Module 1
Module 1
MANAGEMENT (ZCMA6112)
MODULE 1
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Because learning changes everything.®
Managers and
Management
theories
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Managing for Competitive Advantage -
Staying Ahead of the Competition
A key to understanding the success of a company is the competitive
advantage it holds and how well it can sustain it.
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What are 4 Functions of Management?
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DISCUSSION 1
Bill Drayton- founder and current chair
of Ashoka: Innovators for the Public
In Drayton’s view, anyone can be
a social entrepreneur. All it takes,
he says, is the ability to see a
problem, put others’ skepticism
aside, and allow yourself the time
to inch your way first toward a
vision and then to a solution that
works.
1. Do you think every manager should
have the responsibility to do good
and do well? Why or why not?
Top-Level
Managers
Middle-Level
Managers
Frontline
Managers
© McGraw Hill 7
Exhibit 1.2 Managerial Roles:
What Managers Do
Decisional Roles Informational Roles Interpersonal Roles
Entrepreneur: search for Monitor: seek Leader: staffing,
new business, initiate information, serve as the developing, motivating
new projects. center of communication. people.
Disturbance handler: Disseminator: transmit Liaison: maintain
take corrective action information from source network of outside
during crises. to source. contacts.
Resource allocator: Spokesperson: speak Figurehead: perform
provide funding and other on behalf of organization. symbolic duties.
resources, make
significant organizational
decisions.
Negotiator: negotiate
with internal and external
parties.
© McGraw Hill Adapted from Mintzberg, H., The Nature of Managerial Work. New York: Harper & Row, 1973, pp. 92–93. 8
Must-Have Management Skills
• ability to perform a specialized task
involving a particular method or
Technical process.
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Managerial
Decision
Making
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Exhibit 3.1 Characteristics of
Managerial Decisions
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Uncertainty and Risk
Certainty
• The state that exists when decision makers have
accurate and comprehensive information.
Uncertainty
• The state that exists when decision makers have
insufficient information.
Risk
• The state that exists when the probability of success is
less than 100 percent and losses may occur.
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Lack of Structure
Programmed decisions
• Decisions encountered and made before, having
objectively correct answers, and solvable by using
simple rules, policies, or numerical computations.
Non-programmed decisions
• New, novel, complex decisions having no proven
answers.
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Exhibit 3.2 Comparing Programmed
versus Non-programmed Decisions
blank Programmed Decisions Non-programmed Decisions
Examples
Company Policies to follow when posting Changing from proprietary
an open position on job boards. server to cloud storage.
University Income formulas to determine Create a design for a new
amount of student financial aid. engineering building.
Health care Procedure for discharging Purchase of advance imaging
patients. equipment.
Government Merit system for promoting Response to an unexpected
federal employees. state budget shortfall.
© McGraw Hill 14
DISCUSSION 2
Saul Garlick’s Social Enterprise:
Nonprofit or For-Profit?
Ø While still in high school, Saul Garlick
founded a nonprofit to fight poverty in
Africa by encouraging
entrepreneurship.
Ø He later decided he could best do the
work of his nonprofit by converting it to
a for-profit social enterprise,
ThinkImpact.
15
© McGraw Hill
Exhibit 3.3 The Phases of Decision Making
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Constructive Conflict
Cognitive • Issue-based differences in perspectives or
conflict judgments.
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DISCUSSION 3: Decision Making in a Crisis
• What kinds of crises could your company face?
• Can your company detect a crisis in its early stages?
• How will it manage a crisis if one occurs?
• What team inside the company would lead the
response effort?
• What can it learn from a crisis to improve its response
next time?
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Building and
Managing
Information Age
Businesses
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Technology and Innovation
Technology Innovation
• The systematic • Changes in method or
application of scientific technology.
knowledge to a new • Positive, useful
product, process, or departure from
service. previous ways of doing
things.
© McGraw Hill 20
Exhibit 5.1 Fundamental Types of Innovation
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Exhibit 5.3 Technology Dissemination Pattern
and Adopter Categories
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DISCUSSION 4
Providing Clean Water via “Water ATMs”
Centralized water treatment plants
are expensive, and pipelines can
bring water only so far.
1. Into which technology type(s)
The Sarvajal solution was to build
local water-treatment plants and mentioned in the text would
then distribute the clean water you classify Sarvajal’s water
through solar-powered vending ATMs?
machines available 24 hours a day.
2. Would you expect the
Customers use their mobile phones technology that powers water
to purchase a specific amount of ATMs to follow the typical S-
water and collect it in their own shaped pattern of diffusion?
containers for the relatively short trip
home. Why or why not?
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Assessing External Technological Trends
Benchmarking
• The process of comparing the organization’s current
practices and technologies with those of other
companies.
Scanning
• Focuses on what is being developed.
• Places greater emphasis on identifying and
monitoring the sources of new technologies for an
industry.
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Key Technology Roles
Technical Innovator
• A person who develops a new technology or has the key
skills to install and operate the technology.
Product Champion
• A person who promotes a new technology throughout the
organization in effort to obtain acceptance of and support for it.
Executive Champion
• An executive who supports a new technology and
protects the product champion.
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