DONE-FOR-YOU GUIDE

The

A STEP BY STEP IN-DEPTH BLUEPRINT TO LAUNCHING

YOUR FACELESS DIGITAL PRODUCT BUSINESS
 WHAT ARE
RESELL RIGHTS?
Starting a digital product business can be daunting, so I decided that I
wanted to help people overcome one of the biggest hurdles - creating a
digital product from scratch.

I wanted to offer people a digital product template that took out the
stress of creating one, yet still provided a TON of value!

I wanted to offer them a digital product that would always be profitable

and in high-demand.

Let’s face it, with the world going digital, and the cost of living rising, it’s
no wonder more and more people are looking for ways to make extra
income online!

Gone are the days you need a university degree or special skills to start a
business, and with resell rights, you DEFINITELY don’t need anything out of
the ordinary!

This Playbook comes with Private Label Rights and Master Resell Rights.
This allows you to modify the e-book and resell it as your own, with resell
rights too!
 REBRANDING &
RESELLING THIS
PLAYBOOK
When it comes to using digital products with resell rights, there's an
essential step that ensures your success: rebranding and renaming your
products.

WHY IS REBRANDING IMPORTANT?

Rebranding allows you to make the Playbook your own. By changing the
branding elements — like the name, logo, and visual identity — you can
create a unique product that stands out in the market. This process helps in
establishing your distinct identity, ensuring that your customers see your
product as something exclusive and different from others available.

BUILDING TRUST AND CREDIBILITY:

When you rebrand the Playbook, you’re demonstrating your commitment

to delivering a unique and tailored product to your audience. It helps in
building trust and credibility, allowing your customers to see the product
as a part of your brand, enhancing its perceived value.
AVOIDING DUPLICATE CONTENT PROBLEMS:

Rebranding and renaming the Playbook also serve to prevent any issues
related to duplicate content. By personalizing the content, you're ensuring
that your product is original, avoiding any confusion or potential penalties
associated with using unaltered content.

EMPOWERING YOUR BUSINESS:

Ultimately, rebranding empowers your business. It offers you the flexibility

to customize the Playbook to suit your target audience's needs, style, and
preferences, giving you a competitive edge in the market.

IMPORTANT! PLEASE READ:

If you wish to resell your e-book WITH resell rights to your own
customers, you MUST adhere to the following terms:

Change the NAME and COVER of the e-book (this is recommended

whether or not you wish to resell this playbook with resell rights to
ensure distinction between businesses).

Provide your customers with your OWN Canva template link after
modification (you CANNOT provide them mine). Go HERE to learn how
to get your own link or learn how inside this Playbook.

*Please reach out to me via email if you have any questions. :)

 WHAT IS
FACELESS MARKETING?

Faceless marketing refers to creating an online presence and monetizing it

without showing your face. Your online presence showcases your brand,
products, and content without revealing your physical identity.

Faceless marketing places a strong emphasis on branding through words,

visuals, and your unique persona.

Inside this Playbook, we are going to discuss how you can build your own
personal faceless brand on Instagram and/or Tiktok, and create a stream of
income with digital products while you’re at it!

So, grab a coffee or tea, and let’s get started girl!

 WHY GO FACELESS?
There are many perks to marketing your business faceless:

More Privacy: You don’t have to worry about being recognized in

public or having your identity exposed.

Less Pressure: Without your face showing, you don’t have to worry as
much about looking perfect all the time. Your main focus is your
content.

Time Flexibility: You can pre-schedule posts and take time off when
needed without disrupting your brand’s flow.

Creativity Freedom: You’re able to fully create and showcase your

skills without feeling the pressure of being judged

Keeps The Professionalism: If you are a professional and don’t want

to be discovered by co-workers or business partners, this a great way.
TABLE OF CONTENTS

Your Vision
1
Optimizing Your Profile
2
Monetize Your Faceless Page (Digital Products)
3
Pricing & Income Goals
4
Your Freebie
5
Setting Up Your SYSTEME.IO
6
Automate Your Business
7
8 Faceless Community Building

9 Faceless Marketing: Instagram Strategies

10 Legal Stuff

11 It’s Go Time!
 QUICK ROADMAP ON
HOW IT ALL WORKS
PICK YOUR NICHE + AUDIENCE
ONE Choose a profitable topic/area you’re passionate about
(health, wealth, relationships, parenting etc), and a target
audience you want to help.

MARKET RESEARCH
TWO
Do your research and identify a common problem that people
in your niche face.

DIGITAL PRODUCT CREATION

Purchase a DFY digital product (just like this one) or create
THREE one from scratch and customize it. This digital product should
be the solution to your target audience’s problem.

MARKET YOUR PRODUCTS

This is what you’ll spend most of the time doing in your
FOUR business for just a few hours per day. Create faceless content
on Instagram to showcase your product and attract your
ideal audience.

COMMUNITY + BRAND BUILDING

As you market your digital products, you should also focus on
FIVE
building your faceless brand and community through your
content. You want to create a community of loyal “fans”.
YOUR VISION
When starting any business, it’s important to gain clarity on your purpose
for starting in the first place. The reason is, without a purpose, you’re likely
to give up when things get hard. The first step on this amazing journey is
getting crystal clear on your why, ideal niche, and dream customer/ target
audience. Trust me when I say, DON’T skip this crucial step!

DETERMINE YOUR WHY

Before determining what you’ll sell, it’s crucial to understand why. This will
reveal your deepest motives, and help you push through the “hard” days:

Ask yourself:
What originally attracted me to this online business?
What impact do I most want my work to have in the world?
How is this business going to change my life? What will I, and my loved
ones gain from this?

Be honest with yourself here girl, and dig deep. The most successful
businesses solve real problems from an authentic place of passion. Yours is
no different.
 CHOOSE YOUR NICHE
Once you tap into your underlying drive, now it’s time to use it to choose a
niche you’re truly passionate about.

WHAT IS A NICHE?

A niche is just a specific area or topic that you focus on. It's what makes
your content unique and helps you attract a targeted audience. For
example, my niche is online wealth. More specifically, I help ambitious
women monetize their Instagram through digital products.

WHY IS IT IMPORTANT?

When you have a clear niche, you attract a specific audience that is
interested in the things you talk about and sell. You build a following with
high focus interest, so it’s way easier to monetize your content. It also
builds credibility because you become an expert in that specific area.
People start to see you as someone who can be trusted and knows what
they're talking about.

With so many content creators out there, having a niche can help you
stand out from the crowd. It makes it easier for people to remember you
and it also helps you differentiate yourself from others who may be
creating similar content.
Narrow it down to a specialty area you:

Feel truly excited and curious about daily

Consider yourself knowledgeable in already (you DON’T have to be an
expert though!)
Could create endless content around

For instance, someone passionate about the environment might choose a

niche like zero-waste living, ethical cosmetics or fashion. Let your pre-
existing passions guide you.

Picking a niche is one of the most important things you'll do to build a

successful digital product business and content strategy. It determines your
audience, content topics, and revenue potential.

THE PERFECT NICHE:

Your niche should sit at the intersection of things you are passionate
about, the things you are knowledgeable about, the problem you are
solving for others, and the demand available. Also, make sure your niche is
profitable.

YOUR PASSION

YOUR YOUR DEMAND

EXPERTISE
NICHE
PROFITABILITY
CHOOSE YOUR DREAM CUSTOMER
It's time to think about your dream customer (target audience). The entire
purpose of a digital product is to solve a problem within a particular niche
and for a specific audience.

It’s super important to know exactly who your target audience is when
selling digital products. Why? Because it helps you craft a message in your
marketing strategy that will connect directly with a specific audience who
is more likely to convert into a customer.

Let's start by identifying your ideal audience's demographic

characteristics such as age, gender, location, education, and occupation.

Think about what kind of content and digital products they might be
interested in, and what their values and beliefs might be. Let's have some
fun creating your ideal customer persona!

Give them a name, personality traits, and a backstory that reflects their
characteristics, interests, behaviors, needs, and wants. This will help you
create a message through your content that speaks directly to them and
builds a connection with them.

As you can probably already tell, my target audience is women. My

branding, content and language all target women. Women who want to
build their own businesses to support their family and live freely, in
particular.
CHALLENGE:

Take 2-3 minutes, grab a pen & paper, and brainstorm. Write down
everything you know about your ideal customer.

Here are a few questions to get you started:

What’s their gender?

How old are they?
Where do they live?
What do they do?
What are their hobbies?
What are their goals?
What do they need from you?
How could they feel seen or heard?

Once you’ve determined those core customer attributes, you’ve identified

your target audience. Become intimately familiar with their world, interests
and values. This allows you to tailor both your products and marketing to
connect with them!

By getting clear on your why, choosing a profitable niche, and

understanding your audience’s desires, you’ve set the foundation for
faceless business success.

Let’s move on!

 BUILD YOUR BRAND
Ok girl, this is one of the most exciting parts of
building your business - YOUR BRAND!

Building a personal brand will make you stand out

from the crowd. What is a personal brand really?
You can think of it as your reputation. It's what others
think of you when you’re not in front of them.

Believe it or not, building your brand is about so much

more than colors and fonts. How you make people
feel is your brand. What you are known for is your
brand. Your unique authentic self is your brand. Your
story is your brand. YOUR ENERGY IS YOUR BRAND!

For your brand, you will want to consider things

like:

The “tone” of your messaging (i.e. serious,

casual, funny, sassy, professional, inspiring,
authentic, etc.)

The style of your products and social media (i.e.

feminine, modern, minimal, luxurious, bold, bright,
moody, etc.)
 The values you communicate in your content and decision-making
(i.e. ambition, gratitude, family, success, motivation, freedom,
adventure, joy, etc.)

Your “brand story” (i.e. your personal story or parts of your journey
that will resonate with your target audience)

Start collecting screenshots of other people’s Instagram feeds or content

that best represent your own personal style and the look you are wanting
to achieve with your business.

Pay attention to fonts, colors, and even the layout of others’ bios!

These screenshots can be collected inside a photo album. Trust me, they
will come in handy when you are actually setting up your own Instagram
profile where you will be bringing in traffic to your digital product!

QUICK TIP:
Pinterest can be a great
place to find color
inspiration! You can just
type "Instagram Color
Palette" into the search bar
and look through the photos
that come up. But
remember: Sometimes less is
more! You don't want too
many colors.
 TONE OF VOICE
VISUAL IDENTITY
Your visual identity is everything from Your tone of voice is the way you
your profile picture to the fonts and express yourself through your words,
colors you use in your content. When both written and spoken. It's not just the
you have a consistent visual identity, words you use, but also your choice of
it can make your brand more emojis, sentence structure, and even
memorable and recognizable to your punctuation. All of these elements
audience. contribute to the way your brand
communicates with your audience.

CONSISTENCY ENGAGEMENT
Branding is consistency. Make sure that If you want to build a strong community
your content, visual identity, and tone of around your personal brand, it's
voice are consistent across all of your important to engage with your followers
social media platforms and stores. Also on a regular basis. Whether it's
make sure you stick to your posting responding to comments and messages
schedule so you don't let your audience or creating opportunities for your
down! followers to interact with you and
eachother.
OPTIMIZING YOUR PROFILE
 NAME YOUR PAGE
When it comes to naming your page, you will want to be thinking
about what’s going to be the clearest and simplest way to
communicate what you’re offering to your target audience.

If you are creating a faceless page: You might want to consider having the
theme IN THE NAME but this isn't always necessary. Some people like to
add the word “faceless” in their name but you do not need to do that at
all!

If you are starting a new page for YOUR BUSINESS, choose the business name OR your
name. You want to avoid having to change your name down the track and you never
know how your business might evolve so don’t choose a name that narrows you down
too much like “side hustles” or “digital products”. For example, I chose Champagne
Dreaming...this business name can stick with me down the road no matter how I decide
to pivot my business.

REMEMBER:
Choose your own personal branding,
please do not copy mine or others. This
is where YOUR personality and passions
come to life - so be original!
 WRITE YOUR PROFILE BIO

One thing I tell everyone is your Instagram page, more

specifically your bio, is literally the first impression your
audience see when they click on your page, so optimizing it is
crucial if you want to gain followers!

Thing to include in your bio:

One catchy relatable description

Niche or product category clarification
What you help your target audience with (WHO you help
& HOW you help them)
Call-to-action driving traffic or sales

Your Instagram name is Search Engine Optimized

(SEO). This simply means that it allows your page to be
more “findable” when people search for a specific
name and/or topic.
HOT
TIP: In the example above, you can see I’ve included a
keyword related to my niche “income streams”. This
way, when someone is searching for “income streams”,
my name can show up in the search.
 CREATE YOUR
FACELESS PERSONA

Your persona encapsulates the vibe you portray through written, static,
and video content.

Elements that shape your persona:

Personality traits and personal interests you share

Your personal story, vision and values for your brand
Profile picture and images showcasing your brand (no face)
Written tone, voice, language, and communication style

Aim for a persona that intrigues people enough to stick around. Share real
parts of yourself while maintaining privacy.

Don’t forget to share your story. Story-telling is SO powerful because

people LOVE to connect with REAL people! That is EXTREMELY
important when running a faceless business!
MONETIZE YOUR
FACELESS PAGE
Now that you have your business foundations set up,
it’s time to monetize your faceless Instagram page.

There are a few ways to do this, but in this Playbook, we

will discuss monetizing with digital products.

If you read my freebie “The Digital Product Playbook,”

you’ll know exactly why digital products are the best way
to monetize your social media account.

They are extremely cost-effective, require zero inventory

or shipping, and have great profit margins - making them
an extremely profitable way of making money online.

Before creating a digital product though, you need to first

make sure that it’s even in-demand.

MARKET RESEARCH
The main key to success in digital product creation, is the
problem you solve for your audience. You need to create
a digital product that offers a solution to their pain points.

But how do you find the problem you solve? There are a
few ways you can define the problem your target
audience struggles with, and you do this through market
research. On the next page you will find how you can
conduct your own market research.
KEYWORD RESEARCH:
Use keyword research tools like Wordstream or Answer The Public to find
out what people are searching for in your niche. Look for high search
volume keywords (around 20k+) related to problems and challenges your
target audience is facing.

SOCIAL MEDIA:
Looking at comments on YouTube videos or Instagram posts related to
your niche can be a great way to understand your audience's struggles and
pain points. By reading through comments, you can gain insights into your
audience's experiences, opinions, and frustrations. You can see what kind of
questions they are asking, what problems they are facing, and what
solutions they are looking for.

SURVEYS AND POLLS:

Reach out to your existing audience with surveys and polls to gather
information. Ask questions about their struggles, pain points, and
challenges. This will give you insight into their needs, and help you tailor
your a digital product to their interests.

FORUM DISCUSSION:
Browse forums and online communities related to your niche to see what
people are discussing. Look for topics related to pain points and
challenges your audience is facing. Tip: Reddit is a great one to start with!
PERSONAL EXPERIENCE:
Chances are that you have lived through the struggles and pain points of
your target audience. Use that knowledge to create a digital product that
resonates with them. Use your own story and insights to build a connection
through your digital product.

HOT TIP:
Use Chat GPT and the prompts below to generate more ideas:
What are the 10 most searched-for questions about (your niche)?
Who are 10 online influencers in (your niche)? Please include
their website and the area of expertise they cover.
What types of digital learning offers do other experts in (your
niche) offer? Provide me with 10 specific topics they cover in
their digital products.

WORDSTREAM
Wordstream is an excellent and simple way to find out just how profitable
your ideas are. You can start searching some keywords for your digital
product ideas!

Here you can learn just how common the problem you’re trying to solve is,
by seeing how many people are searching for it on search engines every
month!
Compile a list of keywords that you think your target audience
in your niche would search and type them into Wordstream. You
want to aim for a minimum of 20k searches for each keyword.
Make sure you jot these keywords down!

Here is an example using the keywords “weight loss keto”:

I want you to use your chosen niche and ONE question within
that niche that you want to answer. This is the problem you
are going to solve with your digital product! Eventually you can
create additional digital products that answer other questions,
but let’s start withjust one.

Some examples of digital products that solve a problem for

their niche:

How to start a photography business guide

How to homeschool guide
How to budget and financial plan in 2024 guide
Mindfulness workshop
Nutrition & weight management webinar
Fitness tracking worksheets
Social media planning worksheet
PRO TIP: Pay close attention to the other problems & pain points your
customers express to you as they’re solving one problem with your first
digital product.

Note them down! These conversations will give you ideas for your NEXT
digital product(and believe me when I say, the ideas won’t stop flowing)!
 DFY DIGITAL PRODUCTS
Now don’t forget that you can customize this Playbook on Canva and
sell it as your own too! However, I want you to know how you can
create your very own DFY digital product! So let’s get right into it.

Firstly, you have TWO options: Purchase a DFY digital product on either
Etsy or Creative Market , OR create a DFY digital product yourself using
Canva’s FREE templates!

