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Contents
Executive Summary.................................................................................................................................3
Innovation................................................................................................................................................4
Scalability:...............................................................................................................................................4
Market Research:.....................................................................................................................................4
Why UK:..................................................................................................................................................5
About the Business:.................................................................................................................................6
Impact of the Business:............................................................................................................................7
Organizational Plan:................................................................................................................................7
Personnel Plan:........................................................................................................................................8
Target Market:.........................................................................................................................................8
Market Competition:................................................................................................................................8
Marketing Plan:........................................................................................................................................9
Initial Promotional and Advertising Plan and Cost:..........................................................................10
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Executive Summary

It is well known that fast fashion waste has a very negative influence on the environment. In addition
to contributing to around 10% of the world's carbon emissions, the apparel sector is infamous for the
number of resources it wastes and the millions of garments that end up in landfills every day.

92 million tonnes of the 100 billion clothing manufactured each year end up in landfills. To put things
in perspective, this indicates that a garbage truck's worth of clothing ends up dumping on landfills
every second. By the end of the decade, 134 million tonnes of fast-fashion garbage are anticipated to
be produced annually if the current trend holds. Over time, the throwaway culture has gotten steadily
worse. Many products are currently only used seven to 10 times before being thrown out. In just 15
years, that represents a decline of more than 35%.

Dyeing and finishing, the procedures used to apply colour and other chemicals to fabrics, produce
about 20% of the world's water pollution and 3% of the CO2 emissions. Due to the energy-intensive
processes based on fossil fuel energy, yarn preparation and fibre manufacturing have the largest
effects on resource depletion.

Fast fashion significantly adds to daily water waste and is a significant source of water contamination.
If you have trouble visualizing this, consider that 2,700 litres of water—enough for one person to
drink for 900 days—are required to manufacture just one t-shirt. Additionally, a single load of laundry
uses 50 to 60 litres of water.

The saddest part of our careless throw-away culture is that very little of the clothing that is thrown
away annually is recycled. Only 12% of the fabric used to make garments is recycled on a global
scale. The materials used to make our clothes and the lack of technology to recycle them are a large
part of the issue.

All of the aforementioned issues have an answer in ABC. With the use of recycled plastic bottles,
ABC aims to create a fabric that can be used to make garments. The fabric will then undergo
additional processing using an airdye solution which lowers the water consumption throughout the
dyeing and finishing stages. The company will use recycled plastic bottles to create its final product,
which is both recyclable and sustainable.

Innovation
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Around 1.75m tonnes of clothing and textile waste is created in the UK each year 1.2m tonnes of it
ends up in a landfill. 360,000 tonnes of the textiles thrown away in the UK every year are clothes. At
the current rate, more than 25% of global carbon emissions will come from creating textiles
by 2050. Nationwide, we use 7.7 billion plastic bottles per year. That’s an average of 117 bottles per
person, per year. Despite a ‘War on Plastic’ we recycle just 45% of plastics in the UK. That means
55% of all our plastic waste ends up in landfills, or indeed, the ocean.

ABC provides a solution to our plastic bottles, clothing and textile waste along with a solution to
water consumption during clothing dyeing and finishing. ABC aims to recycle plastic bottles into
plastic pellets that can further be processed into yarn. The yarn produced will be created into the
fabric and dyed and finished using an airdye process which reduces the water consumption during the
dyeing process along with making the fabric sustainable. The product produced by ABC will not only
be made through recycled plastic bottles but will also be sustainable.

Scalability:
The market size, measured by revenue, of the Textile Weaving & Finishing industry, is £1.6bn in
2022. The market size of the Textile Weaving & Finishing industry was expected to increase by 0.8%
in 2022. Currently, around 555,000 people are employed in fashion, textiles and fashion retail in the
United Kingdom. ABC is entering a huge market.

There are more than 4,200 businesses manufacturing textiles in the UK – an increase of 12% in the
last five years – in a sector that employs more than 64,000 people.

The company’s business model is aligned with that of the UK to achieve its environmental
sustainability goals. The company will start its operations from Leicester and will initially be hiring 3
employees and will over time expand its operations along with its team.

Market Research:
The fashion and textile industry contributes almost £20bn to the UK economy. UK consumers spend
almost £45bn on clothing and textiles, which has been steadily rising over the last decade. 34,045
businesses were operating in the UK fashion and textile sector in 2020, across retail, wholesale and
manufacturing. Of these, 16,965 were retailers, 8,825 were wholesalers and 8,245 were
manufacturers.

After many years of decline, the number of UK garment manufacturers increased by 13% in the ten
years to 2020 to 4,005.

According to a Business Insider investigation, fashion production contributes 10% of all global
carbon emissions, which is more than the European Union. While 85% of all textiles end up in
landfills each year, it dehydrates water sources and pollute rivers and streams. 500 000 tonnes of
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microfibres, or 50 billion plastic bottles, are released into the ocean every year just from washing
clothes.

