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BCG Matrix Sony

The document discusses four types of business units - dogs, question marks, cash cows, and stars. Dogs have low market share and low growth, generating little profit. Question marks have low market share but high growth, being profitable but risky. Cash cows have high market share and growth, requiring continuous investment. Stars also have high market share but lower growth, being leaders in mature markets that generate cash.

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Rashmi Preet Sareen
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2K views8 pages

BCG Matrix Sony

The document discusses four types of business units - dogs, question marks, cash cows, and stars. Dogs have low market share and low growth, generating little profit. Question marks have low market share but high growth, being profitable but risky. Cash cows have high market share and growth, requiring continuous investment. Stars also have high market share but lower growth, being leaders in mature markets that generate cash.

Uploaded by

Rashmi Preet Sareen
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Jacky, Charity, Susan, Mia

Dog Question Mark Star Cash Cow

Star

Question Mark

Cash Cow

Dog

Low relative market share, low market growth Generate low/no profit No significant means of investments

Sony ---- PDPTV Weak competitiveness Shrinking market

Low relative market share, high market growth Profitable, high risk QUESTION business attitudes

Sony ---- 3D DV

High market share, high market growth Derived from question marks Need continuous investments Sony ---- Play Station

High market share, low market growth Leaders of mature markets Produce numerous cash Sony ---- VAIOs

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