BBA Syllabus 2022-23

DEPARTMENT OF BUSINESS ADMINISTRATION
AWADHESH PRATAP SINGH UNIVERSITY

REWA (MP)
Bachelor of Business Administration (BBA)

Full-Time Eight Semester Programme
Choice Based Credit System (CBCS)
SYLLABUS
Session: 2022-23 onwards

Bachelor of Business Administration (BBA)
Full-Time Eight Semester Programme
Choice Based Credit System (CBCS)
PROGRAMME OBJECTIVES & STRUCTURE
The BBA Programme structure is divided into eight semesters that spreads over four years. The
Courses are classified as major core courses, minor core courses, discipline centric electives,
generic electives, ability enhancement and skill enhancement. The semesters include Major Core
Courses on Management Process and Organisation Behaviour, Financial Management, Marketing
Management, Human Resource Management, Production Management, Management Information
System, Strategic Management and International Business to develop multi-disciplinary foundation
and whet the critical thinking, analytical ability and problem solving skills of the participants. This
will develop integrative foundation by imparting an understanding of managerial skills in all
functional areas, mathematics & statistics applicable in business, human behaviour at work and
various aspects of global environment. Minor Core Courses on Basics of Economics, Quantitative
techniques, Financial Accounting & Tally, Business Laws, Research Methodology and Operation
Research have been incorporated to build a holistic approach and strong foundation of the
participants by demonstrating knowledge of facts, research related skills and principles in the field
of managing operations legally in the business. Discipline Centric Elective Courses (DCE) on
Finance, HR and Marketing as elective areas of specialisation to ensure better employability by
updating their multi-professional skills has also been included. Besides, the programme also
embraces courses for Skill Enhancement (SE) of the participants like Computers for Management,
Communication Skills and Personality Development & Character Building to ameliorate the
professional skills of the participants and prepare them to fit suitably into their field of work. The
Ability Enhancement (AE) courses like English Language and Environmental Studies have been
incorporated with the intention to develop the language proficiency through interactions embedded
in meaningful contexts and to impart knowledge on natural processes to sustain life has been
included. Generic Elective Courses (GEC) on Business Environment, Start-ups &
Entrepreneurship, Indian Ethos for Effective Management and Digital Marketing to adequately
equip them with market and business related skills imperative for creating and sustaining viable
business in the fast changing business environment. Case studies, class presentations, assignments
& Co-curricular activities are intrinsic part of the programme to give practical exposure to the
participants regarding local, regional, national & global developments in the field of business
management. The programme structure also includes dissertation and comprehensive viva voice to
gauge student’s skills to execute the learned concepts into practice and examine their
comprehension and conception ability. This curriculum of BBA aims to provide enriched
educational experience to the participants by upgrading their stock of knowledge, skills and attitude
and equipping them for a bright professional life in a complex and rapid changing business
landscape.
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
PROGRAMME STRUCTURE
(As per NEP 2020 & CBCS Ordinance 14 A)
1st Year
SEMESTER – I
Course Code & Name Course Theory Internal Maximum Credits
Type Paper Assessment Marks
101 Management Process & Organisation Major Core 60 40 100 6
Behaviour
102 Basics of Economics Minor Core 60 40 100 6
103 Business Environment* GE 60 40 100 4
104 English Language AE 60 40 100 4
SEMESTER TOTAL 400 20
CUMULATIVE TOTAL 400 20
SEMESTER – II
201 Financial Management Major Core 60 40 100 6
202 Quantitative Techniques Minor Core 60 40 100 6
203 Start-ups & Entrepreneurship* GE 60 40 100 4
204 Environmental Studies AE 60 40 100 4
GE: Generic Elective AE: Ability Enhancement

*Students may choose this course as a Generic Elective or may choose a Generic Elective Course
offered in other UTDs at the same level or may choose a Course offered by MOOCs through SWAYAM.
The student will be awarded Certificate in Business Administration

(CBA) on successful completion of first year.
2nd Year
SEMESTER – III
301 Marketing Management Major Core 60 40 100 6
302 Financial Accounting & Tally Minor Core 60 40 100 6
303 Indian Ethos for Effective Management GE 60 40 100 4
304 Computers for Management SE 60 40 100 4
SEMESTER – IV
401 Human Resources Management Major Core 60 40 100 6
402 Business Laws Minor Core 60 40 100 6
403 Digital Marketing* GE 60 40 100 4
404 Communication Skills SE 60 40 100 4
GE: Generic Elective SE: Skill Enhancement

*Students may choose this course as a Generic Elective or may choose a Generic Elective Course
offered in other UTDs at the same level or may choose a Course offered by MOOCs through SWAYAM.
The student will be awarded Diploma in Business Administration (DBA)

on successful completion of second year.
3rd Year
SEMESTER – V
Type Paper Assessmen Marks
t
501 Production Management Major Core 60 40 100 6
502 F Working Capital Management**
502 M Consumer Behaviour** DSE 60 40 100 4
502 H Human Resources Development**
503 Personality Development & Character SE 60 40 100 4
Building
504 Field Project Core 100 6
SEMESTER – VI
601 Management Information System Major Core 60 40 100 6

602 F Financial Control System**
602 M Sales Management ** DSE 60 40 100 4
602 H Wages And Salary Administration**
603 F E-Accounting & Taxation with GST** 60 40 100 4
603 M Advertising & Sales Promotion** DSE
603 H Industrial & Labour Laws**
604 Internship Core 100 6
SE: Skill Enhancement DSE: Discipline Specific Elective

**Student may choose any one set of specialization Course; Finance, Marketing or HRM (Group F or M
or H) as Discipline Specific Electives.
The student will be awarded Bachelor Degree in Business

Administration (BBA) on successful completion of third year.
4th Year
SEMESTER – VII
701 Strategic Management Major Core 60 40 100 6

702 F. Project Management** DSE 60 40 100 4
702 M. Retail Management**
702 H. Organisational Development
703 Research Methodology Minor Core 60 40 100 4
704 Research Project Core 100 6
SEMESTER – VIII
801 International Business Major Core 60 40 100 6

802 Operations Research Minor Core 60 40 100 4
803 Internship & Dissertation Core 100 10
DSE: Discipline Specific Elective

**Student may choose any one set of specialization Course; Finance, Marketing or HRM (Group F or M
or H) as Discipline Specific Electives.
The student will be awarded Honors Bachelor Degree in Business

Administration (BBA Honors) on successful completion of fourth year.
Credit Distribution as per the Ordinance 14 A
.
Main Faculty Any Skill Ability Field Projects/ Credits Qualification Title
(as per prerequisite) Faculty Enhancement Enhancement internship/ (Credits
Subject I Subject Subject Course (SEC) Course (AEC) apprenticeship Requirements)
II III /community
engagement &
service
Level Sem Major Minor Generic Vocational #Inter/Intra
Elective Course Faculty
Core DSE Course
1 6 6 4 - 4 - 6+6+4+4 =20 (40)

Level 2 6 6 4 - 4 - 6+6+4+4 =20 Undergraduate
5 Certificate in Main
Faculty
3 6 6 4 4 - - 6+6+4+4 =20 (80)
Level 4 6 6 4 4 - - 6+6+4+4 =20 Undergraduate
6 Diploma in
Main Faculty
5 6 4 - - 4 - 6 6+4+4+6 =20 (120)
Level
6 6 4+4 - - - - 6 6+4+4+6 =20 Bachelor Degree
7
in Main Faculty
7 6 4 4 - - - 6 4+4+4+6 =20 (160)
Resear- Bachelor Degree
Level ch (Honours/Researc
8 Metho- h)
dology in Main Faculty
8 6 - 4 - - - 10 6+4+10 = 20
Total 48 16 32 16 12 8 28 160 Credits
101: MANAGEMENT PROCESS & ORGANISATIONAL BEHAVIOUR
Course Objective:
To help the students to acquire basic knowledge in concepts and theory of Principles of
Management and to familiarize the students with basic management concepts and behavioural
processes in the organization.
Course Contents:
UNIT - I Principles of Management, Management School & Thoughts, Functions and

Responsibilities of management, Management in Indian Culture and tradition.
UNIT - II Planning: Process, types and Significance, Objective, strategies and Policies, MBO.
Planning for start –ups, Organizing: nature and purpose of organizing, Concepts of departments,
line and staff relationship, Types of organisational structures.
UNIT - III Direction: Principles and techniques. Leadership: Concept, Theories and Styles;
Qualities of a good leader. Motivation: Types & Significance. Controlling: the system and process
of controlling, Control techniques. Coordination as an essence of management;
UNIT - IV Concept of Organisational Behaviour, Contributing Disciplines to organisational

Behaviour. Perception- Perceptual selectivity, Perceptual organisation, Attitudes and Values.
UNIT - V Group Dynamics- Group Formation, Nature of groups, Reasons for joining Groups,
Functions of group within organisation, Stress Management- Meaning, Cause, Effect and Coping
Strategies for Stress
Outcome:
Business Environment and Domain Knowledge
This course will enable participants to understand the basic concepts, principles and process of
management. They will be acquainted with the functions, responsibilities of managers along with
understanding of how people behave under different conditions and why they behave as they do.
Participants would be able to integrate the learning in handling managerial jobs at several levels in
the organisation and evaluate most optimal solution to the problems by gaining better understanding
on the complexities associated with management of group behaviour in the organisation.
Suggested Readings:
1. Rovwer J.C. & Daniel L., Management principles & Practice, John Wile & Sons.
2. Koontz D and Welhrich, Management, International Student Edition, Tokyo 1980.
3. Agrawal R.D., Organisation & Management MC Graw Hill, New Delhi 1982.
4. Newman and Warran, The Process of Management: Concepts, Behaviour and Practices, PHI.
5. Shekcharan Uma, Organisational Behaviour, Text & Cases, New Delhi THM, 1989.
List of Cases, Recent Articles and Specific References will be announced in the Class Room at the
time of launching of the course.
102: BASICS OF ECONOMICS
Course Objective:
The course aims to acquaint students with basic fundamentals of microeconomic theory. It will
enhance the skills of students in tabular and graphic interpretation of the economic concepts and
theory in decision making of a firm and its application in management.
Course Contents:
UNIT - I Introduction to Economics, Nature and Scope of Economics, Methods of Economics.

