lOMoARcPSD|35621035

Admasu Dinkie MBAO 6749 15A EED ass02

Entrepreneurship and enterprise development (Yardstick International College)

Scan to open on Studocu

Studocu is not sponsored or endorsed by any college or university

Downloaded by Esu Kaizen (esayasa96@gmail.com)
 lOMoARcPSD|35621035

Business plan for dynamic computer training center DCTC

SCHOOL OF GRADUATE STUDIES

DEPARTMENT: MASTERS OF BUSINESS ADMINISTRATION

Course Title: Entrepreneurship and Enterprise Development

Course Instructor: Daniel A. (Ass.Pros)

Semester - II

Individual Project Plan Assignment

BY: Admasu Dinkie

ID No: - MBAO/6749/15A

Aug, 2023 G.C

YIC, Debre Markos, Ethiopia

|Page

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

Table of Contents

List of Table ............................................................................................................................... iii

1. Executive Summary .................................................................................................................... 1

2. Business Description ................................................................................................................... 1

2.1. Introduction .......................................................................................................................... 1

2.2. Legal Form of Businesses .................................................................................................... 2

2.2.1. Name of Business Registered ....................................................................................... 2

2.2.2. Type of Business ........................................................................................................... 2

2.3. Nature of the Business ......................................................................................................... 2

2.4. Financial Requirement ......................................................................................................... 3

2.5 Key people in the Business and Confidentiality ................................................................... 3

2.6. Mission................................................................................................................................. 3

2.7. Objective .............................................................................................................................. 3

2.8. Description of venture Service............................................................................................. 4

2.9. Size of the Business ............................................................................................................. 4

2.10. Product and Services .......................................................................................................... 4

3. Environmental, Operational and Industrial Analysis .................................................................. 2

3.1. Economy .............................................................................................................................. 2

3.2. Culture.................................................................................Error! Bookmark not defined.

3.3. Technology ........................................................................................................................... 5

i|Page

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

3.4. Legal concern ....................................................................................................................... 5

3.5. Industrial Analysis ............................................................................................................... 5

3.6. Analysis of Competitors ....................................................................................................... 5

3.6.1. Strength ......................................................................................................................... 5

3.6.2. Weakness ....................................................................................................................... 6

3.6.3. Opportunities................................................................................................................. 6

3.6.4. Hazard ........................................................................................................................... 6

3.7. Office Equipment and Personnel ......................................................................................... 6

4. Marketing Plan ............................................................................................................................ 7

4.1. Pricing .................................................................................................................................. 7

4.2. Promotion........................................................................................................................... 10

4.3. Place ................................................................................................................................... 10

4.4. Distribution Strategy .......................................................................................................... 10

4.5. Target Market Strategy....................................................................................................... 10

4.6. Sales service ....................................................................................................................... 10

5. Organizational plan ................................................................................................................... 10

5.2. Organizational Structure .....................................................................................................11

6. Financial Plan and Analysis .......................................................................................................11

6.1. Sources of finance ...............................................................................................................11

6.2. Break-even Analysis ...........................................................................................................11

ii | P a g e

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

6.3. Risk Assessment................................................................................................................. 12

7. Reference ...................................................................................................................................11

List of Table

Table 1. Forecast Sales service ..................................................................................................... 10

Table 2. Break-even Analysis ........................................................................................................11

Table 3. Start-up Plan .................................................................................................................... 12

iii | P a g e

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for dynamic computer training center DCTC

1. Executive Summary

Dynamic computer training center is a partnership form of business which owned by Admasu
Dinku and their friends and other member. Unlike other typical computer training center will
provide unique services with highly professional that have a B.Sc. degree personnel in addition
to search intranet service, basic computer training, and the like.

To start this business we will loan 15% of the requirement from commercial bank of Ethiopia
and the rest 85% is covered by the partners. We have planned to employee more than 50
permanent and contract workers. The services that we will provide include internet services,
computer training and photocopy services, maintenance services and others. Dynamic computer
training center is answer to get the real knowledge about computers training in order to be the
member of globalization. It gives much access to the user

 Access to fairly cost, they can afford and in such a way that are not socially and
economically as well as culturally isolated.
 To quality service and get pleasure, enjoy high satisfactory and teaching
 The location of our business is comfortable for our customer to easily penetrate in the market
4. To teach the basic skill of computer and intranet knowledge in order to produce a moderate
know how within the community.
 Making the community well prepared to any interference about the computer and internet
that by other.

Dynamic computer training center goal is to provide services for social, economically, cultural,
for the society and the university community as a whole.

2. Business Description
2.1. Introduction
Dynamic computer training center is a partnership business which is owned by Admasu Diniku
and Their Friends. We have planned to provide good service to Debre Markos University
students, community and the society of Debre Markos town as a whole. We will provide a unique
qualified service with a highly experienced professional staffs for enhancing the development of
Information Communication Technology and other technologies in Debre Markos Town.

1|Page

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

2.2. Legal Form of Businesses

2.2.1. Name of Business Registered

 Dynamic computer training center

□ Sole proprietorship √ partnership □ limited company □ Corporation

 Reason for choosing this legal form

 Easy to form and low costs to start
 Added capital sources and shared management
 Possible tax advantages

Contact address:

Tel. 0930591709

E-mail admasdiniku36@gmail.com

Fax. ___________________

2.2.2. Type of Business

Manufacturer Retail

Service provider whole sale

2.3. Nature of the Business

The business will provides the real pleasure for customers and we work closely with clients to
develop quality of our services that are suitable to their need. In addition, our business provides a
variety of services such as Internet services, computer training and lent secretarial services,
photocopy services and others.

Generally, the business provides the right qualified services at the right place, at the right time
with reasonable price for the right people/ customer. So that, our customers can gets the
maximum satisfaction of their need and wants.

2|Page

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

2.4. Financial Requirement

We will require over draft facility and owners capital of 1.8 million for working capital needs.
35% of the financial requirement covered from owner’s contribution. The rest amount 35% of
the requirement covered from loan to be paid for five years. We have planned to get loan from
Commercial Bank of Ethiopia. This collected fund is to cover expenses related to purchase
computers, machines, equipment’s, and salary of employees for the year.

2.5 Key people in the Business and Confidentiality

This report is confidential and it’s the property of the business coworkers below listed. All of the
co-workers are willing to secure all of the situations that happen in our business. To shows that
our business confidentiality, Ato Admasu is willing to offer his car as a security for any loans that
will be received. Each of the partners contributes the following amount for investing the
business.

 Admasu Dinkie 151,060 birr

 Their Friends 370,890 birr

2.6. Mission

We are committed to providing our customers with highest quality of services such as Teaching
about computers, internet, how to maintain Personal computers. In general we provide services
with those services that we list to our customers. We strive for, especially to protect the youth
from doing bad things, and encourage them to be productive/ creative in their future and to
communicate to the world through internet. As an entrepreneur we know the key to be successful
is to keep our customer happy with friendly and speedy services.

2.7. Objective

Since this is partnership business, we have set objective of getting profit and satisfaction of
customers by our services. Also to use the community in this modern technology center by
providing services.

3|Page

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

2.8. Description of venture Service

Us we mention in the introductory part our business is going to provide service. We plan to
provide different services in a preferable the right quality at the right time to the right customers.
This will help our customer to get enough services. The main services that we are going to
provide our customer:

 Internet service  Maintenance service  Computer game

 Secretarial services  Advice services on  Play station
 Laminating service computer usage  Computer cent
 Photo copy service  Printing service  Publication.
 Computer training  Bending service  Others (like CD
service  Business card. burning…).

2.9. Size of the Business

Keeping in mind the fact that our business center provides many services, it is easy to that the
business requires a large number of employees and a variety of recourse. We have planned to
employee about 50% of temporary and permanent employee.

Our recourse will be composed of different material and equipment computer infrastructure that
are a need for proper running of the business. In summary our business a medium size business
and we will have plan to expand to large in size expand our branch to other place and increase
the services to in different towards/perspectives like e-commerce center.

2.10. Product and Services

DYNAMIC COMPUTER TRAINING CENTER will offer the following training and
assessment services. Each element of service will be implemented in overlapping phases.

PHASE 1

Microsoft Office®-based computer training including the following:

 Word-Processing Software  PowerPoint Presentation Software

4|Page

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

 Access Database/Customer Records  Outlook E-Mail/Calendar/Scheduling
Software Software

 Excel Spreadsheet/Invoicing Software  FrontPage Web Page Development

(coming soon)
 Publisher Desktop Publishing/Graphics
Software  Internet Online Technology

PHASE 2

The Occupational Skills Assessments are for the following areas:

 Office Skills Testing

 Receptionist and Secretary  Telephone and Customer Service

 Call Center Testing

 Telemarketing
 Data Entry  Data Analysis
PHASE 3

Microsoft Office User Specialist (MOUS) Certification Testing

Payment Methods

Class tuition payments must be paid to DYNAMIC COMPUTER TRAINING CENTER in full,
before the student can take a class. DYNAMIC COMPUTER TRAINING CENTER will offer
several payment options to the student such as: Visa, MasterCard, money orders, and personal
checks.
3. Environmental, Operational and Industrial Analysis
3.1. Economy

As we have known Ethiopia is one of the third world countries and has a back ward economy
however, due to the substance economies development good government. The Ethiopian
economy is growing faster and larger. Even though large percent of Ethiopian economy is
associated with agriculture, there is also a contribution from service sector so we believe that,
our business contribute much more for country economy by paying tasks for the government we
solve for an employment problem.

2|Page

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

3.2. Technology

As we know today everything is based on information and communication technology our

business will be the first to introduce technology and explore the world to our country society.

3.3. Legal concern

Know a day’s Ethiopia followed free market policy of economy and no interface of the
government with the business owner in terms of price discrimination while we are starting our
business we need the support of the government to get license because the rule of the
government for the market economy is to control the price inflation and deflation.

3.4. Industrial Analysis

It is important to put new venture in the proper context. In a particular venture will be assessed
by the potentials investor on a number of criteria one which is the industry in which the
entrepreneur will be computing. The future trade of this company is to provide unique service for
the society in the technological way and to make a well-known business center with an
international standard.

3.5. Analysis of Competitors

There is no competitors that matches with us there are some centers that have the same name
internet and computer center but they only give services like printing, writing that but our
business center is not such like that it gives a vast and a big knowledge for customer with a fair
and easy cost.

3.5.1. Strength

We will have personalized and good approach and services to our consumers. Also we are local
business to understand the targeted customer need.

Our emphasis is on the quality of services, and good markets allows potentially high markup. We
have excellent premises and new equipment, flexible with the technologies change and low

5|Page

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

running cost. This new technologies advancement allows us to adjust our services as to the
customers need.

3.5.2. Weakness

This are thing that our bossiness is not good so we found out that the weakness of our new
venture lack of finance in order to advertise our services to our customer, lack of supplies, and
lack of experienced worker.

3.5.3. Opportunities

Are things around our business on communities that will be good for business that we provide
quality of services and there is no other existed business like as our current equipment and new
technologies to deliver our services. Also our location in front of municipality creates a big
opportunity because of greater demand by Debre Markos University community.

3.5.4. Hazard

Are things around us in the community that will be bad for our business. So that the threat that
will find in our new venture are other business in the area or other computers making similar
service like us. Also credit sales mean that there is a possibility of bad debts specially, in times
collapse and also natural hazard are on other threat.

3.7. Office Equipment and Personnel

Since every business is started within material and equipment that in required. So the material
and equipment for our business includes material equipment and machine for different services
that we will provide for our consumers. The material, equipment and machines are:

 Computer  Maintenance toolkits

 Photocopy machine  Binding machine
 Laminating machine  Stationary material (pepper, marker)
 LAN cable – Switches  Projector (LCD projector)
 Printers  Others

6|Page

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for dynamic computer training center DCTC

Our business creates a job opportunity more than 50 permanent and contract employee.
According to our plan we will employee in the following area:

 Manager  Computer operator and  Photo copy worker

 Secretaries maintenance
 Trainer  Network operator  Information desk
 Security Guard  Play station workers  Cash Receiver
 Guest receivers  User assistant/help
 Laminator & Binder desk
In addition, we have planned to pay for mentioned employees depending on our size business on
scale of our company and in negotiation. Also, we have planned to award a motivation for
diligent, honesty, hard workers and punctual employee at the end of the year.

4. Marketing Plan
The full marketing plan of our business will publish later on and placed on our business center
and promotion areas and Medias. Our business is designed to provide quality service and
keeping our customers entertained and satisfied by our service. Also our customer entertained in
our entertainment sections (playing station and computer game) until they got other services. In
order to stay competitor with our new venture we following key points.

4.1. Pricing

Pricing is one of the marketing plans that should be changed for services taken by a customer.
According to our business we impose reasonable pricing that all of our customers. That means
the price is not as such high or low when we compare to our competitors. We have also planned
to provide the service in the following average prices

Services Price

Internet service ----------------------------10cents/minut

Photocopy----------------------------------0.50 cent/page

Printing-------------------------------------2 cent/page

7|Page

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

Typing/secretarial service----------------2.5 birr/page

Computer game---------------------------5.00 birr/hour

Play station--------------------------------2.00 birr/game

Computer training------------------------300 birr/month

Computer lent-----------------------------50 birr

Maintenance-------------------------------variable depending on problem

Laminating----------------------------------4.00 birr/page/A4 size paper

Binding--------------------------------------7.00 birr/size

Publication---------------------------------vary depending on the format

Generally, the price may decrease or increase depending on the total

Computer game---------------------------5.00 birr/hour

Play station--------------------------------2.00 birr/game

Computer training------------------------300 birr/month

Computer lent-----------------------------50 birr

Maintenance-------------------------------variable depending on problem

laminating----------------------------------4.00 birr/page/A4 size paper

binding--------------------------------------7.00 birr/size

publication--------------------------------- vary depending on the format.

Generally, the price may decrease or increase depending on the total marketing of our suppliers.
But we try to satisfy our customers by not increasing the price

9|Page

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

4.2. Promotion

We have planned to use four types of promotion Medias. Those types of advertisement Medias
are in the local country of TV, radio, flayt paper or brushers and website advertisement. Then
will be advertise in the beginning telling the people what we are and where they can get /find us.
After the business runs for longer time it will advertise that, what new services are included and
other issues in related pricing. We will also run some special pricing with advertisements. All of
these to make consumers aware of us and to hope fully increase our sale. For this promotion
purpose, we have budgeted 30000 birr.

4.3. Place

Since Dynamic computer training center is found in front of Haddis Alemayehu Building 20km
from Debre Markos man campus and this creates good for us in order to be profitable.

4.4. Distribution Strategy

The training distribution will begin with first completing a needs assessment on the customer.
Once the customer has been assessed they will be placed in a class that meets their assessment
needs. Once the customer completes the class, they will again be assessed and go through an
outcome procedure. The customer then has the choice of going up to the next level. If a customer
chooses to dropout, they can return and be tested and placed again.

The following distribution tools will be used to aid in our classroom delivery:

 Printed material  Internet

 Instructor-led classroom presentation  Professional Speakers
 CD-ROM  Tours/Field Trip

4.5. Target Market Strategy

Dynamic computer training center will focus on the following segments. These segments are
more interesting than other groups because they have the specific computer training needs
Dynamic computer training center intends to meet.

10 | P a g e

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

 Microsoft Training for more 500 company employees and training society in different aspect
 Training physicians in specific specialties to use their patient management software.
 Training people on how to get the most from the Internet.
 Training business people on how to keep up with their websites, from email management to
web page creation and getting information from face book.
 Training office personnel on how to use Microsoft Office or other office packages.
 Training the first-time computer owner on how to use their home PC.
 Training sales managers on how to use database software to track their sales and marketing
functions. And training individuals who are looking for better employment on how to use the
latest software packages.

4.6. Sales service

Forecasts based on our marketing strategy, we plan to make increased sales for the next four
years.

Table 1. Forecast Sales service

Service sales 2016EC 2017EC 2018EC 2019EC

Internet service 120,210 152000 162,000 185,00
Photocopy 89356 94023 102030 102555
Secretarial and printing 100236 120000 132012 135000
Binding and laminating 56000 58231 59236 596300
Computer lent 98236 99956 105000 106458
Computer game and play station 85268 89260 98526 99560
Computer training 200230 230500 240000 263020

Computer maintenance 165102 189036 198230 230630

5. Organizational plan
There will be four owners who will own the business, and will work in the daily operations. The
first owner is Admasu Dinkie who has over four years’ experience in software development and
network operation and he has graduated from Wolkite University by information systems. The
second owner is his friend, who has over four years of experience in software development and

10 | P a g e

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

computer training experience, in Store Manager and bid handling who has graduated from other
governmental University in computer science.

 Organizational Structure

This organizational structure is the level of managerial functions as we have mentioned before in
the organizational plan all partners are active participant in the day to day progress of the
business in addition to creating the business all partner contributed to the financial resource and
will share the earned profit equally.

6. Financial Plan and Analysis

6.1. Sources of finance

In order to find the initial requirements of the business we would require the following financing.

 Long term loan (five years) this loan will be allotted for buying the following materials
and equipment’s that are necessary for our business startup.
 Short term loan (six months) we require a total amount of birr 20,000 for getting the trade
mark license and for advertisement purpose. Generally we will loan 35% of our finance
from Commercial Bank of Ethiopia and the other requirement is covered by the investors.
6.2. Break-even Analysis

Our monthly unit’s break-even is 72 students. The monthly sales break-even is Birr 50. Our
average per-unit revenue is Birr 46 per class and our estimated average fixed cost is Birr 10,403
per month.

Table 2. Break-even Analysis

Break-even Analysis

Monthly Units Break-even 72

Monthly Sales Break-even Birr 10,403

Assumptions

11 | P a g e

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

Average Per-Unit Revenue Birr 145.00

Average Per-Unit Variable Cost Birr 0.10

Estimated Monthly Fixed Cost Birr 10,396

6.3. Risk Assessment

Risk is a concept of potential negative impact to assess or more characteristics of value that may
arise from some present process or future event thus any business face a risk the risk that our
business might face:

 Lack of potential customer and Lack  Lack of cooperation due to

of finance experience
 Lack of potential supplier  Lack of finance
 Ignorance of duty and responsibility  Weather conditions and others

Because of the fore mentioned risks our business centre does not expand as we want thus in
order to minimizing the listed risk the manager of the business follows techniques and
mechanism like

 Training and Employees and Making team management

 Use adverting to solve problem of potential customer

The management also should be ready with the future failure of the business by deliberating
enough finance in bank account.

Start-up Plan

Table 3. Start-up Plan

Start-up Expenses Amount of Birr

Temporary Help Birr 1,120

Building Improvements Birr 500
Stationery Birr 1250
Telephone Birr 1250

12 | P a g e

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

Insurance Birr 8475

Utilities Birr 410

Rent Birr 1400
Professional Development Birr 7,500
9 Computer Packages Birr 10,000
6 Printers Birr 1,074
1 Training Projector Birr 4,700
8 Transcription Machines Birr 2,000
1 Fax/Copier Birr 500
8 Computer Tables Birr 600
11 Computer Chairs Birr 1,000
4 File Cabinets Birr 360
2 Work Centers Birr 800
1 Desk Birr 150
Advertisements Birr 16,420
Books/Materials Birr 7,500
Assessment Software Birr 7,445
Total Start-up Expense Birr 56,954
Start-up Assets Needed
Cash Requirements Birr 15,000
Start-up inventory Birr 0
Other Short-term Assets Birr 0
Total Short-term Assets Birr 15,000
Long-term Assets Birr0
Total Assets Birr 15,000
Total Start-up Requirements Birr 79,454
Left to finance Birr 71,509
Start-up Funding Plan
Investment
Investor 1 Birr 0

10 | P a g e

Downloaded by Esu Kaizen (esayasa96@gmail.com)

 lOMoARcPSD|35621035

Business plan for Dynamic Computer Training Center DCTC

Investor 2 Birr 0
Other Birr 7,945
Total Investment Birr 7,945
Short-term Liabilities
Loss at Start-up Birr 7,055
Total Capital Birr 15,000
Total Capital and Liabilities Birr 15,000

7. Reference

 Entrepreneurship; Robert D. Hisrich, Michael P.Peters, Dean A. Shepherd; New Delhi

 Entrepreneurship; Peggy Lambing, charles R. Kuehl; 2nd edition
 internet(google.com),”computer training center

11 | P a g e

Downloaded by Esu Kaizen (esayasa96@gmail.com)