SUMMER TRAINING PROJECT REPORT SUBMITTED TOWARDS THE PARTIAL FULLFILLMENT OF

BACHELOR OF BUSINESS ADMINISTRATION

SUMMER TRAINING REPORT ON

A STUDY ON FACTORS AFFFECTING JUKASO PAINTS

Batch 2021-24

Submitted by:

PAYAL

05024001721

External Guide: Internal Guide:

Name: Mr. Ashish chhikara Name: Amita Jain

Designation: senior sales officer Designation: Assistant professor

TRINITY INSTITUTE OF PROFESSIONAL STUDIES

Affiliated to Guru Gobind Indraprastha University, New Delhi

1
 CERTIFICATE

TO WHOM SO EVER IT MAY CONCERN

This is to certify that the project work “A STUDY ON FACTORS AFFECTING JUKASO
PAINTS” is made by Payal, BBA, 05024001721 is an authentic work carried out by his/her
under the guidance and supervision of Ms. Kirti.

The project report submitted has been found satisfactory for the partial fulfilment of the
degree of Bachelor of Business Administration.

Project Supervisor

Signature

Name: Ms. Amita jain

ACKNOWLEDGEMENT

2
It is in particular that I am acknowledging my sincere feeling towards my mentors who
graciously gave me their time and expertise.

They have provided me with valuable guidance, sustained efforts, and a friendly approach. It
would have been difficult to achieve the results in such a short span of time without their help.

I deem it my duty to record my gratitude towards the Ms. Amita jain who devoted her
precious time to interact, guide, and gave me the right approach to accomplish the task and
also helped me to enhance my knowledge and understanding of the project.

Signature:

Name of Student: - Payal

Enrol. No: - 050240011721

Course: - BBA

Class/Sem/shift: - 5TH semester, second shift

3
4
 INDEX

S.NO. TITLE PAGE

NO.

1 CHAPTER 1 7-11
COMPANY PROFILE

2 CHAPTER 2 12-16
INDUSTRY PROFILE

3 CHAPTER 3 17-31
DETAILS O FIELD
SAMPLE COLLECTION PROCESS
ANALYSIS OF DATA COLLECTION

4 CHAPTER 4 32-36
LEARNING SUMMARY

5 CHAPTER 5 38-42
REMARKS

6 ANNEXURE 43-44

5
 CHAPTER-1
COMPANY PROFILE

1.1 JUKASO COLOUR AND CHEMICALS COATING

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Jukaso colour and chemicals coating is a paint organization. Organizations take part in the
matter of assembling, selling and conveying items that give hues, coatings, home stylistic
layout and related administrations. The organization's business divisions are artistic creations
and home enhancements. Its geological parts are residential. The household division contains
tasks of the organization and its Indian auxiliaries and joint endeavours. It likewise makes a
scope of hues for extravagant and modern use. Its items are enhancements, straightforward
fruition and merchants for indoor dividers; Finishing surfaces, basic completion and plan
outside of outer dividers; Wall letters; Tree completes; Metal completion; Water sealing
arrangements; Gloves, and painting instruments and devices.

Demand for paints comes from two broad categories:

Decorators: Important pieces of fancy materials incorporate outside divider artistic creations,
inside divider canvases, wood completion and finish and groundworks, enhancements, for
example, cushions. 75% of the general shading market in India is brightening hues. Asian
Paints is a market head in this class. Importance for extravagant hues arises from home
painting, engineering, and extra display purposes. The interest for the celebration period
(September-December) is noteworthy weighed with different occasions. This segment is
inestimable plus is a high superiority exchange contrasted with the mechanical division.

Industrial: Three noteworthy areas of the business fit in car coats, powder coats and
defensive coatings. KansiNerolak is the market chief in this class. Client businesses for
modern canvases are vehicle designing and customer durables. The Industrial Colors
Department has more innovation than the enriching area. The field of painting is the force of
crude material, with 300 crude materials (30% petro-inferred items) associated with the
generation procedure. Because of the way that most crude fixings are oil based, the industry
is gainful by mellowing in crude costs. With a relentless decrease in extract obligations (up to
40% to 16% in five years) the achievability of little units diminished drastically. Without the
money saving advantage, these units have thought that it was hard to rival their companions
in the sorted-out division. The disorderly division is always losing piece of the overall
industry to the sorted-out area.

7
1.2 COMPANY PROFILE

Jukaso Paints & Chemicals Coating is an Indian paint organization its manufacturing and
headquartered in Karnal, Haryana. Organizations take part in the matter of assembling,
selling and disseminating items that give hues, coatings, home stylistic theme, and related
administrations.

HISTORY
The Founder of the company is Mrs. Pooja Devi. The company was established in 2020 just
before the covid-19 and did struggle a lot during the pandemic. They went through a huge
loss during the pandemic, after the end of the covid the company started to hold and started
making to recover the loss. In the 2022 the company stared to supply the finished goods to a
big area of the Haryana state.

PRODUCT VARIETY
Acrylic Distemper
Interior Emulsion
Exterior Emulsion
Interior Wall Primer
Exterior Wall Primer
Oil Base Paints
Satin Paint
Wall plaster (Putty)

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SWOT ANALYSIS
Below is the Strengths, Weaknesses, and Opportunities & Threats (SWOT) Analysis of
Jukaso Paints.

Strengths
They work in the Haryana state Currently where most manufacturing companies do purchase
services and product from them.

Quality Products: Offering high-quality paint products can be a significant strength. High-
quality paints can lead to customer satisfaction and loyalty.

Innovative Product Range: Developing unique and innovative paint products, such as eco-
friendly or specialty paints, can set the company apart from competitors.

Skilled Workforce: Hiring experienced professionals in the paint industry can ensure
product quality and customer service.

Strategic Location: A strategic location, such as proximity to suppliers and target markets,
can reduce transportation costs and enhance supply chain efficiency.

Weaknesses:

Limited Brand Recognition: Being a new startup, the company may lack brand recognition
and trust, making it challenging to compete with established paint manufacturers.

Initial Capital Requirements: Starting a paint manufacturing company can be capital-

intensive due to the need for equipment and raw materials, which can be a financial
challenge.

Regulatory Compliance: The paint industry is subject to strict regulations, and compliance
can be a challenge, requiring resources for testing and certifications.

Distribution Challenges: Establishing an efficient distribution network can be difficult, as it

may require partnerships with distributors and retailers.

Supply Chain Vulnerability: Dependency on a few suppliers for raw materials may lead to
supply chain vulnerabilities if there are disruptions in the supply.

9
Opportunities:

Growing Construction Industry: The construction industry is continually growing, creating

a demand for paints and coatings for both residential and commercial properties.

Sustainable Paints: The trend towards eco-friendly and sustainable products presents an
opportunity to develop and market environmentally friendly paints.

Technological Advancements: Leveraging technology for production, distribution, and

customer engagement can provide a competitive edge.

Export Markets: Expanding into the Indian Market can lead to growth opportunities,
especially if the company offers unique products.

Diversification: Expanding product lines to include related items like painting tools and
accessories can increase revenue streams.

10
 CHAPTER-2
INDUSTRY PROFILE

11
2.1Introduction

Paints and coatings industry is divided into two sub-sectors namely, industrial and
architectural. Architectural coatings include both interior and exterior paints, varnishes,
primers, stains, and sealers, and their demand is primarily depended on the growth and
performance of the construction sector. Industrial coatings include coil coatings, automotive
paints, refinishers, furniture finishing, and road making paints, and their demand is linked to
the growth and performance of the industrial equipment sectors, automotive industry, and
appliance industries.

The India paints and coatings market has been segmented on the basis of application into
architecture & decorative (interior and exterior), industrial wood coatings, general industrial
coatings, automotive OEM, automotive refinish, marine coatings (hull and yacht), consumer
durables, packaging coatings, mirror coatings, and others. Based on the technology
employed, the market has been segmented into powder coatings, water-borne coatings,
solvent-borne coatings, and others. The different types of protective coatings include
waterproof, floor/roof, heat resistant, anti-reflective, coil and other coatings.

Large scale urbanisation and developments in construction sector are the key drivers for the
high growth in the decorative paints segment. Significant changes have also been witnessed
in the marketing of paints and coatings.

The decorative paint market witnesses peak demand during the festive months, September to
December. Growth in the manufacturing sectors, primarily automotive and consumer
durables, have contributed to the growth in the coatings segment. Per capita consumption of
paints in India is around 2.5 kg. Paints and coatings industry is broadly classified into
Decorative Paints, Industrial Coatings. The paints and coatings sector is fairly organised and
the organised sector accounts for roughly 65% of the total market.

There are about 2,500 small scale manufacturing units in the unorganized sector that
primarily focus on decorative paint segment as it requires low technical know-how. Industrial
paints segment is technology intensive and largely comprises of organized players. The

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market size of the Indian paints sector has been pegged at Rs 170 bn in value terms and is
very fragmented. The per capita consumption of paints in India stands at 0.5 kg per annum as
compared to 1.6 kgs in China and 22 kgs in the developed economies. India's share in the
world paint market is just 0.6%. The unorganised sector controls around 35% of the paint
market, with the organised sector accounting for the balance. In the unorganised segment,
there are about 2,000 units having small and medium sized paints manufacturing plants.

The coatings industry is one of the most heavily regulated industries in the world. As a result,
producers have been forced to adopt low-solvent and solventless technologies in the past 40
years, and will continue to do so. The number of coatings producers is large, but most are
regional producers, with only 10 or so large multinationals; however, most of the large
multinationals have expanded operations in fast-growing areas such as mainland China and
India. The most noteworthy trend has been consolidation, especially among the largest
producers.

2.2Demand for paints comes from two broad categories:

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A- Decoratives: Major segments in decoratives include exterior wall paints, interior wall paints,
wood finishes and enamel and ancillary products such as primers, putties etc. Decorative
paints account for over 75% of the overall paint market in India. Demand for decorative
paints arises from household painting, architectural and other display purposes. Demand in
the festive season (September-December) is significant, as compared to other periods. This
segment is price sensitive and is a higher margin business as compared to industrial segment.

B- Industrial: Three main segments of the industrial sector include automotive coatings, powder
coatings and protective coatings. User industries for industrial paints include automobiles
engineering and consumer durables. The industrial paints segment is far more technology
intensive than the decorative segment. The paints sector is raw material intensive, with over
300 raw materials (30% petro-based derivatives) involved in the manufacturing process.
Since most of the raw materials are petroleum based, the industry benefits from softening
crude prices.

14
The shift from solvent-based to water-based paints is a trend now being followed in the paints
industry. Also, the rising preference for the water-based paints has raised the demand and
penetration of the emulsion paints all across the country, especially in Western part of India,
with more people captivated by it and making it a fashion statement. Thus, the various types
and sub-segments such as plastic emulsions, textured emulsions, synthetic enamels, acrylic
distempers, etc. of decorative paints have been analyzed to understand the market size and
future potential.

2.3 HOW TO RESEARCH THE PAINTS SECTOR

(KEY POINTS)
 Supply
Popular for improvement and mechanical hues, request is depleted. The business is divided.
 Demand
The interest for extravagant hues relies upon the local location and the great rainstorm.
Mechanical shading request is identified with ventures, for example, auto, designing and
shopper providers.
 Barriers to entry
The brand, conveyance organize, execution capital limit and innovation assume a basic job.
 Bargaining power of suppliers
Increment cost for the chaotic area nearness for the extravagant division. Most progressive
purchasers of modern artistic creations likewise limit the haggling intensity of the provider.
So the fringes in the enriching area are fine.

 Bargaining power of customers

High because of the accessibility of wide decision.
 Competition
In the two fragments, organizations in the composed area center around the brand building.
Higher rates are driven by intensity through item variety.

15
CHAPTER 3

16
 DETAILS OF FIELD PROJECT

3.1 INTRODUCTION TO RESEARCH:

The word research is derived from the French word ‘Researcher’ meaning to search back.
Broadly research refers to search for knowledge. Research is an attempt to find answers to
problems both theoretical and practical, through application of scientific methods.
Essentially, research is a systematic inquiry looking for facts through verifiable methods in
order to establish the relationship among them and to conclude from them broad principles or
laws. Research is an organized effort. Research is an inquiry into the nature of, the reason for,
and the consequences of any particular set of circumstances, whether they are experimentally
controlled or recorded as they take place.

DEFINITION:

17
“Research is the systematic and objective analysis and recording of controlled observations
that may lead to the developments of generalizations, principles or theories, resulting in
prediction and possibly ultimate control of events.” – John W. Best.

“Research is essentially an investigation, a recording and analysis of evidence for the purpose
of gaining knowledge.”- Robert Ross.

3.2 SAMPLE COLLECTION PROCESS

Sample size: A sample size is a part of the population chosen for a survey or experiment.
Sample size relates to the actual number of people selected as a sample to represent the
population.

The questionnaire was prepared as per the topic of Consumer Perception and it was sent to
various consumers like teenagers, parents, grandparent, worker of regional stores, etc. The
consumers in the sample size were selected are from various cities like Dwarka, Najafgarh
and Delhi region. Few consumers were also asked to fill questionnaire, 100 consumers had
interviewed through help of questionnaire.

TYPES OF DATA

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 Data collection is the process of gathering and measuring information on variables of interest,
in an established systematic fashion that enables one to answer stated research questions.
Data collection starts with determining what kind of data required followed by the selection
of a sample from a certain population. After that, use of a certain instrument to collect the
data from the selected sample.

Data is mainly divided into two types: primary data and secondary data. In this project both
the types of data are collected through different sources.

a) Primary Data: Data that has been collected from first-hand-experience is known as primary
data. Primary data has not been published yet and is more reliable, authentic, and objective.
Primary data has not been changed or altered by human beings; therefore, its validity is
greater than secondary data. Primary data can be collected through questionnaires, depth
interview, focus group interviews, case studies, experimentation, and observation.

b) Secondary Data: Data collected from a source that has already been published in any form
is called as secondary data. Common sources of secondary data include organizational
records and data collected through qualitative methodologies or qualitative research.

SOURCES OF DATA COLLECTION

Mainly there are two sources of data: primary and secondary source.

a) Primary Sources: The primary data is considered as most important and authentic data.
Primary sources are used to collect primary data. In this research different questionnaire was
prepared for different channel member and sent to respective member and their responses
were collected and analysed. The Questionnaire/Survey was sent to 100 Consumers.
b) Secondary Sources: The Secondary data is collected through various secondary sources such
as, articles, web articles, books, websites etc.

METHODS OF DATA ANALYSIS

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Data by itself is meaningless. Analysis converts the data into meaningful information.
Analysis of data starts at the time of drafting of questionnaire. Generally Central tendency
(mean, median, mode), correlation techniques, time series analysis and statistical methods are
used to analyse the data. In this project statistical methods such as pie diagrams, bar graphs,
tables and charts are used to analyse and present the data.

3.3 ANALISIS OD DATA COLLECTION PROCESS

The process of giving the information that has been gathered a meaning and figuring out the
conclusions, relevance, and consequences of the findings is known as data analysis and
interpretation. The processes required for data analysis depend on the kind of information
gathered, However, going back to the evaluation's goal and the evaluation's questions will
provide a framework for data organising and a direction for analysis.

Data interpretation is the application of procedures for reviewing data in order to draw
conclusions that are well-informed. Data interpretation gives the information that has been
analysed a meaning and establishes its significance and implications.

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The goal of collection and interpretation is to gather pertinent information that may be used to help
decision-makers make the best choices. Data gathering and interpretation offer countless advantages
for a variety of people and organisations, from enterprises to newlyweds looking for their first house
both organisations and people.

Data analysis and interpretation, in the end, helps improve processes and identify problems. It
is difficult to grow and make dependable improvements without, at the very least, minimal
data collection and interpretation.

The primary data for research project is collected through survey of consumers. The survey
was conducted based on customer’s likes – dislikes, ideas, preferences, opinions, etc. for
Retail store and Jio mart store grocery products. Consumers were asked 16 Questions.

100 Consumers were included in this Survey.

The data was analysed using simple percentages of respondents answering the various
options. The presentation was made with the help of tables and charts. Conclusions were
drawn on the basis of findings related to observations after analysis of data.

3.3.1 AGE

AGE

Under 18 19-29 30-44 45-59 60+

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 AGE No. Response Percentage

Under 18 0 0

19-29 62 62

30-44 27 27

45-59 11 11

60+ 0 0

Interpretation

I analysed the data and I got some interesting figure and fact based on age group were 62 %
of people are 19-29 age and 27 % people are from 30-44 age and other 11 % people from
above 45 – 59.

3.3.2 EDUCATION

Education Level No. Of Response Percentage

School Level 19 19

Under Graduate 69 69

Post Graduate 17 17

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 Educational Level

17% 19%

School Level
Under Graduate
Post Graduate

64%

Interpretation

I analysed the data and I got some interesting figure and fact based on education where
highest Clients are Under Graduated.

3.3.3 OCCUPATION

Occupation No. Of Response Percentage

Employee 56 56

Student 30 30

Businessman 14 14

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 Occupation

Employee Student Business man

Interpretation

In this data we analysed majority of the people are Employee and from minority are from
student and Businessman.

3.3.4 USERS OF JUKASO PAINTS

Option No. Of Response Percentage

Yes 77 77

No 23 23

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Interpretation

In this figure 77 % of the respondents have used Jukaso paint products. Whereas 23 % do not
use Jukaso paints.

3.3.5 SATISFATION ABOUT QUALITY OF JUKASO PAINTS

Rating No. Of Response Percentage

1 2 2.6
2 5 6.5
3 8 10.4
4 24 31.2

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 5 38 49.4

Interpretation
Majority of the respondent are satisfied with the quality of Jukaso paint products

3.3.6 RESPONSE OF EXPERIENCE PAINT PEELING

Option No. Of Response Percentage

Yes 64 83.1
No 13 13.9

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Interpretation

16.9 % of the respondents have faced peeling and poor adhesion after painting.

3.3.7 RESPONSE OF FACING PROBLEM

Option No. Of Response Percentage

Yes 15 19.5
No 62 80.5

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Interpretation

19.5% of our respondent have faced blistering after painting Jukaso paint products.

3.3.8 RESPONSE OF USING JUKASO PAINT PRIMERS

Option No. Of Response Percentage

Yes 62 80.5
No 15 19.5

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Interpretation`

Majority of the people have also used primer (before paint) products by the Jukaso paint, and
it is helpful for problems like blistering and poor adhesion.

3.3.9 JUKASO PAINTS PROVIDE EXPERTS HELP IN MAKEOVER

AMD DECORATIVE IDEAS. DID YOU FIND IT USEFUL?

Option No. Of Response Percentage

Yes 49 63.2
No 14 18.2
Not aware about service 14 18.2

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Interpretation

When we asked our respondent that ‘are they aware about Jukaso paint provides creative
ideas of painting?’ majority of our respondent responded positive and found it useful.

3.3.10 SATISFACTION OF PRICE LEVEL OF JUKASO PAINTS

Rating No. Of Response Percentage

1 2 2.6
2 5 6.5
3 8 1.4
4 25 32.5

30
 5 37 48.1

Interpretation
Majority of the respondent are satisfied with the price level of Jukaso paint products.

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 CHAPTER-4
LEARNING SUMMARY

Learning Summary from the Work Experience in Departments and From

Field Project conducted.

4.1 The key responsibilities and functions of a CRE (Customer Relationship Executive) in a
paint company:

1. Feedback Collection: Actively collecting feedback from customers regarding their

experiences with the company's products and services is crucial. This information can be used
for continuous improvement and to address any recurring issues.

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2. Product Knowledge:

 Acquiring and maintaining in-depth knowledge about the company's paint products,
including different types, colors, and applications.
 Providing detailed information to customers about product features, benefits, and usage
guidelines.

