BOMPAS PARR Thefutureofp-Leisurereport 2024
BOMPAS PARR Thefutureofp-Leisurereport 2024
BOMPAS PARR Thefutureofp-Leisurereport 2024
POLARISED
PERSONALISATION
1.
SOCIALLY, P-LEISURABLE
EXPERIENCE WILL
POLARISE - MOVING TO
EITHER THE HIGHLY
INDIVIDUALISED OR
HIGHLY COLLECTIVISED.
Prediction 1:
Polarised Personalisation
We live in a time of increasingly polarised And yet, this rise in individualism is occurring at a
personalisation, with brands, business and consumers time when things are, simultaneously, more
exhibiting a desire for experiences that either collectively organised. User generated content, the
Radically collective radically individualise or disperse our sense of self
outwards into the collective.
sharing economy, subscription-based entertainment
and, most recently, AI image and text generation, all
pose challenges to the idea of society as prioritising
or radically According to researchers at the University of
Waterloo and Arizona State University, the world is
the individual.
Self help | Self optimisation | Guest as protagonist Interests in networks | Sharing economies
Digital way-finding | Echo-chambers | Dating apps Inclusivity & accessibility | “Democracy at the Top”
- VR Ego death
- Sense of oneness
- High IOS scale experiences
- Dissolution of self
- Convenience
- Sense doing good
- Polyamory
- Funding
Prediction 1:
Polarised Personalisation
Predictions
Hypothetical Scenario -
Polarised Personalisation
In this hypothetical scenario, attention. These museums crowd, losing their sense of self
cultural trends have undergone employ cutting-edge in a shared and interconnected
a radical transformation, technology to create narrative.
leading to a society deeply personalized narratives,
divided between two extreme allowing individuals to curate
The cultural divide has
ideologies: radical individualism their own journeys and
transformed museums into
and radical collectivism. The become the heroes of their
arenas of ideological
polarization of these ideologies stories. Visitors can customize
expression, re ecting the deep
has seeped into every aspect their experiences, selecting
societal schism. People now
of people's lives, nding its speci c exhibits, themes, and
make choices based on their
greatest expression in cultural even altering historical events
preferred mode of experience,
experiences. Individuals are to suit their desires.
seeking either to celebrate
now driven by a burning desire
their individuality or to dissolve
to either be the sole
On the other hand, there are it entirely. These museums act
protagonist of an experience
museums designed for those as cultural battlegrounds,
or to completely merge with
embracing radical collectivism. where the clash between
the collective consciousness,
These museums focus on individualism and collectivism is
seeking a state of total "ego
dissolving individual boundaries fought through the medium of
death."
and fostering a sense of unity. immersive art and storytelling.
Visitors enter immersive
Museum experiences have spaces where their identities
been particularly affected by merge into a larger collective
this cultural dichotomy. On consciousness. Through virtual
one hand, there are museums reality, biofeedback, and other
that cater to the radical technologies, these museums
individualists, offering facilitate experiences where
immersive exhibitions that individuals become
place visitors at the center of indistinguishable from the
fi
fl
fi
“WE ARE ALL LICHENS”
Scott Gilbert,
Professor of Biology
Swarthmore College
Prediction 2
SUPER-OPTIMISED
S PAT I A L S T O RY-
TELLING
Prediction 2:
Super Optimised Spatial Storytelling
2.
WE WILL LOOK FOR AS
MUCH NARRATIVE
INTENSITY IN MUSEUM
SPACES AS WE DO IN
STREAMED CONTENT.
Prediction 2:
Super Optimised Spatial Storytelling
Giving Shape To
Knowledge In
Space
Museums will deliver ever-more optimised
storytelling experiences, making visitors anticipate
the next instalment of their spatialised narratives, just
as they might eagerly await the next season of their
favourite streaming series.
Hypothetical Scenario -
Storytelling
In this future, museums have captivating narratives, blurring instalment of museum
undergone a profound the lines between reality and narratives. The stories may
transformation, shifting their ction. span different genres, from
primary function from being historical reenactments to
information hubs to becoming fantastical realms, offering
Museums have become like
immersive storytelling something to captivate diverse
vast interactive theaters,
experiences. The art of interests. Museums have
offering episodic story arcs
storytelling has evolved to become cultural hubs,
and multi-layered plots that
such an extent that people fostering a sense of
unfold as visitors progress
now engage with museum community and shared
through various exhibits. Each
narratives in a manner akin to enthusiasm as visitors discuss
exhibit becomes a chapter,
how they immerse themselves and speculate on the unfolding
building upon the previous
in the latest Net ix series. narratives, forming online fan
one, enticing visitors to
communities akin to those
explore further. The
surrounding popular TV
Gone are the days of passive storytelling experience is not
shows.
observation and detached limited to visual displays but
contemplation within museum engages all the senses,
walls. Instead, visitors step into incorporating soundscapes, In this future, museums have
dynamic worlds where scents, and tactile elements to seamlessly merged art,
storytelling takes center stage. create a truly immersive technology, and storytelling to
Technologies, such as adventure. create unforgettable
augmented reality, virtual experiences that leave visitors
reality, and holography, have yearning for more, blurring the
Just as people eagerly await
revolutionised the museum boundaries between
the next season of their
experience. These tools traditional museums and the
favourite streaming series,
transport visitors into entertainment industry.
visitors anticipate the next
fi
fl
Prediction 3
THE ANTI-MUSEUM
Prediction 3:
The Anti Museum
3.
EVEN THE MOST
MAINSTREAM MUSEUMS
ARE QUESTIONING THE
LEGITIMACY AND ETHICS
OF THEIR VERY EXISTENCE.
Prediction 3:
The Anti Museum
Museums are at a
crossroads
It's no secret that museums are at a crossroads. They
are reexamining their collections, the legitimacy of
how they were acquired, and how they can be used
to create immersive visions for the future for their
visitors.
T H E U LT I M AT E
DATE MUSEUM
Prediction 4:
The Ultimate Date Museum
4.
INCREASINGLY, MUSEUMS
WILL BECOME BACKDROPS
FOR EVER MORE VIBRANT
FORMS OF TOGETHERNESS.
AN AVERAGE OF 7.08% OF
PEOPLE REPORTED FEELING
LONELY OFTEN/ALWAYS
FROM NOVEMBER 2022 TO
FEBRUARY 2023. THIS
EQUATES TO AN ESTIMATED
3.7 MILLION PEOPLE.
ONS survey, 2023
Prediction 4:
The Ultimate Date Museum
Museums Designed
To Stimulate
Relations
Let’s be real - young people are bored, looking for things
to do with their free time, whether it be after school or
on the weekend. 2010 - 19 saw a £1bn decline in
spending on youth services, resulting in the closure of 760
youth centres and 4,500 youth worker jobs. You simply
have to ask: what are kids meant to do?
5.
TYPES OF ACCELERATED
MUSEUM EXPERIENCE
WILL EMERGE.
Prediction 5:
Rollercoaster Pedagogy
High Speed
Museums
“In the largest galleries with the most components,
Serrell and Korn have found that visitors spend less
time in large exhibitions than in small exhibitions.
Visitors usually spend 14-30 min in a museum, with
80% of visitors staying, on average, less than 20 min”
Source: Paying Attention: The Duration and Allocation of Visitors' Time in Museum Exhibitions
Prediction 5:
Rollercoaster Pedagogy
Travelator scrolling
Imagine a museum that evolved
around you, whilst you travelled
along a travelator at high speed.
Everyday we scroll through
instagram - travelator scrolling
puts that scrolling action at our
feet, with content projected and
displayed around the visitor.
Hypothetical Scenario
- Rollercoaster Pedagogy
In the future museums have taken a Museums gradually become more
new approach to their location intertwined in the everyday - studies
strategy. The British Museum has found show that people are visiting museums
its lost items and has decided to on average once a week - a vast
innovate by opening up smaller, faster increase compared to past surveys (in
museums in local towns, in order to 2016, people were visiting museums
drive accessibility and create new only 3 - 4 times per year). Museums
reasons to visit its collections. span more age groups as the museum
visit seamlessly slots into the everyday
British Museum hubs target different consumer journey.
audiences with different formats:
• Commuters who are leaving town
to head back to their villages are
encouraged to head home via the
BM Drive Thru, to see bi-monthly
rotating collections so that they can
learn more about the history of
their local area
• Gen Alpha head to the BM funfair
at the weekend to learn about
unusual histories and to see
artefacts in a new light
• The British Museum takes over
travelators in airports and
underground stations, to enlighten
travellers with contextual exhibits
Prediction 6
ENDLESS IN-
BETWEENS
Prediction 6:
Endless In-Betweens
6.
ALL THE IN-BETWEEN
SPACES OF MUSEUMS WILL
FLOURISH.
Prediction 6:
Endless In-betweens
In Love with
Liminality
Liminal spaces have become the source of immense
interest online in the last few years. 2019 saw the
emergence of The Backrooms - posts depicting eerily
deserted in-between spaces such as corridors and
waiting rooms.