PURPOSIVE COMMUNICATION (GEC 105) CREATING MULTIMODAL TEXTS What is multimodal? ∎ is the strategic use of two or more communication modes to make meaning.
(e.g. image, gesture, music, spoken and
written language) What is multimodal text? It uses different media possibilities – both digital and on paper, and provides links to examples of student’s work and production guides. Multimodal text is strongly associated with the growth of digital communication technologies. The choice of media for multimodal creation is always an important consideration. What does creating multimodal texts mean? CREATING
is defined as “the development and/or production of
spoken , written texts in print or digital forms and is embedded literacy expectation across all disciplines”. What are the types of multimodal texts? TYPES OF MULTIMODAL TEXTS: 1. PRINT-BASED MULTIMODAL TEXTS ∎include comics, pictures story books, graphic novels, posters, newspapers, and brochures. 2. DIGITAL MULTIMODAL TEXTS
∎ include slide presentation, animation, book trailers,
digital story telling, live action, film making, music videos, “born digital storytelling,” and various web texts and social media. PRACTICAL ASPECTS OF MULTIMODAL TEXTS: THREE STAGES 1. PRODUCTION PROCESSES
∎ is an overview of the three production stages in creating
multimodal text. 2. MEDIA RESOURCES
∎ This provides links to wealth of digital audio and image resources
which can be used under creative common licensing. 3. COPYRIGHT AND ATTRIBUTION
∎ provides information about how to source ethically and use
digital materials responsibly. PEDAGOGY
∎ provides a brief guide to teaching creating multimodal
texts. 1. MODES AND MEANING SYSTEMS
∎ explores the key making systems that can be used
to create meaning. 2. VISUAL LITERACY
∎ provides a closer look at one of the key meaning
making modes, with the aim to develop a shared metalanguage for talking about how visual meaning is constructed. 3. READING MULTIMODAL TEXTS
∎ provides resources od deconstructing and analysing how
different modal systems work to create in a text. THANK YOU! References:
∎ Madrunio, Marilu R. And Martin, Isabel P. Purposive Communication
(Using English in Multilingual Contexts). 2018. Quezon City: C&E Publishing, Inc.
∎ Suarez, Cecilia A. et al. Purposive Communication in English. (2018).
Quezon City: ATENEO DE MANILA UNIVERSITY PRESS.
∎ Uychoco, Marikit Tara, A. And Santos, Maria Lorena S.
Communication for Society. (Purposive Communication) 2018. Quezon City: Rex Bookstore, Inc.