Tita Elizabeth Bakeshop

A Marketing Plan
Respectfully Submitted to:
PROF. ANNE JERE L. BAJARIAS
BSBA Faculty
College of Management and Entrepreneurship
Cebu Technological University-Main Campus

Respectfully Submitted by:

MICHELLE MAE G. BORDADORA
RHEA L. ESPAÑA
CHEZNALOU C. GILJANG
JULIANNA KRYSTAL M. DAÑO
AIMEE BETH J. RITCHA
IRENE JADE A. SALINGUHAY
(2-D)
Bachelor of Science in Business Administration

In Partial Fulfillment of the

Requirements in the Course
Marketing Management (BSBA-MM 2-D)

November 20, 2023

 CHAPTER II

CURRENT MARKET SITUATION

A. Company’s Position
Tita Elizabeth Bakeshop is a company that makes yummy bread that everyone
can enjoy without breaking the bank. This is located at Ibabao Rd, Dapitan, Cordova,
Cebu. In 2008, the company was launched by Gilbert Benjamin and his wife Elizabeth
Benjamin, who are business owners. The brand itself provides a selection of affordable
bread. Mr Gilbert's motivation for starting their business was highly attributed to his
previous job as a baker. This motivated them to start their own business which is a
bakeshop since this kind of business is familiar to Mr. Gilbert because of his
background.

The business has grown for such a year now, they were able to buy land and
also a business car, and also 2 motorcycles. They were able to build a 4 story house
here in Cordova. The owner was also able to send his children to prestigious schools
in Ateneo de Cebu. But as time went by and as competition rose, they also saw the
downfall of it. They are still operating their bakery now but only 1 branch remains and it
is located in Ibabao, Cordova, Cebu. Unlike before, they had branches mostly around
Cebu like Pasil, Pardo, Barili, Toledo, Basak Mandaue, and others 3 around Lapu-Lapu
as they focus on their brand in Ibabao, Cordova Cebu. They serve unique affordable
bread and are much cheaper than big bakeshops wherein their prices start at 4 pesos. It
might be cheap but they still maintain the quality of their products. That's why they said
that their price sets them apart from their competitors. Cheaper prices are a great factor
in earning profit slower compared to other businesses.

Their mission is to earn profit. With this, the owner was able to enroll his children
in prestigious schools and also get a more comfortable life. Their goal is to get back
where they were before. To be specific, to become a bigger business within 5-10 years
from now. Additionally, they highly use peer-to-peer marketing also known as word of
mouth. They let people spread their business by sharing their experiences with us with
their peers.

Another goal of the company is to make every bite a special experience and
anyone can buy it because of the affordability. They see themselves as a go-to place for
delicious yet budget-friendly treats. Each treat is carefully made with passion to ensure
it's not only affordable but also super tasty. Their commitment to great taste helps them
build strong connections with their customers, turning every visit into a happy memory.
Tita Elizabeth Bakeshop doesn't just see itself as a bakery; it wants to be your go-to
place for accessible gourmet experiences.

B. Competition

Direct Competitors
State that two businesses provide the same products to meet the demands of the
same market. The products of the companies are comparable, despite differences in
their branding, promotion, values, and tactics. The following are some local bakeshops
that are near Tita Elizabeth Bakeshops and are considered to be their direct competitors:

Table No. 1. Direct Competitors

 NAME PROFILE PRODUCTS/SERVICES PRICES

Julies It has over 30 years of Bayan Sliced Bread

Bakeshop experience in the
bakeshop industry and
over 500 Julie's
Bakeshops (JBS)
operated by about 130 P45.00
franchisees all over the
Philippine archipelago. It
is undeniably the
Philippines' strongest
bakeshop brand and the Bicho-Bicho
country's largest
bakeshop chain.

