Private and Confidential

Who are we?

We are The Baker’s Dozen –
#India’sDailySourdough Centralized
Manufacturing

An Artisan Bakery The Founding Team

5X
disrupting the bakery industry consists of a ‘Master Baker’ from one Growth in the
through a differential product of the finest culinary institutes in the past 2 years
range backed by packaging and world and an IIM A alumni with a
supply chain innovation McKinsey background
Omni Channel Sales

Presence in 50+ Cities

 We are challenging the bakery industry in India

Local, Large FMCG

bakery brands mass brands
with limited reach

GAP: No brand with Pan-India availability of artisanal bakery products

OUR OFFERING:
Handmade products
Innovation to solve shelf life constraints
Wider multichannel outreach
Premium quality offerings at affordable price
Stronger & broader customer connect
 We have a diverse Product Portfolio across segments …
BREADS SPONGE CAKES COOKIES SNACKS PREMIXES

7 DAYS Shelf Life 3 MONTHS Shelf Life 9 MONTHS Shelf Life 12 MONTHS Shelf Life 12 MONTHS Shelf Life
 .. backed by a strong Omni-channel Sales presence
D2C ONLINE
MARKETPLACES TRADE
(ONLINE + OFFLINE)

584 Retail Outlets; 29

45 Own Stores; 10 Cities 45+ Cities
Cities
Out Target market is moving towards more Differentiated offerings …

Permissible indulgence
with taste appeal, added nutrition, clean label, natural
formulations driving customer preferences

Emphasis on new consumption occasions

driving products like croissants, donuts, specialty breads or
rolls as snacking items

46% of consumers consider bakery items produced using

Store Display enhanced hygiene/food safety measures as important

43% of Indians are interested in learning how to bake

driving premixes and DIY kits

‘Sourdough’ and ‘banana cake’ were trending hot

topics on social media channels in 2020
… with customers increasingly adopting Online channels

India has the third-largest online shopper base

globally, with 19 Cr e-retail shoppers in 2021,
expected to reach 30 Cr by 2026

India’s e-retail market was $38 billion in FY21

and is expected to grow at a CAGR of 30% to reach
$140 billion by 2026, eclipsing Modern Trade

E-Grocery was a $3 billion market in 2020, growing

at a CAGR of 50% and is estimated to reach $12
billion by 2025
Who Are Our Customers? ‘THE BETTER Breaders!’

‘Climbers’ - from Conscious about Vocal as the ‘Better’

‘Good’ to ‘Better’ food choices food choosers

Love traditional Age group - Upper-middle class

tastes as much as 25-45 year olds and above
global cuisines
Why The Baker’s Dozen has the Right to Win in this market?

Tech-enabled
Customer Love
Innovations

Ability to achieve
Artisan@Scale
Our Countless Love Stories
1 MILLION+
Sourdoughs sold till date

21,100 ~5,000
Online Followers Daily Orders

215 Orders
by most loyal customer on
Swiggy last year!!

3.9
3.7
4.0
 We have the skillset to achieve Artisan@Scale!
Shelf Life Centralised Deep relationships
Solution Manufacturing with partners

Only Indian Bakery to use Modified 50,000 sq ft factory with Preferred bakery brand for
Atmosphere Packaging (MAP) to European equipment and strong e-comm and modern trade
achieve 4-20x shelf life increase QC controls partners
Click to see video of plant
Click to see Christmas video
Our tech innovations are helping us stay ahead of the curve

Product innovations
MAP Packaging, 100%
Wholewheat, Fit Kneads
Supply Chain
innovations
Data Science for demand estimation,
ERP for SKU-level traceability

Marketing innovations
AR Packaging, Sourdough Summit
Thought Leadership
 Founders & Leadership Team
230 Production team
members Aditi Handa Sneh Jain
Diploma in Patisserie, Le Cordon IIM Ahmedabad

135 Sales
Bleu (Paris) B Tech (Pharma), UDCT Mumbai
team Diploma in International Bread
Baking, International Culinary
members Institute (New York) UDCT Alumni Association Distinguished
Alumni Award - Young Achiever Award
BW 40 Under 40

80
in 2017
Corporate team Bread Baker’s Guild of America
members Special Recognition
Best New Bakery in Mumbai

Shikha Khandelwal Neel Shah Hardik Chaudhary Ankit Sharma Irfan Qureshi
VP Finance Chief of Staff Head Market Place Head Sales (N-E Trade) Sales Head (Trade)
Ex-Ninjakart, IIM-K Ex-Udaan & Alternate Channels Ex - Star Bazaar, Metro

Tanwir Ahmad Abhishek Shivathaya Purvi Kshatriya Vani Gupta Dandia

Plant Head Supply Chain People Manager Brand Consultant
Ex - Harvest Gold Goa Institute of Management Ex-Torrent Power Ex - PepsiCo, HUL
 Awards and Achievements
The Baker’s Dozen has garnered accolades, underscoring our growing presence and being the best in what we do:
Thank you
for ‘Loaf’ing us!