ETSY/ CREATIVE MARKET:

Go to Etsy or Creative Market and search “PLR” or “private label

rights”.
Search around for any PLR (Private Label Rights) digital products that
align with you, your market research and the problem you want to
solve for people.
Once you’ve settled on a PLR digital product, write down an “I help”
statement. This is going to help you get clear on the message of your
branding and digital product.

Examples:
“I help busy moms with healthy school lunch ideas that don’t take up more
than 10 minutes of their day!”

“I help stay-at-home moms create passive income through digital

products!”
FREE CANVA TEMPLATE:

1. Go to CANVA
2. Type in the type of template you're looking for, like "planner”,
“checklist”, “eBook”, “calendars” etc. in the search bar.
3. There are a ton of beautiful aesthetic ones to choose from! Simply
input your content and branding into it, customize it as your own, and
save it as a PDF document, and voilà! You have created your own
digital product!

NOTE: If you use any of Canva’s free templates, be sure to customize it as

your own before selling it - check their policy HERE for further clarification.

CUSTOMIZING/ SAVING YOUR DIGITAL PRODUCT:

1 Open your PLR digital product on Canva.

1
Customize the colors and fonts to your branding and style. You can
2 even add or subtract text - it’s completely your choice. New to Canva?

2 Click HERE for a FREE tutorial!

Once you’re happy with the final product, save your

3 digital product as a PDF document.
3
 RESELLING WITH RESELL RIGHTS
THIS STEP ONLY APPLIES TO RESELLING THIS PLAYBOOK:
4 As my Playbook came with full resell rights, you have the option to
resell it with resell rights to your own customers. To provide them
with an editable Canva link (just like I provided you with your
purchase so you could edit this), follow these steps to get your own
editable Canva link for your customers:

NOTE: This link will be provided to your customers in the confirmation email
with their purchase of your DFY digital product. We’ll get to that later!
PRICING & INCOME GOALS
 PRICING YOUR
DIGITAL PRODUCT
First, I want to advise you that there’s no “one right price”. However, when
first starting out, it’s a good idea to have a lower ticket product priced
between $30-$100.

You can always increase this price as your expertise and audience grow,
but just to get your feet wet, starting off at this price is a great start!

POPULAR PRICING MODELS

Low ticket - $10 to $50. A higher volume of sales is needed but a lower
barrier to purchase.

Mid ticket - $100 to $500. Balance of profit margin and easier selling
than a high ticket.

High ticket - $1000+. Maximizes per sale profit but smaller customer
base.

Right now I want you to think about the price you’d feel most comfortable
selling at, as this will help you hit your income goals!

Also, remember to come from a place of serving your audience first,

because that is what is going to gain you a LOYAL customer.
 HOT TIP:
HOT TIP: Research suggests that if you want your
product to be perceived as a “luxury” good, then
your prices should end in an even number (such
as 0). If you want your product to be perceived
as a discounted item, end prices in an uneven
number (such as 7 or 9).

Grab a piece of paper and answer the following questions:

What is the core value/benefit your product provides customers? How

will it help them?
What pricing range are competitors selling similar products for?
What production costs will you incur to create the product? Account
for your time, tools used, and services needed.
What price point aligns with the value you are providing? Consider the
transformation you can create.
What price seems fair and reasonable to your target customer?
What price could maximize your profit margins? Consider recurring
revenue models.
What introductory price may attract new customers to try your
product? Think tiered pricing.

PRICING THIS PLAYBOOK:

I recommend having a proper think about the amount of value packed
inside this Playbook. I know you see people selling their own guides for
$27-$47, but don’t cheapen your business because of this! Know your
worth, market strategically, and people WILL buy from you.
 YOUR INCOME GOALS
Now that you’ve decided on your pricing, let’s talk about income goals!

Think about the monthly income you’d like to be bringing in at the 12

MONTH MARK in starting your business.

To make it simple with the math breakdown, let’s say your goal is
$100k/year.

Now, take that number and divide it into four quarters like this:

1st quarter: $10k

2nd quarter: $20k
3rd quarter: $30k
4th quarter: $40k

Do you see how with each quarter, it progressively increases? This is

because this is what businesses generally experience! They start bringing in
a smaller amount, and with consistency, time & effort - it compounds!

Your First Quarter:

Let’s look at your first quarter (your first 3 months post-launch)...

If the goal is $10k, those first three months might look a little something
like this:
month 1: $2k
month 2: $3k
month 3: $5k

Now, let’s look at...

Your First Month:

If your goal is to bring in $2k in your first 30 days of launching your digital
product at $97, you’d only have to make 20 sales!

Are you now realizing how crazy good the potential with this is now?! Even
as a beginner, even as someone starting a new Instagram account?!

And the coolest part? It’s PASSIVE income, meaning you could be making
$$ in your sleep!

It’s sales being made because of a few social media posts per week and
one simple funnel you have already set up.

Passive income is life-changing, girlfriend! Now let’s get to work on getting

everything set up so you can start bringing it in!
YOUR FREEBIE
Selling digital products is great, but we need to start making your business
more automated (so you can make money while you sleep!). One of the
ways we do this is through offering our audience a freebie.

A freebie (or lead magnet) is an incentive you offer your target

audience in exchange for their email address. There are plenty of
freebie types you can offer. A mini guide, listicle, eBook, mini course,
just to name a few.

freebie example
Here is why offering a freebie is important:

LIST BUILDING:
A freebie is a great way to grow your email list (we’ll dive
more into email marketing later). Anyone who signs up to
your email list is called a “lead”. Having an email list allows
you to directly reach your audience, nurture leads, and
convert them into paying customers over time.

TRUST & AUTHORITY:

Providing valuable content through a freebie establishes
trust, and positions your brand as an authority in your
industry. When people see that you're willing to share
valuable information without an immediate sale, they are
more likely to trust your future recommendations and
offerings.

SECURITY:
In the event (knock on wood) your social media account
were to be suspended or banned, having an email list
ensures your audience (or business) won’t be completely
lost!

BUSINESS AUTOMATION:
Growing an email list and email marketing is the KEY way
your digital product business is going to run on autopilot.
It is what will enable you to make sales while you sleep or
are out with your fam!
LEAD NURTURING:
Once you've collected leads, you can use email marketing to nurture those
leads over time. You can provide additional valuable content, share success
stories, and gradually guide leads through the buyer's journey, ultimately
increasing the likelihood of sales conversion.

LONG-TERM RELATIONSHIP:
Lead magnets are not just about immediate conversions; they are a tool for
building long-term relationships with your customers. Through ongoing
communication and valuable content, you can keep your audience engaged
and turn one-time buyers into repeat customers.
 CREATE YOUR FREEBIE
It is important that your freebie is directly related to your paid digital
product. Your freebie is going to give your ideal customer a sneak peek
into the value that they will receive in your paid offer. Give them a taste,
but not the entire bite!

A freebie provides a solution to a problem. To entice your target

audience to download your freebie, you need to offer them a solution to a
problem they are wrestling with. Oh, and make sure it holds value! You
don’t want to be offering something NOBODY would opt in for!

TYPES OF FREEBIES:
Webinar/ Mini Course
Mini Guide or Ebook
Templates
Check-lists/ Listicles
Short Training Videos

NEED INSPO?
Look into what other people in your niche are offering as freebies by
signing up to their email lists. Remember, don’t copy them, just use them as
a guide!
 Go to Etsy and type in “lead magnets” or
simply create one for FREE on Canva!
Type in “lead magnet templates”. Input
HOT TIP: your information, and you have a freebie!
I recommend starting with a free guide or
listicle relating to your paid offer!
Here are some tips for creating a freebie:

Provide real value: The freebie should deliver meaningful value, not
just be a gimmicky giveaway. Offer actionable advice.

Solve a pressing problem: Focus on helping with an urgent pain point

your audience has.

Partial sample content: Give a preview of your paid product's full

training.

Case studies and examples: Demonstrate your expertise and past

success.

Action steps and exercises: Include activities to engage readers to

implement advice.

Limited scope: Cover a narrow slice of a larger topic to hook interest

for the full product.

Call to action: Direct them to purchase the complete product to gain

more.

Branding and links: Subtly showcase your brand, website, and offers
in the freebie design.

Lead capture: Collect reader emails in exchange for the free download.
 SETTING UP
SYSTEME.IO ACCOUNT
Ok, now we need a place to run your entire business!

Setting up an online store to sell your digital products has never been more
simple...thanks to Systeme.io Systeme.io is your ONE-STOP-SHOP and it is
going to be where your digital offers live (your freebie, digital products, emails)!
Your audience can simply click your Systme.io link in your bio, shop your digital
products, and receive them straight to their inbox!

Many beginners like Systeme.io for it’s simplicity & ease of use! I started with
Systeme.io & loved it! If you’re looking for a place where you can build out more
complicated funnels , host webinars, etc.

There are also SO many other things you can do with Systeme.io such as host
affiliate links, create courses, email marketing, + much more!
Systeme.io really is a ONE STOP SHOP to run your ENTIRE business!!

SYSTEME.IO FREE TRIAL

 SET UP YOUR SYSTEME.IO
ACCOUNT
CREATING YOUR ACCOUNT

Use THIS LINK to create your account and get STARTED FOR FREE or you
can sign up for a paid plan

Personally i like the paid plan as YOU get access to everything and its
unlimited.

SETUP VIDEO

Start setting up your account on systeme.io and have a browse around

systeme.io
To make sure you get set up the correct way! Watch THIS VIDEO if you
need extra guidance with setting up.

VIDEO LINKS TO HELP YOU:

There is so many videos on YOUTUBE of how to set up your account and

what to do with each section. Ill attach a few videos below for anyone that
needs help in setting up Automations, Funnels, Landing pages, Link in bio’s
AND so much more.
https://www.youtube.com/watch?v=F2GmM3XRFGs

https://www.youtube.com/watch?v=bugL3st8Ouc

https://www.youtube.com/watch?v=mjQ0GwNfPf8
AUTOMATE YOUR BUSINESS
 EMAIL MARKETING
Remember how we brought up email lists earlier on?

Now we’re going to delve deeper into this (email marketing), because this
is what will keep your business running on automation.

Email marketing is just another way of saying “selling with emails”. In

this day and age, we have the ability to sell directly to our audience,
through setting up and sending out automated emails.

With a well-written email flow (or sequence of emails) that goes out to
your email list, you can build trust and convert leads into customers with
ease and automation.

EMAIL FLOWS/ WORK FLOWS

An email flow (or work flow) is just a sequence of emails you set up, that
will automatically send out to your leads on a set schedule.

Ever sign up to someone’s email list and get a bunch of emails sent out to
you every month, week, or even every day? That’s an email flow! These will
help your business run on automation (HELLO passive income!).
 CONFIRMATION EMAILS
The first thing you will want in place before setting up your email flow is a
confirmation email containing the download links for each of your
digital products (including your freebie).

Remember how I told you before that I had BONUS confirmation email
templates for you to use? Well, they are in this section of the Playbook!

I have TWO free confirmation email templates for you to copy + paste
(and customize as your own). ONE for your Freebie and ONE for your
paid digital product.

P.S. HERE’S HOW IT WORKS...

Someone signs up for your freebie > they receive a confirmation email with
their freebie and a small message from you

Someone buys your digital product > they receive a confirmation email
with their paid digital product and a small message from you

Make sense? :)
 BONUS CONFIRMATION
EMAIL TEMPLATES
FRE
EBI
E
Subject: You did it! Here is your freebie! TEM EMA
PLA IL
TE
Hi [Customer Name],

Woohoo! You did it! I am so excited to share more with you about DFY/done-
for-you digital products, as well as how you can get YOUR profitable digital
product biz up & running!

Here is your freebie: [PRODUCT LINK]. Tomorrow you're going to get another
email from me with more info about my [Product Name - insert hyperlink]. If
you don't see it in 24 hours, be sure to check your promotions tab or spam folder
and move that message over to your primary inbox so you don't miss out on any
updates!

And don’t forget, you can always shoot me a DM on IG [include hyperlink]

anytime with any questions you have! I am cheering you on!

[Your Name]
 BONUS CONFIRMATION
EMAIL TEMPLATES
PAI
DE
Subject: WHOOHOO! Here is your [Product Name]! TEM MAIL
PLA
TE
Hi [Customer Name],

Thank you for purchasing [Product Name]! I'm so excited for you to dive in. I
can’t wait to see what you do and how your life changes with this! Here is your
download:

[DOWNLOAD LINK]

Shoot me a DM on IG [include hyperlink] when you get a chance to let me

know that you've taken this step! I'd love to connect & celebrate with you!

[Your Name]
 SET UP YOUR EMAIL FLOW
Once you have set up your confirmation emails, you can then start
setting up your email flow!

There is just ONE email flow, or work flow, you will want to have in place
when you first launch. This flow is for people who opt in for your freebie.

There is no one right way to write your flow, but ideally your first few
emails offer:

Value
An introduction to yourself
Your story, and your product promotion.

Here is the email schedule I recommend:

Welcome & Freebie - Send immediately
Nurturing Email - 24-48 hours after first email
Value Email - 24-48 hours after second email
The Big Offer Email - 24-48 hours after fourth email

If you need help with setting up your email flow for your freebie, you
can visit THIS LINK for a quick how-to.

TIP: Opt in to other creators in your niche to get inspiration for your email
flow - but DON’T COPY!

BONUS: I’ve included some BONUS email flow templates you can use on
the next page. Simply tweak them and use them as your own. :)
 FREE EMAIL FLOW TEMPLATES
EM
Subject: Are you ready for your first $3-5k months? AIL
# 1
Have you had a chance to check out my free guide? If so, and you are ready to
use a DFY digital product to get your own passive income biz off the ground, I
want to invite you to purchase my [Product Name].

[INSERT FEEDBACK ON YOUR DIGITAL PRODUCT HERE - CAN ADD THESE

LATER]

With [Product Name] you will learn everything you need to know about getting
a profitable DFY digital product business up and running in the next 30 days
(and enjoying $3k, $5k, and even $10k+ months!)

You will get:

My digital product to use, modify, and resell as your own
A step-by-step process for getting your online shop set up with ease and
automation
My content strategies for marketing your product in just a few hours a week
PLUS my plug-and-play email templates so your automated system can bring
in daily sales even in your sleep!

This is an entire business ready for you to fully make your own and fully profit
from.

Why? Because I know just how life-changing a stream of passive income like this
can be, and I want to see YOU thriving!

[Your Name]
 EM
Subject: You are closer to making money than you realize AIL
# 2
Hi [Customer Name],

I want you to know that you are closer to having a profitable passive income
business, and your first $3-10k months, than you realize.

Whether you are already a business-owner, or have zero experience…

Whether you work a 9-to-5, or are a stay-at-home mom…

Whether you have a large social media presence, or are starting from scratch…

You CAN leverage just a few hours a week to bring in income that provides for
your family and changes your life.

With just one digital product and an automated system for driving traffic to it,
you can build a highly profitable business from home in just a few hours a week.

And with a DONE-FOR-YOU, or DFY, digital product, you don’t even need to
have any special expertise or create your own product from scratch either.

This is why I created [Product Name - include hyperlink] - to help you get your
biz up and running FAST using the steps inside and my plug-and-play template.

Download it, then tweak it and make it your own so you can resell it for FULL
profit.

Start bringing in $97 sales every day, multiple times a day, even in your sleep -
and just as importantly, enjoy the freedom that comes with it
Ready to get started? Your next step is to purchase [Product Name] here
[include hyperlink].

And don’t forget you can always shoot me a DM [include hyperlink] if you have
questions!

[Your Name]

EM
AIL
Subject: Another [insert $ amount] made while [insert activity] # 3
Hi [Customer Name],

And just like that, another [insert income made here] today while ______!

This is the beauty of digital products - having a business that runs and makes
money for you while you’re out having an actual life!

Are you ready to start leveraging just a few hours a week to bring in continual
passive income in the same way?

If so, your next step is purchasing [Product Name], where I’ve already done the
legwork and created the product for you.

You can click here [insert hyperlink] to learn more about [Product Name] and
get started now.

I am rooting for you and can’t wait to see how your life changes with this!

[Your Name]
 EM
AIL
Subject: [Insert $ amount] in _______ days # 4
In the last ____ days, I’ve made [insert $ amount] using nothing more than one
digital product.

I want you to imagine this being YOU.

Imagine getting notifications throughout the week while you’re with your kids…
or binging Netflix… or folding laundry… or even sleeping!

Notifications letting you know that you just made another sale on a digital
product (that you didn’t even have to create from scratch!) all because someone
else stumbled across a Reel and decided they wanted in on this kind of life too.

One product bringing in thousands a week while you’re just working 2-3 hours -
all so that you can spend the rest of your time enjoying the people and things
you love.

If you haven’t already, I want to challenge you to take a bold step.

Purchase [Product Name] for [price] today.

Change your life.

Build a business that can run on autopilot and give you the time and freedom
you’ve been dreaming of.

[Your Name]

P.S. Don’t forget, you can always shoot me a DM [insert hyperlink] on

Instagram with any questions you have. I am here for you!
SECOND EMAIL FLOW (IN FUTURE)
NOTE: Later on down the road, you may want to have a second email flow,
specifically for people who purchase your digital products. This is primarily
if you are also offering other products that you want to sell as add-ons!

IMPORTANT:

Make sure to test your freebie and paid offer before you start creating
content to attract your dream customers. Do this by opting in for your
freebie and purchasing your paid offer.
 FACELESS
COMMUNITY BUILDING
 BUILD YOUR COMMUNITY
When starting a faceless page, building your community should be
your main focus. Without a community, you don’t have a brand!

Some may argue that building a community completely faceless is difficult.

However, I’ve witnessed different and currently have a community of 44k
followers! .

Building a community while keeping anonymous is actually easier than you

think (given that you apply the right strategies of course!).

Here are some ways you can confidently build a community with a
faceless brand:
CONSISTENCY
Staying consistent means showing up at least once a day. In the beginning
stages, I recommend posting 2-3 times per day to alert the algorithm you’re
an active user, and you mean business. By posting regularly, you also let
your audience know that you’re present and reliable. This overtime builds
trust.

My general rule of thumb when starting out is 2-3 Reels, and

approximately 6-8 Stories a day. As you build your following, you can
drop down to 1 reel a day and increased my stories a little.

If you’re having a hard time staying on top of this - breathe and take a step
back. I know it’s tough in the beginning, but it’s crucial to the growth &
developing trust of your brand.
 COHESIVE BRANDING AESTHETIC
I know we already discussed branding earlier, but in this chapter “Faceless
Community Building”, I want to emphasize the power in having a strong
brand identity with having a faceless brand.

A cohesive look is a key factor you definitely don’t want to miss. Firstly,
Instagram is an aesthetic platform (whereas TikTok is a platform that
focuses heavily on the subject of the video matter rather than the
aesthetic). Simply put, people go on Instagram to search and look at pretty
or aesthetically pleasing content.

I can’t stress enough the importance of having a cohesive aesthetic

across your entire business (this includes your Instagram feed, your Stan
Store and your emails!).

I see so many pages with all sorts of colors that clash. For example, their
feed has yellows, browns, and greens. Their store then has orange, and
their emails blue writing! It’s not only unprofessional looking, but it
immediately becomes a brand that’s immemorable. A brand that is
unrecognizable, and therefore, less appealing to buy from.

Your branding consistency is what can make or break a first

impression, so it’s important to make sure everything flows well together.
 YOUR PERSONAL STORY
This is probably the most important part of your branding (believe it or
not), because anyone can copy your branding aesthetic, but NO ONE
can copy YOUR story. Story-telling is one of the most powerful
marketing tools on social media because it enables your audience to
connect with your brand on an emotional level. And if you weren’t aware,
studies have shown that 70% of the time, people make their purchasing
decision based on the emotion they feel.

Story-telling helps your audience to develop trust with you much faster, as
they come to realize that you’re a real human being who’s faced struggles
and challenges, triumphs, and experiences, just like them.

Story-telling also helps your dream customer find you. When you’re
scrolling on Instagram, and you see a Reel that stops you in your tracks,
because it’s telling a story that speaks to you - what do you do? You keep
watching and reading, and if it resonates with you, you will likely like it,
save it, share it, and maybe even give that creator a follow!

You want to be sharing your story in your Reels, captions, Instagram

Stories, and emails.

Some examples of your story can include: Why you started this business,
your backstory leading up to this opportunity, and how it has changed your
life.
 SERVE FIRST, SELL LATER
Let me first start by saying that serving = selling. However, when you’re
actively building a community in the very early stages (as a complete
beginner), your main focus needs to be on serving your audience
selflessly.

The best way to serve your audience is by providing them with value.

The truth is, everyone is selfish. People don’t care about how amazing (or
poorly) your day is going, or what your favorite business platforms are.

They only care about what YOU can do for THEM. Once you shift this
thought process in your mind, everything changes.

You need to give your audience a REASON to hit that follow button,
and the way you do this is by providing them with VALUE.

So what does providing value look like in your content?

Putting yourself in their shoes and answering burning questions they

have within your niche
Researching their niche-related problems, and educating them with a
solution
Creating problem-awareness through your content and showing them
that YOU have the answer
Sharing your biggest tips & tricks that benefit them and their lives
 BEHIND THE SCENES
Create content centered on genuine glimpses into the real
you without revealing your face. E.g. a peek at your home
office, a meal you’ve cooked, a ‘facts about me’ Story post,
anything exciting that happened in your day. These
resonate with followers more than staged perfection.
Remember, you are a real person behind your faceless
content - and people need to see that!

COMMUNITY CONNECTIONS
Reply to follower DMs and comments with the same tone you
would a real-life friend. Ask thoughtful questions to spark
reciprocal sharing. Comments foster faster bonds than mass
emails. I can’t stress enough the benefits of audio messages. Audio
messages are personal and this helps your customer to see that
there really is another person on the other side. I only started
doing this recently and have noticed a big difference!

TERMINOLOGY/ LANGUAGE
One of the most slept on aspects of building a community is the
language we use in our wording! Using words that inspire or
encourage our target audience can make all the difference! For
example, I like to use words such as “shy girls” , “camera shy ladies”
“introverts’” in my Stories, captions, and emails to make my
audience feel like their part of a community of other like-minded
girls! This fosters community-building!
 FACELESS MARKETING:
INSTAGRAM STRATEGIES

@THATSECRETMARKETER
 INSTAGRAM REELS

Now that you’ve set up your personal brand, it’s time to discuss faceless
marketing using Instagram Reels. In order to get our digital products in
front of our ideal customers on Instagram, we need to create content. My
favorite way to do this is through Instagram Reels because they have the
potential to reach a wider audience (when compared to static posts).

B-ROLL FOOTAGE
B-Roll footage is basically background content that you use as the
video for your reel. This has become a very popular method for reels
which is GOOD because it means less work for you! It also means you don’t
have to show your face if you don’t want to.

It’s easy and less time consuming. Don’t underestimate the power of a
short, basic clip of something random!
Examples of B-Roll footage include:
Pushing your stroller on a walk
Sitting at your computer working (faceless of course)
Pouring a cup of water, coffee, or your protein shake
A short clip of the sunset

....basically any random thing going on in your life.

Tip: Collect 5-7 second clips throughout your day (or designate one day
a week to collect several).

Add them to an album in your phone so they’re easy to find and pick from
when you go to create your reels.

MORE EXAMPLES:

Footage of my current view when I‘m outdoors

Footage of me shopping/holding shopping bags
Footage of my food or drink
Footage of my current view while driving/riding
Footage of the sky or water view
Footage of me using my electronic device (phone, laptop, iPad)
Footage of my clothing/shopping hauls
Footage of me unboxing a package
Footage of me organizing (Using a tripod to record the video)
Footage of my nails or nail appointments

Don’t have time to shoot footage, or simply can’t be bothered? Don’t

worry! I have a solution for that on the next page!
 AESTHETIC STOCK VIDEOS
B-Roll footage is a great FREE way to get faceless content. However, I know
not everyone has time for that.

Luckily, there are platforms that have TONS of aesthetic stock videos -
ready to download & use!

Here are the ones I recommend:

Content Cove
Packsia
The Folklore
Social Stocks

There are FREE alternatives such as Canva and Pexels, as well.

 CONTENT PILLARS
If you are new to marketing on Instagram, girl WELCOME! There are over
200 million businesses on Instagram promoting their services and
products! Instagram is an amazing FREE way to share your digital products
with the world! Take advantage of it!

If you follow me, chances are you’ve seen my content. My entire Instagram
was created with the purpose of building a community and marketing
my digital product offers to them.

I’ve curated a page that is directly targeted at reaching and inviting my

target audience to come and check out my brand and digital products.

You won’t see me posting reels about the latest dance trend. Every reel I
post has a specific purpose, and that is to either entertain, inspire, or
educate my target audience, and build a loyal community who is
interested in my digital products!

There are THREE content pillars I use to guide the content I create.

Sticking to these content pillars will ensure you’re not “posting for the sake
of posting”. They will also help you build a loyal Instagram following much
faster if you stick to them!
Here are the content pillars I recommend using:

EDUCATE ENTERTAIN/INSPIRE

Creating educational content Weave personality into your

adds a ton of value to your ideal content! Use humor, storytelling,
audience. Share insights, tips & or engaging visuals. Share
tricks, and how-to guides within relatable stories or humorous
your niche. content that you know your
ideal audience will be drawn to.