Julie's Bakeshop's (JBS)

leadership in the P21.00
neighborhood bakeshop
category is
unquestionable. The
many innovations and
best practices JBS Cheese Bread
introduced when it
started in 1981 are now
considered standard and
are imitated by all other
bakeshops. And while
others are still catching P6.00
up, JBS is not only
expanding in the
Philippines but overseas
as well.
Cheese Streusel
Ultimately, the foundation
for its extreme popularity
is the taste and quality of
its bread products. Years
of experience have led to
P6.00
the perfection of a
propriety Julie's blend
that caters to the varying
and discriminating palate
of our customers. A blend
that keeps them coming
back for more. Cheese Bun

P21.00
 Chocolate Crinkles P6.00

Yoyo P6.00

P6.00
Choco Chip Cookies

San Jose In early 2013, with the Meat Rolls

Bakeshop vision of a diversified
bakeshop, SJB opened a
central commissary and
launched special loaves P18.00
and packed products. In
the year 2014, SJB
ventured into the cake
industry as it introduced a
line of affordable yet
delicious cakes to the
market. In addition, as the
company grows, it opens
its door to businessmen
who want to grow and P25.00
succeed with us. In 2017,
a new vision came with a
new look. SJB rebrands
into a more vibrant and
relevant bakeshop in the Banana Cupcake
industry. In early 2019,
SJB introduced its ‘We
Deliver’ wherein breads
and other products come
closer to you whether at P18.00
home or office.
 Mamon Cakes

P75.00

Banana Loaf

P449.00

Choco Cookie Melt Cake

P33.00

Glazed Chiffon Cake

Arbee’s Arbee’s Bakeshop was Francis Bread

Bakeshop founded by four siblings
in the year 1998 which
started as a small
business in the srees of
Inayawan, Cebu. They P5.00
started out as a simple
office at Laray, Inayawan
Cebu, and started to build
their own official
bakeshop at the same
Ensaymada
place. The company then
planned to make
branches a Basak, and
later on, they built more
branches in nearby
barangays. These four P5.00
 siblings were
business-minded from the
start since their first
venture was not close to
a bakeshop, but Mushroom
eventually, their
bakeshop business
became more popular.

At first, their bakeshop

sold a small variety of P5.00
bread, ranging from plain
bread such as francis
breads, elourdes and
much more. Then they
started to invent a new Star Bread
bracket of bread that
satisfied the needs of
people who sought the
taste of the usual, plain,
tasteless bread. They
made spanish bread, ube P5.00
filled, choco filled, and
more.

Torta

P5.00

Deleche

P5.00

Indirect Competitors
Businesses that have different products or services towards Tita Elizabeth
Bakeshop but still provide the same needs to consumers. Below are the following shops
or stores that are near the location of Tita Elizabeth Bakeshop that are considered their
indirect competitors:

Table No. 2. Indirect Competitors

NAME PROFILE PRODUCTS/ SERVICES PRICES
Minute Burger Minute Burger as a brand Buy 1 Take 1 Bacon
is more than just the logo. Cheese Burger
For the last 40 years,
we’ve stood by our belief
of always providing their
customers with affordable
and quality products, P97
which are served in clean
and well-made stores.

Minute Burger's Buy 1 Take 1 Minute

innovation is Burger
spearheaded by their
product development
teams and engineering
teams who make sure
that our products and
their stores are always P42
updated and ahead of the
curve.
Buy 1 Take 1 Cheesy
Burger

P52

Buy 1 Take 1 Double

Minute Burger

P66

Buy 1 Take 1 Double

Cheesy Burger

P82

Buy 1 Take 1 Cheesy Dog

P50

Buy 1 Take 1 French Onion

Franks
 P94

Jasmin Fruit Is a local fruit stand Saging Lakatan

Stand located in Juan Wahing
St, Cordova Cebu. They
serve a variety of fresh
and nourishing fruits that
are loved by their P35
customers.

Watermelon
P35

Jo & Shie Serving their fresh and Crispy Fried Chicken

Crispy Fried crunchy deep fried
Chicken chicken to their valued
customer plus its flavorful
gravy that you can enjoy
nonstop as they are
unlimitedly served with
it’s affordable price that
everyone can acquire. P20

C. Product/Service Review
A product review is written material that looks at the advantages and
disadvantages of a certain good or service. While print media may still publish some of
these reviews, the majority of them now reside online. Customers consult product
reviews before making significant purchases.

Table No. 3. Product Service Review

PRODUCT/SERVICE DESCRIPTION PRICE

Pandesal Pandesal, also known as Pan de Sal, is a

popular breakfast bread in the Philippines,
 originating from the Spanish word "salt bread”
soft texture and slightly crunchy exterior due to
bread crumbs coating the surface. Made from
flour, yeast, sugar, salt, and bread crumbs, it is
traditionally baked until golden brown. Pandesal P2.00
is served fresh and warm in the mornings, often
paired with coffee or hot chocolate. It can be
eaten plain or filled with spreads like butter,
cheese, jam, or “savory fillings like ham or
cheese. Its versatility and popularity make it a
beloved bread roll in Filipino cuisine.

Ham and Cheese Bread Ham and cheese bread is a savory and flavorful
bread made by combining ham and cheese in
the dough. It can be prepared by mixing the
ingredients before baking, creating a uniform
distribution, or by rolling out the dough and
placing layers of ham and cheese on top. Some
recipes may also include herbs, spices, or P4.00
mustard to enhance the flavor profile. Ham and
cheese bread is typically enjoyed as a snack,
breakfast, or part of a meal, providing a savory
and satisfying taste due to the combination of
salty ham and creamy, melted cheese

Torta Originally the word torta came from Spain. One

use of the word (torta dulce) was to describe a
type of cake and another use of the same word
described a kind of flatbread, characterized by its
lack of yeast. It was considered a sub-par food P8.00
and wasn't as well-liked as other yeast-based
breads. In the northern Philippines, particularly
among Tagalog-speaking provinces and islands,
torta refers to a class of omelets made by mixing
eggs with various ingredients.

Ensaymada The "Milo Bavarian Bomb" is a dessert that

blends the popular chocolate malt drink Milo with
a creamy Bavarian cream. Milo is a popular
chocolate malt powder with a rich chocolate
flavor and maltiness, making it a favorite among
children and adults. Bavarian cream, a classic P5.00
dessert component, is known for its smooth
texture and is often made with a custard base
and gelatin for stability. The Milo Bavarian Bomb
features a Bavarian cream filling infused with
Milo powder, resulting in a delightful combination
of chocolate and malt flavors.

Spanish Bread Spanish Bread is a favorite 'merienda' or

afternoon snack in the Philippines that can be
found in many local bakeries. You can also make
your own and it is easy. We also found a way to
keep that sweet buttery filling from oozing out.
So you enjoy the full deliciousness of it without
wasting any. Spanish Bread brings back
memories of hot afternoon snacks back home P4.00
with these soft bread coming out of brown paper
bags, warm and fresh from the bakery. The
sweet, buttery paste filling is my favorite.
Star Bread Star bread is usually remarked about because it
is made with nearly the same ingredients and is
all sweet and dense. The distinction between
these breads is evident in the final baking
phases. Each will acquire their unique
individuality as the dough rises and the outer
shell forms. A cross-shaped cut is made on top P4.00
of the dough when getting ready Star Bread. It
will create a breach between the cuts after the
last rise. giving the impression that it burst from
the inside, hence the name. The crispiest portion
of the bread is likewise the highest of these
slices.

Mushroom Bread Mushroom bread is a hard-type bread with a

mushroom-like appearance. Mushroom bread
has a plain taste and has a hard texture. This
type of bread is also common to other bakeshop
businesses. P4.00

Hopia Hopia is yet another favorite 'merienda' or snack

for Filipinos. Hopia is made of thin flaky pastry,
traditionally filled with mung bean paste
(Munggo). But nowadays, there are more
variations to choose from when it comes to the
filling, the most popular is the Ube or Purple yam P4.00
and the one I prefer more personally.
 Chapter III

ISSUES
Any issue, challenge, or worry that a company or organization may encounter
while conducting business is referred to as a business issue. The business issue is
divided into two (2) categories: minor and major issues.

