Praava Health

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Praava Health: Revolutionizing e-Medicine

Launched in Dhaka, Bangladesh, in 2018, Praava Health (‘Praava’)


delivered high-quality in-clinic primary and specialist care, backed by
its own high quality diagnostic laboratories, imaging and pharmacy.

Centered on the patient, it had a flagship state-of-the art medical


center in Dhaka, and digital channels, including Bangladesh’s first
patient app, telemedicine, and e-pharmacy. Behind all this was a
highly qualified medical, technical and management team, made
possible by equity investments of $11.1 million
SWOT ANALYSIS
Strength-
• Bangladesh's Family Health Centers offer unique services, including the first integrated Hospital Information
System (HIS), including EHR (Electronic Health Records) and the first PCR lab for molecular cancer
diagnostics. The company has raised $10.6 million and has a strong reputation, serving over 150,000
patients through one hub. Additional features include a patient app, telemedicine, e-pharmacy,24/7 medical
services,Health insurance,Online Consultancy,Nurse booking and virtual primary care.

Weakness-
• Infrastructure Development and Maintenance Costs.
• Unauthentic information from non-reliable sources in internet which are trusted by ignorant patients.
• Unstable internet connectivity.
• Digital illiteracy.
• Digital Divide which is the gap between people who have access to modern information and communications
technology and those who do not.
• Insufficient management support.
• Organizational Readiness which indicates the relationship between people, processes, systems and
performance measurement. It requires synchronization and coordination without which no implementation
will be successful.

Opportunities-
• The Patient-centric Health Care App Market is projected to grow from USD 13.31 billion in 2023 to USD
71.84 billion by 2028, at a CAGR of 40.11%. The rise in chronic conditions, particularly in the geriatric
population, and the growing elderly population, coupled with government initiatives to maintain electronic
health record systems, are driving the market's growth.
Threats-
• Telehealth apps pose privacy and security risks, with insecure apps potentially exposing users to
cyberattacks. Insufficient data quality can lead to inaccurate results, potentially causing patients to make
incorrect health decisions. Many apps struggle with user engagement, while technical and infrastructure
issues like strong compliance and multi-state licensure hinder successful implementation. Interoperability and
integration with existing healthcare systems can also be challenging. The evolving regulatory framework for
healthcare apps and telemedicine services can create confusion for developers and users.
Conclusion:

Praava Health, a leading healthcare company in Bangladesh, has been recognized for its future vision
and opportunities in the healthcare industry. The company has been awarded as a Technology Pioneer
by the World Economic Forum.

Praava Health is committed to revolutionizing healthcare through its vision and is offering various career
opportunities for individuals to be part of this vision, such as internships and positions in medical
technology. As the company celebrates five years of success, it continues to pave the way for the future
of healthcare in the region.

Praava Health's future vision and opportunities are centered around leveraging technology, such as
artificial intelligence and biotechnology, to enhance the patient experience, improve access, and drive
better outcomes in the healthcare industry. The company's focus on innovation and its commitment to
revolutionizing healthcare make it an exciting prospect for individuals looking to be part of the future of
healthcare in Bangladesh.
Thank You!

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