The three largest contributors to the industry's worldwide environmental impacts, according to the
Quantis International 2018 report, are dyeing and finishing (36%), yarn preparation (28%) and fibre
production (15%).

Fast fashion harms the environment due to the exhaustion of non-renewable resources, the release of
greenhouse gases, and the large consumption of water and energy. With 700 gallons needed to
manufacture one cotton shirt and 2000 gallons needed to produce a pair of jeans, the fashion industry
is the second-largest consumer of water. Business Insider further warns that because the water left
over after the dying process is frequently poured into ditches, streams, or rivers, textile dyeing is the
second-largest cause of water pollution in the world.

Why UK:
It is believed that almost half of all UK plastic waste is incinerated for energy recovery, with 25
percent landfilled and just 12 percent recycled in UK reprocessing facilities. The remaining waste is
shipped abroad. Turkey is now the main destination for UK plastic waste materials, importing
123,000 metric tons in 2021. The UK lacks the infrastructure to deal with the enormous amounts of
plastic waste it produces each year, so has relied on exports for many years. The recent bans and
restrictions on waste imports by countries such as China has placed increased pressure on how the UK
manages its waste.

The UK government has been urged to invest in recycling infrastructure and new recycling
technologies. RECOUP (Recycling of Used Plastics Limited) has calculated that UK households use
13 billion plastic bottles a year, including beverage bottles, milk bottles and toiletries bottles. of the
13 billion plastic bottles used each year, 7.7 billion are plastic water bottles. Consumption of water in
plastic bottles has doubled in the last 15 years according to the #OneLess Campaign. The average
person in the UK will use 150 plastic water bottles every year. In London, usage is 175 plastic water
bottles per person per year. Plastic bottles make up 26% of total plastic packaging. Research by the
Ellen MacArthur Foundation found that global plastics production and use is set to double over the
next 20 years, and quadruple to 318 million tonnes by 2050.

ABC has come up with an innovative and sustainable idea that is perfect for the discarded plastic
bottle waste problem that the UK is currently facing. The fashion and textile industry contributes
almost £20bn to the UK economy. UK consumers spend almost £45bn on clothing and textiles, which
has been steadily rising over the last decade. 34,045 businesses were operating in the UK fashion and
textile sector in 2020, across retail, wholesale and manufacturing. Of these, 16,965 were retailers,
8,825 were wholesalers and 8,245 were manufacturers.
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UK would be the perfect place for ABC to start its operations due to their policies and plans to
achieve sustainability and to lessen its environmental impact aligning with that of the company. The
market in the UK is also perfect for ABC as ease of doing business in the UK is also available.

About the Business:

Madiha and Ayesha have come up with an innovative idea that will not only utilize plastic bottles that
are discarded but also reduce water consumption during the dyeing and finishing stages of the textile
production cycle.

The company will gather discarded PET bottles that were destined for landfills. These bottles will be
sorted at a recycling facility and bundled together in large bales. The bales of PET bottles are then
taken to a PET reclaiming facility. The bottles will then be thoroughly cleaned, the labels and caps
removed, and the bottles are separated by colour (the clear bottles will produce a white-ish polyester
yarn and the green bottles produce a green-ish yarn).

Once they’re sorted, the bottles go into a grinder where they will be ground into small flakes. The
flakes will be tossed in hot air to give them a hard candy coating and then dried to remove any
remaining moisture. Next, the dry, crispy flakes will be shoved through hot pipes to melt them into a
thick liquid. That liquid gets filtered through a dye plate with 68 tiny holes. As the liquid polyester
flows through the holes, it forms filaments that are more than five times finer than human hair. The
filaments pool and harden and will then be sent over rollers where air entangles the filaments to create
a dental floss-like yarn. The machine spools the yarn and then pulls it over hot metal rollers to stretch
it and realign the polyester molecules. The resulting yarn is ready to be woven into polyester clothing.

The next step is the dyeing process. For dyeing, the dyes are passed into the fabrics in the gaseous
state by opening the structure of the fibre. After passing the dye into the fabric the fibre structure is
closed to its original form. The opening of the fibre structure is done by genome sequencing. Genome
sequencing is the process to find out the complete DNA sequence of any living thing. The structure
can be changed by making changes in the DNA map.

Airdye maintains its colour accuracy by using its special software. The penetration of these dyes is
better compared to other dyes. Its dyes not only colour the yarn from the outside but also the filaments
present inside it.

One of its highlights is both sides of the fabric can be dyed with different colours at the same time
resembling colours or patterns on the same fabric.
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Impact of the Business:

The impact that ABC will have on the environment is tremendous. 10 Plastic bottles will be utilized to
make 1 pound of polyester fabric. 1 ton of plastic bottles recycled saves 3.8 barrels of oil and 1
million plastic bottles recycled saves 250 barrels of oil. The recycling of 1 million plastic bottles also
eliminates 180 metric tons of CO2 emissions from being released into the atmosphere.

For every pound of clothes, the production of textiles can need several dozen gallons of water,
particularly when dying. In synthetic dyeing, 2.4 trillion gallons of water are used. As a consequence
of dying fabric, toxic effluent is eliminated using air-dye technology. Every continent has one in three
people who are affected by water scarcity, and the problem is getting worse as water demands rise due
to population expansion, urbanisation, and greater household and industrial usage. Air-Dye consumes
up to 95% less water, up to 86% less energy, and contributes 84% less to global warming depending
on the cloth and method of dyeing. The business will save with Air-Dye for every 25,000 T-shirts
sold: 1,132,500 megajoules of energy 157,500 gallons of water, and 57,500 kilogrammes of
greenhouse gas emissions.

Organizational Plan:
Madiha will be the CEO of the company and will be in charge of Marketing and Sales. Ayesha will be
the COO and will be in charge of operations and business development. Other employees hired by the
company will include a Plant Operator, a Production Manager, and a Dyeing Expert.

Personnel Plan:
Madiha 25000
Ayesha 25000
Plant Operator 20000
Production Manager 24000
Dyeing Expert 25000

Target Market:
The fashion and textile industry contributes almost £20bn to the UK economy. UK consumers spend
almost £45bn on clothing and textiles, which has been steadily rising over the last decade. 34,045
businesses were operating in the UK fashion and textile sector in 2020, across retail, wholesale and
manufacturing. Of these, 16,965 were retailers, 8,825 were wholesalers and 8,245 were
manufacturers. After many years of decline, the number of UK garment manufacturers increased by
13% in the ten years to 2020 to 4,005.
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The target market of the company includes Small and Medium-sized enterprises that are looking to
take steps to become sustainable and environmentally friendly.

Market Competition:
Ambercycle:
Developed a chemical recycling technology designed to turn complex end-of-life textiles into new
yarns. The company's technology produces a polymer powder to degrade clothing waste so that they
are cheaper and easier to recycle, enabling apparel businesses to make and sell quality clothes from
renewable feedstocks by reducing waste and cleaning up the environment.

Pyratex:
Producer of naturally knit textiles intended to supply eco-responsible and quality-driven fabrics. The
company's textile is made from innovative biodegradable fibres like vegetal and is upcycled making
the final fabrics naturally property-rich, enabling consumers, emerging brands, and designers to have
fully traceable, durable fabrics which can last in one's wardrobe for years.

Renewcell:
Renewcell is a fast-growing Swedish textile recycling company. Their product is called Circulose®,
and they make it out of 100% textile waste. Brands use it to replace high-impact raw materials like
fossil oil and cotton in their textile products.

Marketing Plan:
An organization's brand identity is the result of all the components it creates to convey the right
message to its customers. Creating the company's brand identity, which will include its values,
purpose and vision statements, brand personality, distinctive positioning, and brand voice will be the
first step. The company’s brand identity will focus on sustainability and the positive impact that the
company has on the environment.

We will also need to design aspects of the firm to nail the brand identity, as corporate design assets
are the concrete elements that will affect how the brand is regarded. When we select our typeface,
colour scheme, and form or shape, we will build the brand logo, website, business cards, and email
design. To expand the business's reach to the target market, an SEO-based website will be created.
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The website will contain an about us page, a menu page, details about the type of services and
products that the company provides, the effects that the company has on the environment, and
customer reviews and testimonials. The website will frequently post blogs about the changes that the
company is bringing to the industry and the effect of those changes on the environment.

Information will be provided on the website about the technology that the company is using to reduce
their impact on the environment along with statistical data on the impact that the business has on the
world and the impact it has saved the world from.

The company will also approach various small and medium-sized fashion businesses in the UK and
show them the product so that they can feel and see the product for itself as it has been made
differently than the polyester available in the market. The meetings will be held with companies to
pitch the product to them and to convince them to shift to our product due to its sustainability and
impact on the environment.

The company will also collaborate with various NGOs and institutes that are working towards
creating a product or awareness about environmental sustainability and the effect that irresponsible
manufacturing has on the ecosystem.

Social Media Marketing:

The company will utilize its social media pages to create awareness as to the changes that the
company has employed in its manufacturing are affecting the environment. Short clips and posts will
be created to help retain the company in the mind of its viewers. Social media platforms will also be
utilized to show the impact of the manufacturing process along with snippets of the manufacturing
process itself.

Initial Promotional and Advertising Plan and Cost:

Brand Identity 3000
Direct Marketing 3000
Social Media Marketing 5000