Major Issues
According to Project Management, a “major issue” might be considered a
problem that has a material effect on a project. It typically affects one or more of the
critical aspects of a project, the scope, schedule, or budget. It could also mean that
the quality of the project's end result or product (its “deliverables”) will be reduced or
limited.

Table No. 4. Major Issues

Major Issues Explanation

1. Lots of competition As we visit the Tita Elizabeth Bakeshop location, we

spot some similar businesses just around their
location that can be considered as their competitors
such as Julies Bakeshop, San Jose Bakeshop, and
Arbee’s Bakeshop. This bakeshop would be a great
challenge to the Tita Elizabeth Bakeshop since the
following businesses are quite big already compared
to the latter.

2. Undifferentiated One of the major issues that the Tita Elizabeth

Bakeshop also faced is being undifferentiated
because most of their products are not different from
the bread that has in their competitors most
especially Julies Bakeshop, and Arbee’s Bakeshop.

3. Product shelflife Tita Elizabeth Bakeshop faces the challenge of

management product shelf-life management, a critical aspect for
bakeries. Maintaining the freshness and quality of
baked goods is paramount for customer satisfaction.
The bakery must carefully balance production levels
with demand to optimize inventory and minimize
waste. Effective shelf-life management is crucial not
only for financial reasons but also to comply with
regulatory requirements governing food product
labeling and sales. Transparency about product
freshness aligns with customer expectations,
fostering trust and loyalty. Seasonal variations in
demand and the impact of ingredients on shelf life
add further complexity. Additionally, if the bakery
distributes products through various channels,
ensuring timely delivery within optimal shelf life
becomes a logistical challenge. Successfully
addressing these issues is vital for Tita Elizabeth
Bakeshop to provide high-quality products, minimize
waste, and maintain profitability in a competitive
market.
Minor Issues
Minor issues are any non-urgent Issue that, while potentially Service-impacting,
does not prevent the customer’s use of the Service in any material way. The following
are some minor issues faced by Tita Elizabeth Bakeshop:

Table No. 5. Minor Issues

Minor Issues Explanation

1. Weak Brand Identity Having a strong brand identity is important for a

company as It is the way a business communicates
and represents itself through the visuals on its
promotional materials, the colors that stand for the
brand, and the way it promotes itself on social media.
However, in the case of Tita Elizabeth Bakeshop’s
logo, it is certainly not accurate, uninteresting, and
meaningless, and it merely gives its customers
intrigued by its story and design. Moreover, a
company's recognition and position in a competitive
market are reinforced by a strong brand identity.

2. Location is not suitable The Tita Elizabeth Bakery's location may provide
or appropriate various challenges that might impact its success.
The bakery has a lot of competitors in the area.
There are numerous bakeries within close proximity,
the market might be oversaturated, leading to
intense competition for customers. As previously
discussed, a high concentration of bakeries in the
area can lead to intense competition for customers,
potentially affecting sales and market share. The
second issue is the Parking and Accessibility of the
place has limited parking space or difficult
accessibility. It struggles to attract foot traffic and
potential customers which may discourage them
from visiting, particularly in locations where
convenience is crucial.

3. Poor Product Promotion Tita Elizabeth Bakery has a Facebook page that is
and Advertisement still accessible today, indicating that they attempted
to market their business and product through the
internet but stopped halfway. Their page's latest post
was dated 2020, making it three years ago, and left
them no promotions for their products as of the
moment. This hinders the possible help that a great
promotion can make to their products and moreover
to their business to be able to conquer their goal for
higher sales and more customers to have.
 Chapter IV

Objectives

This section of our marketing plan outlines our goals and objectives for
achieving success in Tita Elizabeth Bakeshop. It's all about clear goals that are
well-thought-out and achievable. Each objective is carefully planned with specific
targets and realistic time frames in consideration.

I. In four months, increase to at least 10% new products and create a

distinct bakery menu that differentiates Tita Elizabeth Bakeshop stand
out among other companies like Julies and Arbee’s.
The main focus of this objective is to make Tita Elizabeth Bakeshop
stand out among other companies within four months by creating and
offering different products that do not exist in their competitor's product
offering. We intend to create healthy ingredients for bread that could also
catch vegan customers. Moreover, in this way, Tita Elizabeth would have a
competitive edge over the existing direct competitors.

II. Boost Tita Elizabeth Bakery's internet presence in three months to

increase its social media marketing by 20%
Social media marketing is one of the best ways to advertise and
promote products and services currently. Considering that practically
everyone uses their phone for business purposes these days, this is a
fantastic opportunity to reach potential customers. In addition, even
though the Tita Elizabeth Bakeshop already has a social media account,
we feel that it needs a little organization and appeal, so in three months
we intend to improve its social media marketing.

III. Improve the surroundings of the Tita Elizabeth Bakeshop location within
3 months and increase at least 20% customer sales.
A poor small business location makes your company invisible to
your target market. To remain visible and easy to do business with, your
small business marketing needs to make up for it. As we visited the
location of Tita Elizabeth Bakeshop, they lacked the space and flexibility,
thus not convenient for their customers. We understand that choosing
another location for their customer’s convenience is costly and expensive
on the owner’s part. Thus, we will just propose to improve its surroundings,
where, although the space is small, it will make an impression to their
customers that it is clean and hygienic since they are dealing with
consumable goods.

IV. To create a possible plan that can lessen waste production of the ingredients in
the span of 3 months, and decrease expenses by at least 15%.
Over the next three months, the goal is to minimize ingredient waste.
The objectives include meticulously monitoring ingredient usage and
wastage, optimizing recipes to use ingredients more efficiently, training
 staff on portion control and proper storage techniques, exploring creative
ways to repurpose leftover ingredients, and collaborating with suppliers to
order only necessary amounts. Through these steps, the bakeshop aims
to significantly decrease ingredient waste, ensuring a more sustainable
and resource-efficient operation. Checking regularly and getting feedback
will help make these plans to reduce waste even better.

V. Improve the business logo of Tita Elizabeth Bakeshop within 2 months.

Within 2 months, the goal is to focus on gathering and input primarily
from the team and customers for the logo revamp. The process involves
collaborating closely with a designer to create potential logo designs that
encapsulate the bakery's essence. Employees will provide feedback on
the designs, offering insights into which best represents the shop's values.
At the same time, get the customers involved by showing them the
different logo designs in the store or online. Ask customers for their
opinions using surveys or on social media. Once everyone's thoughts are
gathered, pick the best logo and use it on social media, the website, and
in the store. This revamped logo design aims to capture the spirit and
values of Tita Elizabeth Bakeshop freshly and appealingly. It's meant to
resonate strongly with customers while embodying the bakery's unique
identity.
 Chapter V

SWOT Analysis
A framework called SWOT analysis (strengths, weaknesses, opportunities, and
threats) is used to assess a company's competitive position and create strategic
planning. The SWOT analysis evaluates possibilities for the future and internal and
external influences.

Table No. 6. SWOT Analysis

STRENGTHS WEAKNESSES

1. Undifferentiated
1. Affordable
2. Common Flavors
2. Quality Taste
3. Poor Product Promotion
3. Owner’s Experience
4. Location
4. Peer -to-Peer Marketing
Strategy 5. Spoilage

OPPORTUNITIES STRENGTH-OPPORTUNITIES WEAKNESS-OPPORTUNITIES

1. Low-cost 1. Leverage affordability to 1. Grabbing the opportunity of

maintain quality while reducing the flour price drop to try and
2. Tasting Events overall expenses. produce new and healthier
ingredients to differentiate from
3. Healthy Baking 2. Capitalize exquisite flavors the competitor's
Recipes by showcasing them through
testing events. 2. Participate in tasting events
4. Collaborations to promote new products.
with local influencers 3. Utilize the owner's
experience to develop and 3. Address poor promotion by
5. Increase promote healthier recipes while using the introduction of healthy
Efficiency ensuring excellent taste. baking recipes as a promotional
strategy.
6. Digital Marketing 4. Use the existing peer-to-peer
marketing strategy to establish 4. Use effective digital
partnerships with local marketing to minimize taste and
influencers. price comparison to common
flavors.

THREATS STRENGTH-THREATS WEAKNESS-THREATS

1. Intense 1. Maintain quality taste, and 1. Improve product promotion in

Competition adapt to customers' social media to maintain
preferences, as well as the competition in the market.
2. Consumer technological changes.
Preference Shift 2. Create a new product that
2. Create new products through competitors cannot reproduce
3. Price Fluctuation leftovers and scraps while the same product while
making the recipes to avoid maintaining low cost without
4. Limited Market price fluctuation. sacrificing its quality.
Reach
 5. New Entrants 3. Implement customer loyalty 3. Improve and enhance the
programs to enhance customer location that adapts to
6. Technology retention. technological changes without
Integration sacrificing capital too much, and
4.Diversify with affordable, advances to possible new
7. Price quality products to counter entrants.
Transparency changing preferences and
competition. Introduce new 4. Maintain affordable prices for
items to stay relevant and meet common flavors to avoid price
evolving consumer demands. comparisons.

Tita Elizabeth Bakeshop's strengths encompass affordable, quality taste, owner’s

experience, and peer-to-peer marketing strategy. These identified strengths could
contribute to the success of Tita Elizabeth Bakeshop if maintained properly, as these are
their unique differences that their customers can draw on in their bakeshop. On the other
hand, their weaknesses include undifferentiated, common flavors, poor product
promotion, location, and spoilage. If not immediately fixed, these weaknesses could be
perceived as impediments to Tita Elizabeth Bakeshop's success and goals, so they
should be resolved immediately.

Opportunities are openings or potential for a favorable outcome that could help
grow the business, these include low-cost, tasting events, healthy baking recipes,
collaborations with local influencers, increased efficiency, and digital marketing. Threats,
however, are factors that could negatively impact and affect the business of the business
if not prevented early, these threats are identified as intense competition, consumer
preference shift, price fluctuation, limited market reach, new entrants, technology
integration, and price transparency.

Strength-Opportunity

● Leverage affordability to maintain quality while reducing overall expenses.

Tita Elizabeth Bakeshop’s strategy of leveraging affordability to maintain

quality involves providing budget-friendly baked goods without compromising on
the premium quality of ingredients. By offering a range of reasonably priced
products, Tita Elizabeth Bakeshop aims to attract a diverse customer base
seeking both delicious treats and cost-effective options. This approach not only
caters to varying budget considerations but also positions Tita Elizabeth
Bakeshop as a reliable choice for those who value both affordability and the
excellent taste and quality of its baked goods.
● Capitalize exquisite flavors by showcasing them through testing events.

Tita Elizabeth Bakeshop's Capitalize Exquisite Flavors through Tasting

Events strategy focuses on showcasing the unique and delightful flavors of its
baked goods. Through organized tasting events, the bakery provides customers
with the opportunity to savor and appreciate the diverse taste profiles of its
products. This initiative enhances the overall customer experience, acts as a
promotional tool to attract new customers, and fosters a deeper connection
between the community and the bakery. By highlighting the richness and variety
of flavors, Tita Elizabeth Bakeshop aims to stand out in the competitive baked
goods market.
 ● Utilize the owner's experience to develop and promote healthier recipes
while ensuring excellent taste.

