IC Business Plan 10937
IC Business Plan 10937
IC Business Plan 10937
CONTENTS
EXECUTIVE SUMMARY COMPANY OVERVIEW SWOT ANALYSIS
PRODUCT OR SERVICE OFFERINGS MARKETING AND SALES PLAN TIMELINE AND METRICS
1 1
2 2
3 3
4 4
5 5
6 6
7 7
8 8
9 9
10 10
1 1
2 2
3 3
4 4
5 5
6 6
7 7
8 8
9 9
10 10
PROBLEM AND SOLUTION
PROBLEM
What pain points are we addressing?
SOLUTION
How are we solving the problem?
TARGET MARKET
SEGMENT 1 SEGMENT 2
DEMOGRAPHIC DEMOGRAPHIC
Gender Gender
Age Age
Income Income
Education Education
PSYCHOGRAPHIC PSYCHOGRAPHIC
Beliefs Beliefs
Values Values
Interests Interests
GEOGRAPHIC GEOGRAPHIC
City City
Region Region
Neighborhood Neighborhood
BEHAVIOR BEHAVIOR
ANALYSIS RESULTS
COMPETITOR TYPE / NAME DESCRIPTION
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
PRODUCT OR SERVICE OFFERINGS
Describe the product or service you are offering, how it benefits the buyer, and the unique selling proposition.
Insert images below to help showcase your offerings and key features.
SALES PLAN
Outline how you plan to nurture leads, convert prospects into customers, and how you plan to increase the
lifetime value of a customer.
TIMELINE AND METRICS
TIMELINE
ACTIVITY DESCRIPTION GOAL COMPLETION DATE
MILESTONES
MILESTONE NAME DESCRIPTION COMPLETION DATE
YEAR ONE Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Nov-25
UNITS SOLD
Product / Service 1 1,779 3,557 2,546 3,555 4,174 1,903 2,291 3,571 2,155 3,174 2,420
Product / Service 2 1,737 3,279 4,019 3,905 2,488 2,131 3,619 2,747 3,607 2,520 3,492
Product / Service 3 2,949 2,762 1,802 1,838 2,753 2,478 1,553 1,419 2,909 2,137 1,448
Product / Service 4 1,184 1,838 2,613 2,073 1,702 3,356 2,222 2,305 3,390 1,939 1,819
Product / Service 5 1,480 2,192 1,559 2,539 2,239 2,513 1,320 3,142 3,245 3,318 1,900
TOTAL UNITS SOLD Y 9,129 13,628 12,539 13,910 13,356 12,381 11,005 13,184 15,306 13,088 11,079
UNIT PRICE
Product / Service 1 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $10.00
Product / Service 2 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $12.00
Product / Service 3 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $15.00
Product / Service 4 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $17.00
Product / Service 5 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $25.00
REVENUE
Product / Service 1 $14,232 $28,456 $20,368 $28,440 $33,392 $15,224 $18,328 $28,568 $17,240 $25,392 $24,200
Product / Service 2 $17,370 $32,790 $40,190 $39,050 $24,880 $21,310 $36,190 $27,470 $36,070 $25,200 $41,904
Product / Service 3 $35,388 $33,144 $21,624 $22,056 $33,036 $29,736 $18,636 $17,028 $34,908 $25,644 $21,720
Product / Service 4 $17,760 $27,570 $39,195 $31,095 $25,530 $50,340 $33,330 $34,575 $50,850 $29,085 $30,923
Product / Service 5 $29,600 $43,840 $31,180 $50,780 $44,780 $50,260 $26,400 $62,840 $64,900 $66,360 $47,500
TOTAL REVENUE Y1 $114,350 $165,800 $152,557 $171,421 $161,618 $166,870 $132,884 $170,481 $203,968 $171,681 $166,247
GROSS PROFIT
Product / Service 1 $12,453 $24,899 $17,822 $23,108 $27,131 $12,370 $14,892 $23,212 $14,008 $22,218 $21,780
Product / Service 2 $13,896 $26,232 $32,152 $29,288 $18,660 $15,983 $27,143 $20,603 $27,053 $20,160 $34,920
Product / Service 3 $26,541 $24,858 $16,218 $15,623 $23,401 $21,063 $13,201 $12,062 $24,727 $19,233 $17,376
Product / Service 4 $13,024 $20,218 $28,743 $21,767 $17,871 $35,238 $23,331 $24,203 $35,595 $21,329 $23,647
Product / Service 5 $22,200 $32,880 $23,385 $36,816 $32,466 $36,439 $19,140 $45,559 $47,053 $49,770 $38,000
TOTAL GROSS PROFIT $88,114 $129,087 $118,320 $126,600 $119,528 $121,092 $97,706 $125,637 $148,434 $132,710 $135,723
UNITS SOLD YEAR ONE
4500
4000
3500
3000
2500
2000
1500
1000
500
0
1 2 3 4 5 6 7 8 9 10
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
50000
40000
30000
20000
10000
0
1 2 3 4 5 6 7 8 9 10
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
GROSS PROFIT YEAR ONE
60000
50000
40000
30000
20000
10000
0
1 2 3 4 5 6 7 8 9 10
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
TOTAL UNITS SOLD Y 9,129 13,628 12,539 13,910 13,356 12,381 11,005 13,184 15,306 13,088 11,079
TOTAL UNITS SOLD Y 14,647 19,204 17,864 16,530 17,775 17,858 19,508 15,750 16,882 17,301 17,423
TOTAL UNITS SOLD Y 35,215 31,243 29,198 24,992 31,314 31,508 30,973 31,959 25,671 24,743 30,043
TOTAL REVENUE
$22,600 $276,440 Product / Service 1 $19,344 $32,648 $30,720 $24,128 $22,056 $21,000 $37,832 $23,616 $19,648 $19,448
$37,404 $379,828 Product / Service 2 $27,320 $43,730 $31,550 $44,980 $47,880 $25,980 $34,570 $37,950 $39,810 $36,410
$30,525 $323,445 Product / Service 3 $33,432 $43,632 $43,680 $38,712 $28,992 $51,096 $31,104 $43,440 $35,052 $55,788
$53,822 $424,075 Product / Service 4 $55,080 $64,035 $44,925 $36,945 $68,985 $55,785 $71,520 $35,490 $68,130 $46,890
$57,300 $575,740 Product / Service 5 $60,780 $56,900 $84,680 $66,540 $64,300 $93,160 $79,240 $60,340 $59,640 $69,080
$201,651 $1,979,528 TOTAL REVENUE Y2 $195,956 $240,945 $235,555 $211,305 $232,213 $247,021 $254,266 $200,836 $222,280 $227,616
5000
4000
3000
2000
1000
0
10 11 12 1 2 3 4 5 6 7 8 9
70000
60000
50000
40000
30000
20000
10000
0
10 11 12 1 2 3 4 5 6 7 8 9
70000
60000
50000
40000
30000
20000
10000
0
10 11 12 1 2 3 4 5 6 7 8 9
12,870 TOTAL REVENUE Y1 $114,350 $165,800 $152,557 $171,421 $161,618 $166,870 $132,884 $170,481 $203,968 $171,681
17,275 TOTAL REVENUE Y2 $195,956 $240,945 $235,555 $211,305 $232,213 $247,021 $254,266 $200,836 $222,280 $227,616
31,855 TOTAL REVENUE Y3 $432,976 $414,652 $354,787 $313,504 $385,676 $431,520 $426,803 $402,533 $328,813 $317,269
3-YEAR REVENUE
600000
500000
400000
300000
200000
100000
0
10 11 12 1 2 3 4 5 6 7 8 9
8000
7000
6000
5000
4000
3000
2000
1000
0
9 10 11 12 1 2 3 4 5 6 7
120000
100000
80000
60000
40000
20000
0
9 10 11 12 1 2 3 4 5 6 7
120000
100000
80000
60000
40000
20000
0
9 10 11 12 1 2 3 4 5 6 7
$166,247 $201,651 TOTAL GROSS PROFIT $88,114 $129,087 $118,320 $126,600 $119,528 $121,092 $97,706 $125,637
$286,221 $274,416 TOTAL GROSS PROFIT$149,300 $185,572 $178,735 $159,644 $172,672 $182,784 $192,649 $152,163
$479,413 $516,463 TOTAL GROSS PROFIT$328,920 $307,938 $273,174 $240,058 $299,376 $323,907 $323,256 $310,749
AVG Difference
$0.90 $0.80 $0.90 $0.90 $0.87 ($0.04)
$1.80 $1.80 $1.80 $1.80 $1.83 ($0.09)
$3.00 $3.00 $3.00 $3.00 $3.00 $0.08
$3.90 $3.90 $3.90 $3.90 $3.91 ($0.19)
$5.50 $5.50 $5.50 $5.50 $5.86 ($0.18)
AVG Difference
$8.00 $8.00 $10.00 $10.00 $8.33 $0.00
$10.00 $10.00 $12.00 $12.00 $10.33 $0.00
$12.00 $12.00 $15.00 $15.00 $12.50 $0.00
$15.00 $15.00 $17.00 $17.00 $15.33 $0.00
$20.00 $20.00 $25.00 $25.00 $20.83 $0.00
TOTAL Difference
$42,584 $50,808 $70,650 $45,400 $593,098 $281,548
$63,480 $36,560 $65,244 $77,448 $778,232 $338,620
$48,984 $45,276 $66,705 $92,925 $872,730 $345,867
$73,785 $103,905 $107,389 $140,165 $1,151,379 $478,984
$99,980 $80,720 $169,425 $160,525 $1,408,970 $530,760
$328,813 $317,269 $479,413 $516,463 $4,804,409 $1,975,779
AVG Difference
$7.10 $7.20 $9.10 $9.10 $7.47 $0.04
$8.20 $8.20 $10.20 $10.20 $8.50 $0.09
$9.00 $9.00 $12.00 $12.00 $9.50 ($0.08)
$11.10 $11.10 $13.10 $13.10 $11.42 $0.19
$14.50 $14.50 $19.50 $19.50 $14.98 $0.18
TOTAL Difference
$37,793 $45,727 $64,292 $41,314 $531,664 $254,031
$52,054 $29,979 $55,457 $65,831 $639,354 $282,170
$36,738 $33,957 $53,364 $74,340 $662,529 $257,418
$54,601 $76,890 $82,753 $108,010 $858,838 $366,068
$72,486 $58,522 $132,152 $125,210 $1,016,461 $392,517
$253,671 $245,075 $388,017 $414,704 $3,708,845 $1,552,204
R THREE
7 8 9 10 11 12
AR THREE
7 8 9 10 11 12
7 8 9 10 11 12
FIT
7 8 9 10 11 12
YEAR ONE Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Nov-25
UNITS SOLD
Product / Service 1 0 0 0 0 0 0 0 0 0 0 0
Product / Service 2 0 0 0 0 0 0 0 0 0 0 0
Product / Service 3 0 0 0 0 0 0 0 0 0 0 0
Product / Service 4 0 0 0 0 0 0 0 0 0 0 0
Product / Service 5 0 0 0 0 0 0 0 0 0 0 0
TOTAL UNITS SOLD Y 0 0 0 0 0 0 0 0 0 0 0
UNIT PRICE
Product / Service 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Product / Service 2 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Product / Service 3 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Product / Service 4 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Product / Service 5 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
REVENUE
Product / Service 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 4 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 5 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
TOTAL REVENUE Y1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
GROSS PROFIT
Product / Service 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 4 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Product / Service 5 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
TOTAL GROSS PROFIT $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
UNITS SOLD YEAR ONE
1
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
1 2 3 4 5 6 7 8 9 10 1
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
GROSS PROFIT YEAR ONE
1
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
1 2 3 4 5 6 7 8 9 10 1
Product / Service 1 Product / Service 2 Product / Service 3 Product / Service 4 Product / Service 5
TOTAL REVENUE
$0 $0 Product / Service 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 Product / Service 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 Product / Service 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 Product / Service 4 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 Product / Service 5 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
$0 $0 TOTAL REVENUE Y2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
0 TOTAL REVENUE Y1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
0 TOTAL REVENUE Y2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
0 TOTAL REVENUE Y3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
3-YEAR REVENUE
1
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
10 11 12 1 2 3 4 5 6 7 8 9
AVG Difference
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
AVG Difference
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
TOTAL Difference
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
AVG Difference
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
TOTAL Difference
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0
R THREE
7 8 9 10 11 12
AR THREE
7 8 9 10 11 12
7 8 9 10 11 12
$0 $0 $0 $0
$0 $0 $0 $0
$0 $0 $0 $0
FIT
8 9 10 11 12
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
$ -
[ COMPANY NAME ]
Complete non-shaded cells, only. Formulas fill automatically.
BALANCE SHEET
ASSETS [YEAR] [YEAR] [YEAR] LIABILITIES AND OWNER' [YEAR] [YEAR] [YEAR]
CURRENT ASSETS CURRENT LIABILITIES
Cash $ - $ - $ - Accounts Payable $ - $ - $ -
Accounts Receivable $ - $ - $ - Short-Term Loans $ - $ - $ -
Inventory $ - $ - $ - Income Taxes Payable $ - $ - $ -
Prepaid Expenses $ - $ - $ - Accrued Salaries and Wages $ - $ - $ -
Short-Term Investments $ - $ - $ - Unearned Revenue $ - $ - $ -
TOTAL CURRENT ASSETS $ - $ - $ - Current Portion of Long-Term Debt $ - $ - $ -
FIXED (LONG TERM) ASSETS TOTAL CURRENT LIABILITIES $ - $ - $ -
Long-Term Investments $ - $ - $ - LONG TERM LIABILITIES
Property / Equipment $ - $ - $ - Long-Term Debt $ - $ - $ -
(Less Accumulated Depreciation) insert negative amount
$ - $ - $ - Deferred Income Tax $ - $ - $ -
Intangible Assets $ - $ - $ - Other $ - $ - $ -
TOTAL FIXED ASSETS $ - $ - $ - TOTAL LONG-TERM LIABILITIES $ - $ - $ -
OTHER ASSETS OWNER'S EQUITY
Deferred Income Tax $ - $ - $ - Owner's Investment $ - $ - $ -
Other $ - $ - $ - Retained Earnings $ - $ - $ -
TOTAL OTHER ASSETS $ - $ - $ - Other $ - $ - $ -
TOTAL OWNER'S EQUITY $ - $ - $ -
TOTAL ASSETS $ - $ - $ -
TOTAL LIABILITIES AND OWNER'S EQUITY $ - $ - $ -
COMMON FINANCIAL RATIO [YEAR] [YEAR] [YEAR]
Debt Ratio
Total Liabilities / Total Assets
Current Ratio
Current Assets / Current Liabilities
Working Capital
$ - $ - $ -
Current Assets - Current Liabilities
Assets-to-Equity Ratio
Total Assets / Owner's Equity
Debt-to-Equity Ratio
Total Liabilities / Owner's Equity
3-YEAR CASH FLOW STATEMENT
User to complete non-shaded fields only.
Net Income $ - $ - $ -
Accounts Receivable $ - $ - $ -
Accounts Payable $ - $ - $ -
Deferred Taxes $ - $ - $ -
Other $ - $ - $ -
Other 1 $ - $ - $ -
Other 2 $ - $ - $ -
Other 3 $ - $ - $ -