Creating Multimodal Texts

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 Creating is the development and/or,

written, or multimodal text in print or


digital forms.
 Creating is an embedded literacy
expectation across all disciplines.
 Multimodal is the strategic use of two or
more communication modes to make
meaning.
 For example image, gesture, music,
spoken language, and written language.
 While the development of multimodal
literacy is strongly associated with the
growth of digital communication
technologies, multimodal is not
synonymous with digital. The choice of
media for multimodal text creation is
therefore always an important
consideration.
 A multimodal text can be paper- such as
books, comics, posters.
 A multimodal text can be digital – from
slide presentations, e-books, blogs, e-
posters, web pages, and social media,
through animation, film, and video
games.
 A multimodal text can be live – a
performance or an event.
 And, a multimodal text can be
transmedia- where the story is told using
“ multiple delivery channels” through a
combination of media platforms.
 For example book, comic, magazine,
film, web series, and video game
medium all working as part of the same
story.
 It is a contested term.
 Henry Jenkins argues that transmedia is
more than just a multiple media platforms.
 According to Henry Jenkins, transmedia is
about the logical relations between these
media extensions which seek to add
something to the story as it moves from one
medium to another, not just adaptation or
retelling.
 Transmedia enables the further
development of the story world through
each new medium.
 Transmedia also can require a more
complex production process.
 Print based multimodal texts include
comics, picture storybooks, graphic
novels, posters, newspapers, and
brochures.
 Digital multimodal texts include slide
presentations, animation, book trailers,
digital storytelling, live action film
making, music videos, and various web
texts and social media.

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