Due to the natural beauty and cultural richness of Indonesia, the tourism industry needs to grow.

This is due to the fact that the tourist industry is regarded as being lucrative and has the potential to
be exploited as a resource that is used as a source of money for the country and state. When an
individual or group travels for pleasure or takes a vacation in a particular location for a while, it is
referred to as tourism. In order to draw tourists to the area, each Indonesian region competes with
the others to showcase its tourism potential. One location attempting to advertise its tourism
potential is

Mountains, rivers, beaches, forests, and a plethora of native plant and animal species are just a few
of the potential natural resources that the North Sumatra Province is home to. It makes sense that
North Sumatra is one among the ten provinces designated as national tourist destinations. In North
Sumatra, there are numerous tourist attractions that have the potential to be improved, managed,
and promoted in order to draw tourists from domestic and foreign destinations. South Tapanuli
district is one of the areas with a lot of potential for tourism.

If properly managed, the region of South Tapanuli Regency contains a lot of natural wealth, which
can boost local income. Aek Sijorni is one of the natural treasures that is exploited as a destination
for recreation. Located in Aek Libung Village, Sayur Matinggi District, South Tapanuli Regency, North
Sumatra, Aek Sijorni is a recreational place. On weekends and major festivals like Eid and New
Year's, this location gets highly packed.

A location may attract tourists for a variety of reasons, including its attractiveness. Attractions play
an important role in the development of destinations for tourists and can also affect a person's
decision to visit attractions. A tourist destination must have adequate infrastructure in addition to
being a tourist draw.

The neighborhood does not want to give the Regional Government permission to develop their land
so that a better route can be built to the waterfall. Despite the fact that the property surrounding
the recreation area belongs to the community, there are buildings constructed in the Aek Sijorni
area by the Regional Government and the Tourist Office, including a rambin (bridge) and concrete
walls that serve as barriers (bridge). For the time being, the tourism office only serves as a guide for
the residents of Aek Libung so that tourist attractions can be created and managed correctly in
compliance with local laws and conditions.

All stakeholders involved in this project should profit from and contribute to the findings, which are
anticipated to be as follows:

For the Aek Sijorni Tourism Object Managers, developing these attractions further will be taken into
account while making management decisions and ensuring that the number of tourists that visit
always rises yearly.

For the Government As suggestions for the government about the growth of tourism, particularly
the tourist attraction Aek Sijorni.
For society as an extra discourse on tourism expertise, particularly on the tourist attraction of Aek
Sijorni. Also, as a way to raise people's awareness of the local natural resources.

Attraction Definition

According to Warpani (2007), a tourist attraction is anything that prompts an individual or group of
individuals to travel to a location due to something that has special significance, such as the local
natural environment, historical sites, or certain occasions. Ismayanti (2009) argued that a
destination's key source of tourism growth is its tourist attractions. The main factor that draws
people to a location is its tourism attractions. In the meantime, a tourist attraction is anything that
has a draw for people to see and enjoy and is worthwhile marketing to the tourism industry,
according to Zaenuri (2012).

According to Law of the Republic of Indonesia Number 10 of 2009, a tourist attraction is anything
that has beauty, worth, and originality in the form of a variety of natural, cultural, and man-made
assets and is the focus of or the place where tourists go on vacation. According to Utama (2016), a
tourist attraction is something that draws visitors to a certain location. According to Pendit (2003), a
tourist attraction is anything that is worthwhile to visit and see and is interesting. In general, tourist
attractions can be divided into two categories: natural tourist attractions and man-made tourist
attractions.

According to Isdarmanto (2016), tourist attractions have their own advantages as a part of tourism
products because they can inspire visitors and entice them to go on vacations. This is particularly
true for locations that have a wide variety of tourist attractions. A tourist attraction is anything that
is valuable and attractive, such as uniqueness, beauty, diversity of natural and cultural assets, and
man-made products that inspire tourists and draw them to travel, the researcher concludes from the
definition given above.

Based on the definitions provided by the experts, it can be said that a tourist destination's
attractions are what drive tourism the most and serve as a strong incentive for travelers to travel
there.

