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    Porter Five Force Analysis of Shipping Industry

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    harrry9471

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    Porter Five Force Analysis of Shipping Industry

    Uploaded by

    harrry9471
    11 views10 pages

    Original Title

    porter five force analysis of shipping industry

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    Download as xlsx, pdf, or txt
    11 views10 pages

    Porter Five Force Analysis of Shipping Industry

    Uploaded by

    harrry9471

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
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    Table 1: Rivalry among competitors Price Competition often Leaves the entire industry w

    Wt % Attractiveness
    Low
    1 2 3
    No. of Large 10.00% Y
    competit
    ors
    Industry Slow 20.00%
    growth
    Fixed High 10.00% Y
    cost
    Different Low 20.00% Y
    iation
    Switchin Low 10.00% Y
    g cost
    Excess Large 10.00% Y
    capacity
    Strategic High 20.00% Y
    stakes
    100.00%
    Table 2: Barriers to exit
    Wt % Attractiveness
    Low
    1 2 3
    Asset High 30.00%
    specializ
    ation
    Cost of High 30.00% Y
    exit
    Governm High 40.00%
    ent
    restrictio
    ns

    100.00%
    Table 3: Barriers to entry
    Wt % Attractiveness
    Low
    1 2 3
    Economi Small 7.00%
    es of
    scale
    Product Low 14.00%
    differenti
    ation
    Brand Low 7.00%
    identity
    Switchin Low 14.00%
    g cost
    Access to Easy 11.00% Y
    channels
    of
    distributi
    on

    Capital Small 14.00%


    requirem
    ent
    Access to Easy 15.00%
    technolo
    gy

    Access to Easy 4.00% Y


    raw
    material
    Governm None 14.00% Y
    ent
    protectio
    n

    100.00%
    Table 4: Threat from substitutes Products with simillar functions limit the prices Firm
    Wt % Attractiveness
    Low
    1 2 3
    Availabili High 40.00% Y
    ty of
    close
    substitut
    es

    Switchin Low 40.00%


    g cost
    Profitabil High 20.00% Y
    ity of the
    producer
    s of
    substitut
    es

    100.00%
    Table 5: Bargaining power of buyers Buyers compete with the supplying industry by: Barg
    Wt % Attractiveness
    Low
    1 2 3
    Number Small 15.00% Y
    of buyers

    Availabili Many 10.00%


    ty of
    substitut
    es

    Switchin Low 20.00% Y


    g cost
    Buyer’s High 0.00%
    threat of
    backwar
    d
    integrati
    on

    Industry’ Low 10.00%


    s threat
    of
    forward
    integrati
    on

    Contribut Low 15.00%


    ion to
    quality
    Contribut High 20.00% Y
    ion to
    cost
    Buyer’s Low 10.00% Y
    profitabil
    ity
    100.00%
    Table 6: Bargaining power of suppliers Supplier exert power in the industry by threatening t
    Wt % Attractiveness
    Low
    1 2 3
    Number Small 10.00% Y
    of
    suppliers

    Availabili Few 10.00%


    ty of
    substitut
    es

    Switchin High 10.00% Y


    g cost
    Supplier’ High 10.00%
    s threat
    of
    forward
    integrati
    on

    Industry’ Low 10.00% Y


    s threat
    of
    backwar
    d
    integrati
    on

    Contribut High 20.00% Y


    ion to
    quality
    Contribut Low 20.00%
    ion to
    cost
    Industry’ Low 10.00% Y
    s
    importan
    ce to
    supplier

    100.00%
    Table 7: Government actions
    Wt % Attractiveness
    Low
    1 2 3
    Industry Low 40.00%
    protectio
    n
    Industry High 30.00% Y
    regulatio
    n
    (pollutio
    n, etc.)

    Customs High 30.00% Y


    and tariff
    restrictio
    ns
    abroad

    100.00%
    ves the entire industry worse off
    ttractiveness Remarks
    High
    4 5
    Small 0.30

    Y Fast 0.40

    Low 0.40

    High 0.60

    High 0.30

    Small 0.30

    Low 0.80

    3.10

    ttractiveness Remarks
    High
    4 5
    Y Small 1.20

    Small 0.90

    Y Small 1.60

    3.70

    ttractiveness Remarks
    High
    4 5
    Y Large 0.28
    Y High 0.56

    Y High 0.28

    Y High 0.56

    Limited 0.22

    Y Large 0.70

    Y Restricte 0.75
    d

    Restricte 0.08
    d

    Substanti 0.14
    al

    3.57
    ons limit the prices Firm can charge
    ttractiveness Remarks
    High
    4 5
    Low 0.80

    Y High 1.60
    Low 0.60

    3.00
    pplying industry by: Bargaining down prices, Forcing higher quality and playing firms off against each other
    ttractiveness Remarks
    High
    4 5
    Large 0.45

    Y Few 0.40

    High 0.20

    Y Low 0.00

    Y High 0.50

    Y High 0.75

    Low 0.20

    High 0.30

    2.80
    ndustry by threatening to raise prices or to reduce quality
    ttractiveness Remarks
    High
    4 5
    Large 0.30

    Y Many 0.40

    Low 0.20

    Y Low 0.40

    High 0.20

    Low 0.20

    Y High 0.80

    High 0.30

    2.80

    ttractiveness Remarks
    High
    4 5
    Y High 1.60

    Low 0.60

    Low 0.60

    2.80

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