Mil Q3

SENIOR
HIGH SCHOOL
(DO_Q3_MIL_G12_MODULE1_LESSONS1-8) i DO_Q3_MIL_G12_MODULE1_LESSON1
RESOURCE TITLE: Media and Information Literacy
Alternative Delivery Mode
Quarter 3 – Module 1 Lesson 1-8
Revised Edition, 2022
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the
Government of the Philippines. However, prior approval of the government agency or office wherein
the work is created shall be necessary for exploitation of such work for profit. Such agency or office
may, among other things, impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks,
etc.) included in this module are owned by their respective copyright holders. Every effort has been
exerted to locate and seek permission to use these materials from their respective copyright owners.
The publisher and authors do not represent nor claim ownership over them.
Published by the Department of Education

Secretary: Sara Z. Duterte-Carpio
Development Team of the Module
Writer: Sherilene B. Pamintuan

Reviewer: James Patrick L. Galvan, Rolando C. Timbol IV and Ma. Aina H. Sablan Editors:
James Patrick L. Galvan, Rolando C. Timbol IV, Joyce April L. Llanera Illustrator: Nathaniel
D.C. Del Mundo
Layout Artist: Raphael A. Lopez
Management Team:
MELITON P. ZURBANO, Schools Division Superintendent (SDS) FILMORE R.
CABALLERO, CID Chief
MELVIN WILLY B. ROQUE, PSDS, OIC LRMS
EDNA L. LLANERA, PSDS/Senior HS Focal
Printed in the Philippines by
Department of Education – National Capital Region – SDO VALENZUELA
Office Address: Pio Valenzuela St., Marulas, Valenzuela City

Telefax: (02) 8292 – 3247
E-mail Address: sdovalenzuela@deped.gov.ph
ii DO_Q3_MIL_G12_MODULE1_LESSON1
SENIOR HIGH SCHOOL
MEDIA AND
INFORMATION
LITERACY
Quarter 3 - Module 1
Lesson 1:
Communication and
Media
iii DO_Q3_MIL_G12_MODULE1_LESSON1
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners, can
continue your studies and learn while at home. Activities, questions, directions,
exercises, and discussions are carefully stated for you to understand each lesson.
Each SLM is composed of different parts. Each part shall guide you step-by-
step as you discover and understand the lesson prepared for you.
Pre-tests are provided to measure your prior knowledge on lessons in each
SLM. This will tell you if you need to proceed on completing this module or if you
need to ask your facilitator or your teacher’s assistance for better understanding of
the lesson. At the end of each module, you need to answer the post-test to self-
check your learnings. Answer keys are provided for each activity and test. We trust
that you will be honest in using these.
In addition to the material in the main text. Notes to the Teacher are also
provided to our facilitators and parents for strategies and reminders on how they can
best help you on your home-based learning.
Please use this module with care. Do not Put Unnecessary marks on any part
of this SLM. Use a separate sheet of paper in answering the exercises and tests. And
read the instructions carefully before performing each task.
If you have any questions in using this SLM or any difficulty in answering the
tasks in this module, do not hesitate to consult your teacher or facilitator.
Thank you.
iv DO_Q3_MIL_G12_MODULE1_LESSON1
Content Standard:
The learner demonstrates understanding of media and information literacy (MIL) and
MIL related concepts.
Performance Standard:
The learner organizes a creative and interactive symposium for the community
focusing on being a media and information literate individual.
Most Essential Learning Competencies:
Describe how communication is influenced by media and information.
(MIL11/12IMIL-IIIa-1)
At the end of the lesson, you are expected to:

1. define communication and media;
2. describe how communication is affected by the media and information.
A. Pre-Assessment. Write under the pictures as appropriate the following means

of Communication. Choose your answer from the table below. Write your
answers on a separate piece of paper. (10 points)
MAIL TELEVISION MOBILE TELEPHONE MAGAZINE

COMPUTER RADIO NEWSPAPER
E-MAIL INTERNET
1. 2. 3. 4. 5.
6. 7. 8. 9. 10.
B. Enumerate at least five (5) communication device or media that you

are familiar with. Use separate sheet for your answers. (5 points)
1 DO_Q3_MIL_G12_MODULE1_LESSON1
Lesson Communication and Media
1
This module contains lessons, assessments, and activities for the subject
“Media and Information Literacy”. It was developed to guide you in your learning
journey. Follow directions stated on each assessment and activity. Answer all
questions and write legibly with all the best you can. There will be some lessons and
activities that have hyperlinks and media references given
for you to watch, observe and understand. You must be
able to apply what you have learned in another activity
or in real life situation. Please be guided with your class
schedule even if you are at home.
For this week, we are going to discuss the definition

of communication and how it is affected by the media and
information.
Functions of Mass
Communication
Credit: Stuart Miles–Fotolia
Copyright: Start Miles-Fotolia
Activity 1: Describe how communication is influenced by media and information.

Use a separate sheet for your answers.
1. Name and write the media and information sources you have at home and
discuss why you use them for communication.
2. State how communication applies at home.
3. Amidst the COVID-19 pandemic happening nowadays, list down the different
information sources that the media tells you about the situation in our
country.
Communication and the Media
A. Communication
Communication has never been more
challenged us in today’s media-saturated world.
In the past, people would only tell stories to one
another face-to-face. Nowadays, stories are
coursed through electronic and digital means
that require a new set of communication skills.
Most people use mobile phones to connect with
their families and friends. Nearly everyone has
an e-mail address to send and receive letters via
the
Internet. Filipinos working overseas make video and voice calls through the
Internet to communicate with their relatives at home. Still others post almost
anything on their social media accounts in sites like Facebook, Twitter, and
Instagram. Life has never been the same for Filipinos because communication
has become complex, but interesting and exciting.
But what is communication? Communication is a process of sharing ideas, and

opinions about issues, people, events, and places between among persons through
various channels with the intent to gain common understanding. Communication is
an interactive process that allows sharing of meanings about texts, images and
people’s actions and behavior. The process is coursed through verbal and non-
verbal means of relying on information or using media such as print, broadcast,
electronic, or new media.
To differentiate the term communication refers to the technical means of
communication or the channels through which messages are conveyed. Mobile
phones and computers are part of communications. However, the process involving
people using these technologies is called communication. This also includes media
and channels through which we communicate.
B. Media
The media may be classified into traditional media and new media. Traditional
media include the mass media such as newspapers, radio, and television, while the
new media include computers, mobile phones, and other digital gadgets. With the
convergence of media that refers to the coming together of traditional and new media,
media has become more sophisticated and complex but more facilitative and
efficient. You can now read your lessons using electronic books or you can listen to
the radio through the Internet via live streaming.
On the other hand, information refers to the message conveyed by a sender to
its recipient through various channels. Information is not always textual in form. As
a message, it may also be in video, sound, image, graphics, animation, and other
nonverbal forms. When we combine all these in one platform like the computer and
Internet, this is called multimedia. When we use different media such as print
booklet and video or audio recordings in one setting, this is known as multi-media,
which refers to multiple forms of media.
The Roles of Today’s Media and Information in Society
We need to communicate to survive. It is an integral part of human and

social development. We will not be able to relate with others if we do not speak,
write, or use non-verbal means. We live in a society that depends heavily on the
media for news and information to guide us in our personal, family, civic, and
business activities.
A. Communication in the Philippines
In the Philippines, communication media
perform three major functions: (1) to inform, (2)
to entertain, and (3) to educate. Filipinos rely on
mass media and the Internet to gain information
about the country, the government, its program
and policies, pertinent laws, people, events, places,
the weather, and sports among others. Such
information helps bind society. On the other hand,
people also depend on the media for entertainment.
For example, we watch weather forecast on
television and the Internet whenever there is a typhoon. We listen to our favorite
music on the radio and through podcasts, MP3 players, as well as the Internet.
The young generation also plays video games using tablets and laptop
computers. They also use different media for education such as educational
shows on television and radio, lecture videos using the Internet, and podcasts,
among others. Indeed, these media and the information they transmit have made
our lives meaningful, exciting, and interesting.
B. Important Roles of Communication and Media

in the Society
 What is the Role of Media in Today’s Society?

Today media become a part of everyone’s life.
Media plays a major role in today’s society, now
media become food to strengthen or weaken
society.
Source: https://www.youtube.com/watch?v=M89_wjcwzfY
 Communication and media play important roles in society. Crispin Maslog, a

communication educator, in his book, Philippine Communication: An
Introduction (2007) categorizes these roles into political, economic, and social.
Cultural roles must also be added to the list to understand how communication
and media contribute to cultural development. These four important roles –
political, economic, social and cultural – shape society and vice versa. The
United Nations Educational, Scientific, and Cultural Organizations or UNESCO
(2011) also highlights the important role of media and information in a
democratic society, especially in promoting and protecting people’s right to
communicate, access information, and engage in social and civic activities.
 Purpose of Media - The purpose of a media is to give information about

current news, gossips, fashion, and the latest gadgets in the marketplace of
the people. The role of a media has to be one-way trading and marketing of
products, and prejudices. It gives geographical knowledge about how people
divided. The media claimed to be governed by righteousness and equity for
the common man to the rich man.
 Media is a change of, (1) Information, (2) Education, (3) Entertainment, (4)
Advancement and, (5) Correlation of parts in society.
 Influence of a Media on Today’s Society

Society is influenced by media in so many ways. It is the media for the masses
that helps them to get information about a lot of things and also form
opinions and make a judgment regarding various issues. The media
keeps people
updated and informed about current events around them. Everyone in the
world draws something from it. Media is considered a “mirror” of modern
society, and shapes our lives.
 It takes discipline not to let social media steal your time.

Media has a critical effect on a generation because media strongly influences
the youth. Teenagers and children intend to follow their people, who are
recognized and follow what they do to get noticed. Sometimes they focus on
the harmful part of a media and are influenced to do it. However, many did
the crime by following media: Whoever controls the media controls the mind.
The media affects people’s perspectives. Too much intervention of media in
everything is a matter of concern. The media is considered a “watchdog” of
political democracy.
 Impact of Fake News Through Media

The media has positive and negative side that influences generations from
ages. Some fake news makes a critical impact on society to make crimes and
make people react fast to the issue without thinking once. Social media like
Facebook, Twitter, and WhatsApp has a significant role.
Recently in India, one fake news made village people kill one innocent person
and injured friends of that person. Fake news is a big thing in the field of Social
Media Journalism. Fake news can be as simple as spreading misinformation
or as dangerous as smearing hateful propaganda.
 Media in our Hands

Today, media is the most powerful entity on earth. They have the power to
make the innocent guilty and make the guilty innocent, and that’s power
because they control the minds of the masses. That is why it’s in the hands of
the people to take control of their minds and decide what is correct. In this
situation, social media is the ultimate equalizer. It gives a voice and platform
to anyone willing to engage.
Activity 2: On a separate sheet of paper, write C if it is Communication and write

M if it is Media. (12 points)
1. Newspaper 2. E-mail 3. Billboard 4. Television
5. Cellphone 6. Tabloid 7. Magazine 8. Blog/Vlog
9. Radio 10.Telegram 11.Chatting 12.Social media
Activity 3: Educate yourself on what you are doing online by answering these
questions. You may use a separate sheet of paper for your answers:
 What is the purpose of using media in communication?
 How do you use Facebook as a tool or medium for communication?
 How did Facebook affect or change the way we communicate with other
people?
Activity 4: Information Gathering
1. Open any available media (i.e. TV, radio, computer/Internet, etc.) at home.
2. In your chosen media, list down the information you will gather from it.
3. Explain why you chose the said media when looking for information.
A. TRUE or FALSE: Write TRUE if the statement is correct and write FALSE if
it is not. (10 points)
1. Communication is an interactive process that allows sharing of meanings
about texts, images, and people’s actions and behavior.
2. Information refers to the message conveyed by a sender to its recipient
through one channel.
3. In the Philippines, communication media performs three major functions:
(1) to inform, (2) to entertain, and (3) to educate.
4. Political, economic, social, and cultural are the four important roles of
media in the society.
5. Video, sound, image, graphics, animation, and other non-verbal forms, all
these when combined in one platform is called multimedia.
6. Media plays important role in a democratic society called hashdog.
7. New media include the mass such as newspaper, radio, and television.
8. Multi-media refers to multiple forms of media when we use different media
such as print booklet and audio or video recordings in one setting.
9. Communication is not an integral part of human and social development.
10. Traditional media includes computers, mobile phones, and other digital
gadgets.
B. Answer the question below: (5 points)

What do you think is the major impact of fake news in our society?
Activity 5: As part of New Media, social media is the collection of online

communication channels dedicated to community-based input,
interaction, content-sharing, and collaboration. Write at least two (2)
important roles of the following Social Media examples below. (10 points)
1. Facebook:
2. Twitter:
3. Wikipedia:
4. LinkedIn:
5. Pinterest:
Book:
Media and Information Literacy: Empower the Discerning Audiences,

