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    Assignment 6

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    neeky243

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    © All Rights Reserved
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    Assignment 6

    Uploaded by

    neeky243
    8 views2 pages

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    Download as docx, pdf, or txt
    8 views2 pages

    Assignment 6

    Uploaded by

    neeky243

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    What is Warby Parker’s customer value proposition? Is this value proposition sustainable?

    The distribution of designer eyeglasses at reasonable prices through online retailers is the

    main component of the customer value proposition that Warby Parker offers. This has been a

    goal of the company's founders ever since the company was initially founded because the firm's

    sales are mostly driven by e-commerce and their prices are priced competitively with the two

    biggest competitor brands. As a result, Warby Parker's value proposition is sustainable given that

    the company has expanded its clientele and fulfilled its commitment to corporate social

    responsibility by providing free eyewear to those in need in more than 50 different developing

    nations.

    What are the points of parity and the points of difference for Warby Parker relative to its

    competitors?

    The business plans to provide eye care services to a growing customer base. The focus on

    offering customers designer eyewear is comparable to the competition. Additionally, there is a

    point of parity where Warby Parker and her rivals use a range of glass frame designs to satisfy

    the diverse tastes of their target customers. The business plan of Warby Parker is distinct from

    that of its rivals. While its competitors focus on personalized glass frames, Warby Parker retains

    a specialized assortment of mass-produced frames. Additionally, Warby Parker produces its

    goods at a lower cost than its rivals, who continue to sell expensive goods as a result of high

    production costs and significant markups. Furthermore, Warby Parker plans to dominate online

    marketing at a time when its rivals are heavily investing in physical storefronts. Warby Parker's

    corporate social responsibility program aims to help children and other underprivileged

    individuals in developing nations meet their daily eyewear needs.


    What role does direct-to-consumer distribution play in Warby Parker’s business model?

    What are the pros and cons of Warby Parker making its products available in traditional

    eyewear stores?

    Warby Parker has online stores where they deal with clients directly. Warby Parker’s

    business strategy aims to do away with extra charges that customers must pay to use certain of

    the company's products. Therefore, direct-to-consumer distribution enhances the business model

    by cutting production costs and enhancing customer confidence with a "no questions asked"

    return policy. However, the business increased its brick-and-mortar presence so that customers

    could sample its goods. By gathering customer input, maintaining a physical store provides the

    advantage of improving customer interactions. Additionally, by allowing customers to test out its

    products, a physical store helps the company better identify customer preferences. Additionally,

    clients can purchase prescription eyeglasses in-person, with relevant data being gathered for

    specialized purposes. However, a normal store poses a risk of rising operational costs for the

    business because rent must be considered. Customers could find a physical store's limited

    inventory restricting.

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