Tata McGraw-Hill, New Delhi.
8. Ravi M. Kishore, "Financial Management," Taxmann's Publication Pvt. Ltd.
9. V. K. Bhalla, "Financial Management and Policy", Anmol Publications Pvt. Ltd.

MM-01: MARKETING RESEARCH

OBJECTIVE:-
The course is intended to help students planning to become marketing executives to develop their
thinking about the nature of research in marketing to get acquainted with various research concepts,
techniques and procedures, and to develop their ability to conduct, evaluate, use and present research
findings.
COURSE CONTENTS
UNIT-I
Marketing Research –Meaning and Importance Stages in the Marketing Research Process. Scope of
Marketing Research Function. Problem Formulation. Choice – Criterion Models.
UNIT-II
Research Design – Meaning and Importance. Causality: The Dasis of Classification of various Types of
Research Designs. Exploratory, Descriptive. Quasi – Experimental and Experimental Research Designs.
UNIT-III
Data Collection. Types and Sources of Secondary Data. Basic Methods of Collecting Data. Different
Methods of Communication. Tabulation. Analysis and Interpretation of Data. Questionnaire Planning and
Execution
UNIT-IV
Sampling and Sampling Designs: Basic Concepts. Steps in the Sampling Process. Probability Sampling
Methods, Non-Probability Sampling Methods.
UNIT-V
Application of marketing Research. Market Segmentation. Product Research. Price Research. Distribution
Research, Advertising Research, Sales Promotion Research. The Marketing Research Report.
Recommended Books: -
1. Boyd, Westfall and Stasch: Marketing Research
2. Green. Tull and Albaum Research for Marketing Decisions.
3. Duck and Rubin Marketing Research.

MM-03: STRATEGIC MARKETING

OBJECTIVE:-
The basic objective of this course is to develop skills for analyzing market competition and design
appropriate competitive strategies for higher market share.
UNIT-I
Market Situation Analysis: Analysis of Competitors and Estimating their Reaction Pattern and
Competitive Position.
UNIT-II

15
Market Leader Strategies – Expanding the Total Market, Protecting Market Share, Expanding Market
Share: Market Challenger Strategies – Choosing and Attack Strategy.
UNIT-III
Market Follower Strategies; Market Nicher Strategies, Designing and Managing Services.
UNIT-IV
Competitive Market Strategy for Emerging Industries, Declining Industries and fragmented Industries.
Balancing Customer and Competitor Orientations.
UNIT-V
Industry Segmentation and Competitive Advantage; Product Differentiation and Brand Positioning,
Competitive Pricing, Competitive Advertising, Role of Sales Promotion in Competitive Marketing.
Recommended Books:-
1. Cravens, D.W. Strategic Marketing Homewood Illiois, Richard D./Irwin.
2. Kayank E. and Savitt R. Comparative Marketing Systems, New York, Praegar.
3. Kolter, Phillip. Marketing Management: Analysis, Planning, Implemention.
4. Porter, M. E. Competitive Advantage: Creating Sustaining Superior Performance New York, Free
Press.
5. Porter, M. E. Competitive Strategy: Techniques for Analyzing Industries Competitors, New York,
Free Press.
6. Lovelock ,Chrostopher;Wirtz Jochen; Chatterjee, Jayanta: Services Marketing,New Delhi,
Prentice Hall of India.
HRM-01 INDUSTRIAL RELATIONS
OBJECTIVE OF THE COURSE
The objective of the course is to familiarize the students to understand the concept of Industrial relations.
It also intend to expose students to Trade Unionism, Participative Management and emerging issues
concerned with Industrial Relations.
Unit – I INDUSTRIAL RELATIONS
Concepts and aspects of Industrial Relations, Functions of Industrial Relations, Objectives of Industrial
Relations, Significance of Industrial Relations, Evolutionary shift in Industrial Relations, Approaches to
Industrial Relations.
Unit – II TRADE UNIONISM
Concept of Trade Union, Objectives and Functions of Trade Unions, Types of Trade Union, Significance
for Trade Unions, Labour Movement and Trade Unions, Rise and Growth of Trade Unionism.
Government policies regarding Trade Unionism.
Unit – III INDUSTRIAL DISPUTES, PREVENTION AND SETTLEMENT
Concept of Industrial Disputes, forms and types of Industrial Disputes, Causes of Industrial Disputes,
Impact of Industrial Disputes, Statutory and non statutory measures to deal with industrial disputes.
Prevention and settlement of Industrial disputes.
Unit – IV COLLECTIVE BARGAINING
Concept of Collective Bargaining, functions, objectives and significance of Collective bargaining, Process
of Collective Bargaining, Approaches to collective bargaining, Extent and scope of Collective bargaining
in India, Collective bargaining agreement and its application.
Unit – V WORKER PARTICIPATION IN MANAGEMENT IN INDIA
Meaning, Objectives of Workers participation, Essentials of workers participation in management, Forms
and Methods of workers participation in Management, Concept of Labour Welfare, Labour Welfare in
India, I.L.O. and its role in Industrial Relations.
Recommended Books:
1. Sinha,P.R.N., Indu Bala & Shekhar, S.P, " Industrial Relations, Trade Unions and Labour
Legislations" Pearson Education.
2. Monappa, A "Industrial Relations", TataMcGraw Hill Publishing Company Limited
3. Srivastava, S.C., "Industrial Relations and Labour Laws", Vikas Publications.