PROMOTE REMEMBER:

This is where you promote your Don’t make all your content
digital offers. Mix promotional about promoting your digital
content with a strategic call-to- products! When starting out, it’s
action to get people to TAKE important to provide tons of
ACTION to your offer! Showcase VALUE to gain the like, know,
your products and guide your and trust of your ideal customer.
audience on the next steps.
SAVEABLE + SHAREABLE CONTENT
The goal of each of your reels (or at least most of them if you’re
wanting to reach more people) should be to make them either super
SHAREABLE or super SAVEABLE (or both). THIS IS THE SECRET TO VIRAL
CONTENT!

SHAREABLE: This is content that makes your ideal follower think, “This is so
me!” OR “This reminds me of this person”.

The content is specific enough to your niche that it makes them feel seen,
heard, and understood... and then they share it! It’s relatable!

SAVEABLE: This is content that is providing something of value to your

ideal follower.

This can be knowledge, encouragement, guidance, advice, ideas, etc.

Anything that they would want to “save” and come back to later.

Both type of posts perform really well because they have the power to
boost your engagement.

REMEMBER: The more shareable & savable your Reels are, the more
chance there is of it going viral!
 THE HOOK

Your hook is KEY! This is a quick, catchy phrase or word to get your ideal
audience to stop scrolling and pay attention.

You should have a strong hook in two places on your reel:

1. On-screen text: The first words your viewer will see when scrolling by
your reel. You have no more than 3 seconds to grab your viewers attention!

The job of this hook is to get them to stop their scroll and watch your reel.

You want to place this hook on your video as text.

2. The start of your caption: The first word(s) of your caption should be a
showstopper.

The job of this hook is to get them to actually read your caption.

The better the caption is -> the more time spent reading it -> the more
watch time your reel will get -> the more your reel will be pushed to more
people.

P.S. I have some BONUS hooks for you on the next page!
 BONUS HOOKS

"Here's a shortcut for ___" (how to go from A to B)

"How to ___ in (x) minutes" (insert your audiences pain points) "The fastest

way to ___" (achieve a specific goal)

"TOP5 ___" (insert a specific goal)

"Major mistakes most ___ make" (person of your niche)

"Step by step guide to ___" (insert a feasible goal)

"Why doing ___ (insert most common thing) will not help ___ (desire)!"

"Do this to ___" (how to go from A to B)

"5 toxic mistakes to avoid if you want ___" (desire)

"The biggest misconception about ___" (bust a myth)

"You've been doing ___ wrong your entire life!" (a specific topic)

"3 rules to unlock ___" (a specific outcome)

"5 ways to___" (achieve a desired outcome)

"This hack will blow your mind!"

"My journey from 0 to ___" (name your current status)

"The real secret about ___" (a specific topic)

"You won't believe this ___ hack!"

"My secret strategy to ___"

"Fastest way to ___ now"

"If you want to ___ you need to try this!”

“Top 5 tips for ___”

“How to master___”
 BONUS HOOKS

5 surprising facts about ___”

“If you want to achieve X, you need to ___”

“The most effective strategies for ___”

“My top resources for ___”

“The biggest misconceptions about ___”

“The most overlooked ways to ___”

“The #1 thing you need to know about ___”

“I never thought I could ___”

“The best advice I ever received about ___”

“Behind the scenes of ___”

“The one thing you're doing wrong that's holding you back from (goal])”

“Are you tired of (problem)? Here's how to fix it.”

“Don't make these mistakes when (task or goal)”

“The truth about (common misconception or belief)”

“The (adjective) way to improve your (skill or task)“

“(Number) things you didn't know you could do with (product or service)”

“The ultimate guide to mastering (skill or task)”

“The best (skill or activity) hacks for (task or problem)”

(Number) reasons why (topic) is important”

"“The Dos and Don'ts of ___”

”If you want to achieve X, you need to ___”

“The most common mistakes when ___”

 BONUS HOOKS

“The surprising truth about ___”

“The secret to ___”

“Top 5 tools for ___”

“The ultimate checklist for ___”

“How to overcome ___”

“The top trends in ___”

“The most effective strategies for ___”

“How I got from X to Y Ways to get your first ___”

“Stop doing this if you want X Steal my ___”

“Stop making these mistakes ___”

“5 facts you didn't know about ___”

“3 reasons why you need to start ___”

“The science behind ___”

“My top resources for ___”

“How to supercharge your ___”

“The top 5 things you need to know about ___”

“The secret to achieving ___”

“Behind the scenes of ___”

“The most common mistakes when ___”

“How I got from X to Y ___”

“The ultimate guide to ___”

“A step-by-step guide to ___”

 CALL-TO-ACTION (CTA)
The CTA’s in your reels are important to increase engagement,
watch time, and follower/client conversion!

Similar to your hook, you have a couple of different options when it

comes to your CTA.

Feel free to use one or both of these for each reel:

1. On-Screen CTA: This can be used to either send your viewers to

your caption for more info or direct them to take a specific action (i.e.
commenting or sending a DM of a specific keyword).

I always say “Read Caption” or “Here’s How 👇 “for my audience to read

more about the post in the caption.

2. In-Caption CTA: You’ll want to include at least one CTA in your

caption, and feel free to include more than one!

Use your caption CTA to direct viewers to take a specific action (i.e.
following you, commenting something specific, sending a DM, sharing
their point of view, etc.)

I sometimes use 2 CTA’s which go something like “comment ’ready’ for

me to send the official link” or “follow me for more tips + inspo”.

P.S. Check the next page for your BONUS CTA’s!

 BONUS CTA’S

See caption for more 👇🏼

Comment [WORD] for the link to ___
Tag someone you know who needs to see this!
Describe your day in 3 emojis ⬇️
Caption this!
Raise your hand if you can relate! ✋🏼
Head to my stories for more info!
Share the love! Tag your biz bestie in the comments
Don’t forget to SAVE this post for later!
Follow me for more like this
Share this with the first person who pops up when you hit share
Share your take in the comments
Share this with a friend who ___
Can you relate? Comment below!
Head to my link in bio for the free guide
Steal my strategy in the caption
If you found this post helpful, save it for later!
Questions? Comment below!
Head to the link in my bio to claim yours!
If you agree, comment your favorite emoji!
What did I miss? Comment below!
Save this post for the next time you need ___
Go vote for your favorite in my stories!
Seats are limited, save your spot now!
Like this post if you ___
Turn on post notifications so you don’t miss the ___
 YOUR MAIN MESSAGE
Your main message is the message you’re aiming to get across with
your reel.

You have 2 options: You can put the “meat” of your main message as on-
screen text in the reel itself

OR include it in your caption and use a quick CTA to send people to your
caption like I just demonstrated.

Remember, your main message is content that is either shareable or

saveable - so, here are a few questions to ask yourself:

Are you providing value to your ideal client or follower?

Is your message relatable to your ideal client or follower?
Does your message give ideas, guidance, encouragement, or advice of
some sort?

Your main message doesn’t need to do ALL of these things, but it should
do at least one of them!

Since we are creating faceless reels, your content will need to be

captivating to reel even more people in!
In deciding whether or not to put your main message on-screen or in-
caption, here’s a few pieces of advice:

Only include it on-screen if you can do so without over-crowding the

screen, making the text hard to read, or making the video too long.
If you DO include it on-screen, try to edit the video so that the text
pops up in sync with the rhythm or beat drops of your selected audio. I
don’t worry about this too much, but it’s great if you can make it work!

It’s even better if you do just one small chunk of text at a time!

If it’s too much text, just use a call-to-action right after your hook to
send people to your caption.

See two examples of an on-screen main message and an example of one

of one reel where viewers are sent to the caption for the main message.
 TRENDING AUDIO
A “trending” audio is basically any audio that Instagram
has highlighted as popular. Using a trending audio is KEY
if you want to reach more people because Instagram is
more likely to push your video out to more people.

You’ll know if an audio is trending if it has the diagonal

up-arrow. If you click on that arrow on a video, it’ll take
you to all the videos using that audio and you’ll be able to
see how many times that specific audio has been used.

Then, if you click on this button:

you’ll see a list of the top 50 audios that are trending!

I recommend using trending audios with less than 5k

uses, 10k tops. What’s even better is if the “original”
video has more than 1M views with recent comments
from the last few days, this means it’s likely to go off!

TIP: Use your scrolling time wisely! As you’re scrolling

through IG and finding videos, audios, and/or trends you
like, SAVE them! You can save reels into folders and you
can also save your favorite audios to use later.