Managerial Economics: Meaning and Scope, Relationship with Other Disciplines. Factors of
Production: Theories of Rent, Interest and Profit.
UNIT - II Concept of Demand & supply, Concept of Market Equilibrium, Elasticity Of Demand
& supply, Shift in demand& supply curve. Utility Analysis, Marginal Concept Of Utility.
Indifference Curve Analysis: Assumptions, Properties Of IC. Consumer’s Equilibrium:
Maximising Satisfaction.
UNIT - III National Income: Estimates and analysis, Measures of National Income, GNP, NNP,
GDP, DPI and HDI. Business Cycles: Phases, Govt. Policies and Impact on Society.
UNIT - IV Market: Different Types Of Market, Market Structure: Main Features, Perfect
Competitions: Main Features, Price Determination in Perfectly Competitive Firm
UNIT - V Theory of firm: Profit maximization and Sales maximization; Balance of trade and
Balance of payment; Production Theory: Short term and long term production functions.
Outcome:
This course will acquaint the participants with role of economics in business management. Their
understands of concepts of various market structures, demand and supply functions, demand
forecasting and different pricing techniques will enable them to take optimum decisions in their
business under different market conditions.
Suggested Readings:
1. Adhikary M., Business Economics, New Delhi, Excel Books, 2000.

2. Chopra O P, Managerial Economics, New Delhi, TMH, 1985.
3. Koutsoyiannis A., Modern Micro Economics, New York Mac Millian, 1991.
4. Keat, Paul G & Philips K. Y. Young, managerial Economics, Prentice hall, New Jeresy, 199
103: BUSINESS ENVIRONMENT
Course Objectives:
The aim of this paper is to acquaint students with environmental factors and their relevance in the
business and to expose them to the latest changes in the economic scene of the country as well as
the global business scenario.
Course Contents:
UNIT - I Introduction to Business Environment, Classification of Business Environment, Factors

Affecting Business, Role of Environment in Business, Strategy to Change Environment
UNIT - II Economic & Political Environment: Economic Environment of Business, Economic

Policies: Old & New, Five Year Plans, Political Environment & Economic System, Indian
Constitution & Business, Changing Profile Of Indian Economy, Business Risk Posed by Indian
Political System
UNIT - III Technological Environment: Introduction, Level of Technology, Research &

Development, Impact of Technology in Business, Relationship Between Business & Technology,
Human Factor & Technology, Industrial Policy
UNIT - IV Culture Environment: Introduction, Role & Effect of Culture on Business, Social
Responsibility of Business Organizations. Material & Non–Material Culture. VUCA (Volatility
Un-Certainty Complexity and Ambiguity)
UNIT - V Global market, pros & cons of global market, world trade organization, joint ventures,
and international trade barriers
Outcome:
This course will acquaint the participants with different constituents of environment and their
impact on the business operations. The participants will be able to gain an understanding of various
micro and macro factors in the environment and how an entity works in a business environment.
Suggested Readings:
1. Aswathappa, K Business Environment for Strategic Management
2. Duttand Sundaram, Indian Economy
3. Mishra and Puri, Indian Economy
4. Cherunilam Francis, Business Environment
104: ENGLISH LANGUAGE
Course Objective: The objectives of the course are to improve the competence of the student’s
basic language skills and to acquaint student with working official English Language.
Course Contents:
I. Language content:
A. Structural Items:
i. Simple, Compound and Complex Sentences.
ii. Co-ordinate clauses (with, but or, neither-no, Otherwise or else)
iii. Sub-ordinate clauses- Noun clauses- as subject object and complement. Relative clauses,
(restrictive and non-restrictive clauses) Adverb Clauses (open and hypothetical,
conditional: with because, though, where, so, that, as long as, as soon as)
iv. Comparative clauses (as+ adjective / adverb + as no sooner ....that)
B. Tense:
i. Simple present, Progressive and present perfect
ii. Simple past, progressive and past perfect
iii. Indication of futurity
C. The passive (Simple present and past, Present and perfect and to infinitive structure)
D. Reported speech
i. Declarative sentences
ii. Imperatives
iii. Interrogative-wh-questions, yes/no questions
iv. Exclamatory sentences.
E. Modals (Will, shall, would, ought, to have to/have got to, can-could, may-might and need)
F. Verb Structures (infinitive and gerundial)
G. Linking devices
Note: The above language item will be introduced to express the following communicative
functions:
a. Seeking and imparting information
b. Expressing attitudes-intellectual and emotional
c. Persuasion and discussion etc.
II Reading Comprehension: Adequate practice should be provided in reading with understanding
through graded materials prescribed in the text book. Attempt should also be made to expand the
learner’s vocabulary.
III Writing Skills: Graded practice should be provided in the basic skills of composition. The
following forms of composition should be practiced.
a) Paragraph writing (150 words)
b) Letter Writing (both formal and informal)
IV Speaking: Contextualized vocabulary teaching and oral work should be used to strengthen the
learner’s acquirement of the sound distinction, stress and intonation in English.
Outcome: This course will hone reading, writing and over all communication skills of the
participants which is very basic and imperative for almost all kind of management jobs in the
organisation. The graduates are expected to understand the process of communicating and
interpreting the human experiences through literary representation using historical context and
disciplinary methodologies.
201: FINANACIAL MANAGEMENT
Course Objective:
The objective is to enable students to understand the basic concepts of Financial Management and
the role of Financial Management in decision-making.
Course Contents:
UNIT - I Introduction, Meaning of Finance, Business Finance, Finance Function, Aims of Finance
Function, Organization structure of finance, Financial Management – Goals of Financial
Management, Financial Decisions, Role of a Financial Manager.
UNIT - II Ratio analysis, Meaning Interpretations of ratios, classification of ratio, funds flow and
cash flow analysis.
UNIT - III Capital structure, source of capital, leverage: financial and operating, optimum Capital
structure, Theories of Capital structure, Factors influencing Capital structure. Capitalization: over
capitalization analysis, under capitalization.
UNIT - IV Concept of time value of money, Capital budgeting, methods of investments evaluation,
payback period and accounting rate of return, discounted cash flow method and internal rate of
return.
UNIT - V Dividend decision of the firm, dividend payment and valuation of Firm’s dividend
policy, Determinants of dividend policy & Types of dividend policy.
Outcome:
The Graduates will acquire the knowledge on allocation and management of financial resources
which will help them to deal with day to day working capital decisions, major capital investment
decisions and raising long term finances.
Suggested Readings:
1. Van Horne, James C, Financial Decision Making Engle Cliffs, New Jersey, Prentice Hall Inc.
2. Bhalla V.K., Financial Management and Policy, New Delhi.
202: QUANTITATIVE TECHNIQUES
Course Objective:
The objective of the course is to provide elementary knowledge of the concepts of Quantitative
Techniques and their application in business field.
Course Contents:
UNIT - I Linear Equation and Calculus: Equation in two variable, solution to Linear Equation, Linear
Equalities and Inequalities, Graphical solution; Elementary use of Differential Calculus, Integral
Calculus.
UNIT - II Matrices: Introduction, Types and Properties of matrices: Addition, subtraction and
multiplication, Cofactor, Ad joint, Transpose, Inverse
.
UNIT - III Introduction to Statistics: Definition of statistics, scope of statistics, limitations of
statistics, Types of data: Primary and Secondary data, Methods of collecting primary data, Construction
of frequency distribution
UNIT - IV Measures of central tendency: Measures of central tendency: Mean Median Mode (all for
grouped and ungrouped data). Mean deviation, Standard Deviation, Skewness.
UNIT - V Correlation and Regression Analysis: Correlation, Karl Pearson coefficient of Correlation,
Spearman’s Rank Correlation, Regression analysis.
Outcome:
Critical thinking, Business Analysis, Problem Solving and Innovative Solutions
The participants will be able to learn basics of mathematics and statistics applicable in business which
will help them to translate a problem in the real business into simple mathematical model to allow
easier understanding and aid in problem solving. This will also hone the critical thinking, analytical
skills and problem solving ability of the graduates.
Suggested Readings:
1. Levin Rechard I : Statistics for Management
2. Gupta, C.B. : An Introduction to Statistics.
3. Gupta. S.C : Fundamentals of Statistics.
4. Elhance, D.N : Fundamentals of Statistics.
5. Ray & Sharma : Statistics.
6. Raghavchari, C. : Business Mathematics.
203: STARTUPS & ENTREPRENEURSHIP
Course Objective:
The objective of the course is to familiarize participants with various concepts used in the process
of entrepreneurship and start ups.
Course Contents:
UNIT - I Concept and Nature of Entrepreneurship, Entrepreneurial Trait, Types and Significance,
Role and Importance of entrepreneur in economic growth.
UNIT - II Entrepreneurial Development programmes in India, History, Support, Objectives, Stages

of Performance, Entrepreneurial Environment, EDP and their valuation.
UNIT - III Entrepreneurial Behaviour and entrepreneurial Motivation, N- Achievement and