Alagaran,Jose Reuben II Q. Abiva Publishing House, Inc.
Online Sources
Videos:
1. (n.d.). YouTube. https://www.youtube.com/watch?v=JdbL7jJb3JE

2. (n.d.). YouTube. https://www.youtube.com/watch?v=M89_wjcwzfY
Images and Photos:
1. https://slideplayer.com/slide/9518191/
2. https://www.shutterstock.com/search/person+reading+newspaper
3. https://blogs.psychcentral.com/mindfulness/2017/09/the-science-and-
power-of-music/
4. https://hubpages.com/literature/Reading-Newspaper-As-A-Habit
5. https://www.shutterstock.com/image-photo/group-fans-watching-soccer-
moment-on-1189544767
6. https://www.popsci.com/how-to-replace-your-mouse-with-your-keyboard/
7. https://www.youtube.com/channel/UCqYw-CTd1dU2yGI71sEyqNw
8. https://oralcom.wordpress.com/2016/10/14/functions-of-communication/
SENIOR HIGH SCHOOL
MEDIA AND
INFORMATION
LITERACY
Lesson 2:
Similarities and Differences
between Media Literacy,
Information Literacy and
Digital Literacy
Content Standard:
MIL related concepts.
Identify similarities and differences between and among media literacy, information
literacy, and technology literacy. (MIL11/12IMIL-IIIa-2)

1. define media literacy, information literacy and technology literacy;
2. identify the similarities and differences between media literacy,
information literacy and technology literacy.
A. Pre-Assessment: Identify the name of the apps given and choose your
answer from the options below. Use a separate sheet of paper for your
answers. (12 points)
LINKEDIN YAHOO GMAIL SKYPE

FACEBOOK INSTAGRAM FLICKR YOUTUBE
MESSENGER VIBER GOOGLE PLUS TWITTER
B. From the above activity, name three (3) media apps that you use most
often in communicating with other people. (3 points)
Lesson Similarities and Differences between
2 Media Literacy, Information Literacy
and Digital Literacy
From the previous lesson, we have learned to define

communication, as we need it to survive and we will not be
able to relate with others if we do not speak, write, or use
non-verbal means. For this week, we will discuss the
similarities and differences of Media Literacy, Information
Literacy and Digital Literacy. In addition, this lesson also
includes UNESCO’s definition of Media and Information
Literacy and its main elements.
Source:
https://www.news18.com/news/lifestyle/gl
obal-media-and-information-literacy-week-
2021-history-significance-and-celebrations-
Activity 1: Do the following. Write your answers on a separate sheet of paper.

Every day we use our media, information, and technology (digital) skills whenever we
watch TV, read newspapers or magazines, listen to our favorite music, etc.
1. Write at least three (3) of your experiences on a situation that you prefer to use
a media you like than the other media. For example, when looking for news,
you prefer to watch television than read it on the social media.
2. Explain why.
Media and Information Literacy as a Composite Concept

Until 2009, media and information literacy used
to be two separate concepts, with media literacy on one
hand and information literacy on the other. Media
literacy was primarily the concern of media practitioners
and educators while information literacy was the
expertise of librarians, archivists, and curators. The
coming together of information or message delivery
platforms is primary the reason why these two concepts https://www.youtube.com/wat
ch?v=lxSYtwaXo2M
should be fused as a composite concept.
In the past, people would watch their favorite programs on television and
listen to most-requested songs over the radio. With the advent of information and
communication technologies (ICT), watching TV programs and listening to music
are
now both possible through the Internet using mobile devices, desktop computers,
and laptops. The same is true with the news, which can now also be viewed and
read online. This is referred to as media convergence, wherein boundaries among
media channels and platforms are blurred.
You also must deal with the abundance of information and knowledge in
today’s world, which are readily available from the mass media, Internet, libraries,
museums, and other information providers. These media and information channels
have been a significant part of your world. You get most of your knowledge of the
world around you from these channels. But these sources of information and media
content do not only provide information; they are likely to shape your values,
attitudes, and behavior, and influence your lifestyles and working conditions. Thus,
there is a need to address issues related to freedom of expression, access to
information, source reliability or credibility, digital ethics, Internet safety,
misinformation, privacy, among others (Grizzle 2013). Understanding all these
issues would require a new set of competencies over and above the so-called three
Rs (reading, ‘riting, and ‘rithmetic) related to media and information processes and
systems – specifically how the different information providers operate and how
they use and produce information and media content.
Overlapping Concepts
Another reason why media and information literacy should be taken as a
composite concept is the seemingly overlapping concepts of information literacy,
media literacy, and technology (digital literacy). A comparative matrix of their
characteristics is shown on the table below:
Table 1: Tracing the Roots of Information Literacy, Media Literacy, and Technology
(Digital) Literacy.
Information
Characteristics Media Literacy Digital Literacy
Literacy
Library and Media and civic Computer science and
Origin
information science studies informatics
How data and How media is used for How ICT and digital
information in any good democracy and resources are used to
format and form are development engage in safe and
Focus
managed, using (personal, ethical social
different professional, and networking and
technological tools. societal). collaboration.
Ability to effectively
and critically access
Ability to access
and evaluate
information; the Ability to understand,
information in
evaluation, creation, select, evaluate, and
multiple formats,
and sharing of use media as a
Competency particularly digital,
information and leading surveyor and
Emphasis and from a range of
knowledge using processor, if not
sources, in order to
various tools, producer, of
create new knowledge,
formats, and information.
using a range of
channels.
digital tools and
resources.
Table 1 is a matrix summarizing the basic characteristics among

information literacy, media literacy, technology (digital) literacy. They were taken
from the discussions among experts all over the world when the MIL assessment
framework was developed. Information literacy focuses generally on how to
manage the
information, including those from the Internet. Media literacy, on the other hand,
cover how individuals use media resources and makes decision on their uses.
Technology (digital) literacy includes safe, responsible, and ethical use of digital
technologies.
The matrix shows the most common sources of data and information we
need to survive in a knowledge society: libraries, archives, and other similar
information providers, the traditional mass media, and new media channels,
including the Internet and other digital technologies. As we use these channels, we
need skills to access and retrieve, analyze and evaluate, create and share
information and media content. Likewise, we should all do this critically, ethically,
and responsibly toward personal, professional, and social growth.
Since there are overlapping characteristics, media and information literacy

thus provides a common framework of understanding the three types of literacies.
The composite concept also encapsulates all other related literacies in the digital
age such as news literacy, television literacy, film or cinema literacy, and computer
literacy, Internet literacy, and digital literacy, including advertising literacy, games
literacy, library literacy, freedom of expression and freedom of information literacy,
(Wilson, et. al, 2011; Grizzle, 2013; UNESCO, 2013). These literacies show that
learning how to read and write is not enough. We also need to know how to read
images and symbols since most information and media content are now delivered
in multimedia format, with texts, video, audio, animation, and graphics rolled into
one (Hague & Payton, 2010).
The figure below shows the interrelationships of different types of literacy that
constitute media and information literacy. Since they are interrelated, this shows
that media and information literacy originate from varied fields of literacy known as
the ecology of MIL.
Definition of MIL
Since UNESCO introduced the

composite concept of media and
information literacy, several definitions
have emerged. The multiple
definitions are understandable, as the
concept evolved from different views,
perspectives, and models. However,
an interesting definition that captures
MIL’s concept and process is as
follows:
“Media and Information Literacy
is defined as a set of competencies that
empowers citizens to access, retrieve,
understand, evaluate and use, create
as well as share information and
media content in all formats, using
various tools, personal, professional,
Figure 1: The ecology of media and information
and societal activities” (UNESCO,
literacy (Wilson et. al, 2011) 2013, p. 29).
The definition implies that media and information literacy is a learning
process that involves accessing to/and sharing information. The different stages may
not always be linear or in one direction, but they are interdependent and mutually
reinforce each other. Sharing with your friends unverified information taken from the
Internet does not constitute media and information literacy. Media and information-
literate individuals always regard messages critically by initially verifying the
information and checking its source. You then analyze and evaluate information in
terms of credibility and authenticity before recontextualizing or giving it a new
perspective and sharing it with others. When you evaluate media and information,
you reflect on and interpret the meaning of the content in order to make purposeful
and informed decisions. Therefore, media and information literacy involve a set of
critical, ethical, and responsible practices in accessing, analyzing, evaluating,
creating, and sharing information and media content, which individuals need to do
as they progress through life.
Main Elements of Media and Information Literacy (MIL)
UNESCO identified the following main elements and competencies of media and
information literacy:
 understand the roles and functions of media and other information providers
in democratic societies;
 understand the conditions under which those functions can be fulfilled;
 recognize and articulate a need for information;
 locate and access relevant information;
 critically evaluate information and content of media and other information
providers, including those on the Internet in terms of authority, credibility,
and current purpose;
 extract and organize information and media content;
 synthesize or operate on the ideas abstracted from content;
 ethically and responsibly communicate one’s understanding of created
knowledge to an audience or readership in an appropriate form and medium;
 apply ICT skills to process information and produce user-generated content;
and
 engage with media and other information providers, including those on the
Internet, for self-expression, freedom of expression, intercultural dialogue,
and democratic participation.
As a media and information-literate person, you need to understand how media
and information work to inform, entertain, and educate millennials like you. You
must remember that media and information providers need to learn in the process
and have to get your attention by using different creative techniques. As you engage
with media and information, you need the skills to access, analyze, evaluate, use
and share these resources skillfully, safety, responsibly, and ethically.
Activity 2: Write the Similarities and Differences of the following media. Use the
table below as your guide and write your answers on a separate sheet
of paper.
Media Similarities Differences

1. Information from books and websites
2. Articles from newspaper and official website
3. Radio and Television
4. Television and Live Streaming Video
5. News from newspaper and official social media
page
6. Music from radio and podcast
7. Watching TV series from TV and YouTube
Activity 3: Media Activity

1. Write your own news story about what is happening in your community or on
our country today.
2. Make a video of yourself reporting about the news you wrote.
3. Upload and share them with your friends and ask them which one of used
media that presented news can be easily access and understand.
Activity 4: Illustrate your understanding in Media, Information and Digital
Literacy.
1. Create a Venn Diagram regarding the similarities and differences of Media,
Information and Digital Literacy. Use a separate sheet of paper for your
diagram.
A. Fill in the blanks. To complete the sentences below, you may refer to the
terms available from the table given. Use a separate sheet. (10 points)
Select Evaluate Use
Information Evaluation Effectively
Sharing Media Creation
Critically Understand Digital
Media Literacy is the ability to (1) , (2) , (3) , and (4) media as a leading
surveyor and processor, if not producer, of information.
Information Literacy is the ability to access (5) ; the (6) , (7) , and (8)
of information and knowledge using various tools, formats, and channels.
Digital Literacy is the ability to _(9) and (10) access and evaluate information
in multiple formats, particularly digital, and from a range of sources, in order to
create new knowledge, using a range of digital tools and resources.
B. Give at least three similarities and differences of the following:
MEDIA SIMILARITIES DIFFERENCES

Facebook and Google Plus
Messenger and Viber
Activity 5: Short report Activity.

1. Share an idea or story, such as sports arena opening nearby.
2. You must work to create a distinct media -- from ads to news reports -- about it
and write them on a piece of paper.
3. After finishing, discuss them in class about how the content differed based on
the medium.
4. Your score will be based on Activity 3 rubrics.
Online Sources:
Video:
1. https://www.youtube.com/watch?v=lxSYtwaXo2M
Images and Photos:
2. https://www.codingdojo.com/blog/tech-literacy-empowerment-in-the-
workplace
3. http://jonahleexyrkcyszfabula.blogspot.com/2017/11/it-is-first-day-of-our-
class-with-mr.html
4. http://unesco.mil-for-teachers.unaoc.org/foreword/unifying-notions-of-
media-and-information-literacy/
5. https://nayadaur.tv/2019/09/conference-on-media-and-information-
literacy-kicks-off-in-federal-capital/
6. http://unesco.mil-for-teachers.unaoc.org/foreword/unifying-notions-of-
media-and-information-literacy/
SENIOR HIGH SCHOOL
MEDIA AND
INFORMATION
LITERACY
Lesson 3:
Responsible Use of Media and
Information
Content Standard:
MIL related concepts:
Discuss responsible use of media and information. (MIL11/12IMIL-IIIa-3)

1. identify the characteristics of responsible users and competent producers of
media and information;
2. appreciate the value of being a media and information-literate individual.
Pre-Assessment: Photo analysis (20 pts)

Direction: Evaluate each picture and explain your reaction on the second column.
1. 2.
3. 4.
Lesson Responsible Use of Media and

3 Information
From the previous lesson, we have learned

similarities and differences of media, information, and
digital literacy. As a media and information literate person
you also understand how media and information work to
inform, entertain and educate millennials like you. As you
engage with media and information, you need the skills, to
access, analyze, evaluate, use, and share these resources
skillfully, safety, responsibly, and ethically. For this week, Source:
we will discuss the responsible use of media and information. https://www.youtube.com/watc
h?v=VvUPg3gqKhQ
Activity 1: This is a three (3) day self-survey of media and information activity.
1. Assuming that you are exposed to different media and technologies every day.
In 3 days, list down different media you use every day and write the time you
started and ended using them.
2. Get the total number of hours of using different media per day.
Responsible Use of Media and Information
Today’s Generation of Media Consumers and Producers

Have you left your mobile phone at home, and you were so worried that your
friends and family would send text messages or call you? You probably went back
to retrieve your phone. Or have you ever been given research homework by your
teacher, but you skipped the trip to the school library because you thought there
was always the Internet at home? If you identify yourself with these dispositions,
you are likely a member of today’s Generation Y, often referred to as the digital
natives of the millennials.
Who are the millennials? According to Thielfoldt and Scheef (2004),
millennials are those born between 1977 and 2000 (other sources say from 1982-
2004 which includes Generation Z, the Post-Millennials) when computers, the
Internet, and mobile phones started to surface. However, in the Philippines,
computers were introduced in the ‘80s and mobile phones toward the late ‘90s.
In the past, your parents used typewriters to prepare documents, and analog
telephones to call up friends and relatives. These technologies are hardly in use today
because people have gone digital or computer-based.
Compared to the Baby Boomers (born 1945-1964) and Generation X (born
1965-1976) who are less digitally competent, the millennials can easily access
information as they are always connected to the Internet. They are typically team-
oriented and work well in groups. They are sociable and consider their friends as
families. They are good multitaskers who can juggle sports, school, and social
interests.
Watch time: You may open and access the links below to further widen your
knowledge.
Responsible Use of Social Media

https://www.youtube.com/watch?v=qKxJA7bE-xw
THINK by Projonmo Agami
Dos and Don'ts when using social
https://www.youtube.com/watch?v=bnnHagkIc5Q
networks by leadinginnovation
Oversharing: Think Before You Post
https://www.youtube.com/watch?v=wyjd73tUXig
by Common Sense Education
Millennials as Producers and Consumers of Media and Information
With the vast channels now available, how do you
make use of these resources wisely? What do you need to
know to take advantage of these media and information
sources? People also need to process information efficiently
and effectively while using media and Internet. Walkosz,
Jolls, & Sund (2008), mentioned four important
characteristics of media and information-literate
individuals: (1) efficient information managers, (2) wise
consumers, (3) responsible producers, and (4) active participants.
When you surf the Internet, you must remember how you have accessed
certain information quickly by using specific search engines and strategies.
Likewise, you need to store this information effectively using bookmarking
techniques and data folders or storage such as Google Drive and Dropbox so you
can access them again. All these can make you an efficient information manager.
As wise, consumer, you need to understand the messages from media and
the Internet and how to use them when you make important decisions. These
include decision on what to buy from the supermarket, who to vote for during local
and national elections, and when to go on a trip, among others.
Since you can now take pictures, record, and remix music, or draw or paint
digitally, you are also expected to be responsible producers. You must respect other
people’s privacy and culture, observe ethics especially when online, and acknowledge
the sources of your information when you use them for research and other academic
work.
Finally, when you equip yourself with information that you need, you can now
participate actively in social and civic events. Remember, you must not participate
in something that you do not know. You can now vote for the right person, purchase
the right product, choose the right service provider, or call the attention of the proper
authority or media producer on certain issues. Indeed, information empowers
everyone.
Activity 2: Cartoon Making

Being a responsible media producer and media user, show it by creating
(draw) an editorial cartoon and explain it in two to three sentences. You may use
separate sheet or short bond paper for your drawing.
Activity 3: On the table below, write at least three (3) characteristics of a
responsible user and competent producer of Media and Information.
Use a separate sheet of paper.
Responsible User of Media and Competent Producer of Media and

Information Information
1. 1.
2. 1.
3. 2.
Activity 4: Poster Project:

1. Form a group with at least of three (3) members.
2. At this moment, take time off the screen, dirty your hands and pick up paints
with creativity.
3. Make a poster campaigning for responsible use of media and information.
4. Poster must be at least 8-1/2” x 11” inches size.
5. Present your poster in class.
Activity 5: Write at least three (3) of your favorite types of media, describe and
discuss why you keep on using them. Use extra sheet if needed.
1.
2.
3.
A. Identification. Direction: Identify ways on how to use media and information

responsibly. Write YES if the statement shows a responsible use of media and
information and NO if not. (10 points)
1. Encourage balanced use of social media.
2. Always use caution while clicking on links.
3. Accept friend request of everybody.
4. Check your privacy settings.
5. Support self-esteem nurtured through offline activities and interests.
6. Be aware of cyberbullying and some of the potential signs of who might be
bullying or getting bullied online including sudden changes in their use of
social media.
7. Talk about safety and privacy online, and ways that youth can protect
themselves.
8. Share pictures/videos, etc. of youth or other identifying content on your
social media without getting their consent (along with parent/guardian).
9. Swearing or using inappropriate language.
10. Consider having separate personal and professional accounts on social media.
B. Enumerate at least 5 ways of responsible use of media and information (5

points)
Activity 6: Case Study.

1. Form a group with at least of five (5) members.
2. Assess the information needs of a community by initially conducting a focus
group discussion with barangay or subdivision leaders on issues directly
affecting them. If there are many issues, prioritize these.
3. Based on a priority issue, plan a project for the community and decide what
and how the information needs of specific audiences must be addressed.
4. Focus on your purpose and the strategies to achieve this. Decide on a message
and the channel through which this message will be conveyed. What do you
want your audience to know, become, or do?
5. Choose a channel and produce materials needed. Conceptualize the
campaign message and how this will be produced. The class may be divided
into groups to decide on a campaign intended for print, advertisement,
television, radio, online, and media.
6. Pretest the materials produced or get feedback from peers on the initial draft
or prototype of the materials. Revise based on suggestions and launch the
project.
7. After this production exercise, reflect on the experience of how you
produced what you intended to do. You can focus on the group’s experience
in conceptualization, production, and launching of the project. Discuss how
this has helped you a producer of media and information materials.
Case Study Rubrics:
Online Sources:
Videos: https://www.youtube.com/watch?
v=VvUPg3gqKhQ
https://www.youtube.com/watch?v=qKxJA7bE-xw
https://www.youtube.com/watch?v=bnnHagkIc5Q
https://www.youtube.com/watch?v=wyjd73tUXig
Images:
https://philnews.ph/2020/05/19/kim-chiu-bawal-lumabas-statement-actress-
finally-speaks-about-bashing/
https://twitter.com/abscbnnews/status/1257692567187058688
https://www.onenews.ph/distance-learning-pre-opening-activities-by-aug-3-
among-highlights-of-the-upcoming-school-year
https://www.facebook.com/OfficialDOHgov/photos/rpp.156566631021264/34220
33814474513/?type=3&theater
https://pinoygamer.ph/threads/mobile-legends-lag-fix.2926/
https://www.bbva.com/en/bbva-reaches-three-million-mobile-customers-spain/
https://imgflip.com/i/3hnxml
https://www.usatoday.com/story/news/nation/2018/03/01/millennials-
defined/386562002/
https://ecbilla.blogspot.com/2015/07/how-to-buy-product- online.html
https://odishatv.in/science/indian-media-entertainment-industry-to-hit-rs-3-
trillion-by-2024-394847
https://www.slideshare.net/arnielping/media-and-information-literacy-
performance-task-project-digital-poster-making
SENIOR HIGH SCHOOL
MEDIA AND
INFORMATION
LITERACY
Lesson 4:
The Evolution of Media from
Traditional to New Media
Content Standard:
Explain how the evolution of media from traditional to new media shaped the values
and norms of people and society. (MIL11/12IMIL-IIIa-4)

1. identify traditional and new media and their relationships;
2. explain how the evolution of media from traditional to new media shaped the
values and norms of people and society.
Pre-Assessment. Write TM if it is Traditional and NM if it is New Media. Write your

answers on the blank provided. (15 points)
1. Newspaper 6. Online Games 11. Brochure
2. Web Portals 7. Tabloid 12. Electronic Billboard
3. Radio 8. Telegram 13. Digital Poster
4. Video Streaming 9. Broadsheet 14. Flyers
5. Television 10. Social Media 15. 3D Film
Lesson The Evolution of Media from

4 Traditional to New Media

responsible use of media and information in how do
make use may different media resources wisely and the
importance of the four characteristics of a media and
information-literate individuals. For this week, we are
going to discuss the evolution of media from traditional
to new media.
Source:
https://www.slideshare.net/Sara
Afonso3/media-evolution-
16985385
Activity 1: Write the title of one of your favorite media from Film, News Story,
Advertisement and Music. Then answer the question: How do you
differentiate them by reading, listening, and watching in their evolution
from traditional to new media? Use separate sheet for you answer.
1. Film -
a. Television -
b. Live Streaming -
2. News Story -
a. Newspaper -
b. Official Website/Official Social Media Account -
3. Advertisement -
a. Television -
b. Social Media (Facebook, YouTube, etc.) -
4. Music -
a. Radio -
b. Podcast/Spotify -
Evolution of Media from Traditional to New Media
To understand the shift from the old to the new

media, Everett Rogers, a communication sociologist, in
his book Communication Technology: The New Media in
Society (1986) identified four eras on how human
communication evolved. These are: (1) writing, (2)
printing, (3) telecommunications, and (4) interactive
https://www.youtube.com/w communication.
atch?v=GA9Ld6HgqKM
Writing was the main method of media
communication for several years. Perhaps, writing began as early as 4,000 BC in
Sumeria. Rogers said that before the invention of the printing machine, books such
as Bible were “copied by hand by individuals who had a particularly neat
handwriting” (Rogers 1986, p. 27).
When the printing machine was invented, books could then be reproduced.
However, Rogers said that printing technology began in China when paper was also
invented from textiles around 1,000 AD. Movable-type printing was originally
invented by Pi Shengin (1041 AD) and developed for wide use in Korea, with metal-
type printing in 1241 AD (Pool, as cited by Rogers, 1986).
Johannes Guttenberg, a German inventor, invented the printing machine in
Germany using the movable metal type in 1456 AD. This technology means a much
wider distribution of books as more copies could be printed, which was a key factor
in the rebirth of Western civilization (Rogers, 1986).
Eventually, telecommunications
enabled communication over distances.
The telegraph and telephone were
invented by American inventors Samuel
Finley Breese Morse in 1844 and
Alexander Graham Bell in 1876.
Electronic communication also paved
the way for the invention of movies,
radio, and television. These
developments dispensed with the need
for literacy and people have since turned to
mass communication for information and entertainment (Rogers, 1986). Today, we
can watch shows on television and listen to our favorite radio programs or music
produced anywhere in the world. However, during the early years of radio and
television, audience feedback had always been delayed and interactivity was almost
impossible.
When computers were invented in 1946, interactive communication became

more promising, with their invention of other computer parts, tools, and gadgets
including the microprocessor, central processing unit, and semiconductor chip in
1971 by Ted Hoff, Federico Faggin, and Stanley Mazor of Intel Corporation (Rogers,
1986). Through the computer, we are now capable of giving and receiving feedback
instantly, especially with the marriage between the computer and
telecommunications. We can send and receive e-mails from other people and chat
with friends and relatives in real time. The mobile phone, as a minicomputer, has
also made such interactive communication possible. We can even surf the Internet
now and use social media through the mobile phone.
Traditional (Old) and New Media

In the Philippines, communication channels have evolved as a result of
available technologies and skills acquired by Filipinos. Our ancestors had enjoyed
some indigenous forms of communication as evidenced by writings on barks of
trees and bamboos in the early days. There were also town criers or umalohokan
who spread the news to community members. Some literary forms also evolved,
such as sabi (maxim), bugtong (riddle), darangan (epic poetry), kumintang (war
song), and hudhud (wedding song). These were considered the earliest and oldest
forms of communication in the pre-Spanish period.
In those days, too, storytelling was an art. With no mass media channels to
use, family members simply gathered round and told stories. But when movies,
radio programs, and television shows became available, Filipinos would seldom
talk to each other, especially during dinner time. This is also what is happening now
with text messaging: the quality of interpersonal communication has declined
because most people prefer sending text messages. Thus, there is a need to be more
conscious of the effects of both the old and new media.
The Effects of New Media on Society
The impact of this new media on society is

varied in both positive and negative outlooks.
Internet makes everyone a publisher and
everyone a librarian, in that anyone can both
produce and retrieve an unprecedented
amount of information. The gatekeeping and
agenda- setting functions of the traditional
media establishments are bypassed in favor of
search engines and directories. Ideally, this
means that any person with Internet access
(still a small number, confined primarily to the
developed world) can gain information about
any issue, event, or place, without the
restrictions of time, expense, geography, and politics that used to limit such
information gathering.
By chatting with strangers in chat rooms and reading international

newspapers online, believe that we are learning about foreign cultures and
perspectives directly from the sources. What is new in this type of communication
is that young people today, and not only they, are happy to decide for themselves
what is credible or worthwhile and what is not. The old media model was there is
one source of truth. The new media model is there are multiple sources of truth,
and we will sort it out. The mass media audience is no longer a captive, today's
media consumer is unique, demanding, and engaged.
This has profound implications for traditional business models in the media
industry, which are based on aggregating large passive audiences and holding them
captive during advertising interruptions. In the new-media era, audiences will
occasionally be large, but often small, and usually tiny.
In fact, the Internet does provide ample opportunity to gain knowledge about
faraway places and offers a means of interacting across geographical expanses. In
this sense, it is an ideal medium for establishing the sort of "cyber-peace" that is so
earnestly desired. By personalizing news portals, web search guides, etc., the user
can completely isolate himself or herself from issues that require knowledge and
experience outside his or her own.
There is a loss of personal one-on-one interaction with real-time voice calls

being replaced by multimedia messages. However real-time video calls are
empowering people to not only talk to each other while on the move, but also see
what each other means through their facial expressions and mannerisms. Camera
phones and recorders permit users to abuse the technology by taking away privacy
rights, however they also allow the opportunity for the moral user to capture special
moments.
Furthering this, mobile phone convergence enables greater freedom for the
user as they can access their emails and videoconference without being chained to
the office, however it makes them answerable to the workplace as they can always
be reached through any communication.
Influences of New Media on Television
Statistics shows that traditional television is the media that lose more
supporters than any other media in favor of the Internet as the broadband
connections are spreading. At the same time, the Internet opens new possibilities for
the evolution of classical television. So that, a few years ago, after the resounding
success of YouTube (famous for his huge collection of video clips that are seen by
millions of visitors everyday), there came out the first television which are broadcast
only on the Internet. Today, the scenery of the TV audience is changing in the whole
world and began to look like a desert are telling the specialists of the industry. And
the first guilty in this case seems to be the Internet which has created so many
parallel channels.
Media experts also recognize that there is a revolution in media industry

everywhere in the world brought by new media technology or convergent media
that changes the way of communication in society. In the last three years, in the
Romanian media landscape there came out some televisions which are broadcast
only on the Internet. Some of them have personal contents, others are collecting
videos from varied sources, and organize them for the Internet viewers.
Activity 2: Identify the following content. Write TRADITIONAL or NEW MEDIA on

the blank provided. You may use a separate sheet of paper.
1. GMA’s 24 Oras on Youtube.
2. Hyun Bin’s (Korean Actor) Billboard in EDSA.
3. Department of Health (DOH) team sent to Cebu City to study surge in
covid cases on Philippine Daily Inquirer.
4. Manifest on Netflix Series.
5. Manny Pacquiao Boxing Fight Live on 102.7 Star FM.
6. DepEd Philippines Facebook Page.
7. Diaryong Tagalog Broadsheet during Spanish Regime.
8. Congressman Rex Gatchalian posted yummy snacks on his Twitter
Account.
9. Tambalang Nicolehiyala at Chris Tsuper on Love Radio.
10. Raffy Tulfo in Action Vlogs on Youtube.
Activity 3: Answer the following questions. Use separate sheet for your answers.
1. Given the available media that we have now, what are its roles and functions to
our society?
2. How do social media affect the values and norms of the people around me?
3. How do media influence my values?
4. What are the positive effects of media to me?
5. What are the challenges of media to me and how can I cope with this?
Activity 4. The following are popular media producers. List down where you can
find or reach them in all aspects of media.
Ex. GMA 7 – TV, Official Website, Official Facebook Account, Twitter Account
1. Philippine Daily Inquirer
2. Mc Donalds Fast Food
3. Angel Locsin
4. Mayor Wes Gatchalian
5. Kapuso Mo Jessica Soho
6. Vice Ganda
7. DepEd Philippines
8. Raffy Tulfo
9. CNN Philippines
10.Black Pink
MODIFIED TRUE OR FALSE.

A. Direction: Write TRUE if the statement is correct. If the statement is incorrect,
write FALSE and the corresponding CORRECT answer. For example:
Computers were invented in 1956. Answer: FALSE – 1946.
1. We can send and receive e-mails from other people and chat with friends and
relatives in real time.
2. The impact of this new media on society is varied in both positive and negative
outlooks.
3. According to Rogers, printing technology began in Singapore when paper was
also invented from textiles around 1,000 AD.
4. Media communication writing began as early as 3,000 BC in Sumeria.
5. Through the computer, we are now capable of giving and receiving feedback
instantly.
6. Johannes Guttenberg, an American inventor, invented the printing machine
in Germany using the movable metal type in 1456 AD.
7. The mobile phone, as a minicomputer, has also made such interactive
communication possible.
8. We can even surf the Internet now and use social media through the mobile
phone.
9. Movable-type printing was originally invented by Pi Shengin 1041 AD and
developed for wide use in Korea.
10. The telegraph and telephone were invented by Chinese inventors.
B. Explain in your own words on how the evolution of media from traditional to
new media shaped the values and norms of people and society. (5 points)
Activity 5: Group Activity
1. This is a group activity, group yourselves into by pairs (partners).

2. You may use Internet to search any one of the following
emerging technologies.
a. There are various emerging trends in technology and information.
Alternatively, you may consider the following examples:
 Artificial Intelligence
 3D printing
 Gene therapy
 Cancer vaccines
 Cultured meat
 Nanotechnology
 Robotics
 Stem-cell therapy
 Distributed ledger technology.
3. You have fifteen (15) minutes to share and answer the following questions
about the chosen emerging technology:
a. In your own words, define this technology.
b. What brought this theory about? (example: ideas, technology,
another theory)
c. Do you like its concept? Why or why not?
d. In what situations do you encounter this technology in the
Philippines?
e. How do you think emerging technology will evolve and affect Filipino
society in the next 3 to 5 years?
f. What do you think is the relationship / cause and effect of this
technology in media and information literacy?
4. Have some of your answers share in class.
Online Sources:
(n.d.).YouTube. content
https://www.researchgate.net/publication/215489586_The_impact_of_new_media_
on_society ASIST. UNIV. CIACU NICOLETA Univeristatea “Constantin Brâncoveanu”
Piteşti, Facultatea de Ştiinte Administratie si ale Comunicării Brăila, Brăila, România,
nicoleta_ciacu@yahoo.comimages
https://opentextbc.ca/introductiontosociology2ndedition/chapter/chapter-8-media-
and-technology/ video https://www.youtube.com/watch?v=oxTUC5I22LU
https://www.youtube.com/watch?v=GA9Ld6HgqKM
Images:
Chapter 8. Media and technology – Introduction to sociology – 2nd Canadian edition.

(2016,October5). https://opentextbc.ca/introductiontosociology2ndedition/chapter/c
hapter-8-media-and-technology/
Videos:
(n.d.). YouTube. https://www.youtube.com/watch?v=oxTUC5I22LU
(n.d.). YouTube. https://www.youtube.com/watch?v=GA9Ld6HgqKM
SENIOR HIGH SCHOOL
MEDIA AND
INFORMATION
LITERACY
Lesson 5:
Types of Media
Content Standard:
Compare and contrast how one issue or news is presented through the different types
of media (print, broadcast, online). (MIL11/12IMIL-IIIa-5)

1. identify the different types of media;
2. compare and contrast how one issue or news is presented through the
different types of media.
A. Directions: Write PM for “Print Media”, write BM for “Broadcast Media” and
NM for “New or Digital Media”. (10 points)
1. Manila Bulletin Newspaper
2. Media and Information Literacy on Youtube Valenzuela Live
3. Avengers: End Game shown on theaters

4. Christmas in Our Hearts on Spotify
5. Yes! Magazine
6. 24 Oras on GMA 7
7. Catriona Grey’s Instagram Account
8. Barangay Love Stories on 97.1 WLS FM

9. Ang Probinsiyano aired on ABS CBN
10. Harry Potter Books Complete Series Set Collection
B. Enumerate at least three of each type of print media, broadcast media and
new media which you know that are not mentioned in the above activity.
Lesson
Types of Media
5

the evolution of media from traditional to new
media. Through Traditional Media, we can watch
shows on television and listen to our favorite radio
programs or music produced anywhere in the world
and New Media were established and discovered, we
are now capable of giving and receiving feedback
instantly through merging of computer and
telecommunications. For this week, we are going
to compare and contrast on how one issue is
presented through the different types of media.
Photo courtesy from:
www.marketbusinessnews.com
Activity 1: Identify the following types of media from the choices presented in the
table below. Write your answers on the blank provided. You may use a
separate sheet of paper.
RADIO NEWSPAPER MAGAZINE
SOCIAL MEDIA TELEVISION FILM/MOVIE
1. Manila Bulletin, Phil. Daily Inquirer, Pilipino Star Ngayon,

Tempo
2. Sony, Samsung, LG, Panasonic, Dé vant
3. Facebook, Twitter, Instagram
4. Star FM, MOR, Barangay LS, Love Radio
5. Yes! FHM, Bazaar, Cosmopolitan, Preview, Philippine Digest
What is Media?
In general, "media" refers to various means of communication. For

example, television, radio, and the newspaper are different types of media. The
term can also be used as a collective noun for the press or news reporting agencies.
In the computer world, "media" is also used as a collective noun but refers to
different types of data storage options.
Media Convergence
Some of us still watch television, listen to radio programs, and read

newspapers or magazines while enjoying the new forms of digital media. This is the
norm among Filipino families that value the need for the old and new media. While
it is true that television, radio, and newspapers are still accessible as stand-alone
media, the digital media have transformed them into one compact interactive
media because of media convergence.
What is media convergence? Media convergence may

be defined in different ways. This may refer to the process
of combining print, audio, and video into digital form to
operate in synergy. This may also be defined as the
“coming together of computing, telecommunications, and
media in digital environment” (Bucy, 2005). It may also
refer to the merger or partnership of two media
organizations, such of
two media organizations, such as a broadcast network and a telecommunications
company, so that users can access television content on mobile phones.
Different Media Types
Media may be classified into three (3) major types according to format:
a. Print media
b. Electronic (both broadcast and non-broadcast media)
c. Digital media
A. Print Media
Print Media is a means of mass communication in the form of printed
publications. It includes newspapers, books, magazines, posters, flyers, and
brochures, circulars, journals, pamphlets, and periodicals. Print Media is an
incredibly important part of the marketing mix and can help businesses to engage
their target audiences and extend their reach to potential customers by investing in
it.
Types of Print Media
Newspaper
Newspapers are the most popular form of print
media to explore your brand. You can choose from a wide
range of different types of newspapers, including national,
regional, or local titles published weekly, daily, or Sunday
editions, to cater to different target audiences.
Magazines
Advertisers can use magazines to target specific
market segments. It offers extensive readership choices
with a mix of content, including food, sport, hobbies,
fashion, health, and current affairs. Many magazines
provide coverage of specific industries that are published
weekly, monthly, quarterly, or annually. Audiences can be
reached by placing eye-catching, simple, and elegant ads
in magazines with well-defined geographic, demographic,
or lifestyle focus but costs a bit more.
Banners
Banners are an effective print marketing tool to
advertise new offers and deals of your business.
Banners are lightweight and flexible and can be used
repetitively at various public events and meetings,
reaching a wider audience. Although digital marketing
has exploded quickly, print media advertising is still
innovative in today’s digital age.
B. Broadcast Media
Broadcast media is the most expedient means to transmit information immediately
to the widest possible audience, although the Internet currently challenges
television as the primary source of both news and other recreational content (e.g.,
movies, sitcoms, etc.). Broadcast media refers to primarily television and radio,
although broadcasting companies have expanded to offer digital offerings including
media streaming applications and other robust web-based offerings.
Integration of the Internet has increased the

pressure on broadcast media groups to deliver high
quality information with minimum cost. To control
costs, improving operations is more important for
these groups now than ever before - this includes
streamlining processes such as transmission and
infrastructure management, content development,
studio management and news operations.
What types of information are available in the

broadcasting media? The broadcasting media provides valuable information, for
example speeches, documentaries, interviews, advertisements, daily news, financial
markets and much more. The latest (newest/most up to date) information can be
found here.
Television is Still a Power Player

Television is still one of the most creative forms of broadcast media because there
is an ability to tell visually compelling stories infused with effective emotionality and
humor. Despite the omnipresence of the Internet, television provides great reach for
businesses. And make no mistake about it; business runs broadcasting. Almost
everyone owns a television. With the reach that television has, especially in
advertising, most larger companies with major budgets continue to use this medium
as their primary sales tool.
 During a highly rated prime time show on a major network; there is a captive
audience of approximately 10 million people.
 Or consider the clamor the day after each Super Bowl.
 Special event ads like these are memorable, giving maximum exposure and
creating powerful brand recognition for those goods and services.
 Such ads can yield millions of dollars per minute of airtime.
 The ads tend to be creative and dynamic, so consumers remember them.
Radio can Make a Local Impact

Radio may be a minor player among broadcast media, but it is still a player all
the same.
 Radio tends to go local.
 For advertising and public relations, radio is less expensive to sell.
 Radio ads have the advantage of being easier to produce, ensuring a quicker
turnaround than for print or television advertising.
 Radio is not dependent upon expensive and complicated equipment for remote
broadcasts and activities.
 This can be ideal for local businesses who want to show community
engagement and still connect with a local audience of consumers.
 Pew Research has reported that in one week approximately 91% of consumers
listened to radio. Any way you cut it, that’s still great exposure.
C. Digital Media
The digital era, however, meant a whole new set of media transmission methods
and devices, with more developed every year. These days, most types of digital
media fit into one of these main subgroups:
a. Audio: Audio refers to the digital media we listen to. We can listen to audio by
streaming it online or listening to .mp3 or .mp4 files (among others) offline.
Some examples of digital audio include:
 Songs produced for video streaming sites (e.g. YouTube)
 Songs that are sold digitally (via marketplaces like iTunes and Google Play)
 Video or computer game soundtracks
 Audio transmitted over the internet (VoIP)
b. Video: Video is both visual and auditory. Like audio, it can be accessed both
online and offline.
Here are some examples of digital video:
 Videos produced for video streaming sites
 Movies that can be streamed or downloaded from the internet
 Live video (for example, webcam chats or online conferencing)
c. Social Media: social media includes sites such as Twitter, Facebook, Instagram,
LinkedIn, and Snapchat, which enable their users to interact with one another
through text posts, photographs, and videos, leaving “likes” and comments to
create conversations around pop culture, sports, news, politics, and the daily
events of users’ lives.
d. Advertising: Advertisers have made their way into the digital media landscape,
taking advantage of marketing partnerships and advertising space wherever
possible. The internet has moved away from the use of pop-up and autoplay ads,
which flooded early websites and drove away visitors. Instead, advertisers look
toward native content and other methods of keeping consumers invested without
overselling their product.
e. News, literature, and more: Traditionally, people consumed text via books,
print newspapers, magazines, and the like. Even though digital media has
proliferated, the desire for those kinds of reading experiences has endured.
Research from the Pew Research Center indicates that 38% of adults in the U.S.
read news online. The proliferation of literary websites, the popularity of
resources like Wikipedia, and the rise of e-readers like the Kindle all further
underline the continued importance of written work in digital media.
f. E-books: An e-book is a book published in a digital format. This could mean
anything from a 10-page PDF on weight loss to a work of literature sold
digitally and accessed via an e-reader.
E-books serve many different purposes. Some types of short commercial e-books,
such as white papers, demonstrate an organization’s expertise on a certain topic.
Others, like the weight loss e-book mentioned above, serve as lead magnets in
digital marketing (they are given away for free in exchange for the reader’s email
address, which can then be used for marketing purposes).
g. Blog Posts/Articles: Blog posts and articles are another type of digital media.
They are shorter than e-books, can be accessed online, and can typically be
read in five to 20 minutes.
The purpose of a blog post or article is to quickly inform the audience about a
certain topic. They may be written by:
 A personal blogger
 A journalist
 A company
h. Video Games: Video games are designed for people’s entertainment. They are
typically played on a gaming console, though some types of games can also be
played on a computer, tablet, or smartphone. A video game incorporates many
types of digital media, including art, text, and video.
i. Film/Movie: While the presence of digital media has caused lots of changes in
many sectors of the economy, its influence in the movie industry is very easy to
relate to. Digital media has moved the movie industry from the age of making
use of analog film cameras to the age of making use of only digital cameras.
j. Virtual Reality: Finally, a new type of digital media that is becoming steadily
more popular is virtual reality. Virtual reality involves wearing a headset and
viewing an immersive digital experience. This experience might include colors,
sounds, or highly realistic graphics and video.
Activity 2: Read the situation below and answer the following questions.
The Black Death of the Bubonic Plague was a devastating global epidemic that
struck Europe and Asia in the mid-1300s. It killed many people around the world.
1. How did the people from the places know about the Bubonic Plague? What
medium of communication did they use?
2. Comparing it to our times today, how hard it is to share information before
than today?
RUBRICS:

https://www.nationalgeographic.com
Activity 3: Identify the types of Media shown in the table below. Put a check (✓) if
it is Broadcast Media, Print Media, Film, New Media.
Broadcast Print New

Types of Media Film
Media Media Media
1. Bubble Gang official Facebook Page
2. Crash Landing on You on Netflix
3. MIL Week Poster posted in Malinta SHS
4. Media and Information Literacy textbook
5. Bruno Mars Playlist on Spotify.
6. State of the Nation aired in GMA News TV
7. Marvel Comics uploaded on Website
8. Train to Busan 2: Peninsula shown in
theaters
9. The Philippine Star
10. Anti-Hero by Taylor Swift on Love Radio
Activity 4. Directions: Look for any type of media of your choice, copy/cut/print
and paste them on a piece of paper or short bond paper. Give a brief
explanation of how your chosen media helps you in your studies.
A. Multiple Choice: Choose the best answer from the given choices. Write your
answers on a separate sheet of paper. (10 points)
Choices for questions 1 to 9
A. Print Media B. Broadcast Media C. Digital/New Media
1. In this type of media, people relied on newspapers and magazines to learn

everything, from recipes and entertainment news to important information
about the country of the world.
2. In this type of media, contents are categorized and distributed on digital
platforms.
3. Media such as radio and television that reach target audience using airwaves
as transmission medium.
4. Media consisting of paper and ink, reproduced in a printing process.
5. Satellite is an example of what type of media.
6. What type of media does magazines belongs to?
7. Contrary to print media, this type of media airs audio and video materials for
the public’s interest, information, or leisure.
8. Newspaper belongs to what type of media.
9. Internet belongs to what type of media.
10. From the given choices, which one is an example of new media?
A. Cellphone B. Brochure C. Radio
B. Compare and contrast how Harry Potter Novel is presented through print and
filmed. (5 points)
Activity 5: Complete the concept map by providing words or phrases on different

types of Media. Use a separate sheet of paper.
1. Media definition. (n.d.). The Tech Terms Computer
Dictionary. https://techterms.com/definition/media
2. What is print media? (n.d.). Quora. https://www.quora.com/What-is-print-
media
3. Broadcast media. (n.d.). University of Fort Hare | Together
in Excellence.
https://www.ufh.ac.za/library/InfoLit/media.html
4. Broadcast media. (2022, May 5). TOP
Agency. https://topagency.com/glossary/broadcast-media-definition/
5. Resources for improving broadcast media operations | OpsDog. (n.d.). OpsDog:
Business Improvement Services &
Downloads. https://opsdog.com/industries/broadcast-media
6. What is digital media? All you need to know about new media. (2020, March 4).
Maryville Online. https://online.maryville.edu/blog/what-is-digital-media/
7. Quizizz — The world’s most engaging learning platform. (n.d.). Quizizz |
Where motivation meets
mastery. https://quizizz.com/admin/quiz/5dd4be6f0415b9001be5bd66/the-
different-types-of-media
8. https://www.arksidemarketing.com/wp-content/uploads/Broadcast-
940x600.png(tower)
SENIOR HIGH SCHOOL
MEDIA AND
INFORMATION
LITERACY
Lesson 6:
Media and Information
Sources
Content Standard:
Contrast indigenous media to the more common sources of information such as
library, Internet, etc. (MIL11/12IMIL-IIIa-6)
At the end of the lesson, you are expected to: contrast the indigenous media with
the common sources of information such as library, Internet, etc.
Directions: Identify what information source from the photos shown below and what
importance you may find in using each of them. Write your answer in
the space provided. (2 points each)
1. 2. 3.
4. 5. 6.
7. 8. 9.
Lesson
Media and Information Sources
6
From the previous lesson, we have learned on

how one issue or news is presented through different
types of media. For this week, we are going to
contrast the indigenous media with the common
sources of information.
https://sites.google.com/site/rese
arch4digitalworld/sources
Activity 1: Answer the following questions. Use a
separate sheet for your answer.
1. What is library?
2. How does library can help you as a student?
3. What cultural beliefs have you learned from your elders/ancestors? Do you
still doing/following them.
Information Literacy
Information literacy is the ability to find, evaluate, organize, use, and

communicate information in all its various formats, most notably in situations
requiring decision making, problem solving, or the acquisition of knowledge. It is a
combination of research skills, critical thinking skills, computer technology skills,
and communication skills. Information literacy is essential for academic success,
effective functioning in the workplace, and participation in society as
knowledgeable citizens.
Things to Consider in Evaluating Information
 Reliability
 Accuracy
 Value
 Authority
 Timeliness
A. Reliability of Information
Information is said to be reliable if it can be verified and evaluated. Others refer
to the trustworthiness of the source in evaluating the reliability of information.
B. Accuracy of Information
Accuracy refers to the closeness of the report to the actual data. Measurement of
accuracy varies, depending on the type of information being evaluated.
Forecasts are said to be accurate if the report is similar to the actual data.
Financial information is considered accurate if the values are correct, properly
classified, and presented.
Skills in Determining Accurate Information
1. Look for facts.
2. Cross-reference with other sources for consistency.
3. Determine the reason for writing and publishing the information.
C. Value of Information
Information is said to be of value if it aids the user in making or improving
decisions.
D. Authority of the Sources
Much of the information we gather daily do not come from a primary source but
are passed on through secondary sources such as writers, reporters, and the like.
Sources with an established expert on the subject matter are considered as having
sound authority on the subject.
 Who authored or published the information?
 Is the source credible?
E. Timeliness
Reliability, accuracy, and value of information may vary based on the time it was
produced or acquired. While a piece of information may have been found accurate,
reliable, and valuable during the time it was produced, it may become irrelevant and
inaccurate with the passing of time (thus making it less valuable). Other information
may be timeless, proven to be the same in reliability, accuracy, and value throughout
history
Skills in Determining the Reliability of Information
1. Check the Author
2. Check the Date of Publication or of update
3. Check for Citations
4. Check the Domain or owner of the site/page.
 .com – commercial
 .gov – government
 .edu – educational
 .org – nonprofit organization
 .mil – military
Three Types of Resources
In general, there are three types of resources or sources of information: primary,

secondary, and tertiary. It is important to understand these types and to know what
type is appropriate for your coursework prior to searching for information. ( Mary
Woodley, CSUN Oviatt Library)
1. Primary sources are original materials on which another research is based,
including:
 Original written works – poems, diaries, court records, interviews, surveys,
and original research/fieldwork, and
 Research published in scholarly/academic journals.
2. Secondary sources are those that describe or analyze primary sources,
including:
Reference materials – dictionaries, encyclopedias, textbooks, and
Books and articles that interpret, review, or synthesize original
research/fieldwork.
3. Tertiary sources are those used to organize and locate secondary and
primary sources.
 Indexes – provide citations that fully identify a work with information
such as author, titles of a book, article, and/or journal, publisher and
publication date, volume and issue number and page numbers.
 Abstracts – summarize the primary or secondary sources,
 Databases – are online indexes that usually include abstracts for each
primary or secondary resource and may also include a digital copy of
the resource.
Types of Information Sources

Information can come from virtually anywhere — media, blogs, personal
experiences, books, journal and magazine articles, expert opinions, encyclopedias,
and web pages — and the type of information you need will change depending on
the question you are trying to answer. Look at the following sources of information.
Notice the similarities between them. (Source: Virginia Tech Library)
A. Books
Books cover virtually any topic, fact, or fiction. For research purposes, you will
probably be looking for books that synthesize all the information on one topic to
support a particular argument or thesis. Libraries organize and store their book
collections on shelves called "stacks."
Use of Books:
 When looking for lots of information on a topic
 To put your topic in context with other important issues
 To find historical information
 To find summaries of research to support an argument
B. Encyclopedia
Encyclopedias are collections of short, factual entries often written by different
contributors who are knowledgeable about the topic. There are two types of
encyclopedias: general and subject. General encyclopedias provide concise overviews
on a wide variety of topics. Subject encyclopedias contain in-depth entries focusing
on one field of study.
Use of Encyclopedia:
 When looking for background information on a topic.
 When trying to find key ideas, important dates, or concepts.
C. Academic Journals
 A journal is a collection of articles usually written by scholars in an
academic or professional field.
 An editorial board reviews articles to decide whether they should be
accepted.
 Articles in journals can cover very specific topics or narrow fields of research.
Use of Academic Journals
 When doing scholarly research
 To find out what has been studied on your topic
 To find bibliographies that point to another relevant research
D. Databases
A database contains citations of articles in magazines, journals, and newspapers.
They may also contain citations to podcasts, blogs, videos, and other media types.
Some databases contain abstracts or brief summaries of the articles, while other
databases contain complete, full-text articles. When you want to find articles on
your topic in magazines, journals, or newspapers.
Use of Databases
 EBSCOhost
 Sabinet
 Emerald
 ScienceDirect
 Jstor
E. Magazine
A magazine is a collection of articles and images about diverse topics of popular
interest and current events. Usually, these articles are written by journalists or
scholars and are geared toward the average adult. Magazines may cover very
"serious" material, but to find consistent scholarly information, you should use
journals.
Use of Magazine
 To find information or opinions about popular culture
 To find up-to-date information about current events
 To find general articles for people who are not necessarily specialists about
the topic
 Drum
 You
 Time
 National Geographic
F. Library Catalog
A library catalog is an organized and searchable collection of records of every
item in a library and can be found on the library home page. The catalog will point
you to the location of a particular source, or group of sources, that the library owns
on your topic.
Use of Library Catalog:
 To find out what items the library owns on your topic.
 To find where a specific item is in the library.
G. Internet
The Web allows you to access most types of information on the Internet through
a browser. One of the main features of the Web is the ability to quickly link to other
related information. The Web contains information beyond plain text, including
sounds, images, and video. The important thing to do when using information on the
Internet is to know how to evaluate it!
Use of Internet:
 To find current information
 To find information about companies
 To find information from all levels of government - federal to local
 To find both expert and popular opinions
 To find information about hobbies and personal interests
Examples:
 www.deped.gov.ph
 www.webopedia.com
The Media as Information Source
One of the primary role’s media plays is to

inform. From news to current affairs to lifestyle
subjects, weather reports to celebrity updates,
educational subjects to recreational details and
more, the whole array of data the media offers
make it an invaluable source of information.
Please watch this media source:
https://www.youtube.com/watch?v=JmImdMvd Kennedy and Nixon Hold Final Debate,
October 21, 1960
In 1960, presidential candidates Richard Nixon and John F. Kennedy
participated in a debate. Some people listened to the debate on the radio, while others
watched it on television. Afterward, most radio listeners thought Nixon won the
debate, but most television viewers thought Kennedy won. How can this be?
Americans use several different media sources to gain information about
the government. A media source is any resource that serves as a means of
communicating to a general, public audience. These sources are important because
the medium in which we receive a message shapes the message.
For example, television is a kind of visual media. The combination of pictures
and words often evoke an emotional response from viewers. Television viewers
typically remember how a news story made
them feel, rather than the details of the
story. On the other hand, readers are
much more likely to remember the details
of a news story when they have read an
article in the newspaper.
So, while Nixon made several good
political points during the debate, radio
listeners were unable to see his sweating Photo courtesy from:
and uneasiness. Kennedy was photogenic https://www.politico.com/story/2017/10/21/kenned
y-and-nixon-hold-final-debate-oct-21-1960-243915
and appeared calm and assured next to
Nixon.
The Library as Source of Information
The library in its most traditional sense is defined by the Merriam- Webster’s
dictionary as a place where books, magazines, and other materials (such as videos
and musical recordings) are available for people to use or borrow. Since it hosts a
collection of information materials, this is a place where people go –or at least used
to go- for research or to simply read.
Types of Libraries
 Academic Library
o Serves colleges and universities
 Public Library
o Serves cities and towns of all types
 School Library
o Serves students from kindergarten to Grade 12
 Special Library
o Are in specialized environments, such as hospitals, corporations,
museums, the military, private, business and the government.
Due to the wealth of information in a library, it is important to know the following:

 The access tool to use
 How the information being accessed may be classified
 The depth of details required–some libraries provide only an abstract of the
topic
 More detailed information might require membership or some conformity to
set rules on the source (ex-databases).
Characteristics of libraries in terms of reliability, accuracy, and value – Libraries

of published books are often considered highly reliable, accurate, and valuable.
Books and documents from dominant sources are often peer-reviewed. ISSN or
ISBN registration ensures that standards were followed in producing these
materials.
Indigenous Media
What is Indigenous?
Native; local; originating or produced naturally in a
particular region/locality.
Indigenous Knowledge
A knowledge that is unique to a specific culture or
society; most often it is not written down
Indigenous Communication
Transmission of information through local channels or
forms. It is a means by which the culture is preserved,
handed down and adapted.
Indigenous Media
May be defined as forms of media expression conceptualized, produced, and

circulated by indigenous peoples around the globe as vehicles for communication.
Indigenous media varies from one place to another. The teacher may look for
local examples of how communication is passed on within local communities. Key
to this is identifying the source of information and the key authorities in a
community. Local
meetings such as kapihan, balitaktakan, and kwentong barbero are some examples
of how news and stories are passed on within a community.
 Popular media cannot reach some rural areas. While print, broadcast, and
new media have a wide reach, there are still areas that these forms of media
have not reached.
 Indigenous media and information are highly credible because they are near
the source and are seldom circulated for profit.
 Indigenous media are channels for change, education, and development
because of its direct access to local channels.
 Ignoring indigenous media and information can result in development and
education programs that are irrelevant and ineffective.
Indigenous Media and Information

Original information created by a local group of people. This also refers to
content about indigenous peoples that may be distributed through dominant forms
of media or through forms of communication unique to their people group.
Forms of Indigenous Media:

1. Folk of Traditional Media; 2. Gatherings and Social Organizations; 3. Direct
Observation; 4. Records (written, carved, oral); 5. Oral Instruction.
The Internet as Source of Information
Abundance, availability, and accessibility are the

three key aspects of Internet as a source of information.
The World Wide Web has considerably grown from its
introduction in 1991. Internet Live Stats has reported
over a billion of registered websites.
Indeed, it is impossible to run out of content

from the web of information known as the Internet. Experts, scientists,
professionals, intellectuals, have pooled their works and resources together in
cyberspace. By allowing the free flow of information from different sources, the
Internet has made information available to all. The existence of wireless connection
and mobile gadgets made access to the Internet easier and ever present. All these
three combined accounts for Internet’s reputation as the leading source of
information in the digital age.
Evaluating Information Found on the Internet:

As you find information, you need to review and evaluate that information
for quality and relevancy. A clearly, well-defined topic allows you to quickly eliminate
irrelevant information; if you developed questions and rationale, revisit it as you
review your information sources to determine the relevancy of that information to
your topic. Evaluating the quality of your information requires you put your critical
and creative thinking skills to use.
Eastern Kentucky University Libraries has developed the following basic criteria
- based on the work of Paul & Elder - for evaluating information:
 Accuracy - content is grammatically correct, verifiable, and cited when
necessary
 Author – defines who created the content, the individuals or group's
credentials/expertise and provides contact information
 Currency - information is current and updated frequently
 Fairness – content is balanced, presenting all sides of an issue and multiple
points-of-view
 Relevance - content is relevant to your topic or research
Activity 2: For each use of Information Sources, identify the following.
Encyclopedia Library Catalog Books

Academic Journals Internet Magazine
1. To find where a specific item is in the library.
2. To find information about hobbies and personal interests.
3. To find bibliographies that point to another relevant research.
4. To find historical information.
5. To find information or opinions about popular culture.
6. When trying to find key ideas, important dates, or concepts.
7. To find information from all levels of government - federal to local.
8. To find up-to-date information about current events.
9. When looking for background information on a topic.
10. To find both expert and popular opinions.
Activity 3: Answer the following:

1. What is Indigenous media?
2. How does Indigenous media vary from one place to another?
Activity 4: Directions:
1. Conduct an interview with four (4) persons, the 2 persons should be age 40 and
above while the other two (2) is same as your age.
2. Ask a question about their preferred sources to use in looking for information.
3. In a piece of paper, create a table and compare your respondents’ answer and
make a conclusion about it.
4. Use the rubric presented as your guide in conducting the interview and drawing
conclusion.
A. Multiple Choice: Choose the best answer from the given choices. (10
points) Choices for questions 1 to 5:
a. Thesaurus b. Encyclopedia c. Dictionary d. Atlas
1. To find lots of information about a topic, I can look in
2. To find the meaning of a word, I should look in a
3. I want to put more interesting words into my story, I should use a
4. In which type of reference source should I look for maps?
5. Which type of reference source is organized in books called volumes?
6. A book written by someone about another person’s life is called a
a. Story b. Fiction c. Biography d. Novel
7. In which section of the library would you find encyclopedias?
a. Everybody b. Non-fiction c. Reference d. Fiction
8. In which section of the library would you find Newspapers?
a. Periodicals b. Filipiniana c. Reference d. Fiction
9. In which section of the library would you find Rizal’s written books?
a. Periodicals b. Filipiniana c. Reference d. Fiction
10. Who invented the Dewel Decimal System?
a. Melville Dewey b. Dewey Duck c. Howard Turner d. Paiger Turner
B. Which of the following forms of Indigenous media is still used in your
community. Describe on how they are being used. (5 points)
Folk of Traditional Media;
Gatherings and Social Organizations;
Direct Observation;
Records (written, carved, oral);
Oral Instruction
Activity 5: Guess the famous taglines below. Write the name of the product or
company described from its tagline/slogan.
1. 2. 3. 4.
5. 6. 7. 8.
1. https://study.com/academy/lesson/american-media-information-sources-
definition- types.html#:~:text=A%20media%20source%20is%20any,a
%20kind%20of
%2
2. Kennedy and Nixon hold final debate, Oct. 21, 1960. (2017, October 21).
POLITICO. https://www.politico.com/story/2017/10/21/kennedy-and-nixon-
hold-final-debate-oct-21-1960-243915
3. LibGuides: Information literacy guide: Types of information sources. (2015,
December 8). LibGuides at University of Fort
Hare. https://ufh.za.libguides.com/c.php?g=91523&p=590868
4. https://study.com/academy/lesson/american-media-information-sources-
definition-types
5. LibGuides: Research help: Types of sources. (2020, 1). LibGuides at
Merrimack College. https://libguides.merrimack.edu/research_help/Sources
6. Media and information literacy - The media and information sources. (n.d.).
Google Sites. https://sites.google.com/view/elearningmil/lessons/the-media-
and-information-sources?authuser=0
7. Evaluating internet resources. (n.d.). Georgetown University Library
|. https://www.library.georgetown.edu/tutorials/research-guides/evaluating-
internet-content
8. Evaluate information. (n.d.). Welcome to the Noel Studio for Academic
Creativity | Noel Studio for Academic Creativity | Eastern Kentucky
University. https://studio.eku.edu/evaluate-information
SENIOR HIGH SCHOOL
MEDIA AND
INFORMATION
LITERACY
Lesson 7:
Media and Information
Languages
Content Standard:
Present an issue in varied ways to disseminate information using the codes,
convention, and language of media. (MIL11/12IMIL-IIIa-7)
At the end of this module, you are expected to:

Present an issue in varied ways to disseminate information using the codes,
convention, and language of media (MIL11/12IMIL-IIIa-7).
A. Directions: Identify the following signs and symbols used to convey

information. Write the letter of the correct answer on the space provided. (10
points)
A. WIFI B. Bluetooth C. Information D.Sunny E. Bathroom

F. Disk G. Rain H.Wheelchair I. No-smoking J. Power
1. 2. 3. 4. 5.
6. 7. 8. 9. 10.
B. Name five (5) other signs and symbols found in your community which conveys
communication. (5 points)
Lesson
Media and Information Languages
7

that indigenous media forms of media expression,
conceptualized, produced, and circulated by
indigenous people around the globe as vehicles for
communication while the existence of wireless
connection and mobile gadgets made access to the
Internet easier and ever present. For this week,
we are going to discuss media and information
languages. https://www.netclipart.com/isee/iibmToh
_many-languages-in-the-world-2018/
Activity 1: Below are the movie posters from 2019. From which movie GENRE they
belong? Write the TITLE of the movie on space provided. Number 1 is
done for you as your guide. (6 points)
1. Action _Hobbs & Shaw 4. Comedy
2. Thriller 5. Horror
3. Fantasy 6. Science Fiction
Media and Information Languages
The medium is the message, now a famous quote, that was written by
Marshall McLuhan in 1964. An important first step in becoming media and
information literate is to understand how information, ideas and meaning are
communicated through and by various media and other information providers,
such as libraries, archives, museums, and the Internet.
Language pertains to the technical and symbolic ingredients or codes and
conventions that media and information professionals may select and use to
communicate ideas, information, and knowledge.
Media Language
Media Language comprised of codes, conventions, formats, symbols, and

narrative structures that indicate the meaning of media messages to an audience.
Every medium has its own language – combination of languages – that it uses
to communicate meaning. Television, for example, uses verbal and written language
as well as the languages of moving images and sound. We call these languages
because they use familiar codes and conventions that are generally understood.
Kinds of music or camera angles may be used to signal emotions, for example, a
page of a newspaper or a sequence of shots in a film will be put together using a
certain kind of grammar. By analyzing these languages, we can come to be a better
understanding of how media make meaning.
Genre
Media products can be classified into categories or genre. The word genre'
comes from the French word meaning 'type' or 'class'. Media genres appear within a
medium (film, television) such as the "horror" film or the television "situation
comedy".
A genre can be recognized by its common set of distinguishing features

(codes and convention). These features associated with a genre's style and content
may be, for example, a particular setting, character types, technical codes (lighting
or music). You may also find that some media texts blur genre boundaries.
A. Media Codes
Codes are systems of signs, which create meaning.