Just make sure they’re still trending when you go to use

them!
 COVER PHOTO
Your reel’s cover photo is what people will see both in your profile
“grid” (the main view of your profile) and in your reels tab.

Ideally, your cover photos make it clear what each reel is about, fit your
brand, and encourage someone to click on your video if they’ve visited
your profile.

Most people have pretty much agreed that perfectly aligned and
aesthetically pleasing profiles aren’t necessary. However, I think it is still
important to stay on brand and make sure your reels’ cover photos are a
proper depiction of what to expect.

Your options:
Choose an existing frame from your video as your cover. Make sure the
frame you choose includes at least the “hook” on-screen text.
Upload a cover photo from your camera roll. You can use Canva or
CapCut to design a cover photo if needed (use size 1080 x 1920 for a
reel cover photo).

CLICK HERE for a tutorial on how to add/create your cover photo.

 GET CREATIVE + BE ORIGINAL
A good way to reach a wider audience is by hopping on trends as early
as possible.

When you’re scrolling Instagram, pay attention to reel trends you see over
and over and use them to your advantage.

The key here is to BE ORIGINAL! Hop on trends and use trending audios,
but put your own twist on them.

It’s okay to be inspired by a trend, just do your best to make them your
own.

Even without following trends, you setting trends by doing things first will
also put you ahead of your peers.

It may be annoying seeing the same posts over and over again, but this is
where your true creativity jumps out and you can express yourself
uniquely!

You don’t always need to reinvent the

wheel! If you see a Reel that has performed
HOT TIP: well, re-create it but DON’T copy. Put your
own flavor and twist on it. The name of the
game is to model what’s already working!
 YOUR CAPTION
Remember, your caption should start with a strong hook that gets
people to expand your caption to read the whole thing, particularly if
your main message is in your caption.

Some tips for your caption:

If your caption is more than a few sentences long, make sure to

separate lines with a space often. It’s easier for people to focus on 1-2
sentences at a time versus trying to read a long paragraph.

Storytelling is key! Share your experiences and be vulnerable and

honest (even without showing your face). This is huge if you want to
gain trust + convert viewers into followers + convert followers into
clients.

Use emojis but don’t overdo it.

If your caption is catchy, engaging, and decently long (separated out

with spaces), this will help you get more watch time on your reel
(especially if it’s a short 5-7 second clip), which will mean it should get
pushed out to more people.

Make sure to include your hook, CTA, hashtags and keywords, and
signature at the end.
 YOUR SIGNATURE
Your signature is a one sentence call to follow you that you’ll put at the
end of every caption. It’ll tell your viewers very quickly who you are and
why they’d want to follow you.

I noticed a substantial increase in my followers when I started

implementing a simple signature on each video!

Most of the time it will be placed at the very end, so only interested parties
who read to the end will be prompt to follow.

However, it is also beneficial to sometimes place it at the beginning,

because not everyone reads till the end! Here’s an example:

Short, sweet, to the point. Basically telling viewers to follow you if they
liked this video and want to see more like it. And it works!

TIP: Use the “Text Replacement” feature in your phone settings to save
your signature using a shortcut so you don’t have to retype the whole thing
every time.
 HASHTAGS + KEYWORDS
Hashtags are NOT dead. While I don’t think they are the “end all, be
all,” MANY of the pros still recommend using them and personally, I
can still find a lot of content I like by using hashtags!

Can you get great reach without them? Sure, and I have many times but I
don’t think using them will hurt you! In fact, I’ve found using hashtags on
a brand new account helps the algorithm get to know where to group
your content, and who to push your content to!

If you do choose to use hashtags in your caption, I’d focus on hashtags that
are less saturated. It’s less likely your video will be found with a hashtag
that has millions of uses. A good rule of thumb is using hashtags
between 50k-100k uses for best discoverability.

Keywords are a newer emphasis on Instagram.

Basically, you want to make sure your on-screen text AND your caption
contain relevant keywords so that the algorithm pushes your content out
to the right people.

For example, some keywords I like to make sure I include somewhere in my

reel and/or caption are: entrepreneur, work from home, digital products,
digital marketing etc. I like to repeat the same keywords throughout my
caption approximately 4-5 times for best results.

If your caption is short or there are keywords you want to add, you can
always just type them below your hashtags in your caption.
 MORE INSTAGRAM TIPS

Font Choice: Only use fonts that are easy to read on top of your video. If
people have to squint or strain, or if the words blend in with the
background, they’ll scroll right by.

Your Branding: Speaking of fonts, I recommend staying consistent with

what fonts and color schemes you use throughout your content. You want
your brand to be recognizable!

Video Length: Most of your reels should be between

5-7 seconds long. This is a proven sweet spot!

Filters: Don’t overdo it with the filters or use crazy abstract ones. Keep
your content as natural and raw as possible. As an active user on social
media, I do skip posts with heavy filters.

Text Location: Make sure your text is in a place that’s easy to read and not
covered up by your username, the start of the caption, or the like,
comment, share button.

Basically avoid placing your text near the very top of your videos, the very
bottom, and on the sides. Focus on keeping everything in the center.
Save As You Go: “Save As Draft” often. To be extra safe, save your drafts to
your camera roll (you’ll have to save it without the audio, so make sure you
have that audio saved to use later).

Instagram glitches and the last thing you want is to lose a reel you’ve
worked hard on.

Schedule In Advance: You can create a reel and schedule it to post at a

later time if needed.

Read THIS ARTICLE for instructions on how to do this.

Pay Attention To Insights: You need a business or creator account to see

insights for your reels.

HERE is an article about reels insights. Don’t stress too much, but definitely
pay attention to what reels are performing better.

And remember, it’s not all about likes! Sometimes, you’ll have more
shares, saves, or comments than likes. Any type of interaction is good
interaction!

Respond To Comments: Take a few minutes in your free time to go

through and respond to comments. This keeps people coming back to your
reel and will improve your engagement rates! Engage with your followers,
ask questions, and build that trust.
Keep It Simple: Reels don’t have to be complicated or time consuming.
You can create and edit reels inside of Instagram to avoid all of the techy
apps.

Some people NEVER post reels because they think that you need video
editing skills to make them fancy and high quality. Don’t overthink it!
Try it out and find your style of content & stick to it.

Be Patient: Reels have a way of taking their sweet time sometimes!

Sometimes mine start performing well DAYS/WEEKS after I posted them.

If this if your first week posting reels, keep going and stay consistent.
The algorithm doesn’t start to recognize you until the 2nd or 3rd week,
and most accounts don’t start taking off until the 90 day mark!

Stay Consistent: I can’t stress this enough! Play the long game. Don’t just
post to try to go viral. Keep your ideal follower in mind and consistently
show up for them. The algorithm is NOT out to get you!

I’d like to share a quote with you that has always stuck with me:

“Fast success builds ego, slow success builds character.” - unknown

There is NOTHING wrong with slow growth! Any growth (big or small) is
growth, and it should always be celebrated!
 R E E L S C H E C K L I S T

A great hook to draw your followers in

CTA’s directing them to follow, share, or save

Trending audio between 0-10k uses (original

video over 1M views)

Provide value (education, humor, inspiration,

or your story)

Be on brand (fonts, colors, tone, messaging)

 I G C H E A T S H E E T

OVERALL IG CHECKLIST
Plan Ahead: Don't wing it. Know your message, your hook, and your call-to-
action before hitting that record button. I recommend planning out a week
of Reels you can just have on hand.

Quality Over Quantity: It's better to have one well-crafted Reel than
multiple mediocre ones. Invest time in editing for a polished look.

Keep It Short and Sweet: Instagram Reels should be up to 7 seconds.

Remember, less is more. Aim for 5-7 seconds for maximum engagement.

Leverage Trending Music and Effects: Utilize Instagram's library of

trending music and special effects, and templates to make your Reels more
engaging and shareable.

Use Captions: Your hook got their attention. Your captions should have
enough information that it will keep them reading allowing for your Reel to
continue looping. This is great for the algorithm.

Engage with Your Audience: Respond to comments and questions on your

Reels. This not only fosters community but also boosts your Reel's visibility.
Use automation tools to help you with this to save time.

Analyze and Adapt: Use Instagram Insights to track the performance of

your Reels. Take note of what's working and refine your strategy
accordingly.

Be Authentic: Authenticity resonates. Be yourself, and your audience will

be more likely to engage and follow through on your call-to-action.

Consistency is Key: Regular posting increases your chances of hitting it big.

Aim to post at least 4-5 times per week to keep your audience engaged and
attract new followers.