16
 4. Salamon, M., "Industrail Relations: Theory and Practice" Pearson Education,Financial times
Prentice Hall.
HRM-06: LABOUR LEGISLATION: AN OVER VIEW
OBJECTIVE OF THE COURSE:
The objective of this course is to make the students familiar with main provisions of Labour Laws so that
the students can understand the pattern of industrial relations and the practice of these Labour
Legislations in ensuring the industrial peace.
Unit-I The Factories Act, 1948, The Employees Provident Funds and Misc. Provisions Act,
1952.
Unit-II The Workmen Compensation Act, 1923, The Payment of Wages Act, 1936.The
Minimum Wages Act, 1948.
Unit-III The Industrial Disputes Act, 1947, Misconduct/Dismissal/discharge and Domestic
Enquiry.
Unit-IV The Equal Remuneration Act, 1976, The Maternity Benefit Act, 1961.
Unit-V The Employees State Insurance Act, 1948, The Trade Union Act, 1926, The Payment of
Gratuity Act, 1972.
Recommended Books: -
1. Mishra S.N. - Labour and Industrial Laws, Central Law Publications.
2. Kapoor N.D.- Elements of Industrial Law, Sultan Chand & Sons.
3. Avtar Singh and Harpreet Singh – Labour and Industrial Law, LexisNexis.
MBA 4thSEMESTER
401 STRATEGIC MANAGEMENT
OBJECTIVE OF THE COURSE:-
The course is designed to provide a framework for integrating the knowledge acquired by a student in
diverse foundation and functional courses offered throughout the two-year M.B.A. progrmme. The case
studies and other participative methods of instruction will be extensively used for developing knowledge
skills, and attitudes relevant to policy formulation and administration
UNIT- I STRATEGY IMPLEMENTATION PROCESS:
Interdependence of formulation and implementation of Corporate Strategy, Forward
Linkage and Backward Linkage, Strategy Implementation Process,, Selection of an
implementation approach.
UNIT-II ANALYSING ORGANISATION STRUCTURE:
Organization Structure, Approaches to Organization Structure, Matching Structure to
Strategy, Resources Allocation.
UNIT-III ANALYSING STRATEGIC CHANGE:
Need for Change, Types of Change, Change Agents, Strategic Change, Levels of
Strategic Change, Resistance to Change, Corporate Culture and Climate, Organization
Development Interventions.
UNIT-IV LEADERSIP AND FUNCTIONAL IMPLEMENTATION:
Leadership Implementation, Sources of Organizational Power and Politics, Functional
Implementation - Production Policies, Marketing Policies, Financial Policies, Human
Resources Policies and Research & Development Policies.

UNIT-V STRATEGIC EVALUATION AND CONTROL:

Organizational Control and Strategic Control, Process of Strategic Control, Strategic
Control and Environmental Factors, Information for Strategic Control, Implementing
Strategic Control.
Recommended Books: -
1. Hamel E. Prahalad C.K., Competing for the future, Harward Business Schol Press: Boston, MA.
2. H. Igor Ansoff , Corporate Strategy, Tata McGraw Hill,

17
 3. Simul C. Carto & J. Paul Peter, Strategic Management- A Focus on Process, McGraw Hill
International Edition.
4. C. Appa Rao, B. Parvathiswara Rao and K. Srivaramakrishna , Strategic Management and
Business Policy, Excel Books, Delhi.
5. George Luffman, Edward Lea, Staurt Sanderson ad Brian Kenny, Strategic Management, Black
Well, USA.
6. Thomas L. Wheetan, J. David Hunger and Krish Rangarajan, , Strategic Management & Business
Policy, Pearson Education, Delhi.
7. Ahzar Kazmi , Business Policy and Strategic Management, Tata McGraw Hill, New Delhi.
8. Lawrence R. Jauch, Gupta Rajeev, William F. Glueck, Business Policy & Strategic Management,
Frank Bros. & Co., Delhi.

FM-02 SECURITY ANALYSIS & INVESTMENT MANAGEMENT

OBJECTIVE OF THE COURSE:-
The fundamental aim of this course is to learn investment management skills which are applied in stock
exchanges, portfolio management and various strategies used in management.
UNIT-I-
Stock Market: Nature and functions, Organization of stock exchanges, statutory, regulations of stock of
exchange listing requirements and importance of listing.
UNIT-II
New Issues Market, Securities & Exchange Board of India (SEBI), under writing of securities.
UNIT-III
Evaluation of Securities bonds and debentures, preference shares and equity shares. Fundamental
Analysis, Economic Analysis Industry Analysis, Company Analysis, Forecasting Mechanism.
UNIT-IV
Technical Analysis, the Theory Types of Trends Chart patterns, their interpretations.
UNIT-V
Portfolio Management, Goals and objectives, establishing income portfolio strategies in Portfolio
Management.
Recommended Books
1. IFMR, “Investment Management”.
2. Publication of RBI, “Stock Exchange Directories”.
3. Frederic Amling, “Investments: An Introduction to Analysis and Management”, Pearson
Publication.
4. V. K. Bhalla, “Investment Management”, Anmol Publication.
5. Fisher & Jordan, “Security and Portfolio Management”, Pearson Publication.
FM – 10: PROJECTS PLANNING, ANALYSIS AND MANAGEMENT.
OBJECTIVE: -
The basic purpose of this course is to understand the framework for evaluating capital expenditure
proposals, their planning and management in the review of the projects undertaken.
UNIT 1.
Generation and Screening of Project Idea; Capital Expenditure; Importance AND difficulties;

UNIT 2.
Market Demand and Situational Analysis; Technical Analysis; Financial Analysis;

UNIT 3.
Analysis of Project Risk; Firm Risk an Market Risk; Social Cost Benefit

UNIT 4.

18
 Analysis; Multiple Projects and Constraints; Network Techniques for Project Management; Project
Review and Administrative Aspects;
UNIT 5.
Project Financing in India; Problem of Time and Cost Overrun in Public Sector Enterprises in India
Assessment of the Tax Burden; Environmental Appraisal of Projects.

Recommended Books: -
1. Ahuja, G.K. & Gupta, Ravi. Systematic Approach to Income Tax. Allahabad Bharat Law
House.
2. Bhalla, V.K. Modern Working Capital Management. New Delhi. Anmol.
3. Bhalla, V.K. Financial Management and Policy. New Delhi, Anmol.
4. Chandra, Prasanna. Projects: Preparation, Appraisal, Budgeting and Implementation. 3rd ed.,
New Dehi, Tata McGraw Hill.
5. Dhankar, Raj S. Financial Management of Public Sector Undertakings. New Delhi, Westvill.

MM-02 ADVERTISING MANAGEMENT:

OBJECTIVES:
The aim of the paper is to acquaint the students with concepts, techniques and give experience in the
application of concepts for developing and effective advertising Programme.
UNIT-I
Advertisings Role in the Marketing Process: Legal Ethical and Social Aspects of Advertising: Process of
Communication-Wilbur Schramms Model, Two Step Flow Communication.
UNIT-II
Theory of Cognitive Dissonance and Clues for Advertising
Strategies: Simulation of Primary and Selective Demand – Objective Setting and Market Positioning.
UNIT-III
Danger Approach – Determination of Target Audience; Building of Advertising Programme – Message,
Headlines, Co9py, Logo illustration, Appeal, Layout; Campaign Planning; Media Planning.
UNIT-IV
Budgeting Evaluation – Rationale of Testing Opinion and Aptitude Tests, Recognition, Recalling
Experimental Designs: Advertising Organization- Selection, Compensation and Appraisal of an Agency.
UNIT-V
Electronic Media, Buying Advertising campaign – Advertising V/S Consumer Behaviour: sales
Promotion – Role of Creative Strategies: Advertising – Retail, National Cooperative, Political,
International Public Service Advertising.
Recommended Books:-
1. Aaker, Dvid A. etc. Advertising Management.. New, Delhi, Prentice Hall of India.
2. Belech, George E and Beleh. Michael A. Introduction to Advertising and Promotion. Chicago,
Irwin.
3. Borden, William. H. Advertising. New York, John Wiley.
4. Hard, Norman. The Practice of advertising Oxford, Butterworth Heinemann.
5. Kelppner, Otto. Advertising Procedure Englewood Clifts, New Prentice Hall Inc.
6. Ogilvy, David. Ogillvy on Advertising. London, Longan.
7. Sengupta, Subroto, Brand Positioning. Straegies for Competitive Advantages. New Delhi, Tata
Mc Graw Hill.
MM – 04: RURAL MARKETING

OBJECTIVE: -

19
The objective of the course is to expose the students to the rural market environment and the emerging

challenges in the globalization of the economies.

UNIT – I
Nature, characteristics and the potential of rural markets in India. Socio-cultural, economic & other
environmental factors affecting rural marketing. Attitudes and behaviour of the rural consumers and
farmers.
UNIT – II
Marketing of consumer durables and non-durable goods and services in the rural markets with special
reference to product planning, media planning, planning of distribution channels and organizing personal
selling in rural markets in India. Marketing of agricultural inputs with special reference to fertilizers,
seeds and tractors.
UNIT – III
Organization and functions of agricultural marketing in India. Classification of agricultural products with
particular reference to seasonality and perish ability. Marketing structure and performance. Processing
facilities for different agricultural products.
UNIT – IV
Role of warehousing. Determination of agricultural prices and marketing margins. Role of agricultural
price commission. Role of central and state governments. Institutions and organizations in agricultural
marketing.
UNIT – V
Unique features of commodity markets in India. Problems of agricultural marketing. Nature, scope and
role of co-operative marketing in India.

Recommended Books: -
1. Morleg J.E. Agricultural Products and their marketing.
2. Kohles, Richerd L.: Marketing of Agricultural Products.
3. Boyle J.E. Marketing of Agricultural Produce.
4. Dogra, Balram & Ghuman ,Karminder: Rural Marketing , Tata Mcgraw Hill, Delhi.
5. Kulkarni K.R. Agricultural Marketing in India.
6. MuKherjee, B.B. : Marketing of Agricultural Produce in India.
7. Gupta, A.P. “Marketing of Agricultural Products in India
HRM – 02. ADVANCED INDUSTRIAL PSYCHOLOGY
OBJECTIVE OF THE COURSE
The objective of the course is to provide deep insights into certain concepts of Industrial Psychology.
Unit – I
Introduction: Industrial Psychology concept, Development of Industrial Psychology, Scope of Industrial
Psychology, Major Problems of Industrial Psychology. Psychological Tests: Characteristics of
Psychological Tests, Types of Tests, Importance and Limitation of Psychological Tests.
Unit –II
Attitudes and Human Engineering: Meaning, Components of attitudes, attitudes measurement and change,
cognitive dissonance theory; measurement the A-B relationship. Human Engineering – work study, time
study, motion study. job Analysis, Job enlargement, job enrichment.
Unit – III
Learning & Development: Definition, theories: classical conditioning, operant conditioning, conditions of
learning development process.
Unit – IV

20
Personality and Interpersonal Relationship: Meaning, theories of personality. Interpersonal Relationships
and group dynamics. Determinants of interpersonal relationships; Management of interpersonal
relationships, group dynamics:formal, informal groups, groups decision-making; groupthink& group
shift.
Unit – V
Fatigue, Monotomy, Bordom, Safety, Accidents, Organizational stress: major causes, major effects and
coping with stress. Work and equipment design, working conditions.
Recommended Books: -
1. M.L. Blum and J.C. Naylor, Industrial Psychology, , GBS Publishers, Delhi.
2. E.J. Mc Cormic and llgen, Industrial Psychology, PHI New Delhi.
3. Drenth, Thierry, Williams and Wolf, Handbook of Work and Organizational Psychology
4. Robert C. Beck, Applying Psychology, understanding people, PHI
5,. Maier, Psychology in Industry, Oxford & IBH.
6. Edger Schein, Organisational Psychology, PHI, New Delhi.

