ARELLANO UNIVERSITY

Pag-asa St., Caniogan, Pasig City

COLLEGE OF ARTS & SCIENCES
LEARNING PLAN

COURSE TITLE : PURPOSIVE COMMUNICATION

COURSE DESCRIPTION : Purposive communication is about writing, speaking and presenting to different audiences and for various purposes. It
develops students communicative competence and enhances their cultural and intercultural awareness through multimodal task that provide them opportunities for
communicating effectively and appropriately to a multicultural audience or global context.
COURSE CREDIT : 3 Units
CONTACT HOURS : 3 Hours
PREREQUISITES : ENGL A01
PLACEMENT ( Semester) : 1st
VISION : A model institution of learning where relevant knowledge is acquired and skills are developed in response to the needs of the
global community.
MISSION : To provide equitable access to learning through relevant, innovative, industry- sensitive and environmentally- conscious
academic programs and services.
ARELLANO GRADUATE ATTRIBUTE INTENDED LEARNING OUTCOME
a. Professional Competence Apply relevant knowledge and skills required for an effective professional in the workplace.
b. Analytical & problem- solving skills Exercise critical and innovative thinking in providing solutions to problems.
c. Communication Skills Demonstrate effective oral and written communication skills using the English language.
d. Lifelong Learning Continuously acquire skills and values thru formal, non- formal and informal learning
e. Spirituality Enhance one's spirituality
f. Social & Ethical Responsibilities Hold ethical values and beliefs of a peace- loving, environment- conscious, and freedom- loving Filipino consistent
with industry- desired and global citizen values.
PROGRAM OUTCOME : Furnish students with deep insights regarding the nature of language and its unique features and structure. To equip the
students with the right knowledge and skills for them to become articulate English speakers and achieve high level of English
proficiency in general.
COURSE OUTCOMEE : At the end of the course, the students should be able to master grammar rules and concept which will be used in various
academic tasks. Enhance communication skills due to unorthodox pedagogical methods and strategies. Provide significant
 exposure to English as a language for communication. Students must conduct research related to basic communication skills.
B ASIC TEXTBOOK :
REFERENCES :a . Mariveles, Hannah. Purposive Communication. Wisema's Book Trading. 2016.
b. Ongkiko, Ila Virginia. Introduction to Development Communication. UP Open University.
c. Mansell, Robin. Handbook on Global Media & Communication Policy. Wiley- Blackwell Publishing. 2011.
d. Sudharshana, N. P., et. al. English for Technical Communication. Cambridge University Press.
e. Bunting, John D., et. al. Grammar & Beyond. Cambridge University Press.

CONSULTATION HOURS : 1 Hour ( Depending on the schedule of the faculty involved)

COURSE REQUIREMENTS : Library Research Paper, Book Review, Accomplished Worksheets, Journals

GRADING SYSTEM:

QUIZZES ------------------------------------------------------------ 30 %
PROJECT------------------------------------------------------------ 20 %
RECITATION/ ATTENDANCE -------------------------------- 10%
MAJOR EXAMINATION ---------------------------------------- 40%
________________________
TOTAL : 100 %

PREPARED BY : ELVA A. ADOR, Ed.D ( Faculty)

REVIEWED BY : VALERIE ANNE C. MIRANDA, MAE-LI ( Department Head)

CHECKED BY : MS. JULIE D. DOGILLO (Librarian- AU Pasig Campus)

APPROVED BY : DR. EDUARDO SENAJON ( Dean, College of Arts & Sciences)

 LEARNING OUTCOME TOPICS ACTIVITIES RESOURCES ASSESSMENT
1. To be able to describe 1. Communication: An
the nature, meaning, Overview
and elements of Communication
communication - Nature Discussion Journals/ Articles Quizzes
2. To describe the - Process
fundaments of - Meaning
interpersonal - Elements Assignments Books Recitation
communication - Models of
3. To facilitate Communication
knowledge as regards 2. Communication Principles Seatwork Magazines Dyads
communication in
various multicultural 3.World Englishes in
contexts multicultural Setting Role- playing Library Materials for Research Brainstorming
4. To be able to explain Communication in various
how cultural and global multicultural contexts
issues affect Formative Tests
communication 4.Communication and its
5. To learn and realize the impact on culture and the
impact of world Summative tests
communication on
society 5.Communication and its
impact on the society

PRELIM-

10 Meetings
 LEARNING OUTCOME TOPICS ACTIVITIES RESOURCES ASSESSMENT
1.To be able to determine 1.Local and Global
culturally appropriate terms, Communication in multi-
expressions, and images cultural settings
(sensitivity to gender, race, 2. Different terms associated Discussion Journals/ Articles Quizzes
class, etc.) With culture and
Communication such as:
2. To be able to adapt to - Sensitivity to gender Assignments Books Recitation
cultural and intercultural - Race
awareness and sensitivity in - Class
the communication of ideas. 3.Varieties and registers of Seatwork Magazines Dyads
Spoken and written
3. To evaluate multimodal Language
texts critically in order to 4.Evaluation of messages/ Role- playing Library Materials for Research Brainstorming
enhance receptive skills images ( pictures, illustrations,
(listening, reading, watching) or different types of texts
reflecting different cultures Formative Tests
4.Convey ideas through oral, from different regions)
audiovisual and/ or web- based -What is message?
presentations for different -What is the purpose of the Summative tests
target audiences in local and Message?
global settings using -How is message conveyed
appropriate registers by the text/ image?
-Who is the target audience
5.Adapt awareness of audience of the message?
and context in presenting ideas -What are the various ways
of presenting message?

MIDTERMS- 10 Meetings

LEARNING OUTCOME TOPICS ACTIVITIES RESOURCES ASSESSMENT

1.To learn the different kinds 5.Communication aids &
of communication aids and strategies using varied tools in
strategies using the varied technology
means available in technology Discussion Journals/ Articles Quizzes
- Awareness of audience &
2.To facilitate learning as Context in presenting
regards the various purposes in Ideas Assignments Books Recitation
communication
6.Communication in various
3. Be able to present clear, purposes Seatwork Magazines Dyads
coherent, and effective
communication materials -obtain, provide &
Disseminate information Role- playing Library Materials for Research Brainstorming
4.To effectively obtain, Clearly & coherently
provide and disseminate
information -To persuade & argue Formative Tests
Properly on the available
5.To be able to persuade and material
argue properly on the available Summative tests
form of communication
SEMIFINALS-

10 Meetings

LEARNING OUTCOME TOPICS ACTIVITIES RESOURCES ASSESSMENT

1. To provide specific learning 7.Communication for work
as regards communication purposes:
used in the work place -health care
-education Discussion Journals/ Articles Quizzes
-business
-trade
- law Assignments Books Recitation
- mass media/ social media
- science & technology
2. To be able to learn how to Seatwork Magazines Dyads
write communication for 8. Communication for
academic purposes with academic purposes
appropriate style, tone, Role- playing Library Materials for Research Brainstorming
conventions and proper -research papers
references -research journals
-research articles Formative Tests
3.Adopt awareness of -academic magazines
audience & context in -academic articles
presenting ideas Summative tests
4. Convey ideas through
different modes of
communication possible and
available

FINALS- 10 Meetings

Prepared by:

Dr. Elva A. Ador

Professor

Approved by:

Eduardo S. Senajon
CAS_Dean