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Assignment
Introduction to business
Submitted to
Iram shehzadi
Submitted by
Nawab Shah
Armish raiz
Amna amin
Mehak javed
Ayan raiz
Department of Accounting finance

Riphah international collage lahore
Entrepreneur
An entrepreneur is an individual who starts and operates a business, taking on financial and
personal risks in order to do so. Entrepreneurs are often associated with innovation, as they are
willing to pursue new opportunities and ideas to create and grow their businesses.
characteristics of entrepreneurs include:
1. Risk-taking: Entrepreneurs are willing to take calculated risks in order to achieve their
goals. This may involve financial risks, as well as the risk of failure.
2. Innovation: Entrepreneurs are often driven by a desire to create something new or

improve existing products or services. They may introduce new ideas, technologies, or
business models.
3. Vision: Successful entrepreneurs typically have a clear vision of what they want to
achieve. They can see opportunities where others might see challenges.
4. Persistence: Building and growing a business can be challenging, and entrepreneurs

often face setbacks. Persistence and the ability to learn from failures are crucial.
5. Adaptability: The business environment is constantly changing, and entrepreneurs need

to be adaptable to navigate these changes successfully.
6. Leadership: Entrepreneurs need strong leadership skills to guide their team and make
important decisions for the business.
7. Resourcefulness: Entrepreneurs often have to make the most of limited resources,

finding creative solutions to challenges.
Entrepreneurship plays a crucial role in economic development by fostering innovation, creating

jobs, and driving economic growth. Entrepreneurs can be found in various industries, from
technology and healthcare to retail and manufacturing.
Title: Bringing Healthcare Home - A Comprehensive APD (apka apna doctor)
App for Pakistan
Introduction: The healthcare landscape is evolving, and there is a growing need for accessible
and convenient medical services, especially in regions like Pakistan and in rural areas. This
assignment proposes a business idea for a APD (apka apna doctor ) App that aims to connect
patients with qualified healthcare professionals, offering medical services in the comfort of their
homes. Recognizing the unique challenges in rural areas, the APD (apka apna doctor ) App
will extend its services to these regions, aiming to bridge the healthcare gap and provide a
comprehensive solution. Additionally, the app will integrate a feature for medication delivery to
further enhance patient convenience.
Market Analysis: Pakistan, with its diverse population and geographical challenges, presents a
significant market for innovative healthcare solutions. The aging population, coupled with the
increasing prevalence of chronic diseases, highlights the demand for convenient healthcare
services.
Business Concept: The APD (apka apna doctor ) App will be a user-friendly platform that
allows patients to book appointments with licensed and experienced doctors who can visit them
at home. The app will include features such as real-time appointment scheduling, secure medical
records storage, and a payment system.
Key Features:
1. Doctor Availability: Patients can browse through a list of available doctors, view their
profiles, and choose a healthcare professional based on their specialization and
availability.
2. Appointment Scheduling: A simple and intuitive scheduling system that allows users to
book appointments at their preferred time.
3. Real-time Tracking: Patients can track the doctor's location in real-time, providing
transparency and an estimated time of arrival.
4. Secure Medical Records: The app will securely store patient medical records, ensuring
continuity of care and facilitating communication between healthcare professionals.
5. In-App Consultations: For non-emergency situations, the app will offer telemedicine
consultations, enabling patients to consult with doctors remotely.
Revenue Model: The business can generate revenue through a combination of appointment fees,
subscription plans for regular users, and partnerships with healthcare institutions for referrals.
Challenges and Solutions:
1. Regulatory Compliance: Ensuring compliance with local healthcare regulations will be

crucial. Collaboration with healthcare authorities and obtaining necessary approvals will
be a priority.
2. Quality Assurance: Implementing a robust screening process for doctors, continuous

training, and collecting patient feedback will maintain the quality of services.
3. Technical Infrastructure: Investing in a secure and scalable technical infrastructure to

handle a growing user base and maintain data privacy.
for Rural Areas:
1. Specialized Outreach: The app will actively collaborate with healthcare professionals
willing to serve in rural communities, ensuring access to medical care in underserved
regions.
2. Health Camps: Periodic health camps organized in rural areas to provide on-site
consultations, health check-ups, and awareness programs.
3. Offline Capability: Considering potential connectivity issues in remote areas, the app
will have an offline mode, allowing users to access basic features without a constant
internet connection.
Medication Delivery Integration:
1. Prescription Upload: Patients can upload their prescriptions, and the app will facilitate
the delivery of prescribed medications to their doorstep.
2. Pharmacy Partnerships: Collaborations with local pharmacies to ensure a swift and

reliable medication delivery system.
3. Automated Refill Reminders: The app will send notifications to users when it's time to
refill their medications, promoting medication adherence.
Benefits:
1. Improved Accessibility: Residents in remote areas will have access to healthcare

professionals and essential medications without the need to travel long distances.
2. Increased Medication Adherence: The integration of medication delivery and refill

reminders will contribute to better adherence to treatment plans.
3. Community Empowerment: By actively engaging with local healthcare providers and

communities, the app will empower residents to take control of their health.
Challenges and Solutions:
1. Logistics in Remote Areas: Establishing partnerships with local community leaders and
leveraging existing networks to overcome logistical challenges.
2. Medication Storage and Handling: Ensuring that the medication delivery process
complies with quality standards and safe storage conditions.
3. Cultural Sensitivity: Sensitizing healthcare professionals to the cultural nuances of rural

areas to provide effective and respectful care.
Conclusion:
The APD (apka apna doctor ) App has the potential to revolutionize healthcare delivery in
Pakistan by offering a convenient, accessible, and personalized solution. This business idea
aligns with the changing dynamics of healthcare services and addresses the need for innovative
approaches to improve patient outcomes.
Expanding the APD (apka apna doctor ) App to rural areas and integrating medication delivery
aligns with the mission of making healthcare accessible to all. This initiative not only addresses
the specific needs of underserved populations but also contributes to the overall well-being and
empowerment of communities in remote areas.

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Assignment

Department of Accounting finance

characteristics of entrepreneurs include:

2. Innovation: Entrepreneurs are often driven by a desire to create something new or

4. Persistence: Building and growing a business can be challenging, and entrepreneurs

5. Adaptability: The business environment is constantly changing, and entrepreneurs need

7. Resourcefulness: Entrepreneurs often have to make the most of limited resources,

Entrepreneurship plays a crucial role in economic development by fostering innovation, creating

Challenges and Solutions:

1. Regulatory Compliance: Ensuring compliance with local healthcare regulations will be

2. Quality Assurance: Implementing a robust screening process for doctors, continuous

3. Technical Infrastructure: Investing in a secure and scalable technical infrastructure to

for Rural Areas:

2. Pharmacy Partnerships: Collaborations with local pharmacies to ensure a swift and

1. Improved Accessibility: Residents in remote areas will have access to healthcare

2. Increased Medication Adherence: The integration of medication delivery and refill

3. Community Empowerment: By actively engaging with local healthcare providers and

Challenges and Solutions:

3. Cultural Sensitivity: Sensitizing healthcare professionals to the cultural nuances of rural

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