Care The First Step in Tech Innovation For Entrepreneurs

Care the First Step in Tech Innovation for Entrepreneurs
- Evidence-based innovation
- Work the problem
- Problems worth solving
- Intraprenurial pathways
Steve Blank, Evidence-based Entrepreneurship (YT Video)
Startup – temporary organization designed to search for scalable and repeatable business model
Lean Startup/Evidence-based Curriculum
- Business Model Canvas – Alexander Osterwalder canvas, frame our hypotheses

- Customer Development Process – process that get us outside the building or lab to test those hypotheses and
turn them into facts
- Agile Engineering – build minimum viable products and get feedback
- Hypotheses – Experiment – Data and talk to mentors about these
Investment Readiness Level – formal way to quantify relative risks, data driven
1. Investment Readiness – Levels 1 & 2
Hypotheses
- Value proposition summarized

- Canvas hypotheses articulated
2. Levels 3&4
Problem/Solution Fit
- Problem solution fit

- Low fidelity MVP (Minimum Viable Product)
3. Levels 5&6
Validate
- Product/Market fit
- Right side of canvas
4. Level 7&8
Validate
- Left side of canvas
5. Level 9
Metrics that Matter
Innovation at ASU (YT Video)
Innovation = something new and better that humans value at scale to broad cross section of population
Intrinsic value – learning value
Extrinsic value – product of intrinsic value

1. Care
2. Aim to improve status quo for people
3. Experiment iteratively and relentlessly
Web 2.0 Expo SF 2010: Eric Ries, "The Lean Startup: Innovation Through Experimentation.” (YT Video)
Elements of Entrepreneurship
- Change the world

- Build an organization of lasting value
- Make customers’ lives better
Which activities are value-creating and which are waster?

Care as a Disposition and Mindset
1. Care – Identify problems worth solving. Assess the hallmarks and value of intrapreneurship.
DESIGN THINKING
1. Understanding the Problem

2. There are three dimensions of a ‘good’ solution: it must be desirable, viable and feasible.
In order to best help the firm, we deployed practices underpinning five key principles:
1. Get out of the building: Cease endless debate and instead rely on customer interactions to build empathy and
validate understanding early and often.
2. Bring feedback forward: Build short feedback loops into software delivery to surface risks early and allow
continuous adaptation of the plan to maximise impact. Enable this by delivering software in small, incremental
pieces that move from idea to production quickly.
3. Diverge vs. converge: Be comfortable diverging and fully exploring the problem space, rather than prematurely
converging on the wrong solution.
4. Externalise work: Use whiteboards, virtual shared spaces, printouts and sticky notes to build a shared
understanding of the problem with the team.
5. Continuously improve our process: Ensure we sharpen our approach, simplify our processes and strengthen the
team - using retrospectives as a common method.
Understand the four types of pain points.

Before you start marketing your product or service to the masses, you have to think about what kind of problem you
hope to solve with your brand. Generally speaking, there are four different types of pain points, all of which can be
broken down into many smaller categories. These are the four main types and an example of a struggle associated with
the problem.
1. Cost: Prospects want something comparable to what they are currently using at a cheaper rate, or
without additional costs and fees.
2. Productivity: Prospects feel as if they are wasting their time or less productive due to their current
product, or lack of a product. For example, a business decides to use a team chat program over
traditional email to save time, increase productivity and communicate with their remote staff.
3. Ease of process: Potential customers are having trouble with a complicated or unnecessary process
and looking for something to make their lives easier. In this case, you could imagine that software that
regulates and organizes leads makes the lead nurturing process easier.
4. Assistance: Customers invest in a product or service only to discover that they have limited technical
support or product assistance. This could manifest if a business creates a business model that solves
complex problems for the user but doesn’t explain how the customer can use the product after
purchase.
Driving Innovation
Question: Who conceives of transformational ideas? Employees. Only eight of the thirty most transformative
innovations were first conceived by entrepreneurs; twenty-two were conceived by employees. Without their
inventiveness, we might not have a mobile phone to reach for in the morning, an internet to connect it to, or an email to
send. If we got sick, we would not be able to get an MRI or have a stent implanted.
Question: Who develops the idea? Corporate and institutional collaboration. The second chapter of the
entrepreneurial hero story has the entrepreneur working alone or with a small team to develop the idea. Actually, only
seven of the thirty were developed this way. Most transformative innovations come to life when a larger community
forms around the idea to develop it. In this stage, academia and institutions start to play a major role, particularly when
the innovation has significant social value.
Question: Who commercialized the idea? Competitors. But management didn’t fully understand what their personal
computer (called the Programma 101) was, and they didn’t appreciate its market potential. So for their display at the
1964 World’s Fair, Olivetti put a mechanical calculator front and center in its booth, and put the Programma 101 in a back
room as an interesting oddity they were experimenting with. But when an Olivetti representative showed the audience
what the Programma 101 could do, they were stunned. This little device could perform intricate calculations—like the
orbit of a planet—that until then had required mainframes that filled entire rooms.
Instructions:
First, brainstorm and jot down a list of five personal domains of interest in the following three categories:
 Future self
 Life-long interests
 Your current passions

Next, identify your top three domains of interest in any of the categories.
Finally, of these three top choices, pick one you'd like to focus on within this course.
Your work should be a list of at least 15 items, organized by category, with your top three, and ultimate choice identified.
Consider:
 What domain of your life are you most excited about or curious about improving (e.g., a hobby or a professional
area of interest)?
 Your top domain of interest should probably be a hobby, ideal profession, or life-long passion, NOT something
you've been thinking about in the past few hours or days or something that has to do with your character or
psychological development.
 Also, please try NOT to choose a domain of interest related to your life as a college student. It may feel relevant
now but will not serve as an ideal starting point within this course.
 As you decide, also consider how you might narrow this "top choice" domain by identifying a problem or
opportunity you are curious about within this domain of interest.
Examples:
Here are some of the most common top-choice domains of interest:
 Finance
 Tech and gaming
 Sports
 Arts and entertainment
 Transportation and vehicles
 Beauty and fitness
 Shopping and consumer products
 Travel
 Food and drink
As you decide, also consider how you might narrow this "top choice" domain by identifying a problem or opportunity
that you are personally curious about within this domain of interest.
Expectations:
 Your work should be a list of at least 15 items, organized by category, with your top three, and ultimate choice
identified.

Care The First Step in Tech Innovation For Entrepreneurs

Uploaded by

Copyright:

Available Formats

Care The First Step in Tech Innovation For Entrepreneurs

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Care The First Step in Tech Innovation For Entrepreneurs

Uploaded by

Copyright:

Available Formats

Care the First Step in Tech Innovation for Entrepreneurs

Steve Blank, Evidence-based Entrepreneurship (YT Video)

Lean Startup/Evidence-based Curriculum

- Business Model Canvas – Alexander Osterwalder canvas, frame our hypotheses

1. Investment Readiness – Levels 1 & 2

- Value proposition summarized

- Problem solution fit

- Left side of canvas

Metrics that Matter

Innovation at ASU (YT Video)

Intrinsic value – learning value

Extrinsic value – product of intrinsic value

2. Aim to improve status quo for people

3. Experiment iteratively and relentlessly

- Change the world

Which activities are value-creating and which are waster?

1. Understanding the Problem

Understand the four types of pain points.

 Your current passions

Here are some of the most common top-choice domains of interest:

 Tech and gaming

 Arts and entertainment

 Transportation and vehicles

 Beauty and fitness

 Shopping and consumer products

 Food and drink

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.