France 2023 Fitness

France
VAT rate on fitness
20% regular
Market description Consumer Survey Results3, 4 Association

The fitness market in France is characterized EuropeActive’s European Health and Fitness Active-FNEAPL
by a high number of larger franchise opera- Consumer Survey shows that 80% of the (Fédération Nationale des Entreprises
tors and SMEs. As in Belgium and the Neth- French practice fitness at least seldomly (i.e., d'Activité Physique de Loisir
erlands, Basic-Fit is the leading operator by at a fitness club, at home, or outdoors). This
number of clubs. Still, despite Basic-Fit’s high is an increase of +5pp compared to the pre- Website
number of clubs, the French operator land- vious year. Moreover, 58% of the respond- www.active-fneapl.fr
scape is comparatively diversified with other ents practice fitness at least once a week
leading fitness chains such as L’Orange (+9pp).
Bleue, Keep Cool and Fitness Park Group. In
addition to the regular operators, there are In terms of preferred fitness locations, the
a number of relevant micro-operators and percentage of home fitness users fell by
intermediaries (see also on the following -9pp compared to last year. At the same
page). time, the proportion of consumers who do
outdoor fitness increased by +8pp, the sec-
Given a general recovery of the fitness mar- ond largest progression in the European
ket as well as Basic-Fit’s (and other franchise comparison. The increase in fitness club use
operator’s) rapid expansion in the French (+7pp) is in line with the European average.
market, the development of clubs, members
and revenues are expected to exceed the
European average. According to recent mar-
ket research conducted by Active-FNEAPL in
collaboration with Cérès, there are about
5,300 clubs in the French fitness market. As
indicated before, memberships are
expected to have increased by about 16%5
compared to 2021.
Recent market events

selected/illustrative
Fitness Park Ken Groupe acquired Groupe 3S acquired COVID-19-induced KeepCool acquired
Group acquired CMG Sports a majority stake in lockdown of c. 46%2 Neoness
Fitlane (21 clubs1) KeepCool (240 clubs1, (28 clubs1)
(23 clubs1) incl. franchises)
2019 2019 2020 2020/21 2022
Note: 1) At the time of the transaction, 2) Club closures in significant parts of the country or of the month are considered open 50% of the month;
3) Survey conducted in January 2023 among people at age 16 to 65; 4) Regular fitness practitioners doing fitness at least once a week; 5) Please note
that the research methodology is slightly different compared to this report, as e.g. yoga and pilates studios are explicitly included in the research
conducted by Cérès.
134 Source: EuropeActive Consumer Survey 2022 and 2023
European Health & Fitness Market |
Report 2023
Fig. 64 – Largest operators by number of clubs Fig.65 – Further selected fitness market participants
Basic-Fit 647 +119 Company/Brand Segment Further

information
L’Orange Bleue* 376 +20
Curves* Micro 18 clubs (0)
Keep Cool *
300 +30
Urban Sports Club Intermediary3 B2B & B2C
Fitness Park
242 +12 EGYM Wellpass
Group* Intermediary3 B2B only
(incl. Gymlib)
L’Appart Fitness *
108 -9
Classpass Intermediary3 B2B & B2C
Gigaﬁt *
70 +9
MA SALLE DE SPORT Intermediary3 B2C
Vita Liberté* 66 -2
Magic Form* 63 -5
0 100 200 300 400 500 600 700
2022 *
Fully or partly a franchise operation.
Fig. 66 – EuropeActive Consumer Survey results for France (Jan-2023)

(Jan-2023: N = 757/Jan-2022: N = 758)
100%
90%
80%
80% 75%
70% 67%
60% 58% 58%
50% 49%
43%
40% 37% 36%
29%
30%
20%
10%
0%
Fitness Regular ﬁtness At home Outdoors Fitness club
actives1 practitioners1 users2 users2 users2
Jan22 Jan23
Note: 1) Corresponding survey questions: How often do you currently do fitness (comprising any strength and/or cardio exercises and/or classes you do
at a fitness club, at home, outdoors, etc.)? Fitness actives relate to the share of consumers who exercise at least seldomly, Regular fitness practitioners
relate to the share of consumers who exercise at least once a week.; 2) Corresponding survey questions: In which settings do you do fitness? The
numbers in the chart relate to the share of consumers who exercise at least once a week; 3) In the context of this report, the terms intermediary and
aggregators are being used synonymously.
Source: EuropeActive Consumer Survey 2022 and 2023
135

France 2023 Fitness

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France 2023 Fitness

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France

VAT rate on fitness

Market description Consumer Survey Results3, 4 Association

Recent market events

2019 2019 2020 2020/21 2022

Basic-Fit 647 +119 Company/Brand Segment Further

0 100 200 300 400 500 600 700

Fig. 66 – EuropeActive Consumer Survey results for France (Jan-2023)

60% 58% 58%

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