PFS Catalogue 2024

CATALOGUE
VOLUME 4 -2024
contents
About Prima Food Solutions 3
Our Purpose & Our Way 5
Prima Innovation Pillars 6
Let Us “Prove” You 8
Creations 9
Capacity 10
Our House Of Brands 11
Our F&B Clients & Partners 12
Viennoiserie 14
Bread 18
Sandwich 21
Sweets 25
Cake 30
Ready to Proof 32
PFS X Green Rebel 34
2
ABOUT PRIMA FOOD SOLUTIONS
BAKING AND YOU’RE ALREADY

SO MUCH MORE OUR CUSTOMER
Born from the love of baking, Prima Without knowing it, you’ve probably
Food Solutions started as a family with tasted or loved our creations. That’s right,
a passion for food and a simple dream of we bake and supply many famous brands
opening a bakery. The dream came true in nationwide, Starbucks Indonesia, IKEA,
1996, and ever since, Prima Food Solutions KFC, Subway and Pizza Hut are some
has grown from serving pastries to cakes examples. We also serve some main
and plenty of other food creations you course meals at our café brand “Delico”,
could possibly imagine. and also tasty roasted chicken dishes
under our brand “Chickro”. Something
Having “PRIMA products with PRIMA to inspire you later from this catalogue.
service by PRIMA people” as our tagline
drives our growth to become a truly
innovative company. We believe that by
CRAFTMANSHIP
pouring our passion into everything we We provide our kitchen and our team
do, we ensure you and all of our customers with the finest technology without
get the finest taste on any menu from the departing from the very heart of our
very first bite. creation, which is the quality ingredients
and the craftmanship. It’s always been
our signature, as also what our customers
have known us for.
3
BESPOKE SOLUTIONS
World-class logistics
Innovation begins by paying attention to every
single detail. From understanding how different
each customer’s needs are, to the potential each
customer’s brand can have through our products.
We complement this bespoke approach with

a thoughtful operational process and logistics,
ensuring each task is perfectly executed from
our kitchen to the customer’s door, shipping to
16 provinces, delivering to 29 cities, and shipping
to more than 2000 outlets nationwide.
4
OUR PURPOSE
ADDING MORE FLAVOR TO LIFE
Our way
PRIMA products with PRIMA service by PRIMA
people. Without it, it would be impossible to
consistently deliver quality.
Our vision is to add

more flavor to life.
We want to reach every Indonesian household
and have them enjoy our products. We aim to
impact not only our customers’ lives but also our
team. This will only be achieved by continuous
innovation and, more importantly, continuous
evolution.
Yota Ogura
Group President Director
5
3Innovation
Pillars
We understand our partner’s
individual demands and needs
as well as the potential that
our products can support
your busines s grow th by
gathering consumer insight to
achieve operational excellence and
offering product differentiation.
consumer operational product

insight excellence differentiation
6
Quality Management System
Prima Food Solutions is the first FSSC 22000 certified RTE and RTP bakery manufacturer in Indonesia.
7
LET US
WEGOT
YOUR
“PROVE”YOU “Bake”
Our original concept of “Ready To Prove” is Our technology, Ready To Bake, enables you to enjoy
made of the purest ingredients and finest quality products with five extra benefits...
recipes. This enables you to have...
WIDE RANGE OF TIME HIGH QUALITY

CREATION POSSIBILITIES EFFICIENT GUARANTEE
WIDE RANGE OF
PURE LESS
CREATION
INGREDIENTS WASTE
POSSIBILITIES
SUPERIOR TASTE LESS

AND QUALITY STORAGE
8
CREATIONS
We are inspired by you, and we want
that inspiration to inspire you more.
From you to us, and we to you.
YES! As a food solution, it’s a sure fact that

you can customize our products to fit your
needs and to tell your story. We’re also
capable of elaborating in the best way you
can possibly think of.
“The sky is the limit” probably best describes

how our products can provide and satisfy
you as our customers in any kind of way. All
of our creations, from pastries and cakes to
savory ones, are available to be co-created
in a large range of possibilities that can be
the right product to match your business.
9
>350SKUs
OUR produced daily at our factory.
TO
High demand from each customer.
DAY
Increasing by the minute as you
read this.
DAY >2000
Customer outlets nation-wide
supplied every day.
High traffic system to ensure
fresh products for each outlet.
CAPACITY >200++
F&B Clients and Partners
premium coffee shop, grab-and-go cafe with
hundred stores, quick serve, restaurants,
modern trade convenient stores to
premium supermarkets.
10
OUR HOUSE
of brands The favorite dish of Indonesians, chicken, is
taken to another level with our unique craft
of roast chicken at Chickro. It is craved by
young and dynamic customers, especially
those with a penchant for a spicy taste.
PRIMA is our premium and inaugural
brand. The epitome of “PRIMA Products” by
providing high-quality pastries and creations.
PRIMA’s luscious taste is a signature craved
by our long-time customers and instantly
loved by the new ones.
The Japanese-inspired-chill desserts are

Croissant that comes with many variant and here! With vending machine as the media
flavors, served in room temperature for your to sell, these ready -to-eat products come
convenience to support your busy days. in various type, from sweet to savory, to
Just grab-eat-get ready to start the day! complete your busy days!
Our Delico bakes delightful pastries and

serves some main courses daily up to
7.00PM in the industrial yet warm ambiance
of our cafes.
The wellness era is here with many product
twists! Savor the health with our ready-to-eat
The chill future is here with Pop!Cake! high protein and high fiber products and let
Experience the easiest way to consume us be your wellness partner anytime!
chilled cake in a cup with many flavors to
help you celebrate your life!
11
OUR F&B CLIENTS AND PARTNERS
12
BAKED GOODS
viennoiserie | BREAD | SANDWICH
OUR
EXPERTISE
VIENNOISERIE
Pastries make us who we are. The
cornerstone of the great taste we are
eventually well-known for. These delicious
pastries are available in Ready To Eat Fresh,
Frozen, Ready To Prove, and Ready To Bake.
3601-001 3203-066 3510-057 3602-003 3510-063
Butter croissant ALMOND Chocolate cinnamon

Croissant bun CROISSANT Croissant roll
Rp7.475 Rp12.650 Rp20.125 Rp7.475 Rp11.485
55gr 75gr 110gr 50gr 105gr

15 Pcs/T14 15 Pcs/T14 20 Pcs/T14 30 Pcs/T14 22 Pcs/T14
825gr/cart 1125gr/cart 2200gr/cart 1500gr/cart 2310gr/cart
2 months 2 months 2 months 2 months 2 months
180’C , 3 mins 180’C , 3 mins 180’C , 3 mins 180’C , 3 mins 180’C , 3 mins
3203-087 3203-088 3203-077 3601-075 3203-076
Strawberry chocolate vanilla cinnamon Chocolate strawberry

cromboloni cromboloni sugar fried fried croissant fried croissant
Rp14.980 Rp14.980 Rp10.811 Rp10.811 Rp10.811
110gr 110gr 100gr 100gr 100gr

Price Per Pcs (*for special price please contact 1500028)

Weight/Pc Contents/Carton Weight/Carton Shelf Life Serving Recommendation Carton Dimensions (T14 = 36 cm x 20 cm x 14 cm) & T8 = 36 cm x 20 cm x 8 cm)
All Prices Exclude VAT
15
3602-011 3601-006 3202-067 3205-163 3204-035
Vanilla Roll Classic U SHAPE creme brulee oAtside

Danish regular Fruit Danish CROISSANT danish egg tart
Rp5.400 Rp14.375 Rp13.676 Rp13.514 Rp4.054
60gr 80gr 80gr 110gr 25gr

3602-009 3602-006 3601-003 3203-021 3201-007
Beef Puff Tuna Puff Tuna Puff SPICY CHICKEN CHICKEN MUSHROOM
regular mini regular SAUSAGE QUICHE
Rp12.420 Rp4.600 Rp11.730 Rp19.733 Rp17.825
85gr 35gr 70gr 100gr 110gr


16
3201-007 3210-011
BEEF MUSHROOM CHEESE

QUICHE QUICHE
Rp17.825 Rp17.825
110gr 110gr
20 Pcs/T14 20 Pcs/T14
2200gr/cart 2200gr/cart
2 months 2 months
180’C , 3 mins 180’C , 3 mins

17
3201-006 3201-001 3201-011 3201-064 3101-003
burger BAGUETTE french english muffin foccasia

bun Rp15.525
bread panini bread bread
Rp3.450 Rp6.325 Rp2.973 Rp4.830
65gr 235gr (± 10gr) 75gr 70gr 90gr

975gr/cart 1410gr/cart 750gr/cart 7200/cart 1350gr/cart
3201-013 3201-062 3201-063 3203-021 3201-018
multigran whole meal whole wheat panini sour dough

bread loaf bread bread rectangle loaf
Rp69.575 Rp4.505 Rp4.505 Rp6.670 Rp24.275
800gr (± 10gr) 70gr 70gr 90gr 430gr (± 10gr)


19
3201-047 3201-077 3201-078
Chocolate White WHEAT

cross bun Bread Bread
Rp40.520 Rp16.898 Rp17.005
200gr (± 10gr) 950gr 950gr

4 Pcs/T14 2 Pcs/T14 2 Pcs/T14
800gr/cart 1900gr/cart 1900gr/cart
2 months 1 months 1 months
180’C , 3 mins Thawing, ambient temp for 2 hours Thawing, ambient temp for 2 hours

20
3112-026 3201-027 3212-022 3601-036 3212-055
BEEF PASTRAMI CHIA SEEDS BAGEL WITH MULTIGRAIN SMOKED ROASTED BEEF SMOKED BEEF & CHEESE
SANDWICH ROAST BEEF SANDWICH BEEF MUSHROOM SANDWICH WHEAT SANDWICH
Rp25.300 Rp30.705 Rp27.025 Rp35.650 Rp11.712
165gr 155gr 165gr 175gr 95gr

3212-020 3601-025 3212-054 3601-031 3212-062
TUNA MELT TUNA CHEDDAR TUNA MAYO Beef Omelette CHICKEN ROSEMARY
SANDWCIH SANDWICH PANINI SAnDWICH Sandwich WHOLE MEAL SANDWICH
Rp17.250 Rp18.630 Rp10.360 Rp20.240 Rp13.514
170gr 160gr 90gr 167gr 110gr

180’C , 3 mins 185’C , 15-18 mins 180’C , 3 mins 180’C , 3 mins 180’C , 3 mins

22
3212-069 3601-038 3212-025 3601-026 3212-064
EGG MAYO ROASTED CHICKEN SMOKED CHICKEN & CHEESE SMOKED CHICKEN smoked beef &
PANINI SANDWICH SANDWICH CROISSANT SANDWICH SANDWICH cheese sandwich
Rp11.712 Rp35.650 Rp24.150 Rp19.205 Rp16.216
100gr 185gr 110gr 160gr 155gr

180’C , 3 mins 180’C , 3 mins 180’C , 3 mins 185’C , 15-18 mins 180’C , 3 mins
3212-065 3212-053 3212-063
smoked beef & TUNA MAYO TOAST CHICKEN SHREDDED

egg sandwich SANDWICH SANDWICH
Rp17.117 Rp11.261 Rp11.261
150gr 110gr 155gr

12 Pcs/T14 12 Pcs/T14 12 Pcs/T14
2 months 2 months 2 months
180’C , 3 mins 180’C , 3 mins 180’C , 3 mins

23
3107-002 3601-013 3202-028 3202-027 3202-029
BLUEBERRY CHOCOLATE GREEN TEA RED VELVET SALTED CARAMEL

MUFFIN MUFFIN COOKIES COOKIES COOKIES
Rp19.550 Rp20.240 Rp5.290 Rp12.535 Rp4.715
120gr 100gr 45gr 45gr 45gr

3301-004 3601-016 3302-002 3601-015 3201-060
CHOCO CHIP CHOCO CHIP OATMEAL RAISIN OATMEAL RAISIN MARITOZZO

Rp13.486
COOKIES IN JAR COOKIES COOKIES IN JAR COOKIES
Rp51.750 Rp8.050 Rp19.205 Rp8.050
180gr 45gr 180gr 45gr 110gr

12 Jar/T14 70 Pcs/T14 12 Jar/T14 70 Pcs/T14 8 Pcs/T14
Thawing 0°C, 4 hours 180’C , 3 mins Thawing 0°C, 4 hours 180’C , 3 mins Thawing 0°C, 4 hours

26
3205-159 3205-160 3205-161 3601-065 3601-066
vanilla chocolate green tea chocolate oatmeal raisin

eclair eclair eclair chips scone scone
Rp8.108 Rp8.108 Rp8.108 Rp16.100 Rp14.950
50gr 50gr 50gr 100gr 110gr

Thawing in chiller, ready to eat Thawing in chiller, ready to eat Thawing in chiller, ready to eat 180’C , 3 mins 180’C , 3 mins

27
3205-114 3205-112 3205-113 3205-115
Dessert In Cup Dessert In A Cup Dessert In A Cup Dessert In A Cup

Cheese Brownies Red Velvet Tiramisu
Rp20.721 Rp20.721 Rp20.721 Rp20.721
80gr 80gr 84gr 70gr

12 Pcs/T8 12 Pcs/T8 12 Pcs/T8 12 Pcs/T8
960gr/cart 960gr/cart 1008gr/cart 840gr/cart
9 months 9 months 9 months 9 months
Thawing 0°C , 30 minutes Thawing 0°C , 30 minutes Thawing 0°C , 30 minutes Thawing 0°C , 30 minutes
AVAILABLE AT

28
3205-164 3510-059 3601-009 3601-017 3205-162
LEMONADE CUSTARD cheese chocolate chocolate REGAL

CREAM cake cake mousse cake CHOCOLATE CAKE
Rp10.811 Rp22.655 Rp21.850 Rpxx.xxx Rp25.225
70gr 90gr 100gr 85gr 120gr

6 hours in chiller Thawing 0°C , 4 hours Thawing 0°C , 4 hours Thawing 0°C , 4 hours 6 hours in chiller
3601-018 3601-020 3204-036 3510-060 3601-067
apple red velvet PURPLE UBE chocolate RTB CHOCOLATE

cake slice cake CAKE brownies LAVA CAKE
Rp17.020 Rp19.550 Rp14.414 Rp15.525 Rp15.525
120gr 100gr 90gr 100gr 95gr

Reheat 180'C , 3 mins Thawing 0°C , 4 hours 6 hours in chiller Thawing 0°C , 4 hours 120’C , 6 mins

30
3205-242 3205-243 3205-244 3205-245
DARK DEVIL PURPLE SWEET toffee nutty BLACK FOREST

SHEET CAKE potato sheet cake sheet cake CAKE
Rp1.021 Rp1.092 Rp2.556 Rp1.163
15gr 15gr 15gr 15gr

88 Pcs / T8 88 Pcs / T8 88 Pcs / T8 88 Pcs / T8
1320gr/cart 1320gr/cart 1320gr/cart 1320gr/cart
2 months 2 months 2 months 2 months
Thawing 0’C , 4 hours Thawing 0’C , 4 hours Thawing 0’C , 4 hours Thawing 0’C , 4 hours
31
Ready
to Proof
3603-012 3603-016 3603-017 3603-018 3603-019
RTP Butter RTP Mini Butter RTP American Pizza RTP Italian Pizza RTP American
Croissant Croissant Pastry Sheet Dough Ball Dough Ball Pizza Dough
Rp3.910 / Rp7.475 Rp18.018 Rp4.054 Rp4.054 Rp3.784
35gr - 65gr 15gr 300gr 180gr 100gr

50 Pcs - 100 Pcs T14 12 Pcs / T14 25 Pcs / T14 40 Pcs / T14 36 Pcs / T14
3250gr/cart - 3500gr/cart 180gr/cart 7500gr/cart 7200gr/cart 3600gr/cart
185’C , 15-18 mins 180’C , 15 mins 200’C , 10 mins 200’C , 8 mins 200’C , 10 mins
3603-020 3603-021 3603-022
RTP Italian RTP puff RTP chocolate

Pizza Dough pastry sheet danish dough
Rp3.784 Rp27.750 Rp13.513
100gr 187gr 187gr

