Professional Ethics Assignment 1

AMITY SCHOOL OF COMMUNICATION, AMITY
UNIVERSITY
NOIDA, UTTAR PRADESH
Submitted by:Shreya Kumari Prasad

:Eshaana Prakash Srivastava
:Shivika Chawla
Submitted to: Mr. Krishna Kumar Tiwari

Interviewee: Mr. Rohan Singh
We interviewed a successful entrepreneur from our batch of MAMM. Founder and
CEO of Techtra Digital and MISD (Management Institute of Skill Development) A
young entrepreneur who started out at the age of 18. With an expertise in the I.T
sector, Digital Marketing, Consulting, Education, he's always on a search for new and
innovative ideas. We admire him as he has achieved a lot in his young age. He
possesses the qualities and the capability of a successful business entrepreneur. We
believe that this interview will help us to understand the path that the entrepreneur
chooses to travel.
Describe the business and industry.

This is basically a service industry. They provide customers with branding services. As
a part of this they conduct brand audit, review corporate marketing communication
internally as well as externally. This will include advertisements, yearly reports, trade
show booth, brochures, sales sheet, training videos, press releases etc to show
uniqueness of the client’s organization.
Describe the background of the entrepreneur,

education, family, interests.
Mr. Rohan Singh the owner of Techtra Digital decided to start his business in the year
2018. He hails from a business family. His forefathers were also into business and
have many ventures in Delhi. He has completed his B.Com honours from Delhi
University. He worked in private sector for 2 years in design engineering, training and
project planning. His father is also a business personality & his mom a housewife. He
has a young brother is studying for medicine in United States. His interests are
reading, meeting new people, travelling & exploring new places etc.
Where did the opportunity for this business come from?

His forefathers were into business so trying hands on business was very obvious.
Small fabrication unit was always a dream but could not start that and had to redirect
activities to different directions. His experience and knowledge prompted him to
start business and was confident enough that he will flourish. He was confident that
he could come up with unique approaches to help clients. He chooses this business
as it was a service sector which was close to his internal desire.
What did the entrepreneur do to prepare to start the

business?
When we start a business there would always be some unforeseen challenges that
would arise. For this I prepared a business plan. Business plan does not help when
starting a business it but allows us to analyse the funding options that we have,
making crucial business decision, also helps to understand the industry and market.
How did the entrepreneur deal with any perceived risk

prior to start-up?
Functional risk was one of the perceived risks that the entrepreneur had to deal with.
The services that we provide are effective and its outcomes are accepted by the
customer was one of the perceived risk that he faced. This is a company that
promotes the clients business by providing branding services so initially the clients
will not have complete trust of the outcomes.
What major problems did the entrepreneur encounter

during start-up?
To start this business the basic problem that he faced was the investment.
Investment was necessary to loop in for starting the factory. So he came with an idea
to align with partners by selling his ideas and impressing & convincing them to
invest in the business. Unfortunately, many backed out. Then he planned to start a
small subsidiary in New Delhi i.e. Consultant engineering service. This was a big hit
with a good team, trustworthy & hardworking team. The profit that came through
consultant service was used to invest in Techtra.
There were not many major problems. Although starting business in India is easy but
to get good trustworthy partners, proper documentation visa formalities, papers to
be approved by labour were time consuming process. Choosing of company name is
also an issue as it has to be approved by the Chamber of commerce. Catchy names
are important to business. In service world what works are catchy name & quality
products & services.
In the starting phase of a business appointment highly experienced employee will

not work out because of the expense. To cut short the expense we chose employees
with less experience which affects the jobs that we undertake. So majority of the task
assigned to the employees would not be something that they have specialized in it.
How were these problems solved?

