PDDM

PROFESSIONAL DIPLOMA IN DIGITAL MARKETING (PDDM)
Module Contents Hours
Module 1 Overview Of SEO Basics 2

Terms & Definitions Of SEO
SEO Business Concepts
How Search Engines Work
Search Engine Index
Analyzing Search Engines
Google's History Of Major Algorithm Updates
WEB DEVELOPMENT USING WORDPRESS 8

Introduction to Domain
How to Register a Domain Name
WordPress Overview
Creating an Online Resume/Portfolio
Creating a Blog
Installing Wordpress
Customizing your Website
Creating Content
Website SEO - How to rank better on Google
Google Analytics for your Website
On Page SEO 14
How to Research Your Keywords
Tools To help You Analyze Keywords
On Page Optimization - Content SEO
Understanding content Optimization
Optimizing Structure
Analyzing Content Quality
On Page Optimization - Technical SEO
Manage Website URLs
Identify and Remove Duplicate Content
Additional Optimization & Management
Webmaster tools
Moving To A New Domain Or Redesign
Google Business Listing 4

Understanding Google My Business
Setting Up and Optimizing Google+ Business Listing
Managing your Citations
Getting more Reviews For your Business
Optimizing Your Website For Local Search
OFF Page SEO 20

The Importance Of Links
Evaluating Backlinks
Methods Of Backlinks
Advanced Concepts and Best Practises To linking
Dealing With Problem Links
Long Term Content Planning 4
Overview of long-term content strategies
Planning a successful content strategy and avoid common mistakes
Understanding different types of content
Working with an editorial calendar
Measuring content performance
Measuring SEO Effectiveness 6

Measuring SEO Performance
Analyzing links and competitor analysis
Analyzing Keywords
SEO Site Audit
Google Analytics 16
Understanding the basics
Why Google analytics
How Google Analytics works
How to setup analytics account
Understanding full reports
Dashboard and shortcuts
Basic campaign and conversion tracking
Google Tag Manager 4

Starting out with Google Tag Manager
Setting up Google Tag Manager
Collecting data using the Data Layer, variables, and events
Using additional tags for marketing and remarketing
Module 2 SMM Social Media Marketing 2

What is social media?
History of social media marketing
Importance of social media
SMO strategy for business
Social media key concept
Business profile creation
Social Media Poster Creations Using Photoshop 4

Getting Acquainted with photoshop
Basic Image Manipulation
Color Basics & Painting Tools
Making Selection
Layers
Getting to know work area & Tools
Basic Photo correction
Retouching and repairing
Facebook Optimization and Marketing 16

Introduction to Facebook
Creating A Facebook Page For Your Business
Effective Facebook Marketing Strategy
Overview of facebook adverts and how it Works
Facebook Ads manager
Setting up Ads and campaigns
Introduction to audiences in Facebook ads and the various types.
The Facebook Pixel and remarketing in Facebook
Instagram Marketing 4
What Is Instagram All About
Setting Your Profile Up For Success
How to Build Followers and Gain Attention
Position Your Business on Instagram
Latest Instagram updates
Pinterest Marketing 2
Pinterest Business Marketing
Staying consistent with Pinterest
Creating Your Pinterest Business Account
Basics of Pinning - What You Should Know
Creating Pinterest Badges & Widgets
Twitter Marketing 2
Getting Started: Creating an Effective Twitter Profile
Twitter Fundamentals - Setup and Basic Functions
Importance of tweet quality to ensure engagement
Twitter Daily Operations and marketing strategy
LinkedIn Marketing 2
Boost Your LinkedIn Profile
Post on LinkedIn to Become an Expert
Add More LinkedIn Connections Using Advanced Search
Easily Get More Endorsements and Recommendations
Your LinkedIn Profile to Rank in Search Engines
Make Sure Your LinkedIn Profile Ranks in Search Engines
Use LinkedIn's Blogging Platform for More Visibility
LinkedIn Ads
YOUTUBE MARKETING (V-BLOGGING) 4

➔ Starting a channel New Channel Setup
Channel Strategy
Audience Engagement Playlists
Content Creation Checklist
Advantages of Monetization add thumbnail schedule videos
Fundamentals of a successful YouTube channel
Branding your Youtube Experience
Planning and Strategy the foundation for strong growth
Competitor analysis and Keyword Research
Free Tool for quick video analysis and Get Keywords
Video Planning, creation and Strategy
Video Editing Fundamentals & Promotion 4

Fundamentals of video editing using camtasia
Video Trimming and Noise Filtering
Camera Specs and Details
Framing & Lighting Instructions
Adjusting signal to audio ratio
Exporting & Importing Details
Social Media ROI 2

Social Media Marketing ROI Intro
Key elements of social media ROI calculation
Reasons to calculate social media ROI
How to calculate Social Media Marketing Return
Challenges with calculating return
Identify your SM goals and actions
Social Media Marketing ROI calculation
Benefits of social media beyond dollars
Enhancing your social media ROI
Calculate the value of action
Module 3 SEM Search Engine Marketing
Introduction to PPC Marketing 2
Overview of PPC Marketing Training

PPC Marketing for Your Business
Create effective ads
Learn keyword based bidding strategies
Keywords and quality score
Focus on negative keywords
Track and improve your campaigns
Introduction to Google AdWords - Part I 30

(Overview of google Adwords)
The Importance Of using Google Adwords

Understanding the Auction
The Importance of Ad Relevance
Relevant Landing Pages
Adwords Account Structure
Keyword Strategy & Tools
Google Analytics & Adwords
Introduction to online advertising and adwords
Adwords account and campaign basics
Adwords Targeting and Placement
Adwords Bidding and Budgeting
Optimizing Performance
Bidding Strategies
Search Network
Display network
Shopping Ads
Video Ads
Remarketing
Performance Monitoring and Conversion Tracking
Reports
Module 4 Affiliate Marketing 8

Fundamentals of affiliate marketing
Introduction to becoming an affiliate publisher
Introduction to becoming an affiliate advertiser
Analytics: How to track your networks
Module 5 HTML Landing Page & Thank You Page Creation 8

The Anatomy of a Landing Page
create successful landing pages
Basic HTML Frameworks and themes
Fundamental of styling
HTML Page Customization and Integration
Guiding the Next Step with Thank You Pages
create successful thank you pages
Email Marketing: 4
➔ Learn to setup your Email Delivery Infrastructure for better delivery.
➔ How to create effective Email Content
➔ Learn to acquire customers using Email Marketing
➔ Effectively using creative in Email Communication
➔ Nurturing & Automation:
➔ Resources to do situational analysis and progressive updates
INBOUND MARKETING 16
Essentials of an Effective Inbound Strategy
Optimizing Your Website for Search Engines
The Fundamentals of Blogging
Amplifying Your Content with Social Media
Enticing Clicks with Calls-to-Action
How do you create successful CTAs?
The Anatomy of a Landing Page
create successful landing pages
Guiding the Next Step with Thank You Pages
create successful thank you pages?
Sending the Right Email to the Right Person
How do you send the right email to the right person?
The Power of Smarketing
Smarketing critical to inbound success
Smarketing result in alignment
Integrate Smarketing into your organization?
Taking Your Sales Process Inbound
Ways to delight your customers
The seven customer delight guidelines

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PROFESSIONAL DIPLOMA IN DIGITAL MARKETING (PDDM)

Module Contents Hours

Module 1 Overview Of SEO Basics 2

WEB DEVELOPMENT USING WORDPRESS 8

Google Business Listing 4

OFF Page SEO 20

Measuring SEO Effectiveness 6

Google Tag Manager 4

Module 2 SMM Social Media Marketing 2

Social Media Poster Creations Using Photoshop 4

Facebook Optimization and Marketing 16

YOUTUBE MARKETING (V-BLOGGING) 4

Video Editing Fundamentals & Promotion 4

Social Media ROI 2

Module 3 SEM Search Engine Marketing

Introduction to PPC Marketing 2

Overview of PPC Marketing Training

Introduction to Google AdWords - Part I 30

The Importance Of using Google Adwords

Module 4 Affiliate Marketing 8

Module 5 HTML Landing Page & Thank You Page Creation 8

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