Tita Elizabeth Bakeshop plans to utilize the owner's experience to

develop and promote healthier recipes while ensuring excellent taste. Utilizing on
the owner's expertise, the bakery can introduce baked goods that prioritize
health-conscious ingredients without compromising on flavor. This strategy aligns
with the increasing consumer demand for healthier options and positions Tita
Elizabeth Bakeshop as a bakery that values both well-being and taste. By
effectively communicating the commitment to healthier choices, the bakery can
attract health-conscious customers, enhance its reputation, and contribute to the
overall well-being of its customer base.

● Use the existing peer-to-peer marketing strategy to establish partnerships

with local influencers.

Tita Elizabeth Bakeshop intends to leverage its existing peer-to-peer

marketing strategy to establish collaborative partnerships with local influencers.
By identifying influencers deeply rooted in the local community and resonating
with the bakery's values, the plan involves providing these influencers with
firsthand experiences of the bakery's delicious offerings through tastings, tours,
or special events. Post-experience,these influencers will authentically share their
positive encounters with the bakery across various platforms, amplifying the
strengths of affordable pricing, qualityproducts, founder's expertise, and the
unique budget-friendly gourmet aspect. This intends to grow the customer base
naturally, strengthen community connections, and attract new customers by
utilizing the influencers' credibility and influence in the local community.

Weakness-Opportunity

● Grabbing the opportunity of the flour price drop to try and produce new
and healthier ingredients to differentiate from the competitor

Tita Elizabeth Bakeshop can benefit during the drop in flour price by
creating new ingredients/products. This can help the shop lessen its expenses
during product research and development. It is important to constantly update the
products and be with the trend for the business to have more and more new
customers appreciate the products Tita Elizabeth Bakeshop is selling. Also,
taking advantage of the drop in flour prices allows Tita Elizabeth Bakeshop to
allocate additional resources to enhance its manufacturing processes and
explore premium or specialty ingredients.

● Participate in tasting events to promote new products.

Participating in different tasting events can help showcase Tita Elizabeth

Bakeshop’s promotion of new products as these events gather the different
businesses in the community and open the opportunity of having new and loyal
customers. Also, in this way, Tita Elizabeth Bakeshop can present how their
products differ from other competitors and that consumers themselves can
recognize how Tita Elizabeth Bakeshop’s products differ from others. By
incorporating storytelling into the presentation, Tita Elizabeth Bakeshop can
create a memorable experience for attendees, making it more likely that they will
become repeat customers.

● Address poor promotion by using the introduction of healthy baking

recipes as a promotional strategy.

Creating new and healthier products can help the solve the poor
promotion that Tita Elizabeth Bakeshop is currently facing and also be one of the
leading edges they can have against its competing bakeshops like highlighting
the health benefits of each product and educating the consumers on how and
 what these ingredients can do towards our body such as higher fiber content,
lower sugar levels, or added vitamins and minerals. Additionally, emphasizing the
quality and sourcing of ingredients can contribute to the overall appeal of Tita
Elizabeth Bakeshop's products. Transparency about the origins of ingredients
and their adherence to ethical or sustainable practices can build trust with
environmentally conscious consumers.

● Use effective digital marketing to minimize taste and price comparison to

common flavors.

This suggests utilizing efficient digital marketing strategies to reduce the

tendency for consumers to compare tastes and prices when it comes to standard
flavors. The goal is to emphasize other qualities or aspects of the product
through digital marketing to stand out in the market. Like having a raffle game or
content competition can encourage your customers to share their experiences
with your product through photos, videos, or testimonials. This builds authenticity
and social proof, emphasizing the positive aspects that go beyond taste and
price. Also, to build a community in all of social media accounts by actively
engaging with the audiences on social media platforms like responding to
comments, run polls, and ask questions. This can highlight the unique aspects of
the products and shift the focus from price and taste alone.

Strength-Threat

● Maintain quality taste, and adapt to customers' preferences, as well as to

the technological changes.