HRM – 05 STRATEGIC HUMAN RESOURCE DEVELOPMENT

OBJECTIVE OF THE COURSE:

The purpose of the subject is to acquaint the students with the basic concepts and tools of Human
Resource Development.
Unit – I Strategic Human Resource Management: Meaning & Significance, Role of Human
Resource Management in Strategic Management, Emergence and Evolution of Strategic
Human Resource Management.
Unit- II Human Resource Development: Meaning, Importance of HRD, Mechanism, Processes,
Instruments & out-comes, Human Resource Development Strategies & Practices, The
HRD Matrix, HRD Scorecard , HRD as a strategic tool for gaining competitive
advantage.
Unit – III Career Management and HRD: Career Planning, Changing careers, Career Stages, Career
Path Development, Managing Career Plateau, Strategic Knowledge Management,
Competency Mapping and Career Management.
Unit – IV Counseling, Mentoring, Coaching, Emotional Intelligence, HRD Culture & Climate,
Human Resource Development Climate, Determinants of HRD Climate.
Unit – V Strategic Human Resource Development: Meaning & Significance, Human Resource
Development and Business Strategy, HRD Audit, HRD and Diversity.
Recommended Books
1. Grieves, J., Strategic Human Resource Development, Sage Publication
2. Prasad, Kesho, Strategic Human Resource Development, PHI.
3. Kandula, S.R., Strategic HRD, PHI.
4. Arya P.P. & B. B. Tandon,Human Resources Development
5. David A. DeCenze & S.P. Robbins Personnel/ Human Resource Management.
6. Leon C. Meggin Sen Personnel and Human Resource Management.
7. Rothel W J., The Strategic Development of Talent, HRD Process.
8. Rao T V., HRD Audit, Sage Publications.
9. Sanghi Seema, Handbook of Competency Mapping.
10. Werner J. M. & DeSimone, R. L. , Human Resource Development, South-Western-Cengage
Learning.

21
 (c) Duration of programme: The duration of MBA programme is minimum 2 years and maximum 5
years.
(d) Faculty and Support Requirement: Two faculty members’ have been assigned by the
University to run this course under distance mode. Besides that, University has experienced faculties
in the Faculty of Commerce and Management. PCP for seven days per semester on regular basis, are
conducted by these experienced faculty members. Resource persons for the Study Centers to conduct
PCP in this course are selected from the University to maintain the quality of the education.
(e) Instructional Delivery Mechanism: It is different from the conventional mode of education as it
is a learner-oriented system of education. Learner will be an active participant and most of
instructions will be through distance rather face to face communication. The printed material of the
programme in the form of self-learning material is provided to the students during their enrolment to
the course. Virtual classes are organized in every semester of the course for the benefit of the
students. Assignments are also prepared by the students and after evaluating these are being sent back
to the students.The programme is based on self-learning print material, assignments, counseling
sessions etc. The following is the delivery mechanism or this course:
 Self Learning Material (SLM): The printed material of the programme in the form of Self
Learning Material is supplied to the students during their enrolment to the course.
 Personal Contact Programme (PCP): PCP for seven days per semester shall be organized from
time to time for the benefits of the students/learners.
(f) Identification of Media: Self Learning Material in the printed form, link of video lectures is
provided to students.
(g) Student Support Service System: Masters of Business Administration (MBA) programme is
conducted through Programme Centres also known as Study Centres, where students are helped and
guided by the Programme In charge/Coordinator, and Counsellors etc. The programme is based on
self-learning print material, assignments, counselling sessions etc. In addition, Personal Contact
Program (PCP) for seven days per semester is organized.

vi) Procedure for Admissions, Curriculum Transaction and Evaluation

(a) Admission Policy: The total intake for this course is 300. The admission is done based on merit
of Bachelor’s Degree of a University established by law in India.
(b) Minimum Eligibility:
Admission to MBA shall be open to the holder of any first Bachelor’s degree of a University
established by law in India, with at least 50% marks (45% marks in the case of Scheduled
Caste/Scheduled Tribe candidates)
OR
The degree of a foreign University which may be recognized as equivalent for the purpose by the
Vice-Chancellor with such conditions as he/ she may impose regarding the additional courses of
study, which the candidate would be required to pass to qualify for the degree.
Please Note: A student having compartment /reappear in Bachelor’s Degree shall not be eligible for
admission to MBA.
(c) Fee Structure:
Course/Class Fee for Students Fee for student coming from other
already registered university / Board & not regd. With
with H.P University H.P University
MBA (Sem. Rs. 15000/- Rs. 15300/-
system)
(d) Financial Assistance

