Non Probability
Non Probability
SAMPLING
NON PROBABILITY
SAMPLING
is a sampling method that uses non-random criteria to select
individuals for research. This could be based on factors like the
availability, geographical proximity, or expert knowledge of the
individuals you want to research. The aim is to answer a research
question, but it's important to note that this method does not
guarantee that every member of a population has an equal
chance of being selected.
EXAMPLES OF NON-
PROBABILITY SAMPLING:
1. Convenience Sampling: This is a common type of non-
probability sampling where participants are selected based
on their availability and convenience. For example, if a
researcher wants to survey people about their shopping
habits, they might approach individuals in a shopping mall
and ask them to participate in the study. This method is
convenient for the researcher but may not provide a
representative sample of the population
EXAMPLES OF NON-
PROBABILITY SAMPLING:
2. Purposive Sampling: In purposive sampling, participants are
selected based on specific characteristics or criteria that are
relevant to the research question. For instance, if a researcher is
studying the experiences of successful entrepreneurs, they might
purposefully select participants who have achieved significant
success in their respective industries. This sampling method
allows researchers to gather in-depth information from
individuals who possess the desired qualities or experiences.
DISADVANTAGES
• COST-EFFECTIVE:
• CONVENIENCE:
Convenience sampling, a kind of non-
probability sampling, is conducted in a way
that is convenient for the researcher, as the
name implies. The subjects were chosen
because to their close proximity and easy
accessibility.
ADVANTAGES
Useful for Preliminary Research:
When conducting exploratory research to
gain a general understanding of a study
problem, non-probability sampling can be
helpful. Developing a theory that may be
investigated further in a more extensive and
thorough investigation can be beneficial.
ADVANTAGES
• FLEXIBILITY:
The researcher can select the sample using
this kind of sampling based on who they
believe would be a good fit for the
investigation. This implies that the
researcher can choose the sample based on
their own experience and knowledge.
PROBABILITY NON-PROBABILITY
Every individual of the population equal probability to be Both sampling There is no idea of population in non- probability sampling.
taken into method
There is no probability of selecting any individual.
the sample.
May be representative of the population Both are used to It has free distribution.
gather a sample of
The observations (data) of the probability sample are The observations of non-probability sample are not used for
data from a larger
used for the inferential purpose population generalization purpose.
Non-parametric or non-inferential statistics are used in non
Both methods
Inferential or parametric statistics are ed for probability aim to answer probability sample.
sample. research question
Rough, biased, subjective process
More precise, objective, unbiased
GROUP 2
MEMBERS:
Jezrelle Gandil
Krishana Nicole Basuel
Miyah Yadao
Ellah Ipac
Princess Maricar Yadao
Xander Ibea
Hansen Corpuz*