Tourist Attractions Types

In accordance with Oka Yoeti (2008), there are four categories of tourism attractions that draw
visitors to certain locations:

Organic Attraction

Views of the ocean, beaches, lakes, waterfalls, botanical gardens, agrotourism, and volcanoes are
included in this category. This group also includes the flora and wildlife.

Create Attraction

This group includes structures with intriguing architects, such as traditional homes and structures
that combine ancient and contemporary architecture, like the Opera Building in Sydney, the World
Trade Center in New York, the Forbidden City in China, Jam Gadang in Bukit Tinggi, the Museum, and
the TMII (Beautiful Indonesia Miniature Park).

Symbolic Attractions
This category covers things like historical artifacts, folklore, traditional art, museums, religious
rituals, and art festivals.

Public Attraction

The style of life of a community, the diversity of its languages, marriage rituals, tooth-cutting,
circumcision, or bathing, and its social activities.

Index of Tourism Attractiveness

According to Utama (2017), there are a number of requirements that must be met for a tourism
location to attract visitors, specifically:

Attraction that is visible (What to see)

This suggests that the region must have a tourist attraction, or that the region must have unique
attractions and cultural attractions that can be exploited to entertain visitors. Natural scenery,
activities, artistic creations, and tourism sites can all be seen.

Tourism activities that are possible (What to do) imply that visitors must also be present in order to
view something fascinating at tourist attractions.

anything that is purchaseable (What to buy)

This suggests that tourist sites should offer a variety of shopping support services, particularly for
souvenirs and local crafts that can be transported back to the traveller's home country.

transportation options (What to arrive)

This needs to be able to explain what transportation methods are used and how long it takes for
visitors to reach the tourist destinations in order to be able to visit the tourist attraction places.

Lodging (Where to stay) (Where to stay)

This demonstrates how visitors will be able to remain transiently while on vacation. Tourist places
must arrange lodgings, such as star hotels or non-star hotels, to meet the demand for short-term
housing for arriving tourists.

Facility Definition

Facilities are tangible resources that must exist before a service is made available to customers,
according to Tjiptono (2014). In the service industry, facilities are crucial, therefore it is important to
take into account their current state, as well as their cleanliness, interior and exterior design, and
other factors, particularly those that are directly related to how customers feel. Whereas, according
to Lupiyoadi (2006), facilities are the outward appearance, ability of infrastructure facilities, and
state of the immediate environment that serve to demonstrate their existence to others. These
facilities include physical facilities (buildings), equipment, and tools, and they can also take the form
of tools, objects, equipment, money, and workplace space.

The information provided above leads to the conclusion that tourism facilities are those that
Given the foregoing perspective, it can be inferred that tourist amenities are items present in a
tourist attraction that serve to aid and facilitate each activity required by travelers.

Facilities-Related Factors

According to Nirwana (2014), a service's facilities can be impacted by a number of things, such as:

Facilities are created in such a way as to facilitate and support human activities; effective design can
have advantages.

The utility or usefulness of the object is the value of the function, specifically the value of the
function.

All that has to do with beauty is aesthetics. Tourists' attitudes will be more favorable if the facilities
are appealing and well-organized.

Supportive circumstances are situations where several variables are present at the appropriate time
and place to carry out a specific activity or activities.

A tool used to help with particular actions or activities is called supporting equipment.

Service Indicator

According to Sumayang (2003), facilities are the provision of tangible goods that make it simple for
customers to carry out their tasks so that customers' requirements can be satisfied. Sumayang
(2003) outlines indicators that should be taken into account when providing amenities, such as:

The quality of the company's facilities is determined by the completeness, cleanliness, and
orderliness of the services provided, which are complimented by accompanying qualities and
supported by cleanliness and orderliness when visitors utilize these facilities.

The given facilities are in good shape and perform as intended without being damaged.

The tourist facilities that are provided are those that are familiar to travelers, making it simple for
them to use them.

The tools are complete and are utilized by travelers in accordance with their requirements.