technical, written, and symbolic tools used to construct or
suggest meaning in media forms and products. These are
systems of signs that when put together create meaning.
 Semiotics is the study of meaning-making, the

study of sign processes and meaningful
communication.
 Signs is smallest unit of meaning. It is anything that
can be used to communicate. Signs include words,
images, sounds, objects, etc.
1. Symbolic Codes - These codes show what is beneath the surface of what we
see (objects, setting, body language, clothing, color, etc.) or iconic symbols that
are easily understood.
What does a Red Rose

symbolize?
A red rose conveys romance or WHAT DOES A CLENCHED FIST SYMBOLIZE?
love. A CLENCHED FIST MAY CONVERY ANGER.
Road Traffic Signs
WHAT DOES THE
Regulatory Signs - signs that COLOR IN A TRAFFIC
LIGHT SYMBOLIZES?
inform road users of traffic laws and 1. RED – STOP
regulations which, if disregarded, will 2. GREEN – GO
constitute an offense. 3. YELLOW - READY
Warning Signs – signs used to warn motorists of potentially

hazardous conditions on or adjacent to the road. It advises
motorists of road conditions that require caution and may call
for a reduction in speed, in the interest of safety and that of
other road users.
2. Written Codes – it is the use of language style

and textual layout and the study of written codes
includes:
 Headlines/Title
 Typeface/Font
 Slogans/Taglines
 Captions (print) or inter-titles (moving image)
 Style Slogans/Taglines
 Choice of words
 Emphasis of words
Photo Caption
also known as cutlines, are a few lines of text Headlines – the headline
used to explain or elaborate on published is the text indicating the
photographs. nature of the article
below it.
http://mediashift.org/20
17/04/13-examples-
headline-magic/
3. Technical Codes - These are ways in which equipment is used to tell the
story. This includes sound, camera angles, types of shots and lighting as well
as camera techniques, framing, depth of field, lighting, exposure, and
juxtaposition.
Basic Camera Shots Advance Camera Shots Camera Angles
Extreme Wide Shot Two Shot Eye-Level
Wide Shot Cut Away High Angle
Medium Shot Over the Shoulder Low Angle
Medium Close-Up Point of View Bird’s Eye View
Close-Up Selective Focus Worms’ Eye View
Extreme Close-Up Arc Shot Slanted (canted)
 Media Conventions
Conventions are accepted ways of using media codes. Conventions are closely
connected to the audience expectations of a media product. Different types of
conventions include form conventions, story conventions and genre
conventions.
Form Conventions
Form conventions are the certain ways
we expect types of media’s codes to be
arranged. For instance, an audience expects
to have a title of the film at the beginning, and
then credits at the end. Newspapers will have
a masthead, the most important news on the
front page and sports news on the back page.
Video games usually start with a tutorial to
explain the mechanics of how the game
works.
Another example would be continuity editing. Most video forms follow a set
of editing rules and techniques called continuity editing which allows for the
audience to easily understand what is going on in a scene and who is talking to
who.
Story Conventions
Story conventions are common narrative structures and understandings that are
common in story telling media products. Examples of story conventions include:
 Narrative structures
 Cause and effect
 Character construction
 Point of View
For example: The Classic Structure of Narrative Films
 In The Shawshank Redemption (1994), when Andy
Dufresne (Tim Robbins) is convicted of a crime he didn’t
commit and unfairly incarcerated (cause), he begins to
plan his escape (effect).
 In Tootsie (1981), when Michael Dorsey (Dustin Hoffman)
is confronted by his agent who says that he will never find
job in show business, Michael decides to dress up as
woman and prove that he is a great actor worthy of major
roles, regardless of his gender.
Genre Conventions
Genre conventions point to the common use of tropes, characters, settings, or
themes in a particular type of medium. Genre conventions are closely linked with
audience expectations. Genre conventions can be formal or thematic.
Activity 3: Determine the camera shots used in the following photos. Write your
answer on the blank.
Activity 4: Answer the following questions. Write your answer on a separate sheet.
1. What are codes and conventions? Why are they important in the study of
media and information texts? Explain and give specific situations.
2. How do we analyze and evaluate codes and conventions for each media and
information text? Provide examples
Activity 5: Read the directions carefully and do what is asked:

1. Watch or read at least one (1) of your favorite stories.
2. Write down the story conventions by following or having the common narrative
structures and understanding that may include the following:
 Narrative structures
 Cause and effect
 Character construction
A. Multiple Choice: Choose the best answer from the given choices. Write your
answer on a separate sheet of paper.
1. It comes from the French word meaning ‘type’ or ‘class and can be organized by
its common set of distinguishing features.
a. Code b. convention c. symbolic code d. genre
2. These are generally accepted ways of doing something.
a. Code b. convention c. symbolic code d. genre
3. It is how what is beneath the surface of what we see (objects, setting, body
language, clothing, actions of characters or iconic symbols that easily
understood).
a. Written code b. technical code c. symbolic code d. semiotic
4. It is anything that can be used to communicate, it includes words, images,
sounds, objects, etc.
a. Semiotic b. Signs c. Symbolic code d. Codes
5. This pertains to the technical and symbolic ingredients that media and
information professionals may select and use to communicate ideas,
information, and knowledge.
a. Media language b. language c. convention d. media
6. It is the study of meaning-making, the study of sign processes and meaningful
communication.
a. Semiotic b. Signs c. Symbolic code d. Codes
7. These are systems of signs, which create meaning.
a. codes b. Signs c. convention d. genre
8. It is ways in which equipment is used to tell the story (sound, camera
techniques/angles, types of shots, lighting)
9. It is comprised of codes, conventions, formats, symbols, and narrative
structures that indicate the meaning of media messages to an audience.
a. Media language b. language c. convention d. media
10. It is the use of language style and textual layout (headlines, captions, speech
bubbles, language style).
B. Below is a poster of the movie Jumanji. Identify the

key symbolic, written, and technical codes found in it.
1. Symbolic Code:
2. Technical Code:
3. Written Code:
Source: https://www.joblo.com/movie-
posters/2019/jumanji-the-next-level/image-35621
Activity 6: Below are the following sample works that are covered by Copyright
protection. Choose your answer from the options and write them on the
space provided.
Pictorial,
Pantomimes &
Graphic, and
Choreographic Literary works Dramatic works
Sculptural
Works
Works
Motion Pictures
Architectural and other
Sound Recordings Musical Works
Works Audiovisual works
1. 2. 3. 4.
5. 6. 7. 8.
 Media and information languages. (n.d.). Academia.edu - Share
research. https://www.academia.edu/40255080/MEDIA_AND_INFORMATION
_LANGUAGE
 Media language - Media studies. (n.d.). Google
Sites. https://sites.google.com/a/tamaki.ac.nz/media-studies/media-
language
 Young, R. (2018, February 10). Media codes and conventions.
Medium. https://media.codes/media-codes-and-conventions-c03423c06aa8
 Module 1 : Citizenship, freedom of expression and information, access to
information, democratic discourse and life-long learning. (n.d.). Media &
Information Literacy For Teachers – International, multimedia and multi-
language media and information literacy teaching
resources. https://unesco.mil-for-teachers.unaoc.org/module
 Grade 12: Lesson 6: Media and information languages. (n.d.).
prezi.com. https://prezi.com/p/byjpoqv_kohh/grade-12-lesson-6-media-and-
information-languages/
 Media. (n.d.). MEDIA. https://www.mediaknite.org/media-codes-media-
conventions/
 All categories. (n.d.). The ABCs and 123s of Teaching. https://the-abcs-and-
123s-of-teaching.weebly.com/blog/category/all
 Learn: Media and information languages. (n.d.).
Quizlet. https://quizlet.com/217968038/learn
SENIOR HIGH SCHOOL
MEDIA AND
INFORMATION
LITERACY
Lesson 8:
Intellectual Property, Fair Use
and Creative Commons
Content Standard:
Cite practical situation when to apply knowledge in intellectual property, copyright,
and fair use guidelines. (MIL11/12IMIL-IIIa-8)
At the end of this module, you are expected to:

Cite practical situation when to apply knowledge in intellectual property,
copyright, and fair use guidelines.
Directions: Write the names of each photo below and identify what
distinguishing marks that makes them familiar to you. Write your
answer on the blank.
The first one is done for you. 1: Selecta – ice cream. (20 points)
1. 2. 3. 4. 5.
6. 7. 8. 9. 10.
Lesson Intellectual Property, Fair Use and
8 Creative Commons
From the previous lesson, we have learned that every medium has its own
language – combination of languages – that it uses to
communicate meaning. In addition, language pertains to
the technical and symbolic ingredients or codes and
conventions that media and information professionals
may select and use to communicate ideas, information,
and knowledge. This week, we are going to discuss Source:
https://www.gemaker.com.au/intellectual-
Intellectual Property, Fair Use and Guidelines. property-protection-not-patently-obvious/
Activity 1: Arrange the scrambled letter to identify the following pictures from
their products, logo, and services. Write your answer on a separate
sheet of paper.
1. SIPEP 6. YDNISE
2. LEHSL 7. TPLD
3. ELPPA 8. EILOBLJE
4. LPA 9. TAOYTO
5. SPEHEO 10. LIG MUEANS
INTELLECTUAL PROPERTY
Intellectual property (IP) refers to creations of the mind, such as inventions; literary
and artistic works; designs; and symbols, names and images used in commerce.
IP is protected in law by, for example, patents, copyright, and trademarks,
which enable people to earn recognition or financial benefit from what they invent or
create. By striking the right balance between the interests of innovators and the
wider public interest, the IP system aims to foster an environment in which creativity
and innovation can flourish.
Types of Intellectual Property
A. Copyright
Copyright is a legal term used to describe the
rights that creators have over their literary and
artistic works. Works covered by copyright range from
books, music, paintings, sculpture, and films, to
computer programs, databases, advertisements,
maps, and technical drawings.
Many types of works are eligible for copyright

protection, for example:
 Audiovisual works, such as TV shows, movies,

and online videos
 Sound recordings and musical compositions
 Written works, such as lectures, articles, books, and musical compositions
 Visual works, such as paintings, posters, and advertisements
 Video games and computer software
 Dramatic works, such as plays and musicals
What can be protected using copyright?

Exhaustive lists of works covered by copyright are usually not to be found in
legislation. Nonetheless, broadly speaking, works commonly protected by
copyright throughout the world include:
 Literary works such as novels, poems, plays, reference works,

newspaper articles.
 Computer programs, databases.
 Films, musical compositions, and choreography.
 Artistic works such as paintings, drawings, photographs, and sculpture.
 Architecture and
 Advertisements, maps, and technical drawings.
What is the difference between
copyright and privacy?
Just because you appear in

a video, image or audio recording
does not mean you own the
copyright to it. For example, if
your friend took a picture of you,
she would own the copyright to
the image that she took. If your
friend, or someone else, uploaded
a video, image or recording of you without your permission, and you feel it violates
your privacy or safety, you may wish to file a privacy complaint.
 Patent
A patent is an exclusive right granted for an

invention. A patent provides the patent owner with
the right to decide how - or whether - the invention
can be used by others. In exchange for this right, the
patent owner makes technical information about the
invention publicly available in the published patent
document.
What kind of protection does a patent offer?

In principle, the patent owner has the exclusive right to prevent or stop others
from commercially exploiting the patented invention. In other words, patent
protection means that the invention cannot be commercially made, used, distributed,
imported, or sold by others without the patent owner's consent.
A patent is an exclusive right that allows the inventor to exclude others from
making, using, or selling the product of his invention during the life of the patent.
Patent owners may also give permission to, or license, other parties to use their
inventions on mutually agreed terms. Owners may also sell their invention rights to
someone else, who then becomes the new owner of the patent.
 Trademark
A trademark is a sign capable of

distinguishing the goods or services of
one enterprise from those of other
enterprises. Trademarks date back to
ancient times when artisans used to
put their signature or "mark" on their products.
How can I protect my trademark?

At the national/regional level, trademark protection can be obtained through
registration, by filing an application for registration with the national/regional
trademark office and paying the required fees. At the international level, you have
two options: either you can file a trademark application with the trademark office
of each country in which you are seeking protection, or you can use WIPO’s Madrid
System.
A trademark protects a business’ brand identity in the marketplace.
Registration of it gives the owner the exclusive rights to prevent others from using or
exploiting the mark in any way. Aside from being a source-identifier, differentiator,
quality indicator, and an advertising device, a protective mark may also bring another
stream of income to the owner through licensing or franchising.
 Industrial Designs
An industrial design constitutes the ornamental or aesthetic aspect of an
article. A design may consist of three-dimensional features, such as the shape or
surface of an article, or of two-dimensional features, such as patterns, lines, or
color.
What kind of protection does an Industrial Design right offer?
In principle, the owner of a registered industrial design or
of a design patent has the right to prevent third parties from
making, selling, or importing articles bearing or embodying a
design which is a copy, or substantially a copy, of the protected
design, when such acts are undertaken for commercial purposes.
What kind of products can benefit from industrial design

protection?
Industrial designs are applied to a wide variety of products
of industry and handicraft items: from packages and containers to
furnishing and household goods, from lighting equipment to jewelry, and from
electronic devices to textiles. Industrial designs may also be relevant to graphic
symbols, graphical user interfaces (GUI), and logos.
The owner of a registered industrial design has the right to prevent third
parties from making, selling or importing articles bearing or embodying a design
which is a copy, or substantially a copy, of the protected design, when such acts are
undertaken for commercial purposes.
 Geographical Indications
Geographical indications and appellations

of origin are signs used on goods that have a
specific geographical origin and possess qualities,
a reputation or characteristics that are essentially
attributable to that place of origin. Most
commonly, a geographical indication includes the
name of the place of origin of the goods.
Honest commercial practices by others is
regarded as an unfair practice and a violation of
the trade secret protection.
What rights does a geographical indication provide?

