Reliable+Proposal

OLIVE & CHAIN CAMPAIGN PROPOSAL DOCUMENT
CURRENT SITUATION: WHERE YOU ARE NOW…
• Relatively new company looking to generate sales
• Products ranging from $400-$3000+ in price
• Roughly 2X markup (required ROI 2.5X+)
• Tried Google advertising and Pinterest
• Google advertising didn’t work extraordinarily well
• Have had some success with Pinterest so far
• No consistent channel to drive sales pro table

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DESIRED SITUATION: WHERE YOU WANT TO GO…
• HIGH LEVEL
Need a consistent sales channel that can drive sales
• Need that channel to be pro table
• Need that channel to be scalable
• Need a low enough CPA to support advertising

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WHY MOST BUSINESSES FAIL TO ADVERTISE PROFITABLY…
• They don’t test enough!

(Odds are you won’t get it to work out of the gate)
• They have ZERO proven formula for generating

pro table results with their advertising efforts!
• They don’t take into account where different people

are in the buying process!
• They have limited or NO follow up and retargeting

to improve pro tability and convert more sales!
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HIGHLIGHTS OF MY EXPERIENCE IN MARKETING!
• Managed over $2 Million in advertising spend!
• Developed pro table campaigns on multiple platforms!

(including Facebook, Adwords, Instagram, Direct Mail, and More!)
• Studied and applied marketing for the last 10 years!
• Worked with over 350 clients in 47 industries!
• Millions of dollars generated for clients at 5X+ returns!

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A UNIQUE APPROACH TO ADVERTISING RESULTS
• I’ve been able to get extraordinary results for clients

by leveraging three massive marketing breakthroughs
• The rst is something called 10X Testing which is a
method for reducing risk and exploding results
• The second is something called Staged Split Testing
which triggers compounding and guaranteed results
• The nal method is called Dynamic Marketing which
produces insane ROI by understanding buying cycles
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STRATEGY #1
EXTRAORDINARY RESULTS FROM 10X TESTING
VS VS
$1.00 LEADS $1.05 LEADS $0.95 LEADS
STRATEGY #1
FAILURES AVERAGE $$$

20% 70% 10%
STRATEGY #1
FAILURES AVERAGE $$$

20% 70% 10%
SECRET #2
COMPOUNDING ROI FROM STAGED SPLIT TESTING
MOST MARKETERS THAT TEST DON’T FOLLOW A SYSTEMATIC APPROACH
TO CONTINUOUSLY OPTIMIZING A CAMPAIGN FOR MASSIVE ROI
STRATEGY #2
TESTING IS CRITICAL TO MARKETING SUCCESS AND MOST MARKETERS
APPROACH TESTING IN A RANDOM HAPHAZARD WAY!
THAT’S WHY WE DEVELOPED A SYSTEM TO METHODICALLY TEST

EVERY MAJOR VARIABLE FOR OUR CLIENTS CAMPAIGNS!
STRATEGY #2
STRATEGY #2
BY SYSTEMATICALLY TESTING EVERYTHING SINGLE MAJOR VARIABLE

OF THE CAMPAIGN YOU VIRTUALLY ELIMINATE THE TYPICAL RISK
ASSOCIATED WITH MARKETING AND ADVERTING!
STRATEGY #3
HUGE PROFITS FROM DYNAMIC MARKETING
MOST MARKETERS ONLY FOCUS THEIR EFFORTS ON THE PEOPLE IN
YOUR MARKET WHO ARE READY TO BUY NOW…
STRATEGY #3
NOT DEVELOPING CAMPAIGNS THAT TARGET EACH STAGE OF THE
BUYING PROCESS LEAVES HUGE PROFITS ON THE TABLE!
STRATEGY #3
NOT DEVELOPING CAMPAIGNS THAT TARGET EACH STAGE OF THE
BUYING PROCESS LEAVES HUGE PROFITS ON THE TABLE!
PRODUCT
STRATEGY #3
THIS APPROACH JUMPS RIGHT TO CONVERSION AND DOESN’T TAKE
INTO ACCOUNT HOW MOST PEOPLE ACTUALLY BUY!
CONVERSION
STRATEGY #3
WHAT YOU NEED IS A SYSTEMATIC APPROACH TO EFFORTLESSLY
CREATE VOLUMES OF YOUR IDEAL CUSTOMERS EACH MONTH
AWARENESS ENGAGEMENT CONVERSION
Attract the ATTENTION of your ideal Build TRUST and a relationship with each Generate SALES from your warm list of
customers early on in the buying process! of your prospects automatically highly interested ideal prospects
THIS ENABLES YOU TO GENERATE SIGNIFICANTLY MORE PROFITS

FROM YOUR MARKETING AND GET IN FRONT OF CUSTOMERS FIRST!
WHAT YOUR CAMPAIGN COULD LOOK LIKE…
EXAMPLES OF CAMPAIGN STRUCTURE AND ADVERTS TYPES
AWARENESS ENGAGEMENT CONVERSION
Multiple Variants Carousel & Image Ads Carousel & Image Ads
Traffic to BROAD Website Traffic to Offer Pages Traffic to Product Pages
Key Optimizations: Key Optimizations: Key Optimizations:

- Audiences - Specific Offers - Specific Products
- Products - Images - Retargeting Audiences
- Images - Messaging - Timeframes & Sequence
- Types of Ads
WHAT YOUR CAMPAIGN COULD LOOK LIKE…
EXAMPLES OF CAMPAIGN STRUCTURE AND ADVERTS TYPES
ENGAGEMENT AUDIENCE HOT CONVERSION AUDIENCE
AWARENESS OFFER SPECIFIC CHECKOUT

WEBSITE
ADVERTS PAGES PRODUCTS & SALE
EMAIL CAMPAIGNS
PREDICTIVE METRICS
AN EXAMPLE FINANCIAL MODEL OF YOUR CAMPAIGN RESULTS
50%
OFFER SALES AVG.

AD SPEND CPM IMPRESS. CTR CLICKS CPC LEADS ORDERS REVENUE MARGIN PROFIT ROAS X
CONV. CONV. ORDER
AWARENESS $1000 $40 25,000 6.00% 1500 $0.67 10% 150 1% 2 $500 $750 50% $375 38% 0.38X
ENGAGEMENT $250 $35 7,143 5.00% 357 $0.70 25% 89 2% 2 $750 $1350 50% $675 270% 2.7X
CONVERSION $250 $30 8,333 4.00% 333 $0.75 N/A N/A 2.5% 8 $750 $6225 50% $3113 1245% 12.45X
TOTAL $1500 $35 40,476 2,190 12 $8325 50% $4163 278% 2.78X
TOTAL OPEN VIEWERS/ CLICK CLICKS/ TOTAL SALES ORDERS/ ORDERS/ AVG.
EMAIL PROMOS REVENUE MARGIN PROFIT N/A N/A
LEADS RATE PROMO RATE PROMO CLICKS CONV. PROMO TOTAL ORDER
TOTAL 239 5 20% 48 20% 10 48 5.0% 1 2 $750 $1800 50% $900
GRAND
TOTALS
$1739 14 $10125 $5063 291% 2.91X
PRICING NO MONTHLY CONTRACTS!
OPTIONS FOR MOVING FORWARD
ADVERTISING PACKAGES STANDARD PREMIUM

COMPLETE CAMPAIGN DEVELOPMENT ✔ ✔
10X TESTING ✔ ✔
STAGED SPLIT TESTING ✔ ✔
DYNAMIC MARKETING CAMPAIGN ✔ ✔
WEEKLY REPORTING ✔ ✔
CONVERSION OPTIMIZATION PACKAGE ✔
25 EMAIL SEQUENCE ✔
TOTAL COST ONLY $2497/M ONLY $4999/M
THANK YOU
LOOKING FORWARD TO HELPING GROW YOUR BUSINESS!
SCHEDULE A TIME FOR ONBOARDING NOW!
www.reliablemarketinginc.com/enroll

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OLIVE & CHAIN CAMPAIGN PROPOSAL DOCUMENT

CURRENT SITUATION: WHERE YOU ARE NOW…

• Relatively new company looking to generate sales

• Products ranging from $400-$3000+ in price

• Roughly 2X markup (required ROI 2.5X+)

• Tried Google advertising and Pinterest

• Google advertising didn’t work extraordinarily well

• Have had some success with Pinterest so far

• No consistent channel to drive sales pro table

Need a consistent sales channel that can drive sales

• Need that channel to be pro table

• Need that channel to be scalable

• Need a low enough CPA to support advertising

• They don’t test enough!

• They have ZERO proven formula for generating

• They don’t take into account where different people

• They have limited or NO follow up and retargeting

• Managed over $2 Million in advertising spend!

• Developed pro table campaigns on multiple platforms!

• Studied and applied marketing for the last 10 years!

• Worked with over 350 clients in 47 industries!

• Millions of dollars generated for clients at 5X+ returns!

• I’ve been able to get extraordinary results for clients

FAILURES AVERAGE $$$

FAILURES AVERAGE $$$

THAT’S WHY WE DEVELOPED A SYSTEM TO METHODICALLY TEST

BY SYSTEMATICALLY TESTING EVERYTHING SINGLE MAJOR VARIABLE

AWARENESS ENGAGEMENT CONVERSION

THIS ENABLES YOU TO GENERATE SIGNIFICANTLY MORE PROFITS

AWARENESS ENGAGEMENT CONVERSION

Key Optimizations: Key Optimizations: Key Optimizations:

ENGAGEMENT AUDIENCE HOT CONVERSION AUDIENCE

AWARENESS OFFER SPECIFIC CHECKOUT

OFFER SALES AVG.

TOTAL 239 5 20% 48 20% 10 48 5.0% 1 2 $750 $1800 50% $900

ADVERTISING PACKAGES STANDARD PREMIUM

SCHEDULE A TIME FOR ONBOARDING NOW!

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