3. Customer Engagement:

 Interacting with customers through various channels, such as phone calls, emails, and in-
person meetings.
 Understanding customer needs, preferences, and project requirements to recommend suitable
paint products.

4. Order Processing:

 Assisting customers with order placement and processing, ensuring accurate and timely
delivery of paint products.
 Providing order status updates and addressing any issues related to the delivery process.

5. Technical Support:

 Offering technical assistance to customers, including guidance on surface preparation,

application techniques, and product compatibility.
 Resolving technical queries and concerns to ensure customers achieve the desired results.

6. Problem Resolution:

 Addressing customer complaints or issues related to the quality of products, delivery delays,
or any other concerns.
 Collaborating with internal teams to resolve problems efficiently and ensure customer
satisfaction.

7. Customization Services:

 Assisting customers in selecting or customizing paint colors based on their preferences and
project requirements.
 Coordinating with the production or mixing department to fulfil customized paint orders.

8. Cross-selling and Up-selling:

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 Identifying opportunities for cross-selling related products, such as primers, sealers, and
applicator tools.
 Recommending premium or specialized paint products to meet specific project needs,
contributing to increased sales.

9. Educational Outreach:

 Conducting product demonstrations or workshops to educate customers about the proper use
and application of paint products.
 Sharing information about new product launches, features, and innovations in the paint
industry.

10. Feedback Collection:

 Actively seeking feedback from customers regarding their experience with the company's
products and services.
 Relay customer feedback to internal teams for continuous improvement and product
development.

11. Customer Retention:

 Implementing strategies to enhance customer loyalty and retention, such as loyalty programs,
special promotions, or after-sales support.
 Proactively engaging with customers to ensure their ongoing satisfaction with the company's
products.

12. Record Keeping:

 Maintaining accurate records of customer interactions, transactions, and preferences for

future reference and analysis.

4.2 Customer Relationship Executive Internship:

1. Effective Communication Skills: Improved communication skills through daily interactions

with customers, whether in-person, over the phone, or via email. Learning to convey
information clearly and professionally.

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2. Product Knowledge: Gained a deep understanding of the company's products and services,
especially in a paint company context. Acquired the ability to effectively communicate
product features and benefits to customers.

3. Problem Resolution: Developed skills in handling customer complaints and resolving issues
promptly. Learned how to be proactive in addressing customer concerns to ensure
satisfaction.

4. Customer-Focused Approach: Embraced a customer-centric mindset, understanding the

importance of meeting customer needs and expectations. Learned how to personalize
interactions to enhance the overall customer experience.

5. Order Processing and Coordination: Gained experience in order processing, coordinating

with different departments to ensure timely delivery, and understanding the logistics involved
in fulfilling customer orders

6. Feedback Collection: Learned the importance of actively seeking and collecting feedback
from customers to identify areas for improvement and to gauge overall customer satisfaction.

Field Learning:

1. Research Skills: The field project required in-depth research into market trends, customer
preferences, and competitors. Conducting surveys and analyzing data honed research skills,
providing valuable insights for the project.

2. Project Management: Planning and executing a field project involved project management
skills. Breaking down tasks, setting timelines, and coordinating with team members
contributed to a comprehensive understanding of project management principles.

35
3. Presentation Skills: Presenting findings and recommendations to stakeholders improved
presentation skills. Communicating complex information in a clear and compelling manner
became crucial for conveying project outcomes effectively.

4. Data Analysis: The project involved collecting and analyzing data to draw meaningful
conclusions. Developing data analysis skills, including using relevant tools and interpreting
results, was a key learning outcome.

5. Team Collaboration: Collaborating with team members on the field project enhanced
teamwork skills. Understanding how to effectively work with diverse team members and
leverage each member's strengths contributed to project success.

6. Problem Identification: Identifying challenges and opportunities in the field deepened

problem identification skills. Recognizing potential issues early on allowed for proactive
problem-solving during the course of the project.

