Meghalaya 1

A study on
DIGITAL MARKETING
With Reference to
HOTEL MEGHALAYA, VISAKHAPATNAM
A Project Report Submitted In Partial Fulfilment Of
The Requirement for the Award of Degree of
BACHELOR OF BUSINESS ADMINISTRATION
Submitted By
---------------------
Under the esteemed guidance
Ms.G.Gayathree, MBA
Lecturer and project guide
Department of Management studies
ADITYA DEGREE COLLEGE

Affiliated to Andhra University
VISAKHAPATNAM
2019-2022
DECLARATION
I K. YASHWANTH hereby declare that the project report entitled “A STUDY ON DIGITAL
MARKETING” with reference to HOTEL MEGHALAYA, VISHAKAPATNAM submitted is for the
partial fulfillment for the award of BACHELOR OF BUSINESS ADMINISTRATION,from the
department of management studies, ADITYA DEGREE COLLEGE affiliated to Andhra University is
geniune and bonafide work done by me and is not submitted to any other university or
published any time before.
PLACE: VISHAKAPATNAM K.YASHWANTH

DATE: Reg.No.-119127207051
CERTIFICATE
This is to certify that the Project work entitled A Study on "DIGITAL MARKETING” with
reference to The Hotel Meghalaya, VISHAKAPATNAM.submitted by K.YASHWANTH
bearing Reg.no:119127207051 in partial fulfillment of the requirements for the award of the
degree of BACHELOR OF BUSINESS ADMINISTRATION from ADITYA DEGREE
COLLEGE, Affiliated to Andhra University, Vishakhapatnam is a bonafide work done by him.
M.CH.KISHORE BABU,MBA
PRINCIPAL
CERTIFICATE
This is to certify that the project entitled “A STUDY ON DIGITAL MARKETING with reference to
HOTEL MEGHALAYA,VISAKHAPATNAM being submitted by KANAMARLAPUDI YASHWANTH bearing
Regd. No. 119127207051 in partial fulfilment of requirements for the award of degree of Bachelors of
Business Administration in Aditya Degree College, Asilmetta, (Affiliated to Andhra University)
Visakhapatnam is a record of bonfire work done by him, under the guidance and supervision.
Dr.K.G.K.PATNAIK,MHRM,PH.D. MS.G.GAYATHREE
HOD PROJECT GUIDE
INTERNAL EXAMINER: EXTERNAL EXAMINER:
______________________ __________________________
ACKNOWLEDGEMENT
Apart from the efforts of me, the success of this research work depends largely on
the encouragement and guidelines of many others. I take this opportunity to express any
gratitude to the concerned that have been instrumental in the successful completion of this
project.
I would like to thank Dr.N.SESHA REDDY, Chairman,Dr.N.DEEPAK REDDY,secretary,of

Aditya educational institutions fir their kind encouragement.
I would like to thank our Academic director Mr.B.E.V.L.NAIDU, Aditya educational

institutions for his support and encouragement.
I would like to thank our principal Mr.M.CH.KISHORE BABU,Aditya degree college

Vishakhapatnam for the support and encouragement.
I am also thankful to our Head of the Department Dr.K.G.K PATNAIK, who helped me for
the successful completion of my research work and he also motivated many times during my
study by giving a clear picture of research during department meetings which have helped me
to involve in work with utmost curiosity and involvement.
I extended my heartfelt gratitude to my project guide G.Gayathree, LECTURER, and project

guide,for her consistent encouragement which were the main reasons to bring the work to
present shape.
Finally, I would like to thank other faculty members and senior scholars for their
extended co-operation and suggestions which have helped a lot. Lastly, I would like to thank my
parents for their encouragement and support to complete the project successfully.
INDEX
1 CHAPTER-I
INTRODUCTION
NEED FOR THE STUDY
SCOPE OF THE STUDY
OBJECTIVES OF THE STUDY
METHODOLOGY OF THE STUDY
LIMITATIONS OF THE STUDY
2 CHAPTER-II
INDUSTRY PROFILE
COMPANY PROFILE
3 CHAPTER-III
THEORETICAL FRAMEWORK
4 CHAPTER-IV
DATA ANALYSIS & INTERPRETATION
5 CHAPTER-V
FINDINGS
SUGGESTIONS
CONCLUSION
6 BIBLIOGRAPHY
7 ANNEXURE
QUESTIONNAIRE
CHAPTER-I
 INTRODUCTION
 NEED FOR THE STUDY
 SCOPE OF THE STUDY
 METHODOLOGY OF THE STUDY
 OBJECTIVES OF THE STUDY
 LIMITATIONS OF THE STUDY
CHAPTER-II
INDUSTRY PROFILE
&
COMPANY PROFILE
CHAPTER-III
THEORETICAL FRAMEWORK
CHAPTER-IV
DATA ANALYSIS
CHAPTER -V
 FINDINGS
 SUGGESTIONS
 CONCLUSIONS

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Meghalaya 1

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A study on

Department of Management studies

ADITYA DEGREE COLLEGE

PLACE: VISHAKAPATNAM K.YASHWANTH

HOD PROJECT GUIDE

INTERNAL EXAMINER: EXTERNAL EXAMINER:

I would like to thank Dr.N.SESHA REDDY, Chairman,Dr.N.DEEPAK REDDY,secretary,of

I would like to thank our Academic director Mr.B.E.V.L.NAIDU, Aditya educational

I would like to thank our principal Mr.M.CH.KISHORE BABU,Aditya degree college

I extended my heartfelt gratitude to my project guide G.Gayathree, LECTURER, and project

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