Scribd Logo
Upload

Welcome to Scribd!

  • 4K views

    Chapter 14 Assignment Eng103

    Uploaded by

    Aura Guzman
    The document analyzes an emotional appeal commercial from Budweiser called 'Lost Dog' that aimed to discourage drunk driving. It describes how the commercial uses a lost puppy to evoke feelings of empathy and concern from viewers about the dangers of reckless behavior like drinking and driving.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Chapter 14 Assignment Eng103

    Uploaded by

    Aura Guzman
    4K views2 pages
    The document analyzes an emotional appeal commercial from Budweiser called 'Lost Dog' that aimed to discourage drunk driving. It describes how the commercial uses a lost puppy to evoke feelings of empathy and concern from viewers about the dangers of reckless behavior like drinking and driving.

    Original Title

    chapter 14 assignment eng103

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document analyzes an emotional appeal commercial from Budweiser called 'Lost Dog' that aimed to discourage drunk driving. It describes how the commercial uses a lost puppy to evoke feelings of empathy and concern from viewers about the dangers of reckless behavior like drinking and driving.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    4K views2 pages

    Chapter 14 Assignment Eng103

    Uploaded by

    Aura Guzman
    The document analyzes an emotional appeal commercial from Budweiser called 'Lost Dog' that aimed to discourage drunk driving. It describes how the commercial uses a lost puppy to evoke feelings of empathy and concern from viewers about the dangers of reckless behavior like drinking and driving.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Aura Guzman

    246 E. 92nd st
    Los Angeles, CA 90003
    Auramguzman@gmail.com
    (424) 672-0393
    02/11/2024

    Jonathan Szallai
    Professor
    EGCC

    Dear Professor, Szallai,


    One example of a commercial that utilizes emotional appeal (pathos) is the "Lost Dog"
    advertisement by Budweiser. This commercial was part of the Budweiser's "Friends are Waiting"
    campaign, which aimed to discourage drunk driving.
    In the "Lost Dog" commercial, a young Golden Retriever puppy gets separated from its
    owner during a thunderstorm. The puppy embarks on a treacherous journey through rain and
    darkness, encountering various obstacles along the way. The commercial shows the puppy's
    owner frantically searching for him while the dog bravely faces dangers such as a wolf and a
    rushing river. Eventually, the puppy returns home safely, much to the relief and joy of its owner.
    The emotional appeal in this commercial is evident through the portrayal of the strong
    bond between the dog and its owner, as well as the fear and uncertainty experienced by both
    parties during the separation. The use of a cute and vulnerable puppy also enhances the
    emotional impact, evoking feelings of empathy and concern from viewers.
    The commercial effectively persuades listeners with emotion by tapping into the
    universal theme of love and loyalty between humans and animals. It appeals to viewers' emotions
    by highlighting the potential consequences of reckless behavior, such as drinking and driving, on
    the lives of loved ones.
    As for its effectiveness in persuading listeners, the "Lost Dog" commercial has been
    widely praised for its emotional resonance and powerful message. By evoking strong emotions,
    it successfully raises awareness about the dangers of drunk driving and encourages viewers to
    make responsible choices. Personally, as a listener, I find this commercial highly effective
    because it connects with me on an emotional level and reinforces the importance of prioritizing
    safety and the well-being of others.
    References:
    Horovitz, B. (2015, February 1). Budweiser 'Lost Dog' finds way to top of Super Bowl Ad Meter.
    USA TODAY. Retrieved February 6, 2024, from
    https://www.usatoday.com/story/money/business/2015/02/01/usa-today-ad-meter-2015-
    super-bowl-money/22378605/

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy