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    Curriculum DM 2024

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    teptousovandara0967939049

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    Curriculum DM 2024

    Uploaded by

    teptousovandara0967939049
    14 views1 page

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    Curriculum_DM_2024

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    14 views1 page

    Curriculum DM 2024

    Uploaded by

    teptousovandara0967939049

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    IT Academy STEP Cambodia

    DIGITAL MARKETING
    Intensive course in digital marketing fundamentals

    Digital marketing course is designed to provide learners with a comprehensive understanding of the basics of
    digital marketing and how it can be effectively utilized to grow businesses or advance careers. The course
    covers a wide range of topics essential for mastering digital marketing strategies, focused on practical cases
    and useful knowledge. During the course you will learn about search engine optimisation, social media
    marketing, strategy, and content development. You will study with real experts in the field and work on
    projects.
    Course details:

    Course duration: 20 Sessions (10 weeks by 2 sessions).


    Price: 300$

    Days SECTION

    1 Module 1: Introduction to digital marketing


    • what is digital marketing
    • digital marketing channels
    • social media in Cambodia

    2 Module 2: How to create a strategy?


    3 • how to define marketing strategy?
    • how to create marketing plan?
    • target audience and buyer persona
    • creating messaging

    4 Module 3: How to catch attention?


    • content on Facebook, Instagram, YouTube, TikTok
    • influencers marketing – how to plan?

    5 Module 4: How to produce valuable content? Useful tools


    • Canva
    • VSCO and others for editing photos
    • AI tools for content development

    6 Module 5: Advertising on Facebook and Instagram


    • Setting up business account and launching advertising

    7 Module 6: How to drive traffic to the website?


    • Different methods of increasing traffic
    • SEO
    • Creating efficient blog posts

    8 Module 7: Analytics: how to understand and apply numbers?


    • Facebook insights
    • Google Analytics

    9 Module 8: Project Management skills for a marketer


    • Communication principles
    • Documentation and tools

    10 Summary / students’ projects review

    www.cambodia.itstep.org 1

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