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    Apollo Slides

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    Trainee 1589
    The document discusses Apollo Hospital's virtual health clinic initiative in Bangladesh which leverages telemedicine and digital technologies to expand access to healthcare. Key aspects covered include the innovation strategy, 7P marketing framework, PESTEL and SWOT analyses to evaluate the initiative.

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    Apollo Slides

    Uploaded by

    Trainee 1589
    10 views12 pages
    The document discusses Apollo Hospital's virtual health clinic initiative in Bangladesh which leverages telemedicine and digital technologies to expand access to healthcare. Key aspects covered include the innovation strategy, 7P marketing framework, PESTEL and SWOT analyses to evaluate the initiative.

    Original Description:

    A presentation on the business enhancement idea for Appillo Hospital, Bangladesh

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    The document discusses Apollo Hospital's virtual health clinic initiative in Bangladesh which leverages telemedicine and digital technologies to expand access to healthcare. Key aspects covered include the innovation strategy, 7P marketing framework, PESTEL and SWOT analyses to evaluate the initiative.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views12 pages

    Apollo Slides

    Uploaded by

    Trainee 1589
    The document discusses Apollo Hospital's virtual health clinic initiative in Bangladesh which leverages telemedicine and digital technologies to expand access to healthcare. Key aspects covered include the innovation strategy, 7P marketing framework, PESTEL and SWOT analyses to evaluate the initiative.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Physital Service of

    Apollo Hospital, Dhaka

    Group: দ্বন্দ্ব সমাস


    Innovation and Company's Stand

    Commitment to Innovation Since its inception in 2005, Apollo Hospitals Dhaka has prioritized innovation as a
    core pillar of its corporate philosophy.

    Technological Investment Significant investments in cutting-edge medical technologies and infrastructure,


    ensuring state-of-the-art facilities and advanced healthcare solutions.

    Innovative Healthcare Implementation of telemedicine and other innovative healthcare delivery models
    to enhance patient experiences and improve access to quality care.
    Models

    Digital Transformation Leveraging digital technologies such as electronic medical records (EMR) and
    patient-centric mobile applications to revolutionize healthcare delivery.

    Strategic Partnerships Collaborations with academic institutions, research organizations, and industry
    peers to stay abreast of medical advancements and contribute to healthcare
    knowledge.
    Phygital Service Innovation of Apollo
    Hospitals The- “Virtual Health Clinic”

     Remote Patient  Precision  Modern


    Monitoring Medicine and Hospital
    (RPM) Genomics Management
    Systems (EMRS)
    The Creation of an Innovation Strategy
    1. Telemedicine Consultations Patients would be able to schedule virtual appointments with qualified
    healthcare professionals, including doctors, specialists, and therapists, through
    the Virtual Health Clinic platform.

    2. Remote Monitoring Patients with chronic conditions or those requiring postoperative care could
    benefit from remote monitoring devices integrated with the platform.
    Devices

    3. Health Education and The Virtual Health Clinic platform could offer educational resources, interactive
    workshops, and wellness programs designed to empower patients with
    Wellness Programs knowledge and skills to manage their health effectively.

    4. E-Prescriptions and Following virtual consultations, healthcare providers could electronically


    prescribe medications through the platform.
    Medication Delivery

    5. Second Opinion Services The platform could facilitate second opinion services, allowing patients to seek
    additional insights and recommendations from specialists within the Apollo
    Hospital network or partner institutions .
    Strategic Allignment

    01 02
    Resource Cross-Functional
    Optimization Coordination and Integration

    03 04
    Sustainable Performance Measurement
    Competitive Advantage and Evaluation
    Top 6 Tech Trends Reshaping Healthcare in
    2024
    1. Talehealth and 2. Internet of Medical 3. Cloud
    Telemedicine Things (IoMT) Computing

    4. Artificial 5. Big Data and 6. Augmented Reality


    Intelligence Analytics and Virtual Reality
    7P’s of Marketing
    Product Telemedicine services including remote consultations, health monitoring,
    medication delivery, second opinions, and health education

    Price Tiered subscription plans tailored to meet the varying needs of patients, with
    options for basic consultations or comprehensive healthcare packages.

    Place Reach extends nationwide, leveraging internet connectivity to bridge the gap
    between urban and rural populations.

    Promotion Digital channels, including social media, search engine advertising, and email
    campaigns, to raise awareness and drive patient engagement.

    People Skilled healthcare professionals including doctors, nurses, and support staff, form
    the backbone of the Virtual Health Clinic.

    Process Streamlined processes and user-friendly interfaces facilitate seamless user


    experiences from appointment scheduling to virtual consultations and follow-up
    care.

    Physical Evidence Physical evidence: Interface, branding, and customer service interactions serve
    as tangible evidence of Apollo Hospital's commitment to quality and innovation.
    PESTEL Analysis
    Political Economic Social
    Govt. policies and regulations, Healthcare spending trends, Changing patient preferences,
    licensing requirements, and affordability, accessibility of adoption of digital technologies,
    reimbursement policies internet services and cultural attitudes

    Technological Environmental Legal


    Advancements in telemedicine Environmental sustainability Data protection laws, liability
    technology, data security and initiatives and digital issues related to virtual
    privacy infrastructure consultations
    STP Analysis

    Segmentation Targeting Positioning


    Segments urban and rural Busy professionals, caregivers, Positioning the virtual Health
    populations, patients with and patients with mobility Clinic as a trusted and reliable
    chronic conditions, and limitations telemedicine platform in terms
    telemedicine licensure of Convenience, quality care,
    requirements and patient empowerment
    SWOT Analysis

    Strength Weakness
    Established brand reputation, access Initial investment costs for technology
    to skilled medical professionals, and development and infrastructure setup
    innovative technology infrastructure. pose financial challenges.

    Opportunity Threat
    Growing demand for telemedicine and Competition from existing
    virtual healthcare solutions. telemedicine providers, data security
    risks, and regulatory changes
    impacting telehealth regulations.
    Recommendation
     Digital Transformation
     Enhance Accessibility and Reach
     Focus on Patient-Centric Care
     Collaborate with Stakeholders
     Educate and Empower Patients
     Adapt to Evolving Trends
    Thank You !
    CREDITS: This presentation template was
    created by Slidesgo, including icons by Flaticon
    and infographics & images by Freepik

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