Management success. Innovation and Entrepreneur, Entrepreneurial Success in Rural Areas.
UNIT - IV Establishing Entrepreneur System, Search for Business Idea, Sources of Ideas, Idea
Processing, Input requirement.
UNIT - V Sources and Criteria of Financing, fixed and Working capital assessment, technical
assistance, Marketing assistance, Sickness of units and Remedial assistance.
Outcome:
Developing Social Responsiveness and Leadership-
This course will create an understanding related to the tools necessary to create sustainable and
viable businesses. The graduates will be able to generate innovative ideas and exploit market
opportunities by turning them into a feasible business plan. They are expected to reciprocate to the
requirements of the society by creating unique solutions to the market problems.
Suggested Readings:
1. Desai Vasant, Small Scale Industrial Industries & Entrepreneurship
2. Shukla M.B., Entrepreneurship & Business Management
3. Gupta C.B., Entrepreneurship Development in India
204: ENVIRONMENTAL STUDIES
Course Objective:
The aim of this course is to provide basic knowledge of environment and familiarize them with its
management.
Course Contents:
UNIT - I Introduction to environmental studies-Multidisciplinary nature of environmental studies;

Scope and importance; the need for environmental education. Concept of sustainability and sustainable
development.
UNIT - II Ecosystem-What is an ecosystem? Structure: food chains, food webs and function of
ecosystem: Energy flow in an ecosystem, nutrient cycle and ecological succession, Ecological
Interactions.
UNIT - III Biodiversity - a. Levels of biological diversity: genetic, species and ecosystem diversity;
Bio geographic zones of India; Biodiversity patterns and global biodiversity hot spots b. India as a
mega-biodiversity nation; Endangered and endemic species of India c. Threats to biodiversity: Habitat
loss, poaching of wildlife, man-wildlife conflicts.
UNIT - IV Environmental Pollution and Global Environmental Issues:- a. Environmental pollution, b.

Climate change, global warming, ozone layer depletion, acid rain and impacts on human communities
and agriculture c. Nuclear hazards and human health risks, 3 mile Island, d. Solid waste management;
Pollution Tragedies: Bhopal Gas, Endosulfan.
UNIT - V Environmental Management: Policies & Practices-Environmental ethics: Role of Indian and
other religions and cultures in environmental conservation. Green Politics, Earth Hour, Green Option
Technologies. Environmental communication and public awareness, Role of National Green Tribunal.
Outcome:
The course will install an in-depth knowledge on natural process essential to sustain life and govern
economy. This will develop the critical thinking and analytical ability among the participants to
strategize for environmental protection and conservation of biodiversity. The graduates are expected
to develop empathy for different life forms and appreciate the ecological linkages within web of life.
Suggested Readings:
1. Basu, M. and Xavier, S., Fundamentals of Environmental Studies, Cambridge University Press.
2. Mitra, A. K and Chakraborty, R., Introduction to Environmental Studies, Book Syndicate.
3. Enger E. and Smith B., Environmental Science: A Study of Interrelationships, McGraw-Hill Higher
Education.
4. Basu, R.N, Environment, University of Calcutta.
301: MARKETING MANAGEMENT

Course Objective:
The objective of the paper is to familiarize the student with modern marketing concepts, tools and
techniques to develop their skills required for the performance of marketing function.
Course Contents:
Unit- I Nature and scope of marketing, Selling Vs Marketing, basic concepts and approaches,
Marketing management philosophies.
Unit- II Market segmentation, Marketing Mix, Marketing Environment, Marketing System,

Marketing research.
Unit- III Product Classification & Product mix, branding and packaging decision, promotion mix:
Advertising, Selling and Sales promotion.
Unit- IV Pricing decision, methods of setting prices, pricing strategies product promotion,
Consumer Behaviour and Decision Making.
Unit- V Channel of distribution, Factors affecting choice of channel, Types of intermediaries and
their roles.
Outcome:
This course will demonstrate strong conceptual knowledge in functional areas of marketing
management and its application. The understanding of impact of economic, political and
technological factors on activities pertaining to market will help graduates in identification and
resolution of their problems related to marketing management.
Suggested Reading:
1. Philip Kotler, Principles of Marketing, Prentice Hall of India.
2. William J. Stanton, Fundamentals of Marketing, Mc Graw, New Delhi.
The list of cases and specific references including recent articles will be announced in the class at
the time of launching of the course.
302: FINANCIAL ACCOUNTING & TALLY
Course Objective: The basic purpose of this course is to develop an insight of postulates,
principles, and techniques of accounting and utilisation of financial and accounting information for
planning, decision making, and control.
Course Contents:
UNIT- I Accounting and its place in business and relationship with other financial areas, Double
entry system. Book Keeping: Meaning, Advantages, Concepts and Conventions.
UNIT- II Type of books of accounts and their Preparation. Journal, Ledger, Trial balance,
Depreciation.
UNIT- III Preparation of Final Account: Trading Account, Profit & Loss Account, Balance Sheet.
UNIT-IV Hire Purchase Accounts: Accounting record in the book of purchase and vendor
UNIT- V Computerized Accounting / Accounting Software: Introduction to tally, Safety of

accounts or password, characteristics, making ledger accounts, writing voucher, voucher entry and
making different types of voucher, correcting sundry debtors and sundry creditor’s accounts,
preparation of trial balance, accounts books, cash books, bank books, ledger account, group
summary, sales register and purchase register, journal register, statements of accounts and balance-
sheet.
Outcome:
This course will acquaint the participants with the basics of accountancy concepts and principles.
The participants will be able to generate accounting and inventory masters, vouchers and basic
reports in tally.
Suggested Readings:
1. Grewal, T.S. , Double Entry Book Keeping Accountancy Principles, Sultanchand& Sons, New
Delhi
2. Gupta, R L. Advanced Accounting, Sultanchand& Sons, New Delhi
3. Anthony R N and Reece, J S , Accounting Principles, 6th ed., Homewood, Illinois, Richard D
Irwin, 1995
303: INDIAN ETHOS FOR EFFECTIVE MANAGEMENT
Course Objective: This is a value based course. The objective of this course is to acquaint the
students with the moral values and traditional wisdom inherent in our Indian mythology and
literature.
Course Contents:
UNIT- I: Introduction
Principles Practiced by Indian Companies, Role of Indian Ethos in Managerial Practices.
Managerial lessons from Indian holy scriptures.
UNIT- II: Indian Values

Indian Heritage in Management, Secular v/s Spiritual Values, Value System in Work Culture,
Meditation, Mental Health and Yoga, Gurukul System of Learning, Gandhian Approach in
Management.
UNIT- III: Ethos& Laws

Ethics v/s Ethos, Indian v/s Western Management, Work Ethos and Values for Indian Managers,
Law of Karma, Law of Creation, Law of Humility, Law of Growth, Law of Responsibility, Law of
Connection and Corporate Karma Leadership.
UNIT- IV: Understanding Ethics

Need for Ethics, Ethical Values, Myths and Ambiguity, Ethical Codes, Ethical Principles in
Business, Theories of Ethics, Kohlberg’s six stages of Moral Development (CMD).
UNIT- V: Managing Ethical Dilemma

Ethical Decision Making, Ethical Reasoning, Dilemma Resolution Process. Ethical Dilemma in
different business areas of Finance, HRM, Marketing and International Business, Ethics and Value
Based Leadership, Traditional Indian Wisdom towards Business Ethics.
Outcome: Value based learning & Leadership
The participants of this course will be able to learn values from Indian mythology and use them
in sustainable growth of business organisations. The graduates are expected to integrate the lessons
from the mythology with business behaviour. This will enable graduates to display ethical business
behaviour and promote good to the society along with improving profitability.
Suggested Readings:
K.C. R. Raja : Ethics, Indian Ethos & Management
Bishwanath Ghosh : Ethic in Management & Indian Ethos
R. Nandgopal&AjithSankar R. N. : Indian Ethos & Values in Management
G. D. Sharma : Management & Indian Ethos
S. K. Chakraborty : Ethics in Management :Vedantic Perspective
304: COMPUTERS FOR MANAGEMENT
Course Objective:
To help the students to learn computer application skills in the major areas.
Course Contents:
UNIT- I Introduction to computers, Components of computer system, CPU, input output devices,
Storage media. Importance of Computer as data storage for Business and Management.
UNIT- II Generation of computers and programming language, Flow chart, Flow Symbols,
Advantages. Importance and application of cloud storage, Artificial intelligence in management.
UNIT- III Introduction to Operating System, Basics of word Processing, Insert, Page Layout,
References and Mailings. Basics of Excel/ Spreadsheet: Data Formatting, Data Representation and
Data Visualisation. Power Point: Creating a Power Point Presentation on PC. Do’s and Don’ts of
Power point Presentation.
UNIT- IV Computer Networks, Transmission Medium: Introduction: Transmission medium;