22
 As per order of the Hon'ble High Court, the student with special needs with more than 40%
disability admitted to any course of study running in the H. P. University, Shimla -5 will not be
charged any fee.
(e) Policy of Program Delivery:
The instructions are imparted mainly through Lecture method during the Personal Contact
Programme. We also make use of smart class room. The printed study material is sent to the
students by post. Efforts are afoot to provide the study material in soft copies and also through
email to the learners and to provide them the facility to download the study material from the
website.
(f) Web-based Tools to be adopted:
(g) Activity Planner:
Prospectus: June /July
Admissions: August
PCP: October/ November and March for semester system and December for Annual system.
Examination: In November / December and June for semester system and in March for Annual
system.
Evaluation: The University conducts End Semester Examinations twice a year in the month of
November and June. To be eligible to appear in the end semester examination in any course, you
are required to fulfill the following conditions:
 You should have opted and pursued the prescribed course
 You should have submitted the examination form in time
In case you have not been able to appear in the examination in certain papers or could not clear
certain papers, you can do so in the subsequent end semester examinations up to a maximum
duration inclusive of the year of admission.
Two system of evaluation will be followed for this programme:
End Semester Examination:
End Semester examination is another component of the evaluation system. The end semester
examination carries 60% weight age i.e. 60 marks in each theory paper.
Internal Assessment:
The internal assessment will be based on theory assignments in each course, which carry 40%
weight age i.e. 40 marks. The submission of assignments is compulsory.
Viva Voce: Weight age 100% i.e. 100 marks

vii) Requirement of the Laboratory Support and Library Resources

The ICDEOL library has a total collection of about 25,795 books including reference books,
journals and periodicals on various subjects including MBA books
.

23
viii) Cost Estimate of the Programme and the Provisions
Sr. Type of Head Expenditure Expenditure Proposed Cost
(Session 2018-2019) (Session 2019-2020) Estimation (Hike
@10%)
1. Programme Development
i. Development and Printing 2,83,533/-(Only for 3,98,801/-(Only for 4,38,681/-(Only for
Cost of Self Learning Material MBA) MBA) MBA)
ii. Purchase of Books for Library 1,43,77/- (For all 1,81959/-(For all 2,00155/- (For all
Courses) Courses) Courses)
iii. Stationary 47,497/- (For all 1,91,479/- (For all 2,10,627/-(For all
Courses) Courses) Courses)
2. Delivery
i. Advertisement 5,55,479/- (For all 30,38,012/- (For all 33,41,813/- (For all
Courses) Courses) Courses)
ii. Telegram & Postage Charges 14,72,121/- (For all 13,78,641/- (For all 15,16505/- (For all
of Self Learning Material Courses) Courses) Courses)
iii. Expenditure on the Conduct 68,500/-(Only for 2,81,700/-(Only for 3,09,870/-(Only for
of PCP MBA) MBA) MBA)
3. Maintenance
i. Maintenance and Repairs of 6254/- (For all Nil 6879/- (For all
Laboratory Computers & Courses) Courses)
Smart Classrooms
(IX) Quality Assurance Mechanism and expected Programme outcomes
H P University has an IQAC with the following objectives:
 To build and ensure a quality culture, appropriate structure and processes with enough
flexibility to meet the diverse needs of the stakeholders at the University.
 Meant for planning, guiding and monitoring Quality Assurance (QA) and quality
enhancement (QE) activities of the University.
 To channelize and systemize the efforts and measures of the University towards academic
excellence.
 The IQAC submits the Annual Quality Assurance Report of the University duly approved by
statutory bodies of the University to NAAC regularly.

ICDEOL had created Centre for Internal Quality Assurance (CIQA) in accordance with the ODL
Regulations 2017 with the following outcomes:
 Unleashing new ideas
 Higher level of cooperation and collaboration between institutions
 Innovation for problem solving
 Creates a new paradigm in knowledge systems
 Reliance on National Knowledge Network
 Pooling of resources by different institutions
 Innovation in knowledge acquisition
 New programmes

This PPR is prepared by Dr. Puneet Bhushan, Coordinator, MBA Program ICDEOL.

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(Dr. Puneet Bhushan)

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