SCHOOL OF BUSINESS, MANAGEMENT, AND INFORMATION

TECHNOLOGY

DEPARTMENT OF BUSINESS ADMINISTRATION

Feasibility Study of Exploring the Viability of Auxilium Student’s Loan

In Partial Fulfillment of the Requirements for the Degree of

Bachelor of Science in Business Administration

Major in Marketing Management

By: Ancog, Carmina M.

Borromeo, Annika Isabelle R.

 Table of Contents

Chapter 1 Introduction

Introduction

Success Stories of Business in the Philippines

Purpose of the Study

Chapter 2 Marketing Aspect

Target Market

Product

Promotion

Placement

Price

Competitive Analysis

Chapter 3 Technical Aspect

Chapter 4 Financial Aspect

Financial Statement

Sales Projection

5 Year Sales Forecast

Schedule of Sales

Schedule of Purchased Items .

Administrative Expenses

Merchandising Schedule of Expenses

Selling and Distribution

Income Statement

Chapter 5 Organizational Aspect

Form of Business Organization

Flow of Work

Organizational Chart

Chapter 6 Summary

Summary

Bibliography Articles

Electronic Resource

Appendices

Curriculum Vitae
INTRODUCTION

In an era where the cost of higher education continues to rise steadily, access to affordable

financing solutions remains a critical concern for many students and their families. With the

increasing demand for student loans and the evolving landscape of financial technology, the

development of a student loan lending app presents a promising opportunity to address this

pressing need. This feasibility study aims to assess the viability and potential impact of such

an app in the current market.

The rising cost of tuition and related expenses has led to a surge in student loan debt,

reaching unprecedented levels in recent years (Smith, 2020). Traditional lending institutions

often impose stringent eligibility criteria and high interest rates, making it challenging for

students from low-income backgrounds to access affordable financing options (Jones &

Brown, 2019). Furthermore, the complex application processes and lengthy approval times

associated with conventional loans hinder timely access to funds, exacerbating financial

stress among students (Garcia et al., 2018).

The emergence of financial technology (FinTech) has revolutionized the lending industry,

offering innovative solutions to streamline the borrowing process and enhance accessibility

(Kim & Lee, 2021). A student loan lending app has the potential to leverage FinTech

advancements to provide a user-friendly platform for students to apply for loans conveniently

and efficiently. By harnessing digital tools such as mobile applications and online portals, the

app can simplify the application process, reduce administrative overhead, and expedite loan

disbursal (Choi et al., 2020).

Moreover, the widespread use of smartphones and digital devices among college students

makes a mobile app an accessible and convenient means of managing financial transactions

(Pew Research Center, 2021). With features such as loan calculators, budgeting tools, and

repayment trackers, the app can empower users to make informed financial decisions and

effectively manage their loan obligations (Zhang & Liu, 2019).

Through comprehensive market research and analysis, this feasibility study aims to evaluate

the market demand, competitive landscape, regulatory considerations, and technological

requirements associated with the development and implementation of a student loan lending

app. By examining these factors, we seek to determine the feasibility and potential success of

introducing such a solution to the market, with the ultimate goal of improving access to

affordable financing options for students pursuing higher education.

NAME OF THE COMPANY

"Auxilium Student's Loan" is a lending app designed by two innovative young entrepreneurs

to provide financial assistance to students pursuing their educational dreams. The name

"Auxilium" originates from Latin, meaning "help" or "support," reflecting the app's primary

mission to aid students in their academic journey.

The choice of "Student's Loan" emphasizes the app's focus on lending specifically to

students, addressing their unique financial needs such as tuition fees, textbooks, and living

expenses. By combining these elements, the name encapsulates the app's core purpose: to

offer students the support they need to pursue their education without financial constraints.
"Auxilium Student's Loan" embodies a sense of partnership and assistance, portraying the

app as a reliable ally for students navigating the complexities of higher education expenses.

Through this name, the entrepreneurs convey their commitment to empowering students by

providing accessible financial solutions.

Overall, "Auxilium Student's Loan" signifies more than just a lending app; it represents a

beacon of hope and opportunity for students striving to achieve their academic aspirations.

FORM OF OWNERSHIP

Introducing Auxilium Student's Loan, a collaborative partnership dedicated to empowering

students through accessible financing solutions. Founded on the principles of support and

opportunity, our business merges expertise from diverse sectors to provide tailored loan

packages, easing the financial burdens of education. With a commitment to student success,

Auxilium Student's Loan is your trusted ally on the journey to higher education.