Profit from the Consulting Company was used in the new venture that sorted out the
financial problems that arise when starting the business. As this company was
introduced in Delhi, they got the name that we wanted.
Initial stages we just keep on investing in the company and managing the expenses.
We cannot fully thing about profit. It takes 2 to 3 years to get surplus amount from
the business. At this stage do maximum jobs, synchronize the processes that will help
you in long run.
Who did the entrepreneur use for help and guidance

during preparing to start-up their business?
He took guidance from his father & grandfather who were already into business and
also learned a lot with his own experience & mistakes and as well as from the people
around him.
Who does the entrepreneur consider to be in his/her

entrepreneurial network?
He considers himself on top of the line and wants at least be once in the Forbes
magazine.
What are the entrepreneur’s growths plans for the

business?
Explore maximum of what is possible. Hunt for different service sectors & industry
like advertising, hospital, consulting etc. Widen his horizon and learning maximum
out of it and planning for investment money in a proper arena. His major growth
plan is to grow this digital boutique
What special steps did they take or are they taking at

the moment possibly due to business slump?
If the company has proper number of jobs coming in & proper flow of money then
even in business slumps the business can stand well. But if the situation is going
worse we can have to talk to the employees and make them understand that
company will not be able to provide them with the same salary packages. Instead of
sending them on long leaves or firing them we could reduce the salary in that case
still the employee would have some earnings. At this stage the company should also
avoid unwanted investments and the money that comes in should be stocked up for
future use.
What advice would the entrepreneur give to someone

thinking about starting a business?
For the youth who are interested in starting a business he advised that they should
work for some time. This will allow them to learn & explore many departments.
Understand the different arenas of job, get good contacts & then invest into same
field where you have gained experience. If they have a very unique and particular
idea which they feel would hit the market then should go for it.
If you are from a business family and is planning to start a new business then do take
advice from your parents who are already into business. Analyze the industry that
you are interested in, plan everything and then invest. But if your decision is wrong
then it would show a very negative impact on your family business and would be a
negative publicity for the other organizations.
The most important advice is don’t get depressed due to failures. Failures are the
initial stages to successes.
Analysis: After the interview think about the following:

What did you learn from the entrepreneur? Summarize what you learned from this
experience.
If we have the determination and the courage to stand out even in pressure &
believe in ourselves and have the confidence to overcome & tackle the situation we
can succeed in future.
What would you have done differently or what would you do differently if you were
to start-up your own business?
If we want to start up our own business we would like to work in the same industry
for 4 to 5 years to understand the industry. Working in an organization & the
pressure it builds up to finish project that we undertake will make us strong and
efficient. We would prefer starting business on a small scale with my savings and a
few as loan.
Now what do you think about being an entrepreneur in the India as a female. What
are some of the challenges you think you would come across? Provide three
challenges you think you would come across and describe how you would overcome
each one separately.
Women in India can make tremendous contribution business world. They can bring
great amount of creativity to a business organization. Indian women have more
potential and can excel as managers, consultant etc. They have enough wealth to
invest as well. The educational background of women in India has also changed. This
all factors will contribute an Indian female to enter into the world of
entrepreneurship.
Challenges:
Challenges as an entrepreneur is a part of business which never ends. But women
may face additional challenges because of the gender.
It’s a male dominated society that we live and this can be a block to their way
towards success, Financial institutions are not confident about the entrepreneurial
qualities and capabilities of women, Men may find it risky to invest in ventures run by
women, Lack of family support and their obligation can be very challenging, Women
have low management skill as they have to depend upon intermediates to complete
their task, managing family and business together will bring up lot of issues in to
family life, lack of equal opportunities in specific industries etc are some of the
challenges that can be faced by women entrepreneurs.
3 challenges:
It’s a male dominated society that we live and this can be a block to their way
towards success and Men may find it risky to invest in ventures run by women.
We would tackle this situation wisely and would make them understand that we are
no way inferior to men.
Women have low management skill as they have to depend upon intermediates to
complete their task.
We would learn and analyze the different factors in business, learn to chose proper
quality materials at cheaper price & negotiate with the suppliers so that they cannot
cheat me. I would prefer to do things by my own and to get proper things done by
my staff rather than depending on intermediates.

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AMITY SCHOOL OF COMMUNICATION, AMITY

Submitted by:Shreya Kumari Prasad

Submitted to: Mr. Krishna Kumar Tiwari

Describe the business and industry.

Describe the background of the entrepreneur,

Where did the opportunity for this business come from?

What did the entrepreneur do to prepare to start the

How did the entrepreneur deal with any perceived risk

What major problems did the entrepreneur encounter

In the starting phase of a business appointment highly experienced employee will

How were these problems solved?

Who did the entrepreneur use for help and guidance

Who does the entrepreneur consider to be in his/her

What are the entrepreneur’s growths plans for the

What special steps did they take or are they taking at

What advice would the entrepreneur give to someone

Analysis: After the interview think about the following:

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