Empowerment

Technologies
Quarter 2 - Week 1

Subject Teacher: Miss Kimberly Zoilon

Contact No.: 09268362785

Name: ________________________________________
Section: ________________________________________
Date: ________________________________________
Contact No.: ________________________________________

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Lesson Objectives

At the end of this lesson, the students should be able to:

1. Share anecdotes on how he/she has used ICTs to be part of a social movement, change, or cause to
illustrate aspects of digital citizenship.

References:

SCIENCE in Today’s World for Senior High School (K to 12 Curriculum Compliant)

Empowerment Technologies (Erwin Reyes Callo, Rosario Laurel –Sotto, Coordinator) pages 109 - 123

Values: Wisdom, Peace and Fairness

CHAPTER

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 ICT as Platform for Change

Communication is simply defined as the act or process of using words, sounds, signs, or behaviors to express or
exchange information or to express your ideas, thoughts, or feelings to someone else. It describes the ways of sending
information to people by using technology. These technologies are used to handle telecommunication, and access to
information has several influences to the way people exchange knowledge over the internet and how they converse
with each other.
This chapter discusses the social aspects of ICT especially its impacts on how people communicate, how social
media is utilized, and the new concept on digital citizenship created in the World Wide Web.

ICT AS MEDIUM FOR ADVOCACY AND DEVELOPMENTAL COMMUNICATION

ICT, as defined in Chapter 1, is the convergence of several technologies including internet and wireless medium.
Its primary focus is on the access and sharing of information and communications.
According to World Bank, ICT has also helped in reshaping many aspects of the world's economies,
governments, and societies. This is mostly applied to developed countries and for the Third World economies. In the
field of education, applied technologies help teachers in delivering subject content and assessments. Delivery of services
to the public especially in government has been updated as well. These advancements however, have its positive
feedback and drawbacks.

Changes in the Way People Communicate

ICT has greatly influenced the way people communicate with both positive and negative effects. Changes occur
within how one communicates from a microcosm to the larger community real and virtual.
Studies have already cited a number of impacts that ICT has made to the way people communicate. According to
BBC in its article "How ICT Has Changed Communication and Collaboration," the effects are manifested in almost all
aspects of a person's lifestyle.
The electronic mail changed the way people write letters by offering much convenience compared to snail mail.
Calling somebody from the other parts of the world also became more flexible incorporating cameras, microphones, and
speakers. Video conferencing gave way for people to see each other while online.
The birth of online communities also changed the way people socialize with one another. Breaking the distance
barriers on the first note, it has also bridged the gap between language differences and social statuses.
Social networking sites did this. Ranging from online forums, instant messaging, and blogs, people are able to
talk and exchange ideas in real time over the net, incorporating videos, images, and even animation for playing games
even you are in different map coordinates.
However, these changes also have downsides. Since people have created another "world" online, social and
ethical aspects are sometimes violated thus, creating laws and guidelines in using the technology.

Glimpse of History
The First Electronic Message
The first electronic message sent was not much of a message. The text of that first electronic missive consisted
of "something like QWERTYUIOP."
Ray Tomlinson in 1971 sent the email which was simply a test message to himself. The email was sent from one
computer to another Computer sitting right beside it in Cambridge, Massachusetts. However, the message traveled via
ARPANET a network of computers that was the precursor to the internet Raymond "Ray" Samuel Tomlinson (born 1941
in Amsterdam, New York) was an employee of the company Bolt, Beranek and Newman, which had won the contract to
create ARPANET. He chose the symbol to denote sending messages from one computer to another.

ICT DEVELOPMENTTS
Since the advancement of rapid growth and use have been technology from the 1960s, its uncontrollable.
Changes in the way people communicate are intertwined with the hardware component or the gadget itself: from the
simple desktop computer to the mobile devices that we have right now, from the simple dedicated program to programs
that offer multitasking.

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Education
The field of education has greatly benefited from the advancements in technology as well. Instructional
materials are improved; educational programs are also introduced to schools, thus making way for more interactive
learning experiences for students. The availability of knowledge sources on the net changed the way students and
teachers access and use information. Even getting a diploma or finishing courses, Online learning make school and
learning accessible to everyone even without going to school.

Government
Studies on ICT use have also cited uses of ICT in the government. These include the digitization of records,
services, and creation of web portals that enable the public to access announcements and other services from the
government. Communication between departments has also been made easier with the use of email, and sharing of
records through networking. Traffic monitoring systems, security, and disaster response have also been integrated with
technology to improve government services. However, these also opened to some dangers since government offices
hold confidential records, and staff trainings entail time and financial investments.

Business
One development in communications using technology is teleconferencing. In an article "4 Ways Video
Conferencing Can Benefit Small Business," June Bower discussed the advantages of using technology in starting a small
business.

1. Saves Money. Using ICTs like video or teleconferencing helps save money from travel cost and time.
2. Connecting with Employees. It helps the employer stay connected with his/her employees even if they are at
home. It will also help relay information faster through instant messaging or email. When he/she have several
offices, ICT can help one keep up with business transactions.
3. Maintaining Personal Connections Online. As cited in the article, "Online video meeting allows participants to
see the facial expressions and body language. This can help make meetings feel more personal and familiar."
These technologies will make transactions easier for potential business partners and customers.
4. Work-Life Balance. Business travels can be tiring, and some other factors like congested traffic and bad
weather can affect attendance to meetings and other transactions. Thus, using lCT can help ease these
Occurrences.

E-Commerce
One example of developments in ICT under the business sector is e-commerce or electronic commerce,
commonly known as online shopping. Using the different technologies and online platforms, small businesses are able to
advertise and put up an online store even at home.

SOCIAL POWER OF SOCIAL MEDIA

Social media is the collective of online communications channels dedicated to community-based input,
interaction, content-sharing, and collaboration. Websites and applications dedicated to forums, microblogging, social
networking, social bookmarking, social curation, and wikis are among the different types of social media. Most
traditional online media include social components such as comment fields for users. In business, social media is used to
market products, promote brands and connect to current customers. TechTarget defined and discussed social media
with the following emerging practices.

Emerging Practices in the Social Media

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 Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that
data to make business decision. It also includes gathering customer sentiments like comments and suggestions to
support marketing and customer service activities.
Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure
and broaden customer reach. The goal is usually to create content persuasive enough that the user ill also share it with
his or her other social networks.
Social media optimization (SMO) is a strategy for drawing new and unique visitors to a website by adding social
media links to content such as RSS feeds and sharing buttons or by promoting activity through social media via status
updates, tweets, or blog posts.
Social customer relationship marketing (SCRM) is also a good strategy in business. Establishing a Facebook page
allows people who like your brand and the way you conduct business to "Like" a page, which creates a venue for
communication, marketing and networking.
Enterprise social networking allows a company to connect individuals who share similar business interests or
activities-internally for employees and externally for customers.
Social media is also used for crowd-sourcing. In IT projects, crowdsourcing usually involves engaging and blending
business and IT services from a mix of internal and external providers, sometimes with input from customers and/or the
general public.

Common Social Media Features

1. User accounts. Users need to create an account in order to log in and interact with other users on the site.
2. Profile pages. The profile usually includes personal information about the user since it represents a real
person, which will then allow one to communicate.
3. Friends, followers, groups, and hashtags. Making connections with other users by adding them as friends and
following other users, creating groups, and the like.
4. Newsfeeds. These are real-time updates from other users of the network.
5. Personalization. This includes configuration of the settings based on the user's preference like customizing
profile pages.
6. Notifications. These are notifications from apps or any site or updates from other users.
7. Information updating. Users are allowed to update, save, and post any update like uploading a photo or video
from another site.
8. Like buttons and comment sections. Interactions in a social networking site allow users to like and add
comments.
9. Reviewing, rating, or voting system. It allows users to form a collective effort of the community to review,
rate, or vote on information common to them.

Popular social media sites include Facebook, Twitter, Google-+, Wikipedia, Linkedin, Reddit, Flickr, and Pinterest.
These sites offer different ways of interacting with other users based on how they are used.

Common Issues on Social Media

Issues on social media revolve around how it is used, whether for personal or in businesses. Wikipedia lists six
issues when using social media.
1. Cyberstalking and location disclosure
It refers to the use of the internet, email, or other telecommunication technologies to harass or stalk
another person. Techniques include persistent spamming in emails, flooding, and live chat harassment. This is
done mainly to track the other person's location and activities.
2. Social profiling and third-party disclosure
Social profiling involves the capability of websites to filter through information of users using third-party
advertisements and applications, thus, giving access to personal details about the users.
3. Invasive privacy agreement
The privacy agreement in social networks states that the network owns all of the content that users
upload, which means pictures, videos, and messages are all stored in the social networks database even if the
user decides to deactivate his or her account.
4. Abuse on preteens and teenagers over the internet

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 Even when there are age restrictions on social media, teens and even children still become victims of
cybercrimes due to poor monitoring and orientation on being safe online.
5. Law enforcements prowling the networks
Investigators rely sometimes on social media access to monitor and locate criminals. Some social
networks even allow disclosure of personal information for the purpose of investigation.
6. Mob rule
Majority is the only voice heard, a situation that allows users to use social media to spread gossip and hoax
information.

DIGITAL CITIZENSHIP
According to Digital Citizenship, digital citizenship is the norms of appropriate, responsible technology use. The
International Society for Technology in Education (ISTE) has defined nine key elements related to digital citizenship as to
how a technology will be utilized properly.
It is organized into three primary categories: Respect, Educate, and Protect.
1. Respect
 Digital access. Equal digital rights and access to information to become productive not for doing harm.
 Digital etiquette. Rules and policies should be followed when using information found on the net as well
as communicating with other users.
 Digital law. Users must take the responsibility for their actions while using the technology and manifest
ethical use and not causing damage to another.
2. Educate
 Digital communication. Users need to learn how to make appropriate decisions as to what and how to
appropriately use a specific technology for effective communication.
 Digital literacy. Teach schools how to learn in a digital society.
 Digital commerce. As users make more purchases online, they must understand how to be effective
consumers in a digital economy.
3. Protect
 Digital rights and responsibilities. Users must be informed of their basic digital rights to privacy, freedom
of speech, among others.
 Digital safety and security. Digital citizens need to know how to protect their information from outside
forces that might cause harm.
 Digital health and wellness. Awareness on health risks of technology ranging from physical issues, such
as repetitive stress syndrome to psychological issues, like internet addiction.

ICT IN THE PHILIPPINES

ICT in the Philippines is still at the development stage though many private institutions have been incorporating
ICT and continuously improving so as to not lag behind the global economy.
An article on Rappler states that as of January 2014, there were 37.6 million internet users, of which 34 million
were on Facebook. This means that one in every three Filipinos are on Facebook. Many events also in the country have
been influenced by technology use.
The education sector has also integrated technological developments in content delivery and teaching
strategies. The installation of the ICT Office has also laid different projects for the government to offer public internet
connection. Many government offices as well have converted services through online portals and even transactions.
However, recent studies have still mentioned that the country is still far behind its neighboring ASEAN partners
when it comes to internet speed, cost, and stability.

There are significant events in our history which may be influenced by the use of ICT. Way back in the 1980s, the
use of ICT in the country mainly focused in the economic field and in the government services. However, there are also
political events wherein ICT was a factor or maybe part of the way people communicated their thoughts.
A blog featured the use of ICT in the EDSA People Power Revolution, without internet, the revolution came
about with the use of simple ICT before like radio stations and television. Years after, the revolution repeated itself but
with major changes. The EDSA 2, which was tagged as "bloodless revolution" or "e-revolution," enabled the people to go

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out to the streets because of "texting" using their mobile phones. Updates and text brigades were the major platform of
communication that enabled people to be as active as the people who were present at EDSA.
By the year 2013, another movement was set at the Rizal Park or Luneta Park as the controversial pork barrel
scam rocked the government again. By this time, Facebook and Twitter were the instruments of persuading the public to
join the "million people march." The event did not only make news in the national papers but international as well since
the power of internet and social media was used.
Lesson learned as well in terms of using ICT in the disaster response management when Yolanda hit the Eastern
Visayas on Nov. 8, 2013. The government back then until today took actions to correct and improve disaster responses
with the effective use of ICT.

Read More
Staying Safe Online

Online safety is still a topic not much given attention in the utilization of technology. There are still incidents of
abuse and cybercrimes that occur amid the different awareness initiatives and sources also available online.

Technology in Focus
Social Media Analytics

Social media analytics, as defined by Whatls, is the practice of gathering data from blogs and social media
websites and analyzing that data to make business decisions. Its common use is to mine customer sentiment in order to
support marketing and customer service activities.
RazorSocial recently featured an article focusing on social media analytics tools on measuring and improving
social media presence which will help online businesses. It featured the social media compass that will help one monitor
relevant areas of online presence.

Concepts at a Glance
1. ICT developments include the use of email, video conferencing, and social networking which were the most
influential technologies that changed the way people communicate.
2. Social media is the collective of online communications channels dedicated to community-based input,
interaction, content-sharing, and collaboration.
3. Social media practices include the following: social media analytics, social media marketing (SMM), social
media optimization (SMO), and social customer relationship marketing (SCRM), enterprise social networking,
and crowdsourcing.
4. Common social media features include user accounts profile pages, friends and followers, real-time
newsfeeds profile personalization, notifications, updating, like buttons, comment sections, and reviewing, rating
and voting systems. These features allow users to socialize and communicate online.
5. Issues with the use of social media involve cyberstalking, social profiling, information disclosure, invasive
privacy agreements, abuse, cyberbullying, and mob rule. These, in a way or another, affect public and private
information utilization and communication.
6. Digital citizenship is the norms of appropriate, responsible technology use.

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