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Brand Guidelines

The document provides brand guidelines for the Pasta & Paste company, including information on logo usage, color variations, typography, and mockups. It details rules for consistent branding across channels and assets. Sections cover the logo, color palette, unacceptable logo uses, typography, and example mockups.

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arsip source
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26 views11 pages

Brand Guidelines

The document provides brand guidelines for the Pasta & Paste company, including information on logo usage, color variations, typography, and mockups. It details rules for consistent branding across channels and assets. Sections cover the logo, color palette, unacceptable logo uses, typography, and example mockups.

Uploaded by

arsip source
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Pasta & Paste

Brand Guidelines
BRAND GUIDELINES

Consistency is the key to successful branding. The brand image depends on


how the company is presented. Brand guidelines help companies to stay
consistent across different channels by following a certain set of rules and
visual guidelines.

With these standards and rules, it will be easier to maintain the brand image
independent of who uses the visual assets. The brand guidelines include
general information about the company logo, its usage, color variations, and
typography.

02
PAGINATION

Introduction 02

Pagination 03

Logo 04

Color variations 05

Don’ts 06

Color palette 07

Typography 08

Mockups 09

03
LOGO

Logo Name: Pasta & Paste


Tagline: Project

Always keep enough space around the logo to maintain it's presentable look
and feel. Find more unpreferable usage examples of the logo on page06.

04
COLOR VARIATIONS

Color logo on a white background Color logo on a black background

Color logo on a transparent Color logo on a background


background

05
DON’TS

INCORRECT WAYS TO USE THE LOGO

Do not tilt or rotate the logo in any Do not reverse or flip the logo.
direction.

Do not put irrelevant shapes and texts Do not put disturbing or low-contrast
around or on the logo. backgrounds behind the logo.

Do not crop the logo in any way. Do not stretch or change the original
shape of the logo.

06
COLOR PALETTE

Logo name color Tagline color

HEX #8D93BC HEX #7683A8


RGBA 141,147,188,1 RGBA 118,131,168,1

Background color

HEX #F0F3FF
RGBA 240,243,255,1

07
TYPOGRAPHY

AA Pasta & Paste


Gilroy-ExtraBold

AA Project
Allura Regular

08
MOCKUPS

SMARTPHONE MOCKUP

TAG MOCKUP

09
MOCKUPS

BAG MOCKUP

NOTEBOOK MOCKUP

10
THANK YOU

Pasta & Paste


Brand Guidelines

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