Scribd
Upload
42 views27 pages

Module 2

The document discusses the design thinking process which includes 5 stages: empathize, define, ideate, prototype, and test. These stages are not linear and can be iterative. Empathize involves understanding user needs through research. Define is stating the problem based on insights. Ideate challenges assumptions to create solutions. Prototype tests solutions experimentally. Test rigorously evaluates the complete product.

Uploaded by

Adila Kammadath
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
42 views27 pages

Module 2

The document discusses the design thinking process which includes 5 stages: empathize, define, ideate, prototype, and test. These stages are not linear and can be iterative. Empathize involves understanding user needs through research. Define is stating the problem based on insights. Ideate challenges assumptions to create solutions. Prototype tests solutions experimentally. Test rigorously evaluates the complete product.

Uploaded by

Adila Kammadath
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 27

Module 2

Design Thinking Approach


Design thinking process
Design thinking process
Design thinking process
Design thinking process
Design thinking process

 Design Thinking is a design methodology that provides a solution-based approach


to solving problems.
 It’s extremely useful in tackling complex problems that are ill-defined or
unknown
 Design thinking is a non-linear, iterative process that teams use to understand
users, challenge assumptions, redefine problems and create innovative solutions
to prototype and test.
 Iterative design is a design methodology based on a cyclic process of prototyping,
testing, analyzing, and refining a product or process.
 The five stages of Design Thinking,
Empathize, Define (the problem), Ideate, Prototype, and Test.
These stages are not always sequential, and teams often run them in parallel, out of
order and repeat them in an iterative fashion.
5 stages of design thinking
5 stages of design thinking
Empathize -Research Your Users' Needs
 The first stage (or mode) of the Design Thinking process involves developing a
sense of empathy towards the people you are designing for, to gain insights
into what they need, what they want, how they behave, feel, and think, and
why they demonstrate such behaviors, feelings, and thoughts when
interacting with products in a real-world setting.
Empathize- Research Your Users' Needs
 If we are to empathize with users, we should always try to adopt the mindset
of a beginner.
 What this means is that, as designers (or design thinkers), we should always
do our best to leave our own assumptions and experiences behind when
making observations.
 Our life experiences create assumptions within us, which we use to explain
and make sense of the world around us.
 We should constantly and consciously remind ourselves to assume a beginner’s
mindset.
 It’s helpful if you always remind yourself never to judge what you observe,
but to question everything—even if you think you know the answer—and
to really listen to what others are saying.
Empathize
Empathize
Define- State Your Users' Needs and
Problems
Define

 During the Define stage, you put together the information you have created
and gathered during the Empathize stage.
 Analyze your observations and synthesize them in order to define the core
problems that you and your team have identified up to this point.
 Define the problem as a problem statement in a human-centred manner.
 The Define stage will help the designers in your team gather great ideas to
establish features, functions, and any other elements that will allow them to
solve the problems.
 Allow users to resolve issues themselves with the minimum of difficulty.
 In the Define stage you will start to progress to the third stage, Ideate, by
asking questions which can help you look for ideas for solutions.
Ideate-Challenge Assumptions and Create
Ideas
Ideate

 During the third stage of the Design Thinking process, designers are ready to
start generating ideas.
 You’ve grown to understand your users and their needs in the Empathize
stage, and you’ve analyzed and synthesized your observations in the Define
stage, and ended up with a human-centered problem statement.
 The solid background of knowledge from the first two phases means you can
start to “think outside the box”, look for alternative ways to view the
problem and identify innovative solutions to the problem statement you’ve
created.
 It is important to get as many ideas or problem solutions as possible at the
beginning of the Ideation phase.
Prototype-Start to Create Solutions
Prototype
 This is an experimental phase.
 The aim is to identify the best possible solution for each problem found.
 The design team will now produce a number of inexpensive, scaled down
versions of the product or specific features found within the product, so they
can investigate the problem solutions generated in the previous stage.
 Prototypes may be shared and tested within the team itself, in other
departments, or on a small group of people outside the design team.
 The solutions are implemented within the prototypes, and, one by one, they
are investigated and either accepted, improved and re-examined, or rejected
on the basis of the users’ experiences.
 By the end of this stage, the design team will have a better idea of the
constraints inherent to the product and the problems that are present, and
have a clearer view of how real users would behave, think, and feel when
interacting with the end product.
Test - Try Your Solutions Out
Test
 This is the final stage of the 5 stage-model.
 Designers or evaluators rigorously test the complete product using the best
solutions identified during the prototyping phase.
 In an iterative process, the results generated during the testing phase are
often used to redefine one or more problems and inform the understanding of
the users, the conditions of use, how people think, behave, and feel, and to
empathize.
 Even during this phase, alterations and refinements are made in order to rule
out problem solutions and derive as deep an understanding of the product and
its users as possible.
Divergent and Convergent thinking
Divergent Thinking

 Divergent thinking is a thought process or method used to generate creative


ideas by exploring many possible solutions.
 Divergent thinking typically occurs in a spontaneous, free-flowing, ‘non-
linear’ manner, such that many ideas are generated in an emergent cognitive
fashion.
 Many possible solutions are explored in a short amount of time, and
unexpected connections are drawn.
Convergent thinking

 ‘It generally means the ability to give the “correct” answer to standard
questions that do not require significant creativity, for instance in most tasks
in school and on standardized multiple-choice tests for intelligence.
 Convergent thinking is the type of thinking that focuses on coming up with
the single, well-established answer to a problem.
 Convergent thinking is used as a tool in creative problem-solving.
judgments.[2]
 This contrasts with divergent thinking where judgment is deferred while
looking for and accepting many possible solutions.’
Divergent and Convergent thinking
Design thinking in a team environment

 Team sizes may vary depending upon the challenge at hand.


 Cross-disciplinary teams will provide you with the best results.
 Teams may consist of people unfamiliar with each other, with external
members brought on board either as specialists or facilitators depending on
the availability of skills.
 To make a Design Thinking project successful, we need T-shaped people.
 T-shaped people have a depth of knowledge and experience in their own
fields but they can also reach out and connect with others horizontally and
create meaningful collaborations.
 A Design Thinking team should ideally be a cross/multi-disciplinary team
consisting of a mix of specializations, including specialists associated with
problem areas contributing but not dominating the journey.
Illustrate the design thinking approach for designing a bag for college students within a limited budget. Describe each stage of the process and the
iterative procedure involved. Use hand sketches to support your arguments.
Construct a number of possible designs and then refine them to narrow down to the best design for a drug trolley used in hospitals. Show how the
divergent-convergent thinking helps in the process. Provide your rationale for each step by using hand sketches only.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy