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    Google Ads Brief

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    dharna.growthali
    The document outlines a revised brief for a Google Ads campaign for an IT solution provider that creates logistics software. The objective is to generate leads among logistics companies handling ocean freight. Keywords target supply chain and logistics automation software, while the audience is logistics decision-makers. The campaign runs for six months with a monthly budget of 50,000.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Google Ads Brief

    Uploaded by

    dharna.growthali
    20 views3 pages
    The document outlines a revised brief for a Google Ads campaign for an IT solution provider that creates logistics software. The objective is to generate leads among logistics companies handling ocean freight. Keywords target supply chain and logistics automation software, while the audience is logistics decision-makers. The campaign runs for six months with a monthly budget of 50,000.

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    © © All Rights Reserved

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    The document outlines a revised brief for a Google Ads campaign for an IT solution provider that creates logistics software. The objective is to generate leads among logistics companies handling ocean freight. Keywords target supply chain and logistics automation software, while the audience is logistics decision-makers. The campaign runs for six months with a monthly budget of 50,000.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    20 views3 pages

    Google Ads Brief

    Uploaded by

    dharna.growthali
    The document outlines a revised brief for a Google Ads campaign for an IT solution provider that creates logistics software. The objective is to generate leads among logistics companies handling ocean freight. Keywords target supply chain and logistics automation software, while the audience is logistics decision-makers. The campaign runs for six months with a monthly budget of 50,000.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Revised Brief for Google Ads Agency

    Background: IT solution provider is a supply chain solution provider that creates


    software and solutions for logistics companies. They specialize in data, testing,
    integration, and logistics automation, with a focus on ocean freight.

    Objective: The objective of this Google Ads campaign is to generate leads for supply
    chain software and solutions among logistics companies that handle ocean freight.
    The target audience is logistics decision-makers, such as CMOs, CTOs, and CIOs of
    logistics companies in the US, Europe, and the UK.

    Key Message: Company is the solution for logistics companies that want to
    streamline their supply chain and automate their ocean freight logistics. By using
    software and solutions, logistics companies can improve efficiency, reduce costs,
    and gain a competitive advantage.

    Target Keywords:
    Supply Chain Software
    Logistics Automation
    Ocean Freight Solutions
    Freight Management Software
    Logistics Integration
    Supply Chain Integration
    Logistics Testing
    Freight Automation

    Target Audience:
    CMOs, CTOs, and CIOs of logistics companies
    US, Europe, and UK-based logistics companies
    Ocean Freight Carriers

    Ad Formats:
    Search Ads
    Display Ads
    Video Ads
    Budget: The campaign budget is 50,000/- per month.

    Metrics:
    Impressions
    Click-Through Rate (CTR)
    Cost Per Click (CPC)
    Conversions (leads generated)
    Cost Per Conversion (CPC)
    Timeline: The campaign will run for six months, with ongoing optimization and
    refinement based on performance metrics.

    CFO Provider

    Brief for Google Ads:

    Background: Virtual CFO service provider is a company that provides virtual CFO
    services to SMEs and startups. They help businesses make informed financial
    decisions by providing expert financial guidance, analysis, and planning.

    Objective: The objective of this Google Ads campaign is to generate leads virtual
    CFO services among SMEs and startups in Mumbai, Bengaluru, Delhi, Chennai, Pune,
    Hyderabad, Kolkata, and Ahmedabad. The target audience is business owners and
    decision-makers aged 35 to 65+.

    Key Message: company provides expert financial guidance to help SMEs and
    startups make informed decisions and achieve their financial goals. By hiring a
    virtual CFO from company , businesses can access high-level financial expertise at a
    fraction of the cost of hiring a full-time CFO.

    Target Keywords:

    Virtual CFO services


    CFO outsourcing
    Financial planning for SMEs
    Financial analysis for startups
    Financial guidance for small businesses

    Target Audience:

    Business owners and decision-makers aged 35 to 65+


    SMEs and startups located in Mumbai, Bengaluru, Delhi, Chennai, Pune, Hyderabad,
    Kolkata, and Ahmedabad.
    Ad Formats:

    Search Ads
    Display Ads
    Video Ads
    Budget: The campaign budget is 30000/- per month.

    Metrics:

    Impressions
    Click-Through Rate (CTR)
    Cost Per Click (CPC)
    Conversions (leads generated)
    Cost Per Conversion (CPC)
    Timeline: The campaign will run for six months, with ongoing optimization and
    refinement based on performance metrics.

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