Aaf020-1 Sem2 As02m Data Set
Aaf020-1 Sem2 As02m Data Set
DATA SOURCE:
Nike. (2023). Nike's net income worldwide from the fiscal years of 2005 to
2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 03,
2024. https://www.statista.com/statistics/241685/net-profit-of-nike-since-
2005/
Nike's marketing
expenses worldwide Nike's global revenue
from 2014 to 2023 2014-2023
DATA SOURCE:
Nike. (2023). Nike's revenue worldwide from the fiscal years of 2005 to 2023 (in million U.S.
dollars). Statista. Statista Inc.. Accessed: January 03, 2024.
https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/
Nike. (2023). Nike's advertising and promotion costs from the financial years of 2014 to 2023 (in
billion U.S. dollars). Statista. Statista Inc.. Accessed: January 03, 2024.
https://www.statista.com/statistics/685734/nike-ad-spend/
Footwear segment revenue of Nike, Adidas & Puma 2010-2022
DATA SOURCE:
Number of
employees of Nike
worldwide from
the fiscal years of
2009 to 2023
2009 34,300
2010 34,400
2011 38,000
2012 44,000
2013 48,000
2014 56,500
2015 62,600
2016 70,700
2017 74,400
2018 73,100
2019 76,700
2020 75,400
2021 73,300
2022 79,100
2023 83,700
DATA SOURCE:
2 https://www.forbes.com/sites/greatspeculations/2019/07/01/nikes-q4-2019-earnings-miss-due-to-currency-headw
3 https://www.forbes.com/sites/andriacheng/2020/09/22/nikes-result-is-another-sign-coronavirus-is-widening-the-r
4 https://www.reuters.com/article/idUSKBN2BB03W/
5 https://www.forbes.com/sites/brianbushard/2023/12/19/2023-layoff-tracker-intel-cuts-235-employees/?sh=6b5ad
6 https://www.cnbc.com/2020/09/23/nikes-ceo-says-digital-is-here-to-stay-e-com-business-fuels-sales.html
7 https://www.forbes.com/sites/kurtbadenhausen/2020/05/03/michael-jordans-1-billion-nike-endorsement-is-the-b
8 https://www.theguardian.com/business/2023/may/18/nike-tax-fines-temporary-workers
9 https://www.studysmarter.co.uk/explanations/business-studies/business-case-studies/nike-marketing-strategy/
10 https://www.studysmarter.co.uk/explanations/business-studies/business-case-studies/nike-sweatshop-scandal/
11 https://advantage.marketline.com/Company/Profile/nike_inc?swot
12 https://www.statista.com/topics/1243/nike/#topicOverview
(Access through the university library website)
(Access through the university library website)