Cross-Promote: Don't limit your Reels to Instagram. Share them on other

social platforms and even in your email newsletters to maximize reach.
 INSTAGRAM STORIES
Posting to your Instagram Stories is one piece of your marketing strategy
you do not want to ignore!

People viewing your stories are interested in you and what you have to
offer! I call them the “hottest leads”.

I recommend showing up in your Stories and sharing things such as:

Update on your sales, screenshots of messages/testimonials coming in, or
even just a peek into your everyday life. These are all great ways to build a
connection with your audience.

I also find that a large percentage of my sales are made straight from my
stories! This is a great place to post about your products and what they
have to offer. You can also share a direct link to purchase in stories which
makes it very easy for customers to grab your products!

Once you start posting Stories that can be helpful for your audience, you
will want to create some Highlights for your profile.

I recommend having Highlights for things like:

Your results
Your story/your why
FAQ
Info about your freebie
Info about your digital product
Testimonials
Not sure how to add a Highlight? No sweat! You can use THIS LINK to learn
how to add a Story to a Highlight.

HOT TIP:
You can even use Canva to create your own
Highlight covers with your brand colors, or
purchase some for a few dollars on Etsy by
searching “Instagram highlights”!

Need inspo? If you’re ever out of ideas, don’t be afraid to scroll Instagram
for inspiration from other creators in your niche. You may have noticed that
people often model each other - and this is OK as long as you don’t copy
word-for-word!

On the next page I’ve included some Story ideas you can use!
 I G C H E A T S H E E T

INSTAGRAM STORY IDEAS

Share why you started your Business
Share what inspired your branding or name
Share what inspired a certain product
Share your core values & why they matter to you
Share your mission and why your audience is part of it
Share a breakthrough a customer had with you
Share your transformation story, before - during - after
Share a hardship or struggle & how you overcame it
Share a mistake you have made and what you have learned from it
Share a story about something that happened this week
Share a lesson you learned this week and how it can help them too
Share a common misconception about yourself or your brand
Share something about you your target audience will relate with
Share a mindset shift you had when using your product
Share a funny story or something that made you smile
3 tips to help you ______
5 tools to help you_____ Debunk an industry myth
Share a shocking statistic related to your industry
Share a how to tutorial
Share a time-saving hack related to your industry
Share a money-saving hack related to your industry
Interview another industry expert
Do a Q&A answering top industry questions
Do a 7-day challenge dropping knowledge every day
Do an ‘Ask me Anything’ post and answer in comments
Share top industry websites to help
Share top books to read in your industry
Share top podcasts to listen to in your industry
Share helpful apps in your industry
Share why something is the way it is in your industry
Share an industry-related historical fact or two
Share mistakes to avoid in your industry
Share a checklist for something industry related
Share customer reviews
Share a customer transformation story (from your perspective)
Share user generated content from customers (ex. unboxing)
Do a product demo / how it works demo
 I G C H E A T S H E E T

INSTAGRAM STORY IDEAS

Do a product comparison to a competitor
Share tips on how to get the most out of your product
Share a unique & unexpected way to use your product
Share what makes your product unique
Share what customers say they like best about your product & why
Have a friend/stranger do an impromptu product review
Do a product tour (show all you offer)
Ask for product feedback
Share a before and after of using your product
Share a common misconception about your product
Resolve a common objection when it comes to using your product
Share how your product saves people's time
Share how your product actually saves people money
Show what life would look like with your product
Show what life would look like WITHOUT your product
Share a motivational quote or thought
Call in your target customer by describing who you're looking for
Create "relatable" content based on an industry frustration or funny
moment
Visually showcase your community and what you stand for
Share a random thought your target customer would agree with
Call out to a problem of your target customer & solve it
Show how you are like your target customer
Share a motivational story about a customer
Share your favorite memory of a customer/your business
Show how your customers are connected to each other
Share your favorite creators or experts to follow in industry
Host an industry meet up (virtual or in person)
Share an unpopular opinion your target customer would agree with
Share an uncommon or unknown fact about your community
Share which product someone should buy based on their
characteristics
Share a business or community milestone
Show how you are bettering your surrounding community
Share why someone would want to be a part of your community
 LEGAL STUFF
(LLC + RESELL RIGHTS)
There are TWO PARAGRAPHS (the first two numbered points)
of your Terms & Conditions you will want to modify for the
purposes of offering Private Label Rights so that your
customers will have the ability to modify and resell your
guide. You can select those two paragraphs and simply
replace it with the following:

Paragraph 1:

Subject to your compliance with these Terms of Use, the

Company hereby grants you Private Label Rights upon purchase
of [insert name of your digital products here], which grants
you the rights to modify, claim authorship of, and resell this
product for 100% of the profits. Additional rights include: the
right to add this product to a membership site or bundle within
a package; the right to create audio or video products using this
product; the right give away the product to subscribers or
customers; the right to change sales page and/or graphics; the
right to break up the product into separate sections; the right to
add or remove content to the product; the right to put your
name on it; the right to edit or create your own covers for the
product; the right to give away, sell, or transfer the Private Label
Rights to any third party.
Paragraph 2:

All Content NOT included within [insert name of your digital products
here] itself, including graphics, Stan Store descriptions, and social media
content and videos relating to the product, are copyrighted unless
otherwise noted and are the property of the Company and/or a supplier to
the Company. No such materials may be used except as provided in these
Terms of Use.

Then replace any blank lines in the rest of your Terms with your name
and/or business name or contact information when directed.

*After you finish, be sure to save your updates!

**It’s important to note that different countries will have different

requirements for the legalities of owning your own business. Please
ensure you research this individually and always ask for professional
help, should you require it.**
 FILING YOUR LLC
(U.S. RESIDENTS ONLY)
Here are the steps for setting up your business as a Limited Liability
Company (LLC):

STEP ONE:

Choose a name for your LLC. This can be your name (i.e. First Name Last
Name Digital Products LLC) or something that represents your brand (i.e.
Digital Product Freedom LLC). You can use THIS LINK to check if a name is
already taken.

STEP TWO:

You will want to do a Google search with “Register LLC with [Insert Your
State Here] Secretary of State” and then follow the prompts on the official
site for registering your LLC. There usually will be a fee for this that varies
by state (but this does count as a tax write-off!).

STEP THREE:

Obtain an Employer Identification Number (EIN). Your EIN is a unique nine-

digit number used for tax purposes. You can apply for an EIN with the
Internal Revenue Service (IRS). Be sure you use THIS LINK to apply directly
on the IRS website (this should not cost you any money) instead of using a
third party website that might try to charge you for it.

*This is not legal advice

STEP FOUR:

Comply with Tax and Regulatory Requirements. You will want to familiarize
yourself with federal, state, and local tax obligations for LLCs, including tax
filing requirements and sales tax obligations. Requirements will vary state
to state. Especially when it comes time to file your taxes, I recommend
reaching out to an accountant to make sure you’re in full compliance
and filing correctly.

STEP FIVE:

Once you have your LLC and EIN, you may want to look into opening up a
business bank account. It is always a smart idea to separate your personal
and business finances!

Already have an LLC with a different business? You may be able to just
file a DBA (Assumed Name) for your new digital product business. You can
use THIS LINK to help you figure out which is right for you.

Of course there are also other legal things you can look into, such as
copywriting any materials you created that you DO want to protect. But for
now, this at least covers the most important bases!
IT’S GO TIME!
 IT’S GO TIME!
YAY! You’ve made it to the launch stage, which means IT’S GO TIME GF!

Once you’ve confirmed that your products, your Systeme.io, your email
flows (optional), and your Instagram are all functioning and set up
correctly, you will want to officially launch your product and start
promoting it.

Here are some fun things you can do to boost sales with your launch:

Do a short PRE-LAUNCH where you start hinting on your Instagram that

something new and awesome is coming. Create a countdown. Invite people
to DM you for that freebie if it’s already ready. Stir up hype!

Offer a launch promo or special “launch pricing.” You can offer this to
your audience for a week or so and promote it on both IG and in your
freebie emails. Just remember to go back through those emails after the
launch promo ends to take out the sections where you are mentioning it!)

Create hype in your Stories and posts! Take screenshots of new sales or
give updates on what’s happening throughout the launch (and of course,
you can KEEP doing this even AFTER the launch ends as well!)

Don’t forget to push your freebie! Even if people aren’t ready to buy now,
you can still get them on your email list by offering your freebie and
nurture them until they’re ready to buy over time.
 THANK
YOU
TO YOUR
SUCCESS
REMEMBER IF YOU HAVE ANY
QUESTIONS OR NEED ANY GUIDANCE,
PLEASE REACH OUT!

I’M HERE TO HELP YOU