Maintaining quality and taste is a strategy of Tita Elizabeth Bakeshop that

customer loyalty will build upon the consistent offers of delicious, and high-quality
baked goods by preserving the genuineness of distinctive recipes while
guaranteeing optimal freshness and superior taste remains a top priority. Also
adapting to customers' evolving preferences is essential. That will understand
their changing tastes, dietary needs, and cultures allows the bakery to expand
the range of products it sells. This might involve introducing healthier options,
catering to specialized diets, or creating trendy items that resonate with current
consumer demands. Moreover, embracing technological advancements is
pivotal. Integrating technology into bakery operations streamlines processes,
enhances efficiency, and improves overall customer experiences. Implementing
modern equipment for baking, inventory management systems, and online
ordering platforms optimizes productivity and convenience for both the bakery
and its customers. This strategy can sustain its appeal, attract a broader
customer base, and stay competitive in a dynamic market.

● Create new products through leftovers and scraps while making the
recipes to avoid price fluctuation

Utilizing leftover or surplus ingredients effectively minimizes waste,

thereby reducing disposal costs and fostering environmental sustainability. By
transforming these unused resources into innovative of Tita Elizabeth bakeshop
items that can introduce unique products that captivate customers' interest.
Crafting new recipes from leftovers is a strategy engaged for diversification
without significantly impacting production costs. These inventive offerings
contribute to maintaining consistent pricing, ensuring customers receive value
while stabilizing the bakery's expenditure. Moreover, showcasing a commitment
to sustainability and resourcefulness can enhance the Tita Elizabeth Bakeshop's
reputation, attracting environmentally conscious consumers and fostering a loyal
customer base. By leveraging leftovers to create innovative recipes, a bakery can
curtail waste, stabilize prices, and cultivate a reputation for inventive, eco-friendly
practices, leading to increased profitability and customer satisfaction
 ● Implement customer loyalty programs to enhance customer retention.
Loyalty programs can create a sense of exclusivity and keep customers
coming back, mitigating the risk of losing market share to competitors.

Implementing a customer loyalty program for Tita Elizabeth Bakeshop can

address challenges and leverage strengths. By offering exclusive rewards to
repeat customers, the program enhances retention without compromising on
affordability and provides an opportunity to revamp promotional efforts. In the
face of competition, it differentiates the bakery and, with technology integration,
addresses threats posed by new entrants and technological changes. Overall,
this aligns with the bakery's strengths, overcomes weaknesses, and strategically
responds to potential threats.

Weakness-Threat

● Improve product promotion in social media to maintain competition in the

market.

Improving the product promotion of Tita Elizabeth Bakeshop would help

them build brand reputation and loyalty because social media allows brands to
interact deeper with their audience, forging long-lasting connections that last
through good times and bad. 94% of leaders agree that it enhances brand loyalty.
In addition to this, addressing this weakness could assist them in competing with
the other competitors as having a strong brand attracts techy customers.

● Create a new product that competitors cannot reproduce the same product
while maintaining low cost without sacrificing its quality.

Minimizing undifferentiated and common flavors through creating new

menus in which competitors cannot reproduce the same product would be able to
avoid consumer shift preference as this threat could bounce back the possibility
of achieving success of the business if taken into consideration. Consumer shift
preferences are one of the major factors that a business couldn’t grow because
the owners failed to monitor and observe the trends and shifts of the consumer's
liking.

● Improve and enhance the location that adapts to technological changes

without sacrificing capital too much, and advances to possible new
entrants.

Since technology is always changing, keeping up with the latest

developments can help the business save time and money over time, remain
competitive in the market, and gain access to new features and capabilities. As
much as possible, it is ideal to adapt to the technological changes without costing
business capital too much by seeking out less expensive, more cost-effective
alternatives that provide convenience to the owner and customers. Adapting to
these technological changes the Tita Elizabeth Bakeshop may be able to
outperform upcoming competitors.

● Maintain affordable prices for common flavors to avoid price comparisons.

One of the downsides of coping with digital marketing is that consumers

can compare prices easily from one product to another because the prices are
easy to access for them already. However, the best way to resolve this is to make
your prices more affordable than the other existing products there are, because
consumers tend to choose affordable and much lower prices.
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