Swadha Agri Private Limited

Jorkat, Palamu, Jharkhand

www.swadhaagri.com

JANUARY 2024
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 PROBLEMS
Consumers’

Quality & service of milk and related

Rural Farmers, esp. women (1-2 cows), products in Tier II and III cities
unable to sell to nearby cities

Inconvenience to travel to a physical

Low fluctuating daily prices from location to buy milk on a daily basis
Cooperatives and consolidators
Accounting for milk payments,
holidays, order changes etc.
Absence of formal system of grievance
redressals

Farmers’

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 SOLUTIONS
A full-stack tech platform that can track and manage the entire Cow to Consumer milk supply chain

Quick Grievance Redressal through centralized Customer/ vendor care during business hours

Consumers’ Farmers’

✓ Home delivery ✓ Collection of milk from doorstep

✓ Hygienically packed sealed glass bottle ✓ SMS alerts about milk quantity, quality,

✓ Monthly post-paid subscription invoice & payments

✓ Flexible delivery slots ✓ Farmers keep a track of their supplies

✓ SMS alerts on every activity in account ✓ Payments directly in their bank accounts

for security ✓ Flat fair rate and bonus

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Full-stack tech platform for Cow to Consumer milk
supply chain

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 Full-stack tech platform
‘Swadha’ – Customer Interface
▪ Easy registration, location based category,
products, pricing & offers

▪ Convenient subscription management,

delivery slots

▪ Transparent postpaid billing and payment

history

▪ Real-time delivery status notifications

▪ One touch complaint registration

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Full-stack tech platform
‘Samitra’ – Farmer/Vendor Management

▪ Easy Onboarding

▪ Real-time Supply Tracking

▪ Automated Billing & Payment

▪ Complaint & Resolution Mechanism

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Full-stack tech platform
‘SAPL’ – Delivery Management
▪ Efficient delivery, collection, QC and payment
management

▪ Integrated quality check and weighing

▪ Bottle Management and GPS Tracking

▪ Real-time communication and updates with

route management (geotagging of customer
house with photo and priority setting)

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MARKET VALIDATION (AUG 21 – JAN 24)

2000+ 4.5 lakh+ 41%

Customers Successful Orders Gross Margins

25+ 350+ 96%

Employees Farmers Repetitive Orders

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TRACTION
REVENUE BY YEAR

KEY METRICS 4.5 CR

CUSTOMERS ORDERS REVENUE

1.3 CR
2021-22 500 40,000 ₹ 32 Lakh

92 L
2022-23 1,200 1,30,000 ₹ 92 Lakh

2023-24 4,000 2,10,000 ₹ 1.3 Cr 33 L

2024-25 15,000 5,40,000 ₹ 4.5 Cr

2021-22A 2022-23A 2023-24P 2024-25P

ANNUAL REVENUE (L= LAKH, CR = CRORE)

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TARGET MARKET (12 Tier II & III Cities)

₹ 6,300 Cr ₹1,900 Cr ₹ 98 Cr 5%
Total Serviceable Serviceable Estimated
Available Available Obtainable Target Market
Market Market Market Share

Target Market
▪ We are profitably running our business in Palamu since July 2021
▪ In next 3 years, we plan to expand to 10 more Tier II and III cities in Jharkhand
▪ 10 target cities are: Dhanbad, Bokaro, Ranchi, Jamshedpur, Chaibasa, Ramgarh, Hazaribagh, Dumka, Godda
▪ Garhwa and Latehar will be served from Palamu because of proximity advantage