Visit Choice

Visit Decision Definition

Consumer behavior is essentially strongly tied to consumers' choices over whether or not to visit a
tourist site. Consumer behavior is a crucial component of tourism marketing operations that
businesses need to understand because, in general, they are unaware of what consumers are
thinking prior to, during, and after visiting a tourist site. The decision to visit is made after choosing
between two or more tourist attractions that can satisfy visitors' needs and wants. This is done by
identifying problems, gathering information, weighing available options, making decisions about
what to buy, and then engaging in post-purchase/visiting behavior.
A person or group makes the decision to visit when they decide to travel to a particular tourist
destination for leisure or recreation, to enhance their quality of life, to learn about local history and
culture, or to take advantage of a tourist attraction at a different location. whenever they choose to.
The theory of consumer behavior in marketing management was used to inform the reason for the
decision to visit in this study (Priyatna, 2019).

A individual or group makes the choice to visit when they decide to travel to a particular tourist
location for leisure or pleasure, to enhance their quality of life, to learn about local history, or just to
take advantage of the attraction there. visited within a specific time frame.

Consumer behavior, as defined by Setiadi (2015), is the act of directly participating in the acquisition,
consumption, and expenditure of a good or service, including the decision-making processes that go
before and after this action.

Based on what past experts have understood, it is possible to draw the conclusion that choosing to
travel is a behavior of consumers or tourists in the process of buying items and/or utilizing a tourist
service with the objective of making purchases in accordance with their needs and wants. These
factors are explored and examined in this research because they affect the activities involved in
making a visit decision.

Tourist behavior studies the decision to visit visitors. According to Reisinger (2009), tourist behavior
is the conduct displayed by

According to Reisinger (2009), tourist behavior refers to how visitors choose, purchase, use, and
evaluate goods, services, concepts, and experiences to satisfy their needs and desires. Tourist
behavior is the way that visitors act while making decisions when presented with a variety of
options. The idea of consumer behavior can be used to explain tourist behavior (Reisinger, 2009).
The traveler gains knowledge about and provides an explanation of how visitors choose how to use
their resources and how to consume goods and services associated with tourism. The process of
gathering and arranging information to guide purchases, as well as experiencing and assessing goods
and services, is referred to as tourist behavior. The process of gathering and arranging information
to guide purchases, as well as experiencing and assessing goods and services, is referred to as tourist
behavior. The decision made by tourists to visit a particular location from a variety of alternatives
and make use of the goods and services there is referred to as their visitation decision (Reisinger,
2009). This also includes deciding on the media to be used to learn more about a tourist area.

Visitor Decision Elements

The following are some of the elements that Tjiptono (2014) claims impact consumer purchase
decisions:

Promotion

Promotion serves the objective of informing customers about a brand's goods or services. Giving
presents, offering discounts or promotions on products, or advertising goods or services are all
examples of this.

Price
Consumers use price as a key benchmark to determine how well a product is made. The foundation
of price research covers price ranges, variations, and price options for products, as well as how well
prices match up with product quality.

Product

The most important element is having high-quality products that satisfy consumer tastes and
expectations. Product type, quality, and inventory are all components of basic product research.

Location

Finding the ideal location for a business. For consumers, convenient and strategic road access will be
a different factor.

Facilities Facilities are a characteristic of the business that facilitate the efficient running of the
business in relation to the consumer. The provision of restrooms, furnishings for the rooms, and
other auxiliary facilities is a component of the research's foundation.

Worker Service

Employee services are services offered by staff in an effort to satisfy customers' wants and
preferences. The fundamental evaluation of employee service in this scenario includes: courtesy,
friendliness, effective communication, dexterity, and accuracy.

Atmosphere

The environment is a supporting aspect since it affects customer satisfaction if it is welcoming and
helps people feel at home.

Reisinger (2009) states that there are two categories of factors that can affect a person's decision to
travel, namely:

other people's actions ( attitudes of others) The degree of an attitude's impact, a traveler's
personality, the reason for their trip, and the proximity of other people to the tourists are all factors.

Unexpected circumstances (unforeseen situations) Price fluctuations, changes in motivation, or

Decision Indicator Website

According to Kotler and Keller (2009), there are five stages of consumer behavior while making
judgments about what to buy, including

Recognition of the requirement problem

The goal of identifying this requirement is to identify any unmet and unsatisfied wants and desires. If
these needs are identified, consumers will understand right away that some needs have not yet
been met or that they can still be put off, as well as needs that both must be met right away.

Information looking
A person who is stimulated will make an effort to learn new information while looking for wants.
Search is a purposeful activity that involves retrieving information from the environment and from
memories.

Alternative assessment

An alternative choice is modified and chosen through the process of alternative evaluation in order
to satisfy customer needs.

purchasing choice

A real buying process is the decision to purchase. So. After completing the aforementioned
processes, the consumer must decide whether to buy or not. Moreover, consumers may develop a
purchase intention and tend to acquire foods or products they enjoy.

Post-purchase behavior Happy customers will display more possibilities to buy the following time.
Customers who are happy with a product are more likely to recommend it to others.

AUTHENTIC RESEARCH

The study's findings demonstrate that tourist amenities and attractions have an impact on travelers'
choices to visit tourist destinations in Kerinci Regency. This clarifies whether a tourist destination
provides amenities for visitors, tourist infrastructure, access to transit, and a welcoming attitude
from the locals. Together with providing essential amenities, auxiliary amenities, and complimentary
amenities, this will influence tourists' decisions to visit tourist towns in Kerinci Regency.

Visits to Siangau Beach in West Bangka Regency are positively and significantly influenced by a
variety of tourist attractions. The accessibility factor significantly and positively influences visitors'
choices to Siangau Beach in West Bangka Regency. The facility factor significantly and positively
influences visitors' decisions to visit Siangau Beach in the West Bangka Regency. The appeal of
tourists, accessibility, and facilities all have a favorable and important impact on visitors' decisions to
go.

The study's findings indicate that amenities have a 16% impact on visitors' choices. Location has a
13% impact on visitors' decisions. A 40% decision-influencing factor is attractiveness. Amenities,
location, and tourist attraction all have a simultaneous impact on 59% of visit selections.

The study's findings indicate that (1) tourist attraction has no discernible impact on tourists'
decisions to visit the Amal Palace Beach separately; (2) facilities have a discernible impact on
tourists' decisions to visit the Amal Palace Beach separately; (3) accessibility has a discernible impact
on tourists' decisions to visit the Amal Palace Beach separately; and (4) tourist attraction, facilities,
and accessibility have a discernible impact on tourists' decisions to visit the Amal Palace Beach
separately.
The findings indicated that at Air Manis Beach Tourism, amenities, accessibility, and tourist
attractions all had a beneficial impact on visitors' decisions to travel there. a thing in Padang. The
outcomes of the t test serve as proof of this.

An empirical study model that explains how the influence of tourist attractions and tourist facilities
influences the decision to visit tourists can be built using the FRAMEWORK OF THINKING framework.

STUDY HYPOTHESIS

H1 = Attractiveness influences visitors' decisions to visit the Aek Sijorni tourist attraction in the
Sayurmatinggi District of the South Tanapuli Regency in a favorable way.

H 2: Tourism amenities influence visitors' decisions to visit the Aek Sijorni tourism site in the South
Tanapuli Regency's Sayurmatinggi District favorably.

H 3: Attractiveness and amenities jointly affect visitors' decisions to visit the Aek Sijorni tourist site in
the South Tanapuli Regency's Sayurmatinggi District.

PERCENTAGE AND EXAMPLE

The sample approach makes use of accidental sampling, or sampling procedures when
unintentionally visiting tourist attractions. Hence, the Slovin formula is calculated to determine the
research sample. When it is uncertain how a population will behave, the slovin formula can be used
to determine the minimal sample size. The margin of error or amount of mistake can reveal this
population. The Slovin formula was applied in this investigation to determine the sample:

THEORY VARIABLE

The independent variables (independent variable) and the dependent variables (dependent variable)
are the two research variables used in this study. The decision to visit (Y) is the dependent variable,
and the independent factors are attractiveness () and facilities ().

DEFINITIONS FOR OPERATIONS

Everything that can draw attention or serve as a motivator for visitors to go to a tourist attraction is a
tourist attraction, such as:

Attraction that is visible (Something to look at).

Activities available for tourists (Things to do.

anything that is purchaseable (What to buy)

transportation options (What to arrive)

Tourism amenities are pieces of physical infrastructure that make it simple for visitors to engage in
their activities and satisfy their demands.

completeness, cleanliness, and organization of the services provided

The state and functionality of the facilities provided

Using the facilities is simple.

utilized equipment

Visit decision is a person's purchasing behavior that determines the tourist attractions they select in
order to satisfy their requirements and preferences.

Problem Description

Information Seeking Alternative Assessment

Purchaser n Post-purchase conduct

As a foundation for decision-making, consider the following:

Cronbach's alpha ranges from 0.00 to 0.20, indicating a lower level of reliability.

The reliability of Cronbach's alpha, which ranges from 0.21 to 0.40, is very high.

The reliability of Cronbach's alpha, which ranges from 0.41 to 0.60, is excellent.

Cronbach's alpha ranges from 0.61 to 0.80, indicating reliability.

Cronbach's alpha ranges from 0.81 to 1.00, indicating high reliability.

conventional assumption test

Finding out if the estimated regression results are free and can provide erroneous regression results
—and eventually whether the regression findings cannot be utilized as a basis for testing hypotheses
and reaching conclusions—is the goal of testing the classical assumptions.

test for normality

The Kolmogorov-Smirnov non-parametric statistical test is employed in this test by the researcher to
determine whether the residue is normal, and it meets the following criteria:

The data is regularly distributed if the significant value is greater than 0.05.

The data are not regularly distributed if the significant value is 0.05.
Test for Multicollinearity

Because a decent regression model shouldn't have a correlation between the independent variables,
the multicollinearity test was used in this study to determine whether the regression model found a
link between the independent variables. The tolerance value and VIF (Variance Inflation Factor)
allow for the observation and analysis of multicollinearity. A tolerance value of > 0.01 or 10 indicates
the presence of multicollinearity. If the VIF value is greater than 10, multicollinearity is present.

Test for Heteroscedasticity

In this study, the heteroscedasticity test is used to assess whether there is a regression of variance
dissimilarity between residual observations and other data, where the dissimilarity is a pattern that
differs from one residual variation. The Glejser test, which regressed the absolute value of the
residuals on the independent variables, was employed in this study to determine if
heteroscedasticity was present or not. If the significance level is less than 0.05, then the data do not
exhibit heteroscedasticity.

Heteroscedasticity is not present in the data if the significance level is less than 0.05.

a number of linear regression

The influence of the independent variables (tourist attractions and tourist amenities) on the
dependent variable, which is the decision to travel, was examined in this study using multiple
regression analysis. The regression equation's systematic description of the model is given by the
following formula:

Y = b1 X 1 + b2 X 2 + e

Information:

Visit decision variable Y X 1 tourist attraction variable X 2 tourism facility variable b 1 variable
regression coefficient b 2 variable regression coefficient e variable regression coefficient

testing hypotheses

Limited Test (T Test)

This test looks at the probability and compares it to the error level (), which is 5 or 0.05, to see if
each independent variable has a substantial impact on the dependent variable. Here is the formula:
= Where:

t = determined value

correlation coefficient, or r.

There are n samples.

The decision to visit visitors at the Aek Sijorni tourist attraction is influenced by each variable of the
facilities and attractions when t count > t table, which results in the rejection of H0 and acceptance
of Ha.

To examine the combined impact of tourist attractions and facilities on travel decisions, the
Simultaneous Test (Test F) test is utilized. It goes like this:

where: F = which is then examined, and R2 = shown to be a partial correlation

The number of samples is n.

There are k independent variables.

The test requirements are as follows: If F count > F table, the choice to accept the null hypothesis
(H0) denotes that none of the tourist attraction and facility variables significantly affects visitors'
decisions to visit the Aek Sijorni tourist attraction.

If F counts > F table, the null hypothesis (H0) is rejected and the alternative hypothesis (Ha) is
accepted, indicating that none of the tourist attraction and facility variables significantly affects the
decision to visit.

Test for Determination Coefficient (R2)

The degree to which the model can account for the variation in the dependent variable is indicated
by the coefficient of determination. The ability of the independent variables to explain their impact
on the dependent variable is improved by a greater coefficient of determination value. The
coefficient of determination is calculated as follows:

R 2 = (r ) 2 x 100%

Information:

R is the determination coefficient.

correlation coefficient, or r.