DESCRIPTION OF THE LOGO

The Auxilium Student's Loan logo utilizes three shades of blue to symbolize stability,

progression, and hope in providing financial support to students. The darkest shade signifies

reliability, the medium shade represents growth, and the lightest shade embodies opportunity.

Together, they reflect our commitment to empowering education and overcoming financial

barriers. Embedded within these hues is the motif of money being lent out, serving as a

reminder of our core mission: to provide accessible financing for students pursuing higher

education, reinforcing our dedication to supporting their academic endeavors.

MISSION STATEMENT

Our mission is to encourage all students to continue their education journey and pursue their

dreams by providing accessible and affordable financial solutions where we aimed to splinter

the barriers to higher education and allow students to show their full potential and give back

purposely to the community. We will strive for educational equity by making sure that no

deserving student will left behind because of financial crisis nor we are just lending them

money but are investing to the greater future of our country.

VISION STATEMENT

Empowering Dreams, Enabling Futures: Auxilium Student's Loan envisions a future where

every student has equitable access to higher education. Our lending app strives to break down

financial barriers by providing transparent, flexible, and accessible loan options. We are

committed to fostering a community where education is not hindered by financial constraints.

With innovative technology and a human-centered approach, we aim to empower students to

pursue their educational aspirations confidently, knowing that Auxilium is their trusted

partner in achieving their academic goals.

ORGANIZATIONAL GOAL

 Increase accessibility to student loans for individuals from diverse socioeconomic

backgrounds.

 Enhance user experience by streamlining the loan application and approval process.

 Establish strategic partnerships with educational institutions to provide tailored

financing solutions.

 Implement financial literacy programs to empower borrowers with the knowledge to

manage their loans responsibly.

EXECUTIVE SUMMARY

It is truly a comfort to know that you have someone you can rely on in difficult times,

particularly when the issue is one that you are unable to manage or resolve on your own.

Numerous societal shifts have occurred since the pandemic, and major industrial sectors have

also been impacted and the education sector is one of it and financial difficulties are

preventing some Filipino students from continuing their studies. So, we have created a

solution for this issue we want to introduce the Auxilium Student Loan that will help the

students for different school purposes such as tuition payment, rent, board exam fees, school

allowances, and payments for thesis-related expenses.

The financial barrier preventing students from achieving their academic objectives was what

we sought to address and fix. We want students to know that having financial difficulties

doesn't mean they have to give up on their dreams; instead, we are the ones who must start

finding solutions for any issues that we have. As we extend this loan to all Filipino students

experiencing financial difficulties, we can assist those who are unable to pay their tuition on
time, whose school allowance is insufficient, or who’s required to pay for a specific book or

thesis-related expenses.

LOCATION

Auxilium Student’s Loan will be catering to students from all public and private colleges and

universities within Biñan City. The growing province of Laguna is in the CALABARZON

area, which has been recognized for its growing economy, more precisely, Laguna has

vibrant urban areas where a lot of college students reside. Due to our well-chosen location,

Auxilium Student’s Loan has an advantage over competitors and may take advantage of

profitable markets. On top of that, there are 24 different barangays within Biñan City,

Laguna, which makes a great location due to its vast covered area. Auxilium Student’s Loan

can also make use of its accessible location to attract students from the surrounding areas.

Hence, it provides an opportunity to create a loyal customer base. Additionally, Auxilium

Student’s Loan’s major target market are college students who are in need of financial aid,

which a lot of them have been searching for since not everyone was able to apply for

scholarships that could help them with their tuition fees and other school related expenses.

There are several colleges and universities within Biñan City’s residential neighborhood

where we can offer our services to. Students who fit into the requirements will surely have

their interests piqued as to what Auxilium Student’s Loan’s services can help them with.

Therefore, the location is suitable for providing a high-quality lending service to students and

meet their needs.

SERVICES

 Loan Amount: ₱5,000 up to ₱20,000 per student.

 Loan Duration: 1 year.

 Interest Rate: 2% per month.

 Repayment Period: 3-12 months, depending on the borrowed amount.

 Late Payment Fee: One-time charge of ₱500 for late payments.

 Requirements: Completion of all organization-set requirements.

 Agreement: Consent to terms and conditions, understanding of loan responsibilities.

 Consequences: Clear understanding of potential consequences for non-payment.