Guided & Unguided Transmission medium, Twisted pair, Coaxial cable, Optical fiber,
Comparison of fiber optics and copper wire: Wireless transmission .
UNIT-V Personnel computer and its use in business, Data base management system- Roles, Types,
Functions, Current Practice and Future.
Outcome:
Critical Thinking, Business Analysis, Problem Solving and Innovative Solutions
The course will hone the critical thinking, analytical ability and problem solving skills of the
participants. They will gain an understanding of basics of computers, software, operating systems
and emerging technologies essential to manage operations in the organisation with high end
automated systems.
Suggested Readings:
1. Sinha . P. K Computers Fundamentals
2. Taxali PC Software made Easy
401: HUMAN RESOURCE MANAGEMENT
Course Objective: The Objective of this course is to familiarize participants with the dimensions
of Human Resource Management in emerging India Context.
Course Contents:
UNIT- I Concept and functions of Human Resource management, Role of Human Resource
management in an Organisation, Human Resource policy.
UNIT- II Staffing Policy and process; Human Resource Planning, Job Analysis, Job description,
Job Specification, recruitment, Selection, Induction, Placement, promotion.
UNIT- III Manpower Training & Development: Employment training and Development,
Employee Training, performance Appraisal and Potential Appraisal.
UNIT- IV Wage & Salary Administration, factors affecting wage and salary administration, Job
Evaluation importance, process and methods.
UNIT- V Industrial disputes and participative Management, Grievance Vs Dispute Grievance

Handling Procedure, Disciplinary Action.
Outcome:
This course will enable the participants to understand various aspects related to managing human
resources and ensuring their optimal utilisation at different levels in the organisation. They will
learn the influence of external environment forces on human resource management and will be able
integrate this knowledge to take correct business decisions.
Suggested Readings:
1. Rustoms Daver, Personnel management & Industrial relations, Vani Books, New Delhi
2. Edwin Philip, Principles of Personnel Management, Mc Graw Hill, International Book Co., New
Delhi
3. M.S. Saiyedhir, Personnel management, Tata McGraw Hill, New delhi
4. Onkar R.M, Personality management and Career management, S Chand Publications.
402: BUSINESS LAW
Course Objective:
The course is designed to assist the students in understanding basic laws affecting the operations
of a business enterprise.
Course Contents:
UNIT-I: Contract Act: essentials of valid contract, capacity to contract, free consent, unlawful &
void agreements, discharge of contract, remedies for breach of contract
Unit- II: Consumer Protection Act 1986, rights & responsibilities, consumer protection council,
consumer disputes redressal agencies, bailment & pledge
Unit-III: Companies Act 1956: nature & types of companies, formation of companies,
memorandum & articles of association prospectus, share capital, membership, meetings & winding
up
Unit-IV: Law of Sales of Goods: conditions & warranties, transfer of property & title, performance
of contract, rights of an unpaid seller, suits for breach of contract
Unit -IV: Negotiable Instruments Act 1881: nature & types of negotiable instrument, negotiation
& assignment, holder-in-due course, dishonour & discharge of negotiable instrument: arbitration
Outcome:
Business Environment, Domain Knowledge, Critical Thinking & Problem Solving
The graduates will be able to learn about functioning of legal business environment and its
applicability in business operations. This will enable graduates to take appropriate routine as well
as non-routine decisions for their business. They will be able to critically evaluate the situation and
generate solutions in the business thereby responsibly handling leadership roles.
Suggested Readings:
1. K.Aswathappa: Principles of Business Law (Himalaya)

2. Bulchandani K.R.: Business Laws (Himalaya, Bombay
3. Maheswari R.P.: Business Law (National Pub., New Delhi)
4. Reddy P.N.: Essentials of Company Law (Himalaya Bombay)
5. Sharma N.K.: Company Law & Secretarial Practice Sahitya Bhavan, Agra)
6. B.K. Acharya: Company Law & Secretarial Practices (Himalaya, Bombay)
403: DIGITAL MARKETING
Course Objective:
This course aims to familiarize students with insights of digital marketing. The Course provides
students with the effective and emerging trends of digital marketing and online advertising.
Course Contents:
UNIT- I: Introduction to Digital Marketing (DM)- Introduction to Digital marketing and its
Evolution, Concept and fundamentals of Digital Marketing, Importance and scope of digital
marketing, , digital marketing applications and benefits.
UNIT- II : Digital marketing framework- Digital marketing channels: types and business
models, Trends in digital marketing, Types of digital marketing – Business models in digital
marketing Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C),
Business to Employees (B2E), Business to Government (B2G) –
UNIT- III: Digital Marketing Management- Types of online advertisements: Video ads, Text
ads, Image ads, Local ads, Content network ads, Role of web marketing manager, Web marketing
department structure, Digital Marketing Plan: Goals, objectives, KPI's, Market research, Value
creation process.
UNIT-IV: Introduction to social media marketing-meaning-definition-types of social media

websites, mobile apps, email, Blogging platforms, Book marking websites. Social Media
Management-Social Media Target Audience, Sharing content on Social Media,; DO’s and Don’ts
of Social media.
Unit-V: Digital marketing strategy development: marketing mix analysis, copy writing in digital
marketing, Social Media Promotion-paid advertising and other methods, Web Analysis: Google
analytics & data collection for web analytics, Search engine Analytics – search engine ads
Course Outcome:
After completion of the course students should be able to understand underpinning principles and
concepts of digital marketing. Students will also be able to Explore digital future and looking at
trends that shape the use of technology. Gain a thorough understanding of the creative process from
proposition to promotional delivery of online contents.
Suggested Readings:
1. Dave Evans., Susan Bratton, (2010). Social Media Marketing: The Next Generation of Business
Engagement. Wiley
2. Digital Marketing: Seema Gupta-Mcgraw hill
3. Chaffey, Dave. and Chadwick, Fiona Ellis.,(2012), Digital Marketing: Strategy, Implementation
and Practice, Pearson Education.
4. Bhatia Puneet, Fundamentals of Digital Marketing ,Pearson
Outcome:
This course offers the knowledge about concept and importance of digital marketing for successful
marketing of the products and services. The graduates are expected to create digital marketing
plans, do SWOT analysis, define target groups, manage content, identify digital channels to manage
customer relationship digitally and serve their growing needs thereby creating a satisfied customer
base. This will also promote critical thinking, analytical thinking and problem solving among
graduates.
404: COMMUNICATION SKILLS
Course Objective:
This Course is aimed at equipping the students with necessary techniques and skills of
communicating individually and in a group. Oral, written and non-verbal communication skills are
considered important in accomplishing the organisational goals and maintaining harmony.
Course Contents:
UNIT- I Introduction: Definition and Process of Communication, Essentials of Effective

Communication, Barriers to Communication, Role of Communication in Organizational
Effectiveness.
UNIT- II Public Speech: Composition, Principles, Speech Delivering Skills, Group Discussion
Do’s and Don’ts of GD’s Communication in Committees, Seminars and Conference.
UNIT-III Non Verbal Communication: Meaning and Importance. Listening: Difference between
Listening and Hearing.
UNIT- IV Drafting Of Notices, Agendas, Minutes, Job Application Letters, Preparation of

Curricular Vitae.
UNIT- V Business Correspondence: Essentials of Effective Business Correspondence, Structure of

Business Letter, Types of Business Letter – Enquiry Reply Orders Complaints Circular Letter.
Outcome:
Effective Communication
The graduates will learn several aspects of verbal, non-verbal communication and barriers of
communication through presentations that would certainly help them in the initial years of their
career. This course will also incorporate correct practices of effective business writing among the
participants who will help them in future while drafting business correspondence with brevity and
clarity.
Suggested Readings:
1. Rodriges M V Effective Business Communication, Concept Pub. Co. New Delhi, 1992
2. Sharma R C & Mohankrishna Business correspondence & Report Writing , TMH, New Delhi ,
1996
3. Treece, Maira, Successful Business communications, 3rd ed., 1987, Allyn and Bacon Boston
501: PRODUCTION MANAGEMENT
Course Objective:
The course is designed to acquaint the students with decision making in production and operation
functions in both manufacturing and services.
Course Contents:
UNIT- I Introduction – Nature and Scope of Production Management, Production Planning and
Control Product.
UNIT- II Plant Location – Facility Location, Plant Layout – Layout Planning and Analysis.
Productivity, Production Order and Work Study.
UNIT- III Replacement, Purchase Management, Store Management.
UNIT- IV Material Management: An Overview of Material Management, Material Planning and

Inventory Control, Concept of JIT.
UNIT- V Quality Control: Total Quality Management ISO 9000 & 14000, Safety Management.
Outcome:
This course will demonstrate various aspects related to manufacturing operations in the
organisation. The graduates will be able to analyse facility alternatives and their capacity decisions,
implement suitable material handling practices, adapt appropriate quality control measures and thus
ensuring optimum production in the organisation and improved competitiveness in the market.
Suggested Readings:
1. Chary, S.N. Production and Operation Management, New Delhi, Tata McGraw Hills
2. Chunawalla, Patel : Production and Operation Management Himalaya Publications
502 F: WORKING CAPITAL MANAGEMENT
Course Objective:
The course is aimed at equipping the students with incepted knowledge of managing current assets
and raising short-term finance.
Course Contents:
UNIT- I Working Capital Management: Concepts of working capital and its determinants, Risk-
returns trade-off.
UNIT- II Cash Management and Marketable Securities, Cash Planning.
UNIT- III Credit Management, Optimum Credit Policy.
UNIT- IV Inventory Management: Need and Objectives of Inventory Management, Inventory

Management Techniques, Selective Inventory Control.
UNIT- V Short term financing, money market in India, monetary system, debt financing, bank
financing.
Outcome:
This course will provide in-depth knowledge and skills on management of current assets and
current liabilities in the organisation. The graduates are expected to evaluate working capital
management policies and their impact on liquidity, profitability risk and operating flexibility of the
firm, thus helping the organisation in meeting its strategic objectives.
Suggested Readings:
1. S.C. Kuchal: Financial management, Chataniya publishing House, Allahabad.

2. Khan and Jain: Financial Management, Tata McGraw Hill New Delhi.
3. I.M. Pandey: Financial Management, Vikas Publishing House, New Delhi.
4. Basant Raj: Corporate Financial Management, Tata McGraw Hill, New Delhi.
502 M: CONSUMER BEHAVIOUR
Course Objectives:
The basic objective of this course is to develop an understanding about the Consumer Decision
Making Process and its application in marketing function.
Course Contents:
UNIT- I Introduction to Consumer Behaviour, Concept, Scope and their applications. Information
search Process, Evaluative Criteria and Decision Rules.
UNIT- II Consumer Decision Making Process, Four views of Consumer decision rules- Economic
man, Passive man, Emotional man, Cognitive man. Models of Consumer Decision making, Nicosia
Model.
UNIT - III Consumer Motivation, needs and goals, Positive and Negative Motivation, Dynamic
nature of Motivation, Consumer Perception, Conceptual Frame Work.
UNIT- IV Consumer attitude and change. Influence of personality and self concept on buying
behaviour. Diffusion of Innovations, Diffusion Process, The adoption Process.
UNIT- V Reference group influence, profile of consumer’s opinion, Leadership. Industrial buying.
Outcome:
Business Environment, Domain Knowledge, Social Responsiveness & Ethics
This course gives an understanding of consumer behaviour by highlighting personal, socio-cultural
and environmental dimensions that influence decision making of consumers. The graduates will be
able to identify opportunities in the market and make utmost of them by adapting smarter marketing
strategies. The participants will gain an understanding of social issues & problems in the society
and will be able to explore solutions to it within ethical boundaries which would further affect
consumer judgment and buying decision positively.
Suggested Readings:
1. Schiffman L.G. , Kanuk, ll Consumer Behaviour, PHI, New Delhi.
502 H: HUMAN RESOURCES DEVELOPMENT
Course Objectives: The objective of this course is to help the students gain understanding of the
need and methods of Management Development.
Course Contents:
UNIT- I HRD – goals, Concepts and importance, HRD Climate and Practices in India, HRD
Functions and Strategies.
UNIT- II Manpower Planning Training and Development, Assessment of Training need, Training
Effectiveness, designing and Administrating Training, Feedback.
UNIT- III Performance Appraisal – Concept, Need and Methods, Differentiate between
Performance Appraisal and Potential Appraisal, career Planning and Management.
UNIT- IV HR System- Designing and Administration, HRD for workers, HRD approaches for
coping with organisation change, HRD in Indian organisation.
UNIT- V HR report, Audit and research, Quality of Work Life, TQM, Human Resource
Information System.
Outcome:
Business Environment and Domain Knowledge& Social Responsiveness and Ethics
The course will create an understanding of various subsets pertaining to the development of human
resources in the organisation. The graduates will be able to integrate the concepts of HR with
domain concept in order to take correct business decisions. They are expected to learn skills of
planning, designing and administering various developmental activities aimed at up scaling the
performance of the employees.
Suggested Readings:
1. Rao, TV Alternative approaches & Strategies of Human Resources Development, Jaipur,

Rawat,1988.
2. Pareek, U. Managing Transitions, The HRD Response. New Delhi,Tata Mcgraw Hill, 1992.
3. Dayal, Ishwar. Successful Applications of HRD, New Delhi, NewConcepts,1996.
4. Tripathi PC Personnel Management & IR.
503: PERSONALITY DEVELOPMENT & CHARACTER BUILDING
Course Objective:
The objective of this course is to impart students an understanding of different dimensions of
personality and ways to rebuild their image and character.
Course Contents:
UNIT- I: Personality Development: Introduction to personality and its determinants, Types of

personalities, personality traits, developing effective habits, emotional intelligence, manners and
etiquettes.
UNIT- II: Attitude: Define attitude, factors affecting attitudes, positive attitudes and advantages,
ways to develop positive attitude.
UNIT- III: Communication Skills: Self Confidence, effective reading/writing/listening/

Communication skills, overcoming stage fear, art of professional presentation, role of body
language, use of audio visuals in presentations, negotiation skills.
UNIT- IV: Habits: guiding principles, identifying good and bad habits, breaking bad habits, Time
Management, Importance of time management, Techniques of time management.
UNIT- V: Stress Management: Introduction to stress, types and causes of stress, strategies for
stress reduction.
Outcome:
This course will improve confidence, self esteem of the participants and will cause an overall
impact on communication skills and the way one sees the world. They will be able to shape their
inner and outer being with organised pattern of behaviour that will make them distinctive. The
graduates are expected to develop an outgoing and impressive personality and character that will
be reflected in their work behaviour.
Suggested Readings:
1. Hurlock Elizabath B, Personality Development, Tata McGraw Hill, New Delhi.

2. Stephen Covey, Seven habbits of highly effective people
3. Petes S. J., Francis, Soft skills and Professional Communication. New Delhi: Tata Mc graw-
Hill Education.
4. Claus Peggy, Jane Rohman and Molly Hamaker, The Hard truth about soft skills.
London:Harper Collins.
504: FIELD PROJECT
Course Objective:
The objective of this course is to expose the participants to various operational and practical aspects
of business and train them towards application of concepts learned in theory classes.
Course Contents:
The participants will be required to investigate an issue of management or business relevance in

the area of their specialisation and prepare a report. This can be either a field survey study,
comprehensive case study on functioning of business organisation or inter-organisational study on
strategies/application of techniques for business decisions.
The Project Report submitted by the participants will be evaluated by at least one external and one
internal examiner as per the rules. The candidate will have to appear in a Viva-voce conducted in
the department/institute or on-line as decided by the university.
Outcome:
The course will develop the critical thinking, business analysis, problem solving, research and
communication skills of the participants which are required for a practical business executive.
601: MANAGEMENT INFORMATION SYSTEM
Course Objectives: The objective of the course to develop the basic understanding of the decision
support system of artificial intelligence for business organisation.
Course Contents:
UNIT- I Managerial information system definition basic concepts frame work, major trends in
technology application of information technology.
UNIT- II Systems approach to MIS, operating elements of MIS. MIS and decision making.
UNIT-III MIS structures on the basis of management activity and organisational functions.
Synthesis of MIS structure and its evaluation, role of MIS, at various levels viz operational,
planning and control.
UNIT-IV Need of information, levels of information handling, characteristics of information at

various control levels advantages of computerization.
UNIT- V Data flow diagram, data dictionary, data base management system, and word processing,
electronic spread sheet and managerial application. Use of computer in managerial operations.
Outcome:
Critical thinking, Business Analysis, Problem Solving and Effective Communication
This course will acquaint the participants with role of information technology, decision support
system at various levels in business. This will improve problem solving capacity, critical thinking
and analytical skills and thereby innovative solutions to the problem of bulk data processing will
be generated. The graduates are expected to apply the understanding of various information systems
to meet the information requirements of the organisation. Competency in MIS will help graduates
to ensure better communication and connectivity throughout the organization across all levels of
management.
Suggested Readings:
1.Olson Davis Management Information System
2.Laudon & Laudon Management Information System
602 F: FINANCIAL CONTROL SYSTEM
Course Objective:
The aim of this course is to draw the attention on financial control system for achieving financial
goals of the organisation.
Course Contents:
UNIT- I Financial Planning, Steps in Financial Planning, Principles of a Sound Financial Planning,
Financial forecasting.
UNIT- II C-V-P Analysis- assumptions, inter relationships of cost, volume and profits,
constructing the breakeven (graphical approach).
UNIT- III Absorption, Marginal and Standard costing, Variance Analysis, Components of standard
costing, Material labour and overhead standards and ordinance.
UNIT-IV Responsibility centres: Objectives and determinant; Cost Centre, Profit centres and
Investment centres.
UNIT- V Offering Audit and management Audit, Budgetary control, Objectives of Budgeting,
Classification of Budgets, Flexible budgets, Performance budgeting, Zero based budgeting.
Outcome:
The course will impart knowledge and skills related to various aspects of financial control system
like ensuring compliance with defined accounting standards, reducing accounting errors and
maintaining audit trails. The graduates are expected to ensure financial discipline and optimal
utilisation of resources in the organisation.
Suggested Readings:
1. J.Batty: Corporate Planning and Budgeting control, Mcdonald and Evans Ltd.
2. A Withismove: Acenting for Management Control, Opitman Publishing.
602 M: SALES MANAGEMENT
Course Objective:
The objective of this course is to expose the students with Modern sales management concept and
techniques and help them to develop abilities and skills required for effective Sales management.
Course Contents:
UNIT- I Nature and Scope of Sales Management, Setting and Formulating, Personnel Selling
objectives, Sales theories.
UNIT- II Selection, Training, Compensation and Motivation of sales force, Evaluation and Control
of Sales, Compensating Sales Personnel, Evaluating and Supervising Salesman.
UNIT- III Sales planning and Sales Budgeting Methods, Importance and Limitation of sales
forecasting.
UNIT- IV Sales Organisation, Purpose, Principles and Policies of Sales Organisation, Setting up
of sales Organisation, Typical Sales Organisation Structure.
UNIT- V Evaluation and control of sales efforts, Objectives and quotes for Sales Personnel.
Outcome:
This course will promote the knowledge and skills necessary to attract and retain the customers and
thus helping the business to grow. The graduates are expected to develop responsiveness towards
challenges of increasing competition in the business world by resorting to improved methods of
sales &distribution aimed at reducing cost, increasing profits and fulfilling the customers’
expectations.
Suggested Readings:
1. Stanton, William J. Management of Sales Force. Chicago, Irwin, 1995.
2. Johnson, EM etc. sales management: Concepts, Practices and Cases. NewYouk, John
Wiley,1989. 3. Anderson, R. Professional Sales Management; Englewood Cliffs, New Jersey,
PHInc. 1992.
602 H: WAGES AND SALARY ADMINISTRATION
Course Objectives: The course is designed to promote understanding of issue related to the
compensation or rewarding Human Resources in corporate sector and import skills in designing,
analysing, and restructuring reward management system, Policies and strategies.
Course Contents:
UNIT- I Job Evaluation, Wages and Salary Administration, Method of wages Administration,
Factor affecting wages administration, Importance of Wage administration in Indian Context, Wage
theories.
UNIT- II Wage Differentials – Concept and its determinants, Internal and external equity in wages
differentials, understanding different components of wage packages.
UNIT- III Compensation Design for Specific Type of Human Resources like Compensation of
Chief Executives Senior Managers, R&D Staff etc. Different Components of Compensation
Packages like Fringe Benefits, Incentives nature and importance.
UNIT- IV Working of different Institution related to reward system – Wage board, Pay
commissions.
UNIT- V Wage and Salary Administration Act – The Payment of wages act 1936, Minimum Wages
act 1948.
Outcome:
Domain Knowledge, Critical Thinking and Problem Solving
This course will acquaint the participants with how wage and salary are administered and how
various internal as well as external factors influence them. The graduates will be able to analyse,
integrate and use this knowledge in solving compensation related problems in the organisation.
This will hone their critical thinking& problem solving skills.
Suggested Readings:
1. Srivastava S.C. Industrial Relations and Labour Laws. NewDelhi, Vikas, 1994.
2. Malhotra OP The Law of Industrial disputes. Vol. I & II Bombay. N.M.tripathi,1985.
3. Seth DD, Industrial Disputes Act 1947m Vol. I&II Bombay, 1995.
603 F: E-ACCOUNTING & TAXATION WITH GST
Course Objective:
The objective of the course is to acquaint the participant with the implication of tax structure and to
provide working knowledge of principles and provisions of GST and Customs
Course Contents:
UNIT-I: Golden Rule of Accounts; Transaction convert into Journal with the help of Golden Rule,
Concept of Ledger, Trial Balance and Final Accounts. Introduction of Tally ERP 9 Creation of
Company & ledgers, Balance Sheet, Various vouchers making (as for example – receipts, payments,
etc); Monthly Bank Reconciliation in TALLY; 20. Various report generation & key functions in
TALLY
UNIT-II: GST Introduction Constitutional framework of Indirect Taxes before GST (Taxation Powers
of Union & State Government); Major Defects in the structure of Indirect Taxes prior to GST; Overview
of GST; Structure of GST (SGST, CGST, UTGST & IGST); GST Council, GST Mechanism,
Registration.
UNIT-III : Valuation for GST Levy and collection of GST Taxable event- “Supply” of Goods and
Services; Place of Supply: Within state, Interstate, Import and Export; Time of supply; Valuation for
GST- Valuation rules, taxability of reimbursement of expenses; Exemption from GST: Small supplies
and Composition Scheme; Classification of Goods and Services: Composite and Mixed Supplies.
UNIT-IV : Tax Credit Input Tax Credit Eligible and Ineligible Input Tax Credit; Apportionments of
Credit and Blocked Credits; Tax Credit in respect of Capital Goods; Recovery of Excess Tax Credit;
Availability of Tax Credit in special circumstances; Transfer of Input Credit (Input Service
Distribution); Payment of Taxes; Refund; Doctrine of unjust enrichment; TDS, TCS. Reverse Charge
Mechanism, Job work.
UNIT-V: Tax Invoice

Procedures Tax Invoice, Credit and Debit Notes, Returns, Audit in GST, Assessment: Self-Assessment,
Summary and Scrutiny.
Outcome:
Domain Knowledge, Critical thinking, Business Analysis and Problem Solving
The course will develop the foundation of participants in e-accounting and tax related concepts like
conducting & recording business transactions online, filing income tax return and computing the tax
liability of the individuals. The graduates will elicit knowledge about tax structures and tax planning.
It also promotes critical thinking, analytical thinking and problem solving. This can be of great help
if they wish to specialize in taxation.
Suggested Readings:
1. Ahuja, GK & Gupta, Ravi Systematic Approach to Income Tax, Allahabad, Bharat Law House..
2. Singhania, VK Direct Taxes: Law and Practices, Delhi, Taxman.
3. Shrinivas, EA, Handbook of Corporate Tax Planning, New Delhi, TMH.
603 M: ADVERTISING & SALES PROMOTION
Course Objective:
The purpose of this paper is to acquaint the students with the concepts which are helpful in
developing a sound advertising, sales and distribution policy in organisation.
Course Contents:
UNIT- I Definition, Objectives, Functions and classification of advertisement, Advertising as a

component of marketing mix, Advertising as a marketing communication process, Use of
marketing for stimulating primary and secondary demand.
UNIT- II Advertising Vs other forms of mass communication, Communication mix, DAGMAR

approach, Determination of target audience, building of advertising programme – Message,
Headlines, Copy, Logo, Illustration, Appeal, Layout.
UNIT-III Media Planning – Media characteristics, Media Selection, Media Scheduling.Social and
economic relevance of advertising, ethics and truth in Advertising.
UNIT- IV Sales promotion- Meaning and Importance of sales promotion, Objective and strategies
for sales promotion, Consumer oriented sales promotion, Trade oriented coupons, Deals,
Premiums, Contest etc.
UNIT- V Trade oriented sales promotion- Allowance and Discount, Training of distributors, Sales
force contest and rewards.
Outcome:
The course will acquaint the participants with different tools of advertising and sales promotion.
The participants will be able to understand the complexities involved in targeting and positioning
decisions. The graduates are expected to take appropriate decisions for launching their new
products.
Suggested Readings:
1. Aaker David a. Advertising Management, 4th ed,. PHI NewDelhi, 1985.
2. Ogilvy, David,nlgilvy on Advertising London,Lonfman, 1983.
3. Sontakki Advertisingn Management
4. Mohan M Advertising Management
603 H: INDUSTRIAL & LABOUR LAWS
Course Objectives:
Organizational efficiency and performance are interlinked with industrial relations. This course is
an attempt to appreciate the conceptual and practical aspects of industrial relation at both macro
and the micro levels.
Course Contents:
UNIT- I Industrial Relation: Historical evaluation of I.R. Concept, Scope and Objectives of IR,
Emerging Trends in IR. Trade Unions: Concept, Objectives and Functions.
UNIT- II Industrial unrest in India, ILO, Worker’s participation in Management (WPM),

Collective Bargaining: concept, function and importance.
UNIT- III Grievance; Nature and course, Difference between grievance and dispute, Resolution
method of Grievance, Strikes, Lock Outs, Layoff and Retrenchment, negotiation and settlement.
UNIT- IV Labour Legislation, factors influencing labour legislations, Industrial disputes act, 1947,
contract labour Act 1970, Factory Act 1948.
UNIT- V Trade Union Act 1926 Definition & Scope, Registration of Trade Union, rights and
liabilities of registered trade union, Industrial employment (standing order) Act 1946.
Outcome:
The participants will learn role of trade unions, social and political influences of labour relations
on business and thereby it will help them to deal with the realities of managing a business in the
complex world within the boundaries of defined legislations.
Suggested Readings:
1. Das R.P. Management of Industrial Relations, Varanasi, Kkrishna Trading Corp. 2001.
2. Agrawal SN Labour Relations Law in India.
3. Taxmann Lsnpit Lsed. 1999.
4. Monal Arora Industrial Relations, Exel Books.1997
5. Maheswari Industrial Law
6. Pylee Industria Relations & Personnel Management
7.Chawla R.C. Mercantile Law
604: INTERNSHIP
Course Objective:
The objective of this course is to give the participants a hands-on introduction to how business
organisations function by taking up a project during the Internship and work through a practical
challenge of that organisation.
Course Contents:
The participants will be expected to complete a 4-6 week training programme in any reputed
national or international business or commercial organisation. They will need to understand the
enterprise and/or recognise one of the practical issues, research the variables using primary and
secondary data, present their results and conclusions based on the data analysis, and make some
recommendations for the future.
The Report submitted by the participants will be evaluated by at least one external and one internal
examiner as per the rules. The candidate will have to make an oral presentation on his practical
work with the help of PPT and will appear in a Viva-voce conducted in the department/institute or
on-line as decided by the university.
Outcome:

The course will develop the work habits and attitudes among participants which are necessary for
the job success. It will improve communication, interpersonal skills and other critical skills of
participants in the functional area of management such as Marketing, Finance or Human Resource
Management. The graduates are expected to apply theoretical lessons acquired in the classroom to
the real-world business challenges in the internship environment.
701: STRATEGIC MANAGEMENT
Course Objective:
To equip students with the necessary insight into designing strategies for an organisation and linking
the organisations strategies with the changing environment. The course will focus on Indian cases,
approaches and experiences.
Course contents:
UNIT –I Nature & importance of business policy & strategy: Introduction to the strategic
management process and related concepts; Characteristics of corporate, business & functional level
strategic management decisions.
UNIT –II Strategy Formulation

Environmental Appraisal: Mega, Micro & Relevant, Organisational Appraisal, SWOT Analysis, ETOP,
OCP, & SAP Profiles, Environment Scanning & Sources of Information.
UNIT –III Strategic Alternative & Choice
Various Strategic Alternative, Grand Modernisation, Diversification, Integration, Merger, Takeover,
Joint Venture, Turn Around, Divestment & Liquidation, Strategic Choice and Process.
UNIT –IV Strategic Implementation
Issues involved, Project & Procedural Implementation, Resources Allocation, Structural, and
Functional &Behavioural Implementation.
UNIT –V Strategic Evaluation & Control
An overview, nature and importance of Strategic Evaluation. Participant and Barriers in Strategic
Evaluation. Requirements for Effective Evaluation.
Outcome:
Domain Knowledge, Global Approach, Social Responsiveness and Ethics
The course gives a holistic picture of how companies determine their long term goals and adapt
course of action by appropriately allocating the resources. The participants will learn conceptual,
diagnostic and analytical skills in strategy formulation and execution. The graduates are expected to
identify and interpret critical challenges and opportunities and strategize business decisions in
dynamic business landscape.
Suggested Readings:
1.J.A. Pearce & R.B. Robinson : Strategic Management formulation implementation and control,
TMH
2.Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy, TMH
3.Gerry Johnson & Kevan Scholes, Exploring corporate strategies, PHI
4.Lawrence R. Jauch & William F. Glueck: Business Policy and Strategic Management (Mcgraw
Hill Series in Management).
5. Kazmi Azhar: Strategic Management and Business Policy, (Mcgraw Hill Series in
Management).
6. Bhattacharya S. C.: Strategic Management: Concepts and cases, A. H. Wheeler
Publishing Co. Ltd.
702 F: PROJECT MANAGEMENT
Course Objective:
The basic purpose of this course is to understand the framework for evaluating Capital expenditure
Proposals, their planning & management in the review of the projects undertaken.
Course contents:
UNIT- I Project Management: Meaning of project - concepts - categories - project life cycle phases -
characteristics of a project – project manager - role and responsibilities of project manager.Generation
and Screening of Project idea;
UNIT- II Capital Expenditure; Importance & Difficulties. Market demand & situational analysis;
technical analysis; analysis of project risk; social cost benefit analysis.
UNIT- III Project identification - selection - project formulation – contents of a project report - planning
commission guidelines for formulating a project - specimen of a project report.
UNIT- IV Multiple projects & constraints; Network Techniques for Project management, Project
Review &Administrative Aspects.Project Financing in India; problem of time & cost overrun in public
sector enterprises in India.
UNIT- V Project Appraisal,Environmental appraisal ofprojects- Financial & Technical

Environment.Project Report Preparation, Specimen of a Project Report;
Outcome:
This course covers some of the issues related to managing projects in organizations, and students will
be expected to get insight on project management applied in business courses.This course also impart
the students about latest and relevant knowledge from the field of projectmanagement theory and
practice.
Suggested Readings:
1.Chandra, Prasanna, Projects: Preparation, Appraisal, Budgeting & Implementation.
2.Ahuja, G. K.& Gupta, Ravi, Systematic Approach to Income Tax, Allahabad, BharatLaw House,
1997.
3.Bhalla V. K. Modern Working Capital Management, New Delhi, Anmol, 1997.
4. Chaturvedi & Jauhari-Project Management(Himalaya Publishing House)
702 M: RETAIL MANAGEMENT
Course Objective:
The objective of this course is to give an understanding of different aspects of retailing and impart
skills to the students required for marketing jobs or to start retail business of their own.
Course Contents:
UNIT I: Introduction to Retailing: Concept of retailing, Functions of retailing, Retailing channels,

importance of retailing, Retail industry in India/Emerging trends in retailing.
UNIT II: Understanding the Retail Consumer: Retail consumer behaviour, factors influencing the
retail consumer, consumer decision making process.
UNIT III: Retail Market segmentation and strategies: Market segmentation, kinds of markets,
strategies for effective market segmentation, Growth strategies, Retail value chain.
UNITIV: Retail Location Selection: Types of retail locations, factors determining the location
decisions, Retail operations and retail pricing: store management, inventory management, retail
pricing factors, pricing strategies.
UNIT V: Merchandise Management: Meaning of merchandising, factors influencing

merchandising, functions of merchandising manager, merchandise planning and buying.
Outcome:
The participants will learn different aspects related to retailing and thereby they will be able to take
appropriate decisions on how to satisfy growing customer needs in rapidly changing and
competitive business environment.
Suggested Readings:
1. Levi Michael, Weitz Barton- Retailing Management, Tata Mc Graw Hill, New Delhi.
2. Berman Berry, Evans J.R. – Retail Management- A strategic Management Approach, Pearson
Education, New York.
702 H: ORGANISATIONAL DEVELOPMENT
Course Objective:
The objective of this paper is to prepare students as organizational change facilitator using knowledge
and techniques of behavioural science.
Course Contents:
UNIT- I: Introduction Organization Change- An overview, Approaches to problem Diagnosis, some

major technique of Planned Change, Steps in OD, general OD Competencies, OD skills.
UNIT- II: O.D. Intervention-I An overview of OD Intervention, Classification of OD, Team

Interventions, Inter-Group and the Party Peace Making Interventions. Training Experiences;
Behaviour Modelling and Life.
UNIT- III: O.D. Intervention-II Comprehensive Intervention; Confrontation Meeting, Survey

Feedback, Strategic Management Activities and Grid OD, Structure Interventions- Job Design, Job
Enrichment, MBO, Quality Circle, QWL, TQM, Parallel Learning Structure.
UNIT- IV: Key Consideration & Issue on OD Issue in Consultant- Client Relationship, Power and
Politics in OD, System Ramification Resistance to Change, leadership and Labour Relations.
UNIT- V: Research on OD Assessing effect of OD, Recent Development in research on OD, Future
of OD, Condition optimal success of OD.
Outcome:
The graduates will elicit knowledge about different types of change and ways to manage that change
in the organization. They are expected to develop responsiveness towards the changeby exploring the
opportunities and strategizing decisions in the favour of organization.
Suggested Readings
1. French WH and Bell CH, Organizational Development, New Delhi, PHI, 1991
2. Bennies WG : Organizational Development
3. Pareek U : Managing Organization Change.
The list of cases and specific references including recent articles will be announced in the class at the
time of launching of the courses.
703: RESEARCH METHODOLOGY
Course Objectives:
To equip the students with the basic understanding of the research methodology and to provide an
insight into the application of modern analytical tools and techniques for the purpose of
management decision making.
Course Contents:
UNIT- I Nature and scope of research methodology, Problem formulation, selection of topic,
features of good research, limitations of research, problems faced by researchers in India.
UNIT- II Types of Research – exploratory research, descriptive research and experimental

research, Steps in Research Process, Research Design: Types and Criteria for selection of research
design.
UNIT- III Methods of data collection – observation, interview, questionnaire and schedule,
questionnaire design, questionnaire vs. Schedule
UNIT- IV Sample Design and Sampling Methods, Attitude Measurement and Scaling Techniques,
Elementary introduction to Statistical Tests.
UNIT-V Research Report: Preparation and Layout, Use of computers in social and business
research.
Suggested Readings:
1. Bennet, Roger, Management Research, ILO, 1983
2. Kothari, C R , Research Methodology, Kalyani Publications, 2001
3. Fowler, Floyd J Jr, Survey Methods, 2nd ed., Sage pub, 1983
Outcome:
This course will acquaint the participants with the fundamentals of research before they go to the
corporate world for their project. The participants will learn various components of research
framework like problem identification, research design, data collection, analysis, report writing and
presentation. This will also cultivate critical thinking, analytical skills and problem solving skills
in the participants. The graduates are expected to conduct disciplined research in the area of their
specialisation to meet the organisational requirements and objectives.
704: RESEARCH PROJECT
Course Objective:
The objective of this course is to consolidate the learning, knowledge and skills that have already
taken place as well as developing the capability of the students to undertake and complete an
academic research to apply what is learned in theory.
Course Contents:
The participants will be required to decide a research topic in the area of their specialisation, prepare
& present a synopsis of proposed research work and carry out research systematically by using
appropriate research techniques and statistical tools, thereby prepare a research report. The research
report will comprise all important elements i.e Introduction, Literature Review, Objectives of the
study, Research Methodology, Data Analysis, Findings of the study, Conclusion & Suggestions
and Bibliography.
The Research Report submitted by the participants will be evaluated by at least one external and
one internal examiner as per the rules. The candidate will have to make an oral presentation on his
research work with help of PPT and will appear in a Viva-voce conducted in the
department/institute or on-line as decided by the university.
Outcome:
The course will develop the critical thinking, business analysis, problem solving, research and
communication skills of the participants. They will be able to raise a research question, answer it
and write about its findings. Development of crucial skills among the participants will help them in
boosting their employability.
801: INTERNATIONAL BUSINESS
Course Objective
The objective of this subject is to facilitate the students in understanding International Business in a
multi- cultural world.
Course Contents:
Unit- I: INTRODUCTION TO INTERNATIONAL BUSINESS Meaning and Definition of

International Business — Theories of International Trade — Economic Theories — Forms of
International Business - Nature of International Business
Unit- II: MODES OF ENTRY INTO INTERNATIONAL BUSINESS Mode of Entry: Exporting,
Licensing, Franchising, Contract Manufacturing, Turn Key Projects, Foreign Direct Investment:
Mergers, Acquisitions and Joint Ventures ,Comparison of different mod. of Entry
Unit- III: GLOBALIZATION Globalization: Meaning - Features — Stag. —Production —

Investment and Technology, Globalization — Advantages and Disadvantages — Methods and Essential
Conditions for Globalization. MNC's Ad International Business: Definitions — Distinction between
Indian Companies — MNC — Global Companies. and TNC — Organizational Transformations —
Merits and Demerits of MNC's in India
Unit- IV: INTERNATIONAL MARKETING INTELLIGENCE Information required — Source of

Information — International Marketing Information System and Marketing Research.
Unit-V: EXIM TRADE Export Trade, Procedure, Steps & Documentation, Direction of India's Trade
— Export Financing — Documents related to Export Trade — Export Marketing — Import Trade,
Procedure, Steps, Documentations and Problems - EXIM Policy - Balance of Payment —
Disequilibrium and Measures for Rectification - Institutions connected with EXIM Trade.
Outcome:
Global Exposure and Cross cultural Understanding
The participants will learn various aspects of international business and role of political, social,
cultural variables in influencing the business. The graduates are expected to formulate and execute
appropriate strategies and plans essential to succeed in global business world.
Suggested Readings:
I. Dr.Aswathappa International Business, Tata McGmw Hill.

2. P. SubbaRao — thtemational Business — HPH
3. ShyamShukla; Intemational Business, Excel Books.
4. Francis Cherunilam, International Business, Prentice Hall of India
802: OPERATION RESEARCH
Course Objective:
The objective of the course is to develop an understanding of basic management science techniques
and their role in managerial decision making.
Course Contents:
UNIT- I: Introduction to OR Introduction, Nature and scope, Methodology/ Modelling in OR,

Principles of Modelling in OR. Types of models, Overview of various OR models used in business.
UNIT- II: Linear Programming Linear Programming, Introduction, Formulation, Graphical and
Simplex Method for solving L.P.P Maximization & Minimization type problems.
UNIT- III: Operational Models Transportation Problems: Formulation Basic Feasible solution and
optimality test, balanced/unbalanced problem; Assignment Problems: Minimization and maximization
type, balanced/unbalanced problem.
UNIT- IV : Network Analysis: Network Analysis : Basic concepts, Rules of Network construction,
PERT & CPM: Determination of critical path ,Determination of project completion time, Dummy
activity, Dynamic Programming. (Elementary concept).
UNIT -V: Operational Theories Game Theory: Type of Game. Two person Zero Sum Game, Saddle
Point. Dominance rule, solution to 2x2, 2xn and mx2 games. Queuing theory: Operating characteristics
of a Queuing system, Replacement theory (Elementary concept).
Outcome:
This course will hone the critical thinking, analytical skills and problem solving ability of the
participants and will enable them to propose, communicate and implement action plan that addresses
opportunities and issues related to optimum allocation of resources in the business world.
Suggested Readings:
1. Vohra N.D., Quantitative Techniques in Management, New Delhi, TMGH 1990

2. Sharma SD, Operations Research
3. Sharma JK, Operational Research: Theory and Applications, New Delhi, Macmjllian India Ltd.
1997
4. Narag A S, Linear Programming and Decision Making New Delhi, Sultan Chand, 1995.
803: INTERNSHIP & DISSERTATION
Course Objective:
The objective of this course is to give a practical exposure to the participants regarding the
functioning of the business organisations by taking up a project during the tenure of the Internship
and going through a practical problem of that organisation.
Course Contents:
The participants will be required to undergo a vocational training of at least 8 weeks in any
business/commercial organisation of national /international repute. They will be required to have
an orientation of the enterprise and/or identify one of the practical problems, study the variables
through primary/secondary data, report the research findings & conclusion on the basis of data
analysis and give certain suggestions for future.
The Dissertation submitted by the participants will be evaluated by at least one external and one
internal examiner as per the rules. The candidate will have to make an oral presentation on his
practical work with or without help of PPT and will appear in a Viva-voce conducted in the
department/institute or on-line as decided by the university.
Outcome:
The course will develop the skills on analysing the business data, application of relevant analysis
and problem solving and reporting in functional area of management such as Marketing, Finance
or Human Resource Management. The graduates are expected to apply theoretical lessons acquired
in the classroom to the real-world business challenges in the internship environment.

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DEPARTMENT OF BUSINESS ADMINISTRATION

AWADHESH PRATAP SINGH UNIVERSITY

Bachelor of Business Administration (BBA)

Choice Based Credit System (CBCS)

Session: 2022-23 onwards

Choice Based Credit System (CBCS)

PROGRAMME OBJECTIVES & STRUCTURE

GE: Generic Elective AE: Ability Enhancement

The student will be awarded Certificate in Business Administration

GE: Generic Elective SE: Skill Enhancement

The student will be awarded Diploma in Business Administration (DBA)

601 Management Information System Major Core 60 40 100 6

SE: Skill Enhancement DSE: Discipline Specific Elective

The student will be awarded Bachelor Degree in Business

701 Strategic Management Major Core 60 40 100 6

801 International Business Major Core 60 40 100 6

DSE: Discipline Specific Elective

The student will be awarded Honors Bachelor Degree in Business

1 6 6 4 - 4 - 6+6+4+4 =20 (40)

UNIT - I Principles of Management, Management School & Thoughts, Functions and

UNIT - IV Concept of Organisational Behaviour, Contributing Disciplines to organisational

UNIT - I Introduction to Economics, Nature and Scope of Economics, Methods of Economics.

1. Adhikary M., Business Economics, New Delhi, Excel Books, 2000.

UNIT - I Introduction to Business Environment, Classification of Business Environment, Factors

UNIT - II Economic & Political Environment: Economic Environment of Business, Economic

UNIT - III Technological Environment: Introduction, Level of Technology, Research &

UNIT - II Entrepreneurial Development programmes in India, History, Support, Objectives, Stages

UNIT - III Entrepreneurial Behaviour and entrepreneurial Motivation, N- Achievement and

UNIT - I Introduction to environmental studies-Multidisciplinary nature of environmental studies;

UNIT - IV Environmental Pollution and Global Environmental Issues:- a. Environmental pollution, b.

301: MARKETING MANAGEMENT

Unit- II Market segmentation, Marketing Mix, Marketing Environment, Marketing System,

UNIT- V Computerized Accounting / Accounting Software: Introduction to tally, Safety of

UNIT- II: Indian Values

UNIT- III: Ethos& Laws

UNIT- IV: Understanding Ethics

UNIT- V: Managing Ethical Dilemma

Outcome: Value based learning & Leadership

UNIT- IV Computer Networks, Transmission Medium: Introduction: Transmission medium;

UNIT- V Industrial disputes and participative Management, Grievance Vs Dispute Grievance

1. K.Aswathappa: Principles of Business Law (Himalaya)

UNIT-IV: Introduction to social media marketing-meaning-definition-types of social media

UNIT- I Introduction: Definition and Process of Communication, Essentials of Effective

UNIT- IV Drafting Of Notices, Agendas, Minutes, Job Application Letters, Preparation of

UNIT- V Business Correspondence: Essentials of Effective Business Correspondence, Structure of

UNIT- III Replacement, Purchase Management, Store Management.

UNIT- IV Material Management: An Overview of Material Management, Material Planning and

UNIT- II Cash Management and Marketable Securities, Cash Planning.

UNIT- III Credit Management, Optimum Credit Policy.

UNIT- IV Inventory Management: Need and Objectives of Inventory Management, Inventory

1. S.C. Kuchal: Financial management, Chataniya publishing House, Allahabad.

1. Schiffman L.G. , Kanuk, ll Consumer Behaviour, PHI, New Delhi.

1. Rao, TV Alternative approaches & Strategies of Human Resources Development, Jaipur,

UNIT- I: Personality Development: Introduction to personality and its determinants, Types of

UNIT- III: Communication Skills: Self Confidence, effective reading/writing/listening/

1. Hurlock Elizabath B, Personality Development, Tata McGraw Hill, New Delhi.

The participants will be required to investigate an issue of management or business relevance in

UNIT-IV Need of information, levels of information handling, characteristics of information at

UNIT-V: Tax Invoice

UNIT- I Definition, Objectives, Functions and classification of advertisement, Advertising as a