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 2002 M
LATEHAR 143 M
7M

3618 M
GODDA 177 M
9M

3886 M 727 K
GARHWA 205 M 52 K
10 M
10 K

LATEHAR
3639 M
DUMKA 248 M
12 M
1314 K
4413 M 64 K
CHAIBASA 640 M

GODDA
32 M 12 K

TAM
5580 M
PALAMU 650 M 1323 K
33 M
70 K

SAM
GARHWA

5308 M 13 K
HAZARIBAGH 842 M
42 M

2905 M 1321 K

SOM
RAMGARH 1282 M 90 K
TARGET MARKET

64 M
DUMKA

17 K
6437 M
BOKARO 3070 M
154 M
1502 K
218 K
TOTAL VS AVAI LAB LE VS OB TAI N AB LE

8543 M
DHANBAD 3887 M 45 K
CHAIBASA

194 M
Total Population

7300 M
JAMSHEDPUR 4056 M 1940 K
203 M
226 K
40 K
PALAMU

9631 M
RANCHI 4155 M
208 M
1734 K
275 K
Urban Population

49 K
HAZARIBAGH

LATEHAR 45 M
3M 949 K
419 K
GODDA 82 M
4M 81 K
RAMGARH
P OP U LATI ON I N 1 2 TARGE T CI TI E S

GARHWA 82 M
4M 2062 K
Urban households

984 K
DUMKA 82 M 189 K
BOKARO

6M

CHAIBASA 93 M
14 M 2684 K
1221 K
Annual Total Milk Consumption

PALAMU 120 M 232 K

DHANBAD

14 M

HAZARIBAGH 108 M
17 M 2294 K
1275 K
RAMGARH 59 M 259 K
26 M
JAMSHEDPUR

BOKARO 128 M
61 M 2914 K
1257 K
RANCHI

167 M 243 K
DHANBAD 76 M
AN N U AL CON SU M P TI ON OF M I LK

JAMSHEDPUR 142 M
79 M
Annual Urban Milk Consumption

Source: Census of India 2011, National Dairy Development Board data 2019-20

RANCHI 181 M
78 M
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REVENUE MODEL Company Owned Franchise Units
Units Franchise fee and
Revenue from sales of
percentage share in
milk and milk products
• Sell at gross margin of 40-45%, from company-owned
their top-line sales from
franchise-operated units
which is at par or lower than price and operated units
offered by local milkmen and milk
brands

• For B2B customers (20% of total

sale), prices are kept lower by 20-25% SAAS Model Database to
Fintech
Revenue from offering
NBFCs can use our
our technology solutions
database to identify the
through SAAS model
best dairy farmers.

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 2-YEAR ACTION PLAN

Android App IOS App

Launch Launch
Aug Feb
FY 2023-24
Apr May Jun Jul Sep Oct Nov Dec Jan Mar
Launch in
2,000
Garhwa
Customers
Onboarding of Onboarding of
Franchise Agreement Launch in Franchise in clients on SAAS
Documentation Dhanbad Bokaro​ (FOFO) Model
Jun Sep Mar
FY 2024-25
Apr May Jul Aug Oct Nov Dec Jan Feb
15,000
Onboarding to 7,000
Customers
start for 2 Customers
Franchise
(FOFO)

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 COMPETITIVE ANALYSIS
Subscription Based Dairy Cos Dairy Tech Solutions
Swadha Country Delight Milk Mantra Dodhvale Pride of Cows MilkMan ORight Prompt Connect
Delivery
App for Delivery Exec ⛌ ⛌ ⛌
Add Order ⛌ ⛌ ⛌ ⛌ ⛌ ⛌ ⛌
Route Preference ⛌ ⛌ ⛌ ⛌
House Tagging & Picture ⛌ ⛌ ⛌ ⛌ ⛌ ⛌ ⛌

Add Cash Payment for Approval ⛌ ⛌ ⛌ ⛌ ⛌ ⛌

Accept online payment thru instant QR ⛌ ⛌ ⛌ ⛌ ⛌ ⛌ ⛌

Customers
App for Customers ⛌ ⛌ ⛌
Postpaid Subscription ⛌ ⛌ ⛌ ⛌ ⛌ ⛌
Prepaid Subscription ⛌ ⛌
Localised Pricing ⛌ ⛌ ⛌ ⛌ ⛌ ⛌ ⛌
Home Delivery ⛌ ⛌
Freshness of Milk (< 12 hrs) ⛌ ⛌ ⛌ ⛌ ⛌ ⛌ ⛌
Pasteurised Milk ⛌ ⛌ ⛌ ⛌
Other Culinary Products ⛌ ⛌ ⛌
Franchise Module ⛌ ⛌ ⛌ ⛌ ⛌ ⛌ ⛌
COMPETITIVE ANALYSIS
Subscription Based Dairy Cos Dairy Tech Solutions
Swadha Country Delight Milk Mantra Dodhvale Pride of Cows MilkMan ORight Prompt Connect
Procurement
Own Farm ⛌ ⛌ ⛌ ⛌ ⛌ ⛌ ⛌
Procurement through farmers ⛌ ⛌ ⛌ ⛌
Farmer Self Registration & KYC ⛌ ⛌ ⛌ ⛌ ⛌ ⛌ ⛌
Farmer App ⛌ ⛌ ⛌ ⛌ ⛌ ⛌
Min Fixed Price to farmers ⛌ ⛌ ⛌ ⛌ ⛌ ⛌ ⛌
Bonus to Farmers ⛌ ⛌
Collection Centres ⛌ ⛌
Collection Centre App ⛌ ⛌ ⛌ ⛌ ⛌ ⛌ ⛌
IoT enabled Collection Centres ⛌ ⛌ ⛌ ⛌ ⛌ ⛌
Collection Drivers ⛌ ⛌ ⛌

App for Collection Drivers and GPS ⛌ ⛌ ⛌ ⛌ ⛌ ⛌

IoT enabled QC ⛌ ⛌ ⛌ ⛌ ⛌ ⛌ ⛌

Packaging
Packaging and Shipping App ⛌ ⛌ ⛌ ⛌ ⛌ ⛌
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REQUIRED FUNDS & ALLOCATION
MISCELLEANEOUS MACHINERY
5% 20%

REQUIRED FUNDING
INR 2 crore VEHICLES
20%
CUSTOMER &
AQUISITION DEPLOYMENT
30%

OFFICE
INFRASTRUCTURE
10%

WORKING CAPITAL
20%
Breakup of deployment of fund amounting to ₹ 2 crore
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