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    Media Plan Template

    Uploaded by

    manpreet.resources

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Media Plan Template

    Uploaded by

    manpreet.resources
    5 views14 pages

    Copyright

    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    5 views14 pages

    Media Plan Template

    Uploaded by

    manpreet.resources

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    You are on page 1of 14

    Total Budget ₹1,000,000

    Discovery Phase 20% of Total Budget ₹200,000


    Rest Of The Days - Lead Generation Phase 80% Budget will use ₹800,000

    Paid Channels Sub Parts Link

    Performance Max
    Search
    Google Demand Gen Google Ads'!A1
    Display
    Youtube
    Consideration
    Facebook/Instagram Interest Based Meta!A1
    Remarketing
    Interest Based
    LinkedIn LinkedIn!A1
    Remarketing

    Please Note: We will start the campaign with small amount of budget and will in
    Every lead generated from our paid campaigns receives nurturing
    As per the Industry benchmark - This can change acco

    Expected CPC Expected Expected


    Total Budget % Budget (Approx) - CPM CTR Expected
    (Approx) Distributio Industry (Approx) - (Approx) - Clicks
    n Benchmark Industry Industry (Approx)
    Benchmark Benchmark
    ₹100,000.00 10.0% ₹18 -- 3% 5556
    ₹170,000.00 17.0% ₹60 -- 9% 2833
    ₹50,000.00 5.0% ₹12 -- 1.00% 4167
    ₹50,000.00 5.0% ₹12 -- 0.80% 4167
    ₹80,000.00 8.0% ₹10 ₹70.0 0.70% 8000
    ₹100,000.00 10.0% ₹11 ₹80.0 0.70% 8750
    ₹100,000.00 10.0% ₹11 ₹90.0 0.80% 8889
    ₹50,000.00 5.0% ₹10 ₹80.0 0.80% 5000
    ₹250,000.00 25.0% ₹55 ₹120.0 1.24% 25833
    ₹50,000.00 5.0%
    ₹1,000,000.00

    small amount of budget and will increase the budget according to the performance of campaigns
    aid campaigns receives nurturing through email marketing.
    This can change according to the Website Journey
    Expected Conv
    Expected Rate Conversion
    Impressions (Approx) - Expected
    (Approx) Industry (Approx)
    Benchmark
    222222 1.0% 56
    31481 3.0% 85
    416667 Upper Funnel
    520833 0.5% 21
    1142857
    Upper Funnel
    1250000
    1111111 0.7% 62
    625000 0.9% 45
    2083333 0.3% 78

    269
    Platform Campaign Type

    Generic (Lower Funnel)

    SEARCH Generic (Mid Funnel)

    Competitors (Mid Funnel)

    Performance Max Performance Max (Lower Funnel)

    Top Funnel (Banner Ads)


    +
    Responsive Display Ads
    DISPLAY
    Lower Funnel (Banner Ads)
    +
    Responsive Display Ads

    Top Funnel

    YOUTUBE Top Funnel

    Lower Funnel - Youtube for Action

    Mid Funnel (Single Image Ads)


    +
    Carousel Ads
    DISCOVERY
    Lower Funnel (Single Image Ads)
    +
    Carousel Ads
    Google - Funnel Wise
    Campaign Details
    DSA
    +
    Lead Gen Form
    Generic Keywords
    +
    Lead Gen Form
    Top Competitiors
    +
    Lead Gen Form

    Audience Signal at Age, Location, User Behaviour (Brand, Non Brand,


    Generic + Competitors Keywords + Competitiors URLs)

    Target Placements
    (Local Newspaper - Online News Publishers, ET, LiveMint,
    MoneyControl

    Remarketing - Smart User (Generated by Analytics) & People Visit


    specific Page

    Bumper Ads/Non-Skippable/Skippable - Affinity Audience - Interest


    in Email, Enterprise Solutions etc
    +
    Top Competitors Websites + Keywords
    Non-Skippable/Skippable - Placements on key YT channels
    (Top Youtube Channels with Enterprise related cotntent)
    Non-Skippable Ads/Skippable - Remarketing - Smart User (Generated
    by Analytics) & People Visit specific Page
    +
    Top Viewers

    Custom Intent: Target users based on search behavior - Top High


    Quality Keywords
    In-Market Audiences for Email Services, Gmail, Klaviyo, MailChimp
    Remarketing - Smart User (Generated by Analytics) & People Visit
    specific Page
    el Wise
    Recommended Bid Strategy

    Max conversions

    Max conversions

    Max conversions followed by Target CPA

    Max conversion followed by Target CPA

    Max conversions followed by Target CPA

    CPM

    CPM

    Max conversions followed by Target CPA/ROAS

    Max conversions followed by Target CPA


    Measurement Metrics

    Coversions + View Through Conversions

    Coversions + View Through Conversions

    Coversions + View Through Conversions

    Conversions + View Through Conversions

    Conversions + View Through Conversions

    Reach and Frequency


    Brand Lift Study - Awareness, Brand Recall

    Coversions + View Through Conversions

    Conversions + View Through Conversions


    SocialM
    Goal Campaign Type

    Post Engagement
    Consideration
    (Post Engagement +PageLikes/Page +
    Followers)
    Page Likes/Page Followers

    Conversion (Lower Funnel)


    Interest-Based Targeting +
    Lead Gen Form

    Conversion (Lower Funnel)


    +
    Lead Gen Form
    Re-targeting
    Collection Ads (Lower Funnel)
    +
    Lead Gen Form
    SocialMedia- Funnel Wise
    Target

    Email, Gmail, Small


    Business, Large Business,
    Medium Business, Klaviyo,
    MailChimp, Zoho

    Email, Gmail, Small


    Business, Large Business,
    Medium Business, Klaviyo,
    MailChimp, Zoho

    Website Visitors
    SocialMedia- Funnel Wise
    Campaign Details

    Targeting
    1) Messaging apps
    Get people to engage with your brand on Messenger, WhatsApp or Instagram.
    2) On your ad
    Get people to watch a video or interact with your post or event.
    3) Website
    Get people to engage with your website.
    4) Facebook Page
    Get people to engage with your Facebook Page.

    Gender
    - All genders
    Detailed targeting
    - People who match:
    - Interests: Zoho, Klaviyo, MailChimp, Enterprise Solutions, Web Hosting, Email Service
    Provider(marketing)
    Age
    26-65+

    Re-targeting - People Visit specific Page


    Measurement Metrics

    Page Likes/Post
    Engagement etc

    Conversions

    Conversions
    Goal Campaign Type

    Post Engagement
    +
    Consideration
    (Post Engagement + Video Views + Lead Generation) Video Views
    +
    Lead Generation

    Conversion (Lower
    Funnel)
    Re-targeting +
    Lead Gen Form
    In Mail
    LinkedIn- Funnel Wise
    Target Campaign Details

    Targeting
    Small Business, 1) Specific Cities
    Large Business, 2) Industries
    Medium Business, 3) Years of Experience
    4) Designations

    Email, Gmail,
    Small Business,
    Large Business,
    Medium Business, Re-targeting - People Visit specific Page
    Klaviyo,
    MailChimp, Zoho
    Measurement Metrics

    Post Engagement & Leads

    Conversions

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