Graphic Design Services Pricing List

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Graphic Design Services Pricing List

It’s still crucial that you have some idea of how much you’ll pay for each graphic design you
outsource. In this section, we’ll be breaking down graphic design prices by types of projects as
well as rates.

Logo Design

• Hourly – A solid logo design will take anywhere between 13 to 15 hours. Your final logo
design price will also depend on the experience level of your designer. A low-end or
entry-level designer costs about $375 for about $25 an hour. A mid-level designer will
charge about $45 an hour for $675 in total. A high-end designer will charge around $150
and over $2,000 all told.
• Fixed – If you decide to hire a freelance designer on a fixed rate, you can expect to pay
anywhere from $5 to over $800.

Banners

• Hourly – Low-end designers will then charge about $50 for a banner, while mid-level
designers will charge about $100. Senior or high-end designers will charge around $300
for a quality banner.
• Fixed – Freelance designers will charge anywhere between $10 to over $600 for banner
designs.
Brochure

• Hourly – Tri-fold brochures typically take about 6 hours, meaning a low-end designer
will cost you $150 while a mid-level designer will come in at around $270. A senior-level
designer will charge about $900 for a quality brochure design.
• Fixed – If opting for fixed prices, freelance designers often charge anywhere from $20 to
$600 for brochure designs.

Business Card

• Hourly – Business cards take about 3 hours to complete. A low-end designer will cost
about $75 while a mid-level designer will cost $150 all told, and a high-end designer will
likely charge about $450.
• Fixed – Business card projects can range anywhere from $10 to over $200 per project.
• Contest Design – Contest design platforms charge $199 for business card contests at the
cheapest and $999 at most.
Web Design

• Hourly – Reliable freelance web designers charge about $75 an hour, meaning you’ll pay
anywhere from $1,000 to $10,000 for comprehensive web design.
• Fixed – Fixed web design costs vary greatly, with some designers charging $500 and
others’ starting rates sitting at around $5000-10,000+. If you're looking for a fixed bid,
expect the web designer to ask a number of questions so they can put together a detailed
scope of work.

Note: A web design doesn't necessarily mean that you will have a fully functional website. There
are still lots of things that will go into coding your design and getting it live on the web. Work
with a designer to understand these costs so you can budget accordingly.

WordPress Theme Design

• Hourly – Freelance WordPress designers and developers charge anywhere between $20
to $100 an hour depending on experience.
• Fixed – WordPress theme design projects can range anywhere from $10 to over $400 per
project.

Note: Similar to a web design, make sure you are clear on what's included vs. what's not
included. A detailed scope of work to design and develop the entire WordPress website is
recommended.
Postcard Design

• Hourly – If you look for freelance graphic designers you’ll likely pay between $15 to $25
an hour for a simple postcard design.
• Fixed – Postcard design projects can range anywhere from $10 to over $60 per project.

Product Packaging

• Hourly – Designers for product packaging typically charge about $30-$50 an hour.
• Fixed – Product packaging projects can range anywhere from $20 to over $1,000 per
project depending on the number of products and variations that you need.

Infographic

• Hourly – Infographic designers typically charge about $40 on average.


• Fixed – Infographic projects can range anywhere from $5 to over $250 per project.
Clothing or Apparel

• Hourly – You can hire a fashion designer for custom clothing designs for about $19 an
hour, or hire a general freelance graphic designer for the aforementioned $25 an hour.
• Fixed – Clothing and apparel projects are rather broad in scope but can range anywhere
from $5 to over $50 per project.

Book Cover

• Hourly – Book cover designers typically charge about $22 an hour.


• Fixed – Clothing and apparel projects are rather broad in scope but can range anywhere
from $5 to over $300 per project.

Landing Pages

• Hourly – Web designers can also work on your landing pages. Experienced designers
will charge about $75 an hour.
• Fixed – Landing page projects are rather broad in scope but can range anywhere from $25
to over $3000 per project.
Illustrations

• Hourly – Amateur or inexperienced illustrators will charge about $25 to $50 an hour,
while more seasoned illustrators will likely charge $100 or more an hour.
• Fixed – Illustration projects can range anywhere from $10 to well over $200 per project.

Flyer

• Hourly – A graphic designer can complete a flyer design in about two or three hours for
about $25 an hour.
• Fixed – Flyer projects are rather broad in scope but can range anywhere from $10 to over
$100 per project.

Email Templates

• Hourly – A graphic designer can complete an email template design in about two or three
hours for about $25 an hour.
• Fixed – Email template projects are rather broad in scope but can range anywhere from
$5 to over $1,000 per project.
Powerpoint

• Hourly – An experienced Powerpoint presentation designer will charge anywhere from


$50 to $75 an hour.
• Fixed – Email template projects are rather broad in scope but can range anywhere from
$5 to over $250 per project.

Menu Design

• Hourly – Menu designers collect about $29 an hour on average.


• Fixed – Email template projects are rather broad in scope but can range anywhere from
$10 to over $100 per project.

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