Pre and Post Test

1.
In social media marketing, which includes social media management tools from a
third party?
 Hootsuit
2. It is a social media app that allows users to share photos and videos from their lives,
add captions, edit filters, tweak settings, engage with others, explore and creep, and
so, so much more.
 Instagram
3. List below are the types of Google Adsense Ads, except ___________.
 Sound ads
4. What is not the function of Google Analytics?
 Create adset
5. What is Reach mean in Social Media Marketing?
 How many unique persons who are exposed by your content/page?
6. Google Ads is organized into these three layers.
 Account, Campaign, Ad Group.
7. The strategy of marketing digital use approach of soft selling to make the contents
attracts the attention of prospective customers is ________________.
 Content marketing.
8. A _____ can store information about which web pages a user visited in the past, and
is maintained in the user's browser.
 Cookie
9. Method that allows advertisers and publishers to display relevant ads and marketing
messages to users based on their web-browsing behavior is ________________.
 Behavioral Targeting.
10. Structure of a Facebook advertising campaign consists of three levels.
 Campaign - Adset - Ad
11. What are the two types of budget in setting up budget for Facebook Ads?
 Daily Budget and Lifetime Budget
12. What is Double Opt-in?
 Adds an additional step to the email subscription opt-in process, requiring a user
to verify their email address and confirm interest
13. What is the term given to ads that are generally placed between a webpage's
masthead and content?
 Leaderboard ads
14. In creating Subject Lines & Pre-Header in email marketing characters of words keep
maximum in how many characters?
 45 characters
15. When doing email marketing open rate metrics become very important, because
 To know the percentage of emails opened
16. You have heard that Google operates the _____ _____ to allow advertisers publish
rich media ads on a variety of news sites, blogs and other relevant sites across the
Internet.
 Display Network
17. (Pic) Which one of the following is not considered as a goal within Google Analytics?
 File download
18. (Pic) What activity is illustrated in the Google screen shown below?
 Trends analysis
19. In what tab in Google Analytic we can find the "Information about Most Viewed
Pages, Top Entry Pages, and Top Exit Pages"?
 Behavior
20. How many URLs maximum we can put in "Email Marketing Call To Action"?
 3 URLs
21. (Pic) What does the term CPA refer to?
 Cost Per Acquisition
22. What is the content marketing that is changing the data into visual format image
that is appealing and easy to read?
 Infographics
23. Which one of the following is NOT metrics for YouTube?
 Fans
24. It is an objective campaigns on Facebook Ads that direct users to add traffic to a
website or blog.
 CTW
25. What is the percentage of text in all images in order to be optimal for use as
advertising material on Facebook Ad?
 20%
1. Which series below reflects the Google AdWords account hierarchy?

 Account - Campaign - Ad Group - Ad
2. You understand there is a valuable metric which measures the effectiveness of
campaigns you run in relation to sales of different products. What is this called?
 Conversion rate
3. What is not the function of Google Analytics?
 Create Adset
4. "We can do A/B testing to test performance of our content and landing page", in this
action what does A/B testing mean?
 Test many combinations of elements within a single page
5. In addition to classify and facilitate searches in social media. hashtag can also be
optimized for ________________________.
 Branding and cross- platform campaigns
6. What is the term used to describe when a customer arrives at a specific web page
and completes a pre-defined action?
 Conversion
7. It is an objective campaigns on Facebook Ads that direct users to add traffic to a
website or blog.
 CTW
8. What is the content marketing that is changing the data into visual format image
that is appealing and easy to read?
 Infographics
9. What is the practice of setting your ad copy to change based on the search phrase
used known as?
 Dynamic Keyword Insertion
10. What is Double Opt-in?
 Adds an additional step to the email subscription opt-in process, requiring a user
to verify their email address and confirm interest
11. The strategy of marketing digital use approach of soft selling to make the contents
attracts the attention of prospective customers is ________________.
 Content marketing
12. (Pic) What does the formula shown below calculate?
 Click Through Rate

13. Main factor that affect Website SEO can be classified into _______________.
 Technical, On Page, Off Page
14. What is AIDA stands for?
 Awareness. Interest. Desire. Action
15. What are the two types of budget in setting up budget for Facebook Ads?
 Daily Budget and Lifetime Budget
16. Which one is NOT a benefit of UX optimization?
 Increase Bounce Rate
17. You have heard that Google operates the _____ _____ to allow advertisers publish
rich media ads on a variety of news sites. blogs and other relevant sites across the
Internet.
 Display Network
18. What role in a page in Facebook Business Manager that has all the functions and
access?
 Admin
19. List below are the types of Google Adsense Ads, except ___________.
 Sound ads
20. What is buyer persona?
 Research-based profile that depicts a target customer.
21. The Insta story can do "swipe up" directly to the website / blog / channel youtube
when it has________________
 More than 10.000 followers
22. What is Programmatic Advertising?
 Automatic process of planning, buying and selling ad inventory
23. Tools that creating a custom link or URL based campaign and medium that can be
done an effective monitoring is _______________.
 UTM Builder
24. What is the term given to ads that are generally placed between a webpage's
masthead and content?
 Leaderboard ads
25. What is the term used to describe a concise and direct instruction to the end user
about what to do next contained within an ad called?
 Call to Action
26. A feature of Twitter that most digital marketer use to make a thread of writing of a
related products that being sold.
 +and Tweet All
27. It is usually called one of the basis in determining the target marketing in a form of
classification according to the age group. gender. education. level of welfare and
other.
 SES (Social Economy Status)
28. Which one of the following is a factor that does NOT impact the Quality Score within
Google Adwords?
 Bid
1. Google has a formal measure to indicate the relevance and correlation of your ad
with the landing page used. What is this called?
 Quality Score
2. In a company or organization. a task who's handling complaints from customers on
media social account is the task of __________________.
 Customer Care Division
3. What is objective of CPM Bidding in Google Ads?
 Brand Awareness
4. Who has all access in Facebook Ad Account Role?
 Admin
5. Consumers in this digital age wants a fast service. either when they want to find out
information about a product more in-depth and when filing a complaint. What is the
appropriate services for this marketing strategy?
 Chatbot
6. Which one is NOT a benefit in using CPC Bidding in Google Ads?
 Chance to exceed the budget
7. Metrics for measuring conversion and revenue is ______________.
 Web Traffic, Goal Conversion (leads,etc), Revenue (sales)
8. (Pic) What term describes the process of collecting. measuring and analyzing website
data?
 Web Analytics
9. To grow engagement of each brand. it is required to do gamification such as digital
activities. Below are some of the examples of digital activity. except ________.
 Bonus voucher at the stand
10. Deciding how much to pay within an ad campaign is part of the ____ strategy.
 Bidding
11.

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1. Which series below reflects the Google AdWords account hierarchy?

 Click Through Rate

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