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Result - 04 - 05 - 2024, 10 - 31 - 20

This strategic audit examines Majid Al Futtaim Properties LLC's business scenarios, strategy, objectives, strengths, weaknesses, opportunities, and threats. It analyzes the company's market sizes, sales, shares, customer preferences, ethics, and corporate social responsibility. Analytical methods were used to assess the company's strengths, weaknesses, opportunities and threats, both internally and externally.

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Menna Aghany
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13 views1 page

Result - 04 - 05 - 2024, 10 - 31 - 20

This strategic audit examines Majid Al Futtaim Properties LLC's business scenarios, strategy, objectives, strengths, weaknesses, opportunities, and threats. It analyzes the company's market sizes, sales, shares, customer preferences, ethics, and corporate social responsibility. Analytical methods were used to assess the company's strengths, weaknesses, opportunities and threats, both internally and externally.

Uploaded by

Menna Aghany
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The purpose of this strategic audit study is to assess various business scenarios, strategic alternatives, firm

strategy, objectives, strengths, weaknesses, opportunities, and threats, as well as Majid Al Futtaim Properties
LLC's (MAF) competitive advantages. Furthermore, this report focuses on the market sizes, business sales, and
market shares of the (MAF) Group. It also examines customer preferences, ethics, and corporate social
responsibility. Furthermore, the study includes a forecast and recommendations for applying alternative
techniques. Majid Al Futtaim, an Emirati corporation, has experienced significant expansion since its inception
in 1992. It has gained popularity in the retail, entertainment, and shopping mall industries across the Middle
East, Africa, and Asia. Because of their diverse portfolio and strategic expansion tactics, they have effectively
established themselves as a prominent player in the worldwide market. Initially, during the input phase, a range
of analytical methods, including the competitive profile matrix (CPM), the internal factor evaluation matrix
(IFE), and the external factor evaluation (EFE), were used to assess MAF's major strengths, weaknesses,
opportunities and threats. Furthermore, both internal and external research produced important results, with the
external analysis demonstrating ecommerce's growing importance and the implications for physical retail shops.
It also highlighted competitors' success in the retail and real estate industries, as well as growing customer
demand for engaging retail experiences and entertainment options, while taking into account the significant
impact of the MENA region's economic conditions on the company's performance. Examining MAF's internal
resources reveals that Majid Al Futtaim's performance is influenced by its competitive advantages, such as a
well-established brand awareness and reputation in the MENA region, as well as a diverse portfolio of cinemas,
shopping malls, hotels, and entertainment venues. In addition, the company benefits from a well-established and
efficient logistics and supply chain network. The second phase of the strategy formulation framework employs a
variety of analytical methods, including the Strengths-Weaknesses Opportunities-Threats (SWOT) Matrix, to
uncover many alternative strategies. Majid Al Futtaim is likewise positioned in the aggressive quadrant,
according to the Strategic Position and Action Evaluation (SPACE) Matrix, which takes into account both
internal and external influences. Furthermore, the Boston Consulting Group (BCG) Matrix was used to
categorise MAF goods according on market share and growth rate, providing significant information into how
the company may manage its diverse portfolio more efficiently. The Internal-External (IE) Matrix helped
identify the quadrant in which MAF is located. In addition, the Grand Matrix evaluates MAF's competitive
position and market growth rate. Uniformity across all five analytical methodologies provided two strategic
options to consider. The Quantitative Strategic Planning Matrix (QSPM) creates an appropriate plan by
assessing the results of the previous two stages. According to the conclusions, Majid Al Futtaim should
implement the market development strategy and Page.

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