A geographical indication right enables those who have the right to use the
indication to prevent its use by a third party whose product does not conform to the
applicable standards. For example, in the jurisdictions in which the Darjeeling
geographical indication is protected, producers of Darjeeling tea can exclude use of
the term “Darjeeling” for tea not grown in their tea gardens or not produced according
to the standards set out in the code of practice for the geographical indication.
However, a protected geographical indication does not enable the holder to
prevent someone from making a product using the same techniques as those set out
in the standards for that indication. Protection for a geographical indication is
usually obtained by acquiring a right over the sign that constitutes the indication.
For what type of products can geographical indications be used?

Geographical indications are typically used for agricultural products,
foodstuffs, wine and spirit drinks, handicrafts, and industrial products.
FAIR USE
In its most general sense, a fair use is any copying of

copyrighted material done for a limited and “transformative”
purpose, such as to comment upon, criticize, or parody a
copyrighted work. Such uses can be done without
permission from the copyright owner. In other words, fair use
is a defense against a claim of copyright infringement. If your
use qualifies as a fair use, then it would not be considered
an infringement.
So, what is a “transformative” use? If this definition seems

ambiguous or vague, be aware that millions of dollars in legal fees have been spent
attempting to define what qualifies as a fair use. There are no hard-and-fast rules,
only general guidelines, and varied court decisions, because the judges and
lawmakers who created the fair use exception did not want to limit its definition.
Like free speech, they wanted it to have an expansive meaning that could be open
to interpretation.
Most fair use analysis falls into two categories: (1) commentary and criticism,
or (2) parody.
Commentary and Criticism
If you are commenting upon or critiquing a copyrighted work—for instance,

writing a book review—fair use principles allow you to reproduce some of the work
to achieve your purposes. Some examples of commentary and criticism include:
 quoting a few lines from a Bob Dylan song in a music review

 summarizing and quoting from a medical article on prostate cancer in a
news report
 copying a few paragraphs from a news article for use by a teacher or student
in a lesson, or
 copying a portion of a Sports Illustrated magazine article for use in a related
court case.
The underlying rationale of this rule is that the public reaps benefits from your
review, which is enhanced by including some of the copyrighted material. Additional
examples of commentary or criticism are provided in the examples of fair use cases.
Parody
A parody is a work that ridicules another, usually well-known work, by
imitating it in a comic way. Judges understand that, by its nature, parody demands
some taking from the original work being parodied. Unlike other forms of fair use,
an extensive use of the original work is permitted in a parody in order to “conjure
up” the original.
CREATIVE COMMONS
 Creative Commons (CC) is a nonprofit organization that enables the sharing and
use of creativity and knowledge through free legal tools. It does not replace
copyright; instead, it works alongside copyright.
 Content creators may choose from a selection of free, easy-to-use copyright
licenses that provide a simple, standardized way to give the public permission to
share and use your creative work—on conditions of your choice.
 CC licenses allow you to easily change your copyright terms from the default of
“all rights reserved” to “some rights reserved.”
 Conversely, the application of a CC license to a piece of intellectual property tells
content consumers that they may use, share, and sometimes modify your content
for free.
 CC licenses are frequently applied to photographs and artwork, videos, music
and audio files, presentations, coursework, ebooks, blog posts, and wiki pages.
What is eligible for a Creative Commons license? You can only mark your uploaded
video with a Creative Commons license if it is all content that you can license under
the CC BY license. Some examples of such licensable content are:
 Your originally created content

 Other videos marked with a CC BY license
 Videos in the public domain
Activity 2: Evaluate the following products according to its Industrial Designs and
Geographical Indications. Use the guide questions in answering. Write it
on a separate sheet of paper.
A. From where in the Philippines, you can find the following? (2 points each)
1. 2. 3. 4.
B. What product name describes the following shapes and images? (4 points)
5. 6. 7. 8.
Activity 3: Based on your understanding, explain the following in your own words.
You may use extra sheet for your answer.
1. Fair use -
2. Copyright -
3. Intellectual property -
4. Trademark -
5. Creative Commons -
Activity 3. Directions: Read the news article on fake DVD:

OBM raids fake DVD stalls in Quiapo
1. Click and access the website:
https://www.gmanetwork.com/news/news/metro/610108/omb-raids-fake-dvd-
stalls-in-quiapo/story/
2. After reading the article, answer the following questions:
a. What type of intellectual property is involved in this article?
b. Does re-producing and re-selling of fake DVDs, will lead these people to a lot
of troubles?
c. Refer to RA10088:
3. https://lawphil.net/statutes/repacts/ra2010/ra_10088_2010.html
a. Write what is indicated in Section 3 and Section 4
Below are some illustrative scenarios for COPYRIGHT and FAIR USE. Evaluate the
FAIR USE and explain your answer. You may use separate sheet if necessary. (3
points each).
For Example: Journal Article for Classroom use.

SCENARIO: A teacher produces photocopies of one article from a newspaper for the
whole class copy.
FAIR USE? Yes. Distribution of multiple copies for classroom use is fair use.
However, the repeated use of a copyright work, from term-to-term, requires more
scrutiny in a fair use evaluation. Repeated use, as well as a large class size, may
weigh against fair use.
1. Textbooks
SCENARIO 1: A teacher wishes to use a textbook he considers to be too expensive.
He makes copies of the book for the class.
FAIR USE?
2. Posting Copyrighted Article to Web Page
SCENARIO 2: A teacher has posted his class notes on a web page available to the
public. He wants to scan an article from a copyrighted journal and add it to his web
page.
FAIR USE?
3. Showing a Videotape for Classroom Instruction
SCENARIO 3: A teacher wishes to show a copyrighted motion picture to her class
for instructional purposes.
FAIR USE?
4. Videotape of Telecourse
SCENARIO 4: Institution A creates a telecourse. The course contains copyrighted
text, video, audio, and photographs relevant to the class. If Institution A did not
obtain permission to use the copyrighted materials, can Institution A show the
videotape of the telecourse to students who have signed up for a telecourse at
Institution A?
FAIR USE?
5. Use of Copyrighted Music
SCENARIO 5: A teacher or student creates a presentation and incorporates
copyrighted music into the background. Assume that permission was not obtained
to use the music for the presentation. Can the music be included in the teacher's or
student's initial presentation?
FAIR USE?
Activity 5: CASE Study: Protecting the Artist’s Copyright

1. Form a group with at least 3 members.
2. Your task is to compose a short rap that promotes anti-plagiarism with the
following mechanics:
a. The message encourages the youth to fight plagiarism of works, such
as photography, artistic visual designs, academic works, and others.
The message should also inspire youth like you to create their own
original work.
b. The melody may be adapted from a local or foreign music, but the
lyrics must be original.
c. The rap may last for 30 seconds to 2 minutes.
3. You may use the quotation below as springboard for your discussion on
copyright infringement:
a. “The students are so blinded and jaded by the concept of stealing.
They burn CD’s off the Internet, each other’s CD’s, etc. They see
nothing wrong with this and they do not see anything wrong with
taking other people’s words.” (Snyder, N. Garber, G. & Dobbs, A. 2006)
4. Record your rap using a recording device (either from school or from your
cellular phone) and present it to the class.
5. You may research for samples of protest raps online.
 What is intellectual property (IP)? (n.d.). WIPO - World Intellectual Property
Organization. https://www.wipo.int/about-ip/en/
 Copyright. (n.d.). WIPO - World Intellectual Property
Organization. https://www.wipo.int/copyright/en/
 Patents. (n.d.). WIPO - World Intellectual Property
Organization. https://www.wipo.int/patents/en/
 Trademarks. (n.d.). WIPO - World Intellectual Property
Organization. https://www.wipo.int/trademarks/en/
 Industrial designs. (n.d.). WIPO - World Intellectual Property
Organization. https://www.wipo.int/designs/en/
 Geographical indications. (n.d.). https://www.wipo.int/geo_indications/en/
 What is intellectual property? (2019, May 31).
IPOPHL. https://www.ipophil.gov.ph/what-is-intellectual-property/
 Industrial design. (2020, March 23).
IPOPHL. https://www.ipophil.gov.ph/services/industrial-design/
 Copyright. (2020, July 24).
IPOPHL. https://www.ipophil.gov.ph/services/copyright/
 Trademark. (2020, September 9).
IPOPHL. https://www.ipophil.gov.ph/services/trademark/
 Patent. (2020, March 23).
IPOPHL. https://www.ipophil.gov.ph/services/patent/
 What is "Copyright"? (n.d.). Google
Help. https://support.google.com/legal/answer/3463239?hl=en
 What is fair use? (2017, April 11). Stanford Copyright and Fair Use
Center. https://fairuse.stanford.edu/overview/fair-use/what-is-fair-use/
 Creative Commons. (n.d.). Google
Help. https://support.google.com/youtube/answer/2797468?hl=en
 Research guides: Copyright and fair use: Common scenarios. (2020, March
16). Research Guides at California State University, Long
Beach. https://csulb.libguides.com/copyrightforfaculty/scenarios
For inquiries or feedback, please write or call:
Department of Education – SDO Valenzuela
Office Address: Pio Valenzuela Street, Marulas, Valenzuela City Telefax: (02)
8292-4340
Email Address: sdovalenzuela@deped.gov.ph

Mil Q3

Uploaded by

Document Informationclick to expand document information

Copyright:

Available Formats

Mil Q3

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Mil Q3

Uploaded by

Copyright:

Available Formats

SENIOR

Published by the Department of Education

Development Team of the Module

Writer: Sherilene B. Pamintuan

Printed in the Philippines by

Department of Education – National Capital Region – SDO VALENZUELA

Office Address: Pio Valenzuela St., Marulas, Valenzuela City

At the end of the lesson, you are expected to:

A. Pre-Assessment. Write under the pictures as appropriate the following means

MAIL TELEVISION MOBILE TELEPHONE MAGAZINE

B. Enumerate at least five (5) communication device or media that you

For this week, we are going to discuss the definition

Activity 1: Describe how communication is influenced by media and information.

Communication and the Media

But what is communication? Communication is a process of sharing ideas, and

The Roles of Today’s Media and Information in Society

We need to communicate to survive. It is an integral part of human and

B. Important Roles of Communication and Media

 What is the Role of Media in Today’s Society?

 Communication and media play important roles in society. Crispin Maslog, a

 Purpose of Media - The purpose of a media is to give information about

 Influence of a Media on Today’s Society

 It takes discipline not to let social media steal your time.

 Impact of Fake News Through Media

 Media in our Hands

Activity 2: On a separate sheet of paper, write C if it is Communication and write

B. Answer the question below: (5 points)

Activity 5: As part of New Media, social media is the collection of online

Media and Information Literacy: Empower the Discerning Audiences,

1. (n.d.). YouTube. https://www.youtube.com/watch?v=JdbL7jJb3JE

At the end of the lesson, you are expected to:

LINKEDIN YAHOO GMAIL SKYPE

From the previous lesson, we have learned to define

Activity 1: Do the following. Write your answers on a separate sheet of paper.

Media and Information Literacy as a Composite Concept

Table 1 is a matrix summarizing the basic characteristics among

Since there are overlapping characteristics, media and information literacy

Since UNESCO introduced the

Main Elements of Media and Information Literacy (MIL)

Media Similarities Differences

Activity 3: Media Activity

MEDIA SIMILARITIES DIFFERENCES

Activity 5: Short report Activity.

At the end of the lesson, you are expected to:

Pre-Assessment: Photo analysis (20 pts)

Lesson Responsible Use of Media and

From the previous lesson, we have learned

Responsible Use of Media and Information

Today’s Generation of Media Consumers and Producers

Responsible Use of Social Media

Activity 2: Cartoon Making

Responsible User of Media and Competent Producer of Media and

Activity 4: Poster Project:

A. Identification. Direction: Identify ways on how to use media and information

B. Enumerate at least 5 ways of responsible use of media and information (5

Activity 6: Case Study.

At the end of the lesson, you are expected to:

Pre-Assessment. Write TM if it is Traditional and NM if it is New Media. Write your