36
 CHAPTER 5
REMARKS

FINDINGS

1. Jukaso paint has competitor price in the market.

2. Sales promotion is another reason for increasing the sale of paint.

3. The consumer believes in quality of Jukaso paint.

4. All the consumer who uses the paint they are satisfied of the result.

5. All the consumer are also satisfied with the services provided by Jukaso paints like home
painting etc.

6. Consumer have trust in the product quality of Jukaso paint.

37
SUGGESTION

Based upon the study conducted the following are the suggestions:

1. To give the products at reasonable with good quality, packaging and value for the
money.
2. Quality is considered as most essential element in the minds of consumer. A company
may select reputed retail outlet who can develop the brand.
3. A company should frame frequent sales promotion activities in such a way to attract
consumer.

38
4. The promotion should be done by building the awareness in the minds of the
customers. This could include:
5. Providing incentive and discounts. To foster good advertisement

6. Fostering the continuous improvement bring the latest designs and impacts.

7. Building the technological aids to foster good applications. To build good

communication with the customers.
8. Some manufactures put higher amount of maximum retail price on their product by
that the consumers are forced to give that price to the retailers. So that the manufactures can
fix their MRP according to their selling price.
9. A company should also conduct social welfare programs to enhance the image of their
brands.
10. Efforts should be taken to standardize the quality of paints by the Government by
establishing standards.
11. Price should be minimized. The price is the important criteria while selecting the
particular brand. The paint companies should launch the innovative to enhance the customer
satisfaction.

CONCLUSION

Paints are the basis to fill colours in the human life. The quality of paints impacts the life to
give the beauty and imagination to live a life of better standards. The paints in the market are
used in the houses to give the imagination, beauty and creativity to design the life for living
with peace and progress.

From this study, we conclude that the usage of paint is growing at a very rapid rate. This is
mainly due to advertisement and quality consciousness of consumer. Marketing of paint is
enjoying a good reputation and share in market. It is well understood from the survey that

39
 consumers prefer Jukaso paints for the reason of quality and reasonable price. Consumer use
paints mainly for protecting their building.

LIMITATION OF STUDY
The study is subject to certain limitations. In spite of the care taken in collection,
classification and analysis of data, the following limitations are noted:

1. The study was concerned on a single company and no comparison is been made.
2. Individual and split up figures are not available as some of the related items have been given
in total.
3. The study is based on Primary data and Secondary data so there is chance of errors and
omissions.

40
 BIBLOGRAPHY

1. https://constructiontimes.co.in/history-of-paint/ History of paint. - Top Construction &

Infrastructure magazine (constructiontimes.co.in)

2. https://www.indianmirror.com/indian-industries/paint.html Indian Paint Industry, Paint

Industry, Paint Companies, Paint & Chemicals (indianmirror.com)

3. https://ijrpr.com/uploads/V3ISSUE10/IJRPR7570.pdf
4. https://www.scribd.com/document/467100904/Methodology
5. https://www.researchgate.net/publication/342066907_Factors_Affecting_Switching_
Behavior_of_Paints_Consumers_in_Building_Materials_Modern_Retail_Channel_in

_Greater_Jakarta

41
6. https://www.researchgate.net/publication/366434147_Paint_Marketing_and_Factors_
Affecting_the_Consumers%27_Paint_Purchase_Preference_from_the_Viewpoint_of_
Paint_Industry

ANNEXURE

QUESTIONNAIRE

1. Age
a) Under 18
b) 19-29
c) 30-44
d) 45-59
2. Education
a) School level
b) Under Graduate
c) Post Graduate

42
3. Occupation
a) Student
b) Employee
c) Business man
4. Have you ever used Jukaso paints products?
a) Yes
b) No
5. Do you know about online facilities provided by Jukaso paints?
a) Yes and Used
b) Yes but not used
c) No
6. Regarding the price level fixed by Jukaso paint did you find it satisfactory?

7. Are you satisfied by the quality of the Jukaso paints in the terms of smell, shine, texture, and
colour?
1 star
2 star
3 star
4 star
5 star

8. Have you facing problem of blistering after the paint?

a) Yes
b) No
9. Do you experience paint peeling or poor adhesion?
a) Yes
b) No
10. Have you used Jukaso paint primers?
a) Yes
b) No

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