INTRODUCTION: Printed educational aids have been used since a long time and are found essentially

important in the classroom as well as mass education. However, rapid development in science and technology
has revolutionized the use of educational aids in the teaching-learning process. Today, we have so many
advanced educational aids which are far advanced in technology and usefulness than conventional educational
aids. However, conventional educational aids still have their importance in the teaching-learning process. One
of the important printed educational aids is leaflets. Leaflet is also known as a flyer. A flyer is one piece of
paper, usually the standard size of 81/2" x 11" (A4).

DEFINITION: Leaflets are printed educational aids of a single sheet paper folded to make a full page of
printed matter on a single side. A leaflet is commonly referred to as any piece of printed information, which
includes fact sheets, guides, small booklets, brochures and usually distributed for a campaign to disseminate the
information or message to a large population. Leaflets are printed educational media used to propagate a
message to a mass population in a short time.

TYPES OF LEAFLETS :

 Persuasive leaflets: Persuasive leaflets are used to spread a message and convince people through the
reason and logic printed in the leaflets.

 Informative leaflets: These leaflets are used to present the facts that are already known to the people in a
target group, and therefore attract and satisfy their curiosity.

 Directive leaflets: As the name suggests, these leaflets are used to offer special instructions and directions
to the people in a target group which is useful for directing and controlling their activities.

GUIDELINES FOR PREPARING LEAFLETS :

 A leaflet must be organized under the following headings-

- Heading: Leaflet heading is the part which is most prominently responsible for catching the attention of
people and is therefore considered as the most important part of the leaf let. The heading must be precise,
focused on the main theme and written in eye catching words and colours.

- Subheadings: Leaflet subheadings are essential when the main heading is not successful in covering the
theme of the main text. Further, subheadings may be required if stress is required on a specific point or used
to introduce a new paragraph in text so that a gap between the main heading and text can be obtained.

- Text: The text in leaflets must be as brief as possible and should begin with impressive and interesting
sentences to capture the attention of readers. Creditable and verifiable facts must be presented so that
readers can believe in the content and can make use of those facts.

- Pictures: To make the leaflet more eye catching, the pictures are mixed in the text so that it becomes more
easily understandable, interesting and meaningful.

 Good colour combinations and background must be used in organizing the leaflet so that leaflet could be
more attractive and amazing.
 The size of leaflet must be customized 'so that it is easy to carry and read.

 The written words must be large enough so that everyone including the elderly people with diminished
eyesight may read the content.

 Leaflets must be a good mixture of text, illustrations and pictures so that they become more interesting for
the readers.

ADVANTAGES OF LEAFLETS:
 Leaflets are a good combination of written words, illustrations and pictures so they are more widely
accepted.

 They should have facts to enjoy a high level of credibility and prestige in readers.

 They are considered a permanent source of message which cannot be alerted until and unless the leaflet is
tampered with.

 A wide range of people may be targeted to spread the message through leaflets.

 A very personal question can also be answered through leaflets which can be read in private For example,
questions and answers related to safe sexual practices.

LIMITATIONS OF LEAFLETS :
 Illiterate people can be targeted through leaflets to spread a message. They remain deprived of the message
if leaflets are used as an education aid for them.

 Planning, printing and designing the leaflets requires a lot of time, effort, men and money.

 Expert, skilled professional manpower is required for planning and designing leaflets.

 Distribution of leaflet is not an easy task, it requires a strong coordination, efforts, time and money.

USE OF LEAFET : Leaflets can serve various purposes depending on the context and the goals of the
organization or individual creating them. Here are some common purposes for which leaflets are often used :

 Advertising and Promotion: Leaflets are frequently used to promote products, services, events or special
offers. They can be distributed in public places, inserted into newspapers or magazines, or mailed directly to
potential customers.

 Information Dissemination: Leaflets are an effective way to convey information on a particular topic or
issue. They can be used to educate the public about health issues, provide instructions or guidelines, or
share important news and updates.
 Awareness Campaigns: Leaflets are often utilized in awareness campaigns to raise awareness about social,
environmental, or political issues. They can contain facts, statistics, and compelling arguments to encourage
people to take action or support a cause.

 Fundraising: Non-profit organizations often use leaflets to solicit donations or recruit volunteers for their
causes. Leaflets can explain the organization's mission, highlight the impact of donations, and provide
instructions on how to contribute.

 Event Promotion: Whether it's a concert, festival, fundraiser, or community event, leaflets are a common
tool for promoting upcoming events. They can include event details, schedules, ticket information, and
directions to the venue.

 Political Campaigns: Leaflets play a crucial role in political campaigns by informing voters about
candidates, their policies, and their campaign platforms. They can also be used to mobilize supporters,
encourage voter turnout, and counter opposing arguments.

 Product or Service Information: Businesses often use leaflets to provide detailed information about their
products or services. Leaflets can showcase product features, specifications, pricing. and testimonials to
persuade potential customers to make a purchase.

 Instructional Guides: Leaflets can serve as instructional guides or manuals for using products, assembling
items, or performing tasks. They can include step-by-step instructions, diagrams, and troubleshooting tips to
help users achieve their goals.

PRESERVATION: Keeping a leaflet in good condition after use depends on its purpose and the material it's
made of. Here are some general tips-

 Fold Carefully: If the leaflet is foldable, fold it neatly along its original creases or in a way that preserves
its shape. This helps prevent unnecessary wear and tear.

 Store Flat: If possible, store the leaflet flat rather than crumpling it up or stuffing it into a tight space. This
helps avoid creases and wrinkles.

 Protective Cover: Consider placing the leaflet in a protective cover, such as a clear plastic sleeve or a
document holder, to shield it from dirt, moisture, and tears.

 Keep Away from Heat and Sunlight: Direct sunlight and high temperatures can cause the colors on the
leaflet to fade. Store it in a cool, dark place to preserve its appearance.

 Handle with Clean Hands: Avoid handling the leaflet with dirty or oily hands, as this can soil the paper
and leave permanent marks.

 Repair Tears: If the leaflet tears, consider repairing it with clear tape or adhesive specifically designed for
paper. Be gentle to avoid further damage.

 Archive Properly: If the leaflet has historical or sentimental value, consider archiving it properly in an
acid-free folder or box to protect it for the long term.
 By following these tips, we can help ensure that your leaflet remains in good condition for future reference or
reuse.

CONCLUSION : Leaflets can be valuable AV aids in education when used effectively to enhance teaching
and learning experiences. However, it's essential to ensure that leaflets are well-designed, accurate, and aligned
with educational objectives to maximize their effectiveness. Leaflets are also best for small scale marketing, or
when you have a small region to cover. They are a cheap way to get information out to a large number of
people. This type of marketing piece is called a throw-away, because they are handed out in public places with
the expectation that some of them will only get a passing glance before being thrown away.
 SUBJECT : NURSING EDUCATION

CONTENT ON
LEAFLET

Submitted to - Submitted by-

Ms. Purnima Mondal Sujata Mudi
Senior Lecturer M.Sc. (N) Part-I Student
CON, MCH CON, MCH