Ice cream is a frozen dessert made from dairy products such as milk and cream, and often combined with fruit or other flavors. Ibaco ice cream is part of Hatsun Agro Product Ltd and has many outlets across India. Ibaco aims to offer customers a unique ice cream experience with 36 flavors from around the world. The objectives of the study are to identify customer preferences for Ibaco ice creams, analyze customer satisfaction, and determine factors influencing preferences.
Ice cream is a frozen dessert made from dairy products such as milk and cream, and often combined with fruit or other flavors. Ibaco ice cream is part of Hatsun Agro Product Ltd and has many outlets across India. Ibaco aims to offer customers a unique ice cream experience with 36 flavors from around the world. The objectives of the study are to identify customer preferences for Ibaco ice creams, analyze customer satisfaction, and determine factors influencing preferences.
Ice cream is a frozen dessert made from dairy products such as milk and cream, and often combined with fruit or other flavors. Ibaco ice cream is part of Hatsun Agro Product Ltd and has many outlets across India. Ibaco aims to offer customers a unique ice cream experience with 36 flavors from around the world. The objectives of the study are to identify customer preferences for Ibaco ice creams, analyze customer satisfaction, and determine factors influencing preferences.
Ice cream is a frozen dessert made from dairy products such as milk and cream, and often combined with fruit or other flavors. Ibaco ice cream is part of Hatsun Agro Product Ltd and has many outlets across India. Ibaco aims to offer customers a unique ice cream experience with 36 flavors from around the world. The objectives of the study are to identify customer preferences for Ibaco ice creams, analyze customer satisfaction, and determine factors influencing preferences.
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INTRODUCTION:
Ice cream is a frozen food usually made from dairy
products, such as milk and cream, often combined with fruit or other ingredients and flavours. The ice cream recipes first appeared in 18th century in England. The ice cream in the 20th century is one of the great changes and increases in availability and popularity. One important development in the 20th century was the introduction of soft ice cream, which has more air mixed in thereby reducing costs. Though India has low per capita ice cream consumption of 300ml per annum, the trend is slowly changing due to a number of reasons. Ice cream (derived from earlier iced cream or cream ice) is a sweetened frozen food typically eaten as a snack or desert. Ice cream may be served in dishes, for eating with a spoon, or licked from edible cones. Ice cream may be served with other dessert.
COMPANY PROFILE: Ibaco ice cream is a part of Hatsun Agro Product Ltd. There are many outlets of Ibaco ice creams in the country. Ibaco is dedicated to conjuring up a delightful, unique ice cream eating experience. One based on the scoop “n” serve format. With 36 flavours inspired from exotic places around the world, Ibaco aims to offer more choices and deliver greater standards of taste to its customers.
OBJECTIVES: To identify the customers preference regarding Ibaco ice creams. To analyse the customers satisfaction towards Ibaco ice creams To determine the factors influencing the preference towards Ibaco ice creams.
ARTICLES : Ice cream is uncountable in bulk, so typical articles are “the”, <nothing> and “some”:
“The fridge broke and the ice cream melted.”
“Ice cream is made from cream and sugar.”
“He bought some ice cream.”
If you put some of it in a cone or on a stick or otherwise make a single serving of it, then it’s countable, so typical articles are “the” and “a”, as well as numbers, “some” etc:
“He bought an ice cream.”
“He bought two ice creams.”
“He gave the second ice cream to his wife.”
Dairy and other ingredients used to supply
these components are chosen on the basis of availability, cost, legislation, and desired quality. Common ingredients include: cream, butter or vegetable fats, as the main sources of fat; condensed skim or whole milk, skim milk powder, and/or whey powder or whey protein products, as the sources of concentrated milk solids-not-fat; sucrose and corn starch hydroly sates, as the sweeteners; polysaccharides, such locust bean gum, guar gum, carboxy methyl cellulose, and/or carrageenan, as the stabilizers; monogly cerides and digly cerides and polysorbate 80, as the emulsiWers; and milk or water, as the main sources of water in the formulation to balance the components Customer satisfaction is an ambiguous and abstract concept and the actual manifestationof the state of satisfaction will vary from the person to person and product.The state of satisfaction depends on a number of both psychological and physicalvariables which correlate with satisfaction behaviors such as return and recommend rate.The level of satisfaction can also vary depending on other option the customer may have and other products against which customer can compare the organizations product Consumer perception all about a product or service is based on his or her actual experience obtained from the use of that commodity or service. The study was an attempt to understand the perception of consumers towards ice-cream. Ice- cream is a perishable confectionery item which is consumed by different age group of consumers in recent days. Primary data had been collected through structured questionnaire which comprises of demographic profile and perception of 100 respondents by adopting convenience sampling method. Percentage analysis, chi-square test and Garrett ranking were the tools used in the study. The result of Chi-square test revealed that there was no association between family monthly income and the frequency of purchase of icecream. Factor analysis was applied and extracted five factors namely quality of ingredients, quantity, appearance, price and taste which influencing consumer perception as regards ice-cream
RANKING THE VARIETIES OF ICE-CREAMS Varieties Mean Score Rank
Vanilla 63.86 I ,Chocolate 40.43 VIII ,Pista 41.72 VII, Strawberry 49.09 II ,Cassata 49.03 III ,Blueberry 43.21 VI ,Butter scotch 46.75 IV ,Black current 44.49 V, Mango Duet 39.64 IX, Cookies & Cream 36.98 X
SUGGESTIONS:
As a result of this certain suggestions are put forward to improve the
standard of the Ibaco ice cream and availability of all flavours in the markets Try to add some more layers in it because people mostly choose Ibaco Ice Cream by adding some new innovations demand will get more increased. Try to improve the cone wrap because cone Ice Cream is preferred by most. So, improving it will attracts the people more. Majority of the respondents felt that the prices of ice creams are high. Therefore, the company can concentrate more on its pricing strategy. The advertisement as a factor secured least rank as compared with other factor. Therefore, the company can come out with creative method of advertisements to attract the consumers.