36 Pcs / T14 10 Pcs / T14 50 Pc / T14
2 months 1 year 3 months

33
X
The healthier
collaboration
This collaboration is on a mission to deliver
delicious baked goods for you, yet also to nourish
people, save animals, and protect mother earth!
ABOUT
Green Rebel is Indonesia’s leading plant-

based food tech start-up making Asian-
flavoured whole-cut plant-based meat
& chicken. We launched in 2020 with a Designed for people with busy schedules,
commitment to make plant-based meat our products are ready-to-cook and
delicious, affordable and accessible while take less than 10 minutes to prepare.
minimising negative impact on the We optimize our plant-based meats for
environment. different Asian cooking methods from
high-moisture hotpot, steaming, stir-
Green Rebel products are clean-labelled, frying, wok-cooking, to grilling.
made with natural and non-GMO
ingredients, without additional MSG
and preservatives. Our products deliver
a strong nutrition profile with high protein
and fiber content, while having up to 50%
less saturated fat, 30% less calories, and FIND OUT MORE:
0 cholesterol, compared to their animal greenrebelfoods.com
counterparts.
greenrebelfoods.id
36
THE COLLABORATION
OUR COLLABORATION
PURPOSE
The collaboration between Prima Food
Solutions and Green Rebel is all about
KNOWING THE
creating delicious and nutritious baked MARKET NEEDS
goods that cater the health-conscious
consumers. We are proud to announce The synergy between both company’s
this collaboration as a testament to our expertise will result in an exciting line-up
commitment to sustainability, nutrition, of wholesome products. Through this
and taste, in line with the vegan company's collaboration, we aim to develop a range
values. of vegan-friendly baked goods that are not
only tasty but also promote overall well-
being. We are expecting more people to
be able to eat these plant-based products
since our main focus is still savouring the
joy of bakery treats in a healthier way.
37
SANDWICHES
Vegan Shredded Beef VEGAN MORNING CHICK N EGG CHICKEN KARAGE
Whole Sandwich BUN SANDWICH SANDWICH
Rp21.171 Rp26.577 Rp31.532 Rp23.423
150gr 165gr 165gr 185gr

1.210gr/cart 2.475gr/cart 2.475gr/cart 2.775gr/cart
Freezer 3 months & Chiller 3 days Freezer 3 months & Chiller 3 days Freezer 3 months & Chiller 3 days Freezer 3 months & Chiller 3 days
180’C , 3 mins 180’C , 3 mins 180’C , 3 mins 180’C , 3 mins
VIENNOISERIE
Rendang biv minced steak JERKY & CHEESE
pie croissant pie PINWHEELS
Rp11.712 Rp9.910 Rp9.009 Rp10.811
55gr 70gr 80gr 60gr

1.210gr/cart 2.100gr/cart 2.400gr/cart 1.020gr/cart
Freezer 3 months & Chiller 3 days Freezer 3 months & Chiller 3 days Freezer 3 months & Chiller 3 days Freezer 3 months & Chiller 3 days
180’C , 3 mins 180’C , 3 mins 180’C , 3 mins 180’C , 3 mins

38
hawaiian MARTABAK MANIS
puff
Rp9.009
CROISSANT
Rp11.712
DO YOU KNOW?
CONTAIN
or standalone enjoyment, offer a plant-based alternative
NUTS
using meat-like imitations that mimic the appearance
and taste of meat without containing any animal-derived
65gr 55gr
traditional Indonesian tastes but also a wide array of
24 Pcs/T14 15 Pcs/T14
1.560gr/cart 825gr/cart
Freezer 3 months & Chiller 3 days Freezer 3 months & Chiller 3 days
180’C , 3 mins 180’C , 3 mins
Filling
VEGAN AYAM VEGAN MEATBALL VEGAN RENDANG
TALIWANG FILLING CHAR SIU FILLING FILLING
Per 500gr Per 500gr Per 500gr
Rp60.000 Rp150.000 Rp100.000
500gr 500gr 500gr

7 x 500 gr / T14 7 x 500 gr / T14 15 x 500 gr / T14
3.500gr/cart 3.500gr/cart 7.500gr/cart
Freezer 3 months & Chiller 3 days Freezer 3 months & Chiller 3 days Freezer 3 months & Chiller 3 days

39
CAKE
Fudge Vegan Fudge Vegan
Chocolate Brownies
Rp15.766
Banana Cake
Rp7.207
COOKIE
CONTAIN
NUTS
CONTAIN
NUTS
VEGAN WALNUT &
CHOCOLATE COOKIE
55gr 55gr Rp11.261
60 Pcs/T14 24 Pcs/T14
3.300gr/cart 1.320gr/cart
Freezer 3 months & Chiller 3 days Freezer 3 months & Chiller 3 days CONTAIN
Thawing, 4 hours Thawing, 4 hours NUTS
Fudge Vegan Frozen Protein

Chocolate Cake Bar
Rp12.162 Rp19.820
45 gr
high 55 Pcs/T14
protein
2.475gr/cart
Freezer 3 months & Chiller 3 days
180’C , 3 mins
70gr 80gr
24 Pcs/T14 36 Pcs/T14
1.680gr/cart 2.880gr/cart
Freezer 3 months & Chiller 3 days Freezer 3 months & Chiller 3 days
Thawing, 4 hours Thawing, 4 hours

40

PFS Catalogue 2024

Uploaded by

Copyright:

Available Formats

PFS Catalogue 2024

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

PFS Catalogue 2024

Uploaded by

Copyright:

Available Formats

CATALOGUE

BAKING AND YOU’RE ALREADY

We complement this bespoke approach with

Our vision is to add

consumer operational product

WIDE RANGE OF TIME HIGH QUALITY

SUPERIOR TASTE LESS

YES! As a food solution, it’s a sure fact that

“The sky is the limit” probably best describes

The Japanese-inspired-chill desserts are

Our Delico bakes delightful pastries and

Butter croissant ALMOND Chocolate cinnamon

55gr 75gr 110gr 50gr 105gr

3203-087 3203-088 3203-077 3601-075 3203-076

Strawberry chocolate vanilla cinnamon Chocolate strawberry

110gr 110gr 100gr 100gr 100gr

Price Per Pcs (*for special price please contact 1500028)

Vanilla Roll Classic U SHAPE creme brulee oAtside

60gr 80gr 80gr 110gr 25gr

3602-009 3602-006 3601-003 3203-021 3201-007

85gr 35gr 70gr 100gr 110gr

Price Per Pcs (*for special price please contact 1500028)

BEEF MUSHROOM CHEESE

Price Per Pcs (*for special price please contact 1500028)

burger BAGUETTE french english muffin foccasia

65gr 235gr (± 10gr) 75gr 70gr 90gr

3201-013 3201-062 3201-063 3203-021 3201-018

multigran whole meal whole wheat panini sour dough

800gr (± 10gr) 70gr 70gr 90gr 430gr (± 10gr)

Price Per Pcs (*for special price please contact 1500028)

Chocolate White WHEAT

200gr (± 10gr) 950gr 950gr

Price Per Pcs (*for special price please contact 1500028)

165gr 155gr 165gr 175gr 95gr

3212-020 3601-025 3212-054 3601-031 3212-062

170gr 160gr 90gr 167gr 110gr

Price Per Pcs (*for special price please contact 1500028)

100gr 185gr 110gr 160gr 155gr

3212-065 3212-053 3212-063

smoked beef & TUNA MAYO TOAST CHICKEN SHREDDED

150gr 110gr 155gr

Price Per Pcs (*for special price please contact 1500028)

BLUEBERRY CHOCOLATE GREEN TEA RED VELVET SALTED CARAMEL

120gr 100gr 45gr 45gr 45gr

3301-004 3601-016 3302-002 3601-015 3201-060

CHOCO CHIP CHOCO CHIP OATMEAL RAISIN OATMEAL RAISIN MARITOZZO

180gr 45gr 180gr 45gr 110gr

Price Per Pcs (*for special price please contact 1500028)

vanilla chocolate green tea chocolate oatmeal raisin

50gr 50gr 50gr 100gr 110gr

Price Per Pcs (*for special price please contact 1500028)

Dessert In Cup Dessert In A Cup Dessert In A Cup Dessert In A Cup

80gr 80gr 84gr 70gr

Price Per Pcs (*for special price please contact 1500028)

LEMONADE CUSTARD cheese chocolate chocolate REGAL

70gr 90gr 100gr 85gr 120gr

3601-018 3601-020 3204-036 3510-060 3601-067

apple red velvet PURPLE UBE chocolate RTB CHOCOLATE

120gr 100gr 90gr 100gr 95gr

Price Per Pcs (*for special price please contact 1500028)