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    A1 - Final Report - Template Instruction

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    Nguyet Tran Thi Thu
    This document provides instructions for a group project final report for a digital marketing course. Students are asked to develop a digital marketing strategy for a business based on a previous situation analysis. The strategy must include the target segment, proposed digital marketing elements, business and marketing objectives, a tactical plan with content examples, metrics for tracking and evaluation, and a budget for the proposed tactics. The report should follow the outlined structure and address all required components of the digital strategy and implementation plan.

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    A1 - Final Report - Template Instruction

    Uploaded by

    Nguyet Tran Thi Thu
    11 views2 pages
    This document provides instructions for a group project final report for a digital marketing course. Students are asked to develop a digital marketing strategy for a business based on a previous situation analysis. The strategy must include the target segment, proposed digital marketing elements, business and marketing objectives, a tactical plan with content examples, metrics for tracking and evaluation, and a budget for the proposed tactics. The report should follow the outlined structure and address all required components of the digital strategy and implementation plan.

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    A1 - Final Report - Template Instruction

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    This document provides instructions for a group project final report for a digital marketing course. Students are asked to develop a digital marketing strategy for a business based on a previous situation analysis. The strategy must include the target segment, proposed digital marketing elements, business and marketing objectives, a tactical plan with content examples, metrics for tracking and evaluation, and a budget for the proposed tactics. The report should follow the outlined structure and address all required components of the digital strategy and implementation plan.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    11 views2 pages

    A1 - Final Report - Template Instruction

    Uploaded by

    Nguyet Tran Thi Thu
    This document provides instructions for a group project final report for a digital marketing course. Students are asked to develop a digital marketing strategy for a business based on a previous situation analysis. The strategy must include the target segment, proposed digital marketing elements, business and marketing objectives, a tactical plan with content examples, metrics for tracking and evaluation, and a budget for the proposed tactics. The report should follow the outlined structure and address all required components of the digital strategy and implementation plan.

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    © All Rights Reserved
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    Course: MAR303 – Digital Marketing

    Instructor: Hong-Van Tran


    Assignment: Group project – Final report
    This document: Template and instructions

    GENERAL INSTRUCTIONS

    After conducting a situation analysis of the business, students are now expected to generate a
    digital marketing strategy for it to compete better in the market. The strategy must adhere to the
    market and business situation investigation in the last report. Students will be challenged on how
    the business and marketing objectives are formed, whether they are appropriate for the
    company’s circumstances, as well as how the proposed strategy and tactics will ensure the
    achievement of these objectives.

    STRUCTURE

    1. Introduction
    (Revise if needed)
    2. Situational analysis
    (Revise if needed)
    3. Digital strategy & objectives
    3.1. Digital strategy
     Discuss the target segment that should be focused in your proposed
    strategy, specify the main insights discovered, and suggest a positioning
    strategy
     Describe the main elements of your digital marketing strategy for the
    business. This may include multiple aspects of digital marketing that the
    company needs to improve its digital presence and current business
    performance: Website design/ redesign, Search engine optimization,
    search engine marketing, email marketing, social media marketing, e-
    commerce marketing, etc.
    3.2. Objectives
     Indicate the business and marketing objectives that the company can
    achieve while considering the strategy you propose
     The difference between business and marketing objectives, as well as for
    different digital marketing aspects will be discussed in the class.
     Notes: The strategy you recommend may be implemented by the
    business for long term improvements. However, in this project it will be
    limited to a one-year time frame.
    4. Tactical Plan
     This shall be dependent on the digital elements you propose in your
    strategy. It can include (but not limited to):
    - Website design: Create or re-design an existing website using Wix or
    another web design software.
    - Search engine optimization: Complete an SEO audit on an existing website.
    Recommend both on-site and off-site optimization on the website.
    - Search engine marketing: Recommend a Google AdWords advertising
    campaign with specific budget and over the course of at least two weeks.
    - Email marketing: Design and implement an email campaign including list
    capture techniques to build the email list with examples of emails to be sent.
    - Social media marketing: Create a social media campaign plan for the
    company. The campaign should span at least two social media platforms and
    show suggested tactics for at least two weeks.
     The plan should include a list of tactics to be used with
    - Content/ execution calendar
    - Templates/examples (for social, email and SEM)
    - Instructions on how it will be implemented
    Notes: Students only need to provide a comprehensive sample of a three-
    month calendar to include all elements they suggest in their strategy
    (both always-on and flighted campaigns)
    5. Tracking & Evaluation
     Provide metrics to measure with goals
    6. Budgeting
     Estimate expenses for each tactic according to specific tracking metrics
     Notes: This shall be estimated only but students should provide pricing
    references